Welcome!

John Pickard is your Professor

john.pickard@georgiancollege.ca

MDEV – 1002
Georgian College acknowledges that all campuses are
situated on the traditional land of the Anishnaabeg people.
The Anishnaabeg include the Odawa, Ojibwe, and
Pottawatomi nations, collectively known as the Three Fires
Confederacy. Georgian College is dedicated to honouring
Indigenous history and culture and committed to moving
forward in the spirit of reconciliation and respect with all
First Nations, Metis, and Inuit people.
 All live class sessions
will be recorded and
posted to Blackboard.
Some weekly learning Recordings will be posted to
will not involve a live Blackboard so that you can review
class session. In this the slide deck and audio at any time.
case, the Professor will
record content and
post it to Blackboard
for your independent
learning. All content,
live or otherwise
delivered is subject to
assessment
(assignments and
tests).
 Recording
To support access to course content, lectures and learning activities may be recorded and the links to these resources
posted in Blackboard. Recordings should primarily capture the faculty (myself) and on-screen content. It is possible
that your image, voice, name, personal views and course work may be collected. If you have concerns with recording,
it is suggested that you keep your video/microphone off and do not use a profile image. You can communicate via
direct message with your faculty/me instead of group chat.

Recordings may not be reproduced, posted or shared anywhere and may be in violation and subject to disciplinary
actions under the Student Code of Conduct.

Recordings should only be used by students currently registered in this course.

Students creating unauthorized recordings may be in violation and subject to disciplinary actions under the Student
Code of Conduct.
 • Welcome & Who is Your Prof?
• Course Overview & Syllabus
• Recommended Reading
• Expectations & Communication
Today • Code of Conduct/Integrity
• Q &A
• The Entrepreneurial Mindset
• The Startup Ecosystem
• Familiarization Assignment
Introduction
My entrepreneurial
journey
My entrepreneurial
journey
My entrepreneurial
journey
 This
Syllabus is
posted on
Blackboard
in Course
Information
 This is how
you connect
to the live
class
sessions on
MS Teams
Required Reading
Each week students are required to read 1 chapter of
“The Art of the Start.” Version 2.0 is important!

A weekly assignment will pose a question that students

will respond to via a 150-word journal entry on Blackboard.

Each week, you can earn up to 2% of the term marks for your
submission.

0 marks for no submission

1 mark for a thoughtful, 150-word submission
1 additional mark for a meaningful response to another student’s
Submission.
How to Succeed………

1) Come to the live class session

2) Ask questions, make comments in class
3) Don’t hit “Submit” at 11:58 p.m.
4) Due dates matter
5) Plagiarism results in a mark of Zero.
1) AI Language Models are not your own work
6) Don’t surprise me
7) Use Spellcheck or Grammarly
8) Tune in to Blackboard
1) Announcements
2) Class content and videos
3) Tests and Assignments
Student Code of Conduct….you can download
The document here…..

https://www.georgiancollege.ca/student-code-of-
conduct/

Make sure that work submitted is

your work, not someone else’s. If
you reference or quote someone
else’s work, cite it.
If you reference someone else’s work in an assignment or essay, you must cite the source at the bottom
of the page that contains the reference (quote, passage, chart, graphs, drawing, etc.) Use APA or MLA format

https://library.georgiancollege.ca/c.php?g=707067&p=5046368
john.pickard@georgiancollege.ca
Who Are
Entrepreneurs?
 The dynamic process of transforming an idea into
something of lasting economic, social, cultural or
What is environmental value.
Entrepreneurship?
……. Georgian College
What makes a person an entrepreneur?
• Is it simply the fact that they own a business of their own?

• Is it that they are willing to risk their own money to get

their products/services out to a customer base?

• Is there a mindset that makes a person an entrepreneur?

 If so, can anyone learn it or is it something you are born with?

LinkedIn Article Published on May 5, 2015 – Author –Paul Keisch

5 Characteristics - the Entrepreneurial Mindset
• Entrepreneurs are free thinkers (some call them dreamers).
• They look for better, unique, or more efficient ways to do things.

• Entrepreneurs are problem solvers.

• They take action even when there is risk.

• Entrepreneurs are innovative in their approach to change.

• Entrepreneurs are willing to fail to eventually win.

• The real entrepreneur learns from failure and moves ahead.

• Entrepreneurs abandon the employee mindset that looks to short term paychecks.

LinkedIn Article Published on May 5, 2015 – Author –Paul Keisch

Valuation
was $35 B
in 2019
Minimum Viable Product
 Minimum Viable Product

•Uber. The beta version of the famous taxi app was launched in 2010.
The beta designed by Garret Camp and Travis Kalanick chose to
simply connect drivers and iPhone owners and enable credit card
payments. They marketed the basic product to a small group of
people in San Francisco, gathered feedback and learned what users
wanted. Based on this input they incorporated gamification elements,
fare splitting, driver/customer ratings and other functions we’re
accustomed to.
 Risk Minimum
Viable
Problem Idea Product Building a
Customer team
Discovery

Improved
on the Raising $
MVP

Improved
on the
MVP
5 Characteristics - the Entrepreneurial Mindset
Airbnb created an
alternative to rental
• Entrepreneurs are free thinkers (some call them dreamers).
accommodation/hotels
• They look for better, unique, or more efficient ways to do things. …based on solving their
own problem
• Entrepreneurs are problem solvers. The risk was in the initial
• They take action even when there is risk. (and ongoing) investment,
taking strangers into their
home, and forgoing other
• Entrepreneurs are innovative in their approach to change. income.
Created an alternative
• Entrepreneurs are willing to fail to eventually win. solution.
• The real entrepreneur learns from failure and moves ahead. MVP didn’t work well.
Improvised for success.
• Entrepreneurs abandon the employee mindset that looks to short term paychecks.
Sold cereal, attended
Y Combinator forgoing
LinkedIn Article Published on May 5, 2015 – Author –Paul Keisch other jobs.
john.pickard@georgiancollege.ca
The Entrepreneurial Ecosystem
• What is it?

• The network of agencies that provide support and resources that are available
to an entrepreneur
• Often local and regional, but can be national or international
• Georgian College has a vibrant internal ecosystem of support and resources
• Many external supports exist
• The community, province, nation also provide substantial support
• Mentorship, Funding, Connections, Programming
john.pickard@georgiancollege.ca
Familiarization Assignment:

-The Scavenger Hunt document can be Fillable

found in Assessments folder on Blackboard form…answer
on the Word
-15 quick questions (answers found on doc.
Blackboard site (Syllabus, Video,
Assessment Overview, etc. )
-3 self-reflection questions
(Answers in your head)
-About an hour to complete
-4% of overall course mark
-Responses on Word document. Include:
-Full name
-Student #
-Due Sunday, May 21st, at 11:59 p.m.
Eastern Time
 Fillable
form…answer
on the Word
doc.
In closing………….

- Welcome to Georgian!
- Content, Assignments and News posted to Blackboard
- Next Week; Small Business in Canada & Value Proposition
- Remember the assignments…..
- Scavenger Hunt. Due May 21st, 4% of total mark.
- Due at 11:59 p.m. Eastern Time.
- Get your copy of “The Art of the Start”. Reading assignment
and Discussion Board entries (2) for marks each week. Sunday!
- See you next week in K218.
john.pickard@georgiancollege.ca