Eli’s Artshop

Elijah Stoner
4th Period
Business Description
➢ A DESCRIPTION OF WHAT OUR
BUSINESS PROVIDES:

✓ This business has art supplies like

sketchbooks, colored pencils, and much
more!
✓ We also sell other stuff like canvases
and paint for the painters!
✓ Supplies here are targeted to all
customers who want to become
illustrators.
 Business Ownership

This business is a Sole Proprietorship.

Only I manage the business.

*Will hire additional

employees to help me with
the business.
The Logo

• Has a paintbrush to cover the

theme, which falls under art
and art supplies.

• The color scheme is a very light

gradient of red, orange, yellow
and green, signifying the
plethora of colors you can use
in art.
➢ TARGET MARKET

✓ Market for adults,

children, and teenagers.
✓ Providing to all
customers
✓ Has items suited for
both beginners and more
advanced people.
✓ Has items that are
suitable for kids.
Management and Operation
CEO Customer Finance Marketing Competitive Operations
Analysist Manager Manager Analysist Manager

✓ Manages ✓ Helps the ✓ The ✓ Advertises ✓ Helps ✓ Second in

the manager cashier. business. make the command
business deal with products
anything ✓ Watches ✓ Makes and ✓ Makes
✓ Gives and complain over the flyers. supplies. sure the
takes t and expenses team is
ideas on suggestive and ✓ Posts on ✓ Works doing
what -related. profits. social with our their
products media. team to best.
can be ✓ Makes make sure
added to sure that
the store. money is we’re
being above our
spent competito
properly. rs in
quality.
Additional Employees?
➢ This is a small business, so there aren’t any
contemplations on boosting the service yet.

➢ Once the word gets out about the Artshop,

that’s when the contemplations about
hiring will be brought back up again.

➢ If there needs to be employees, then the

shop will need to be rearranged for their
jobs, like adding a new register.

➢ Positions include Cashier x3, Stocker x2,

Custodian x1.
 A COMPETITIVE ANALYSIS
COMPETITOR A COMPETITOR B

Name of Company Crayola POSCA

Form of Business Ownership Franchise San Francisco, California

Physical Location Forks Township, Pennsylvania Private/couldn’t find

Domain Name https://www.crayola.com https://www.posca.com/en/

Principal Products or Crayons, colored pencils, markers Markers, pens

Services
Pricing $5 - $30 $7 - $70

How similar is the main We both have crayons, colored We both have markers and pens,
product or service to yours? pencils, and markers, but this but the POSCA supplies are more
Artshop has an extended range of expensive than ours, ranging from
other supplies artists may need. $7 to $70.
 A COMPETITIVE ADVANTAGE
BUSINESS #1 BUSINESS #2

➢ Although the colored pencils and markers in ➢ Us and POSCA are neck and neck with quality,
Eli’s Artshop are more expensive than Crayola, but what sets us apart is the fact that our
they are of higher quality, and there are a markers and pens are way cheaper than theirs.
wider variety of colors you can choose from.

➢ Eli’s Artshop sells more than just pencils and ➢ POSCA’s markers have enough ink to bleed onto
markers, the shop also sells equipment the next page when closed, when our markers
paintbrushes, canvases, paint colors, and balance it out. Not too little ink, not too much.
sketchbooks.
 Product Showcases
✓ Paintbrushes (All bristle sizes)

✓ Colored pencils (15 – 75 colors depending on which pack)

✓ Markers (15 – 75 colors depending on which pack)

✓ Art kits (includes pencils, colored pencils, paint supplies,

canvases, one medium size sketchbook)

✓ Paint colors

✓ Sketchbooks (small – large)

✓ Coloring books

✓ Art tutorial books for beginners

 Prices
PAINTBRUSHES
Single paintbrush--------------------$2.15
5 paintbrush set--------------------$10.15
PENCILS
10 set box--------------------$8.99
20 set box--------------------$16.99
COLORED PENCILS
15 set box--------------------$4.25
45 set box--------------------$12.25
75 set box--------------------$28.25
MARKERS
15 set box--------------------$4.30
45 set box--------------------$12.30
75 set box--------------------$28.30
ART KITS
Regular Art Kit-------------------$32.15
WATERCOLORS
Regular watercolor pack-------------------$8.99
Large watercolor pack-------------------$16.99
CANVASES
Small canvas--------------------$6.99
Regular canvas--------------------$12.50
Large canvas--------------------$25.30
The Place for an
Artshop

➢ As a sole proprietorship business,

the shop will settle in and not
expand.

➢ If the business is successful, then

we’ll take steps to expanding the
shop to other locations, like:
✓ Malls
✓ Corner stores
 Promoting
the Artshop
➢ THE ARTSHOP WILL BE PROMOTED BY

✓ Online advertisements

✓ Flyer handouts

✓ Commercials

✓ Small billboards
The Startup Cost
Items Cost
Shop decoration $5,000
Utilities $1,000
Storage $5,000
Rent $4,500
Cleaning supplies $200
Remodeling & $900
improvements
Advertising & $9,500
Marketing
Register(s) $1,350
Total 27,450
Business Summary
• This business provides illustrators with
items like colored pencils, sketchbooks,
canvases, and more.

• We want our artists to be fully prepared

and satisfied with what supplies they
have.

• We are open to suggestions; it helps the

business a ton!