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  • TEAM 1 Tropic Fruice

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    Hà Tùng
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    Team 1 proposes a marketing plan for Tropic Fruice, a fruit drink company. The plan focuses on redesigning the brand logo and identity, packaging, and poster design. The target customers are students and office workers aged 16-40. Tropic Fruice offers a unique taste not found in other fruit drinks. While the brand is popular and close to customers, establishing itself in the competitive beverage market poses challenges with managing cash flow against many competitors.

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    Team 1 proposes a marketing plan for Tropic Fruice, a fruit drink company. The plan focuses on redesigning the brand logo and identity, packaging, and poster design. The target customers are students and office workers aged 16-40. Tropic Fruice offers a unique taste not found in other fruit drinks. While the brand is popular and close to customers, establishing itself in the competitive beverage market poses challenges with managing cash flow against many competitors.

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    5 views2 pages

    TEAM 1 Tropic Fruice

    Uploaded by

    Hà Tùng
    Team 1 proposes a marketing plan for Tropic Fruice, a fruit drink company. The plan focuses on redesigning the brand logo and identity, packaging, and poster design. The target customers are students and office workers aged 16-40. Tropic Fruice offers a unique taste not found in other fruit drinks. While the brand is popular and close to customers, establishing itself in the competitive beverage market poses challenges with managing cash flow against many competitors.

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    © All Rights Reserved
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    of 2

    TEAM 1

    TOPIC: Tropic Fruice


    MEMBERS NAMES:
    Nguyễn Đức Lộc
    Đoàn Văn Tuấn (C)
    Lê Minh Đức
    CUSTOMERS: Everyone
    MESSAGE: Delicious , Clean, Traditional

    CATEGORY
    1. Remade the brand 2. Brand identity 3. Packaging 4. Poster design
    logo design. design.

     Idea. Expected products: Expected products: Expected products:


     Meaning.  Visit card.  Stickers.  Posters for the …
     Logo structure.  Letter head.  Product  Banner for the…
     Typeface.  Envelope. packages.  Standee for the…
     Logo setting.  Membership
     Distancing and sizing. card.
     Logo coloring.  Bag.
     Things not to do with  Shirt and hat.
    logo.  voucher

    MARKETING OBJECTIVES

    Target customers: Students and office workers from 16 to 40 years old

    Age:From 16 years old to 40 Gender: Any gender Target Audience :


    - Products are priced at students, close to
    all ages, accessible to all classes
    Uniqueness of the The taste of Tropic has its own unique characteristics that cannot be found in any other fruice. The

    product/service : faint scent of the scent mixed with the mild sour taste gives people a feeling that is hard to describe

    in words.

    OPPORTUNITY AND CHALLENGE


    OPPORTUNITY CHALLENGE

    Our brand is very popular, close, easy to get the sympathy too many competitors, difficult to manage cash flow, price
    of customers, increase the number of stores, run ads to sensitive market, in front of countless business forms, if
    build the brand to draw closer to customers, create orders not trying to clarify, it is possible to "soon bloom and
    for home delivery of drinks. fade"

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