M A R K E T I N G A G E N C Y

M A K E Y O U R T O U C H O N T H E W O R L D
BRANDBOOK
AND GUIDELINES
T h e m e a n i n g
b e h i n d o u r The head of the logo
l o g o it represents the pencil tip shape as well as
rectangle which stands for feelings of
stability and balance in the human mind. As
M-A such, secondary psychological associations of
T- I reliability and stability often occur

T- A

Brand name
the brand name Matita is written in ar tistic
hand made way which stands for Pencil in
italian and old romanian language

The Maze look

THE ancient Greek legend of the labyrinth built for King Minos of Crete
to imprison the man-eating Minotaur has never lost its fascination .
B r a n d l o g o
L a n d s c a p e
M o d e i n O u t l i n e
B r a n d l o g o
s p a c i n g

Clear Space is the area that is required around the outside of the logo.

This prevents type, imagery or other graphic elements from interfering with the legibility of our
logo. No graphic elements should encroarch the border around the logomark .
L O G O
I N C O R R E C T
U S A G E

Please exercise care when using

our logo Do not modify, change
or other wise alter any of the
logo eleements Do not : Change the logo Colors even if Do not : Dispropor tionally scale or resize
( typeface, propor tions, etc. ) We they look similar the logo
have prepared several
inappropriate uses on this page
as examples of what NOT TO USE
or Do.

Do not : Change the logo orientation or Do not : Display the logo with color
rotation combinations not previously specified

Do not : Display any elements within the

logo clear space or add any effects on the
logo
L O G O M I N I M U M
S I Z E

5 0 p i x e l 7 0 p i x e l 1 5 0 p i x e l
L O G O
P R I M A R Y C O L O R S
W I T H L I G H T
B A C K G R O U N D S

#9BD115 #FC6820 #4E0E28 #F4C80F #000000

L O G O
P R I M A R Y C O L O R S
W I T H L I G H T
B A C K G R O U N D S

#9BD115 #FC6820 #C1407B #F4C80F #FFFFFF

B R A N D P A T T E R N

THE PAT TERN CAN BE ADJUSTED THE WAY YOU WANT IT TO BE FOR EXAMPLE CHANGE
COLOR S , CHANGE ORINTATION OF IT USE PART OR SOME PARTS OF THE PAT TERN , CROP
, BUT WITHOUT ADDING OR REMOVING PART S OF IT
THE PAT TERN CAN BE ADJUSTED THE WAY YOU WANT IT TO BE FOR EXAMPLE CHANGE COLOR S , CHANGE
ORINTATION OF IT USE PART OR SOME PARTS OF THE PAT TERN , CROP , BUT WITHOUT ADDING OR
REMOVING PART S OF IT AND STILL BE ABLE TO USE IT AS OUTLINE
P R I M A R Y
T Y P E F A C E

A systematic approach to typography will create a clear and consistent visual

hierachy, and will communciate a sense of clarity, order and structure.

We will use Modeka and Manford Sans font as primary English typeface.

MANFORD SANS

ABCDEFGHIJKLMNOPQRSTUVWXYZ
»«}{_[]:+*()'&%$#@123456789

MODEKA
ABCDEFGHIJKLMNOPQR STUVWXYZ
abcdefghijklmnopqrstuvwxyz
123 45 67 89 @#$%&'( ) *+:[ ]_ }{»«
STATIONARY
B U S I N E S S
C A R D

SARAH THAMIR
CEO
PHONE
EMAIL

SARAH THAMIR
CEO
PHONE
EMAIL
L E T T E R H E A D
F O R M
A N D

LOREM IPSUM

LOREM IPSUM DOLOR SIT AMET, CONSECTETUER ADIPISCING ELIT, SED DIAM
NONUMMY NIBH EUISMOD TINCIDUNT UT LAOREET DOLORE MAGNA ALIQUAM
ERAT VOLUTPAT. UT WISI ENIM AD MINIM VENIAM, QUIS NOSTRUD EXERCI TATION
ULLAMCORPER SUSCIPIT LOBORTIS NISL UT ALIQUIP EX EA COMMODO
CONSEQUAT. DUIS AUTEM VEL EUM IRIURE DOLOR IN HENDRERIT IN VULPUTATE
VELIT ESSE MOLESTIE CONSEQUAT, VEL ILLUM DOLORE EU FEUGIAT NULLA
FACILISIS AT VERO EROS ET ACCUMSAN ET IUSTO ODIO DIGNISSIM QUI BLANDIT
PRAESENT LUPTATUM ZZRIL DELENIT AUGUE DUIS DOLORE TE FEUGAIT NULLA
.FACILISI
LOREM IPSUM DOLOR SIT AMET, CONS ECTETUER ADIPISCING ELIT, SED DIAM
NONUMMY NIBH EUISMOD TINCIDUNT UT LAOREET DOLORE MAGNA ALIQUAM
ERAT VOLUTPAT. UT WISI ENIM AD MINIM VENIAM, QUIS NOSTRUD EXERCI TATION
ULLAMCORPER SUSCIPIT LOBORTIS NISL UT ALIQUIP EX EA COMMODO
.CONSEQUAT
LOREM IPSUM DOLOR SIT AMET, CONSECTETUER ADIPISCING ELIT, SED DIAM
NONUMMY NIBH EUISMOD TINCIDUNT UT LAOREET DOLORE MAGNA ALIQUAM
ERAT VOLUTPAT. UT WISI ENIM AD MINIM VENIAM, QUIS NOSTRUD EXERCI TATION
ULLAMCORPER SUSCIPIT LOBORTIS NISL UT ALIQUIP EX EA COMMODO
CONSEQUAT. DUIS AUTEM VEL EUM IRIURE DOLOR IN HENDRERIT IN VULPUTATE
VELIT ESSE MOLESTIE CONSEQUAT, VEL ILLUM DOLORE EU FEUGIAT NULLA
FACILISIS AT VERO EROS ET ACCUMSAN ET IUSTO ODIO DIGNISSIM QUI BLANDIT
PRAESENT LUPTATUM ZZRIL DELENIT AUGUE DUIS DOLORE TE FEUGAIT NULLA
.FACILISI
LOREM IPSUM DOLOR SIT AMET, CONS ECTETUER ADIPISCING ELIT, SED DIAM

PHONE
EMAIL
T H A N K Y O U