6/25/2013

Submitted by:
Zuellen Furro
Ma-An Maroma
Andrew Montelibano
Rio Saluta
Genevieve Santorio

MARKETING
MANAGEMENT
THE PLAYHUB MARKETING PLAN

University of the Philippines Visayas | Third Trimester 2013-2014

June 25, 2013
THE PLAYHUB MARKETING PLAN

Proposed Company Logo

COMPANY HISTORY

On April 5, 2013, a bright play experience was born at the end of Iloilo River, Esplanade,
Tabucan, Mandurriao. This bright conception placed the "other" hooked end to Brighton School of Multiple
Learning.

Both businesses, currently owned by the Divinagracia Family, incorporate an outdoor playground
experience for children. Mrs. Kathrina Divinagracia, a UP Psychology graduate and ADMU Master Degree
in Special Education and now the manager, named it THE PLAYHUB. The term playhub is derived from
the concept of playground, an outdoor playing ground designed for children to play on and enjoy
themselves. By virtue of zeal, she wanted to practice her passion for child development and that includes
involvement with the natural environment. It is noteworthy to point out that today’s children are changing
their lifestyles by means of technological advancements, so it is a perfect timing to regain the connotation
that “Playing is fun. Playing outside is even better,” as their tagline suggests.

According to Mrs.Divinagracia, THE PLAYHUB idea sprouted just 2 weeks before the launch of
another adjacent business called Cholabite Refreshment Restaurant. The said business is aimed to
provide a snack bar venue not only for THE PLAYHUB customers but also for the strolling public and
joggers alongside the Esplanade. The Divinagracia family noted, however, that there was enough space
near the refreshment area making it appealing to set up the said playground.

At present, THE PLAYHUB is operating on several pedal carts and a trampoline for everyone.
The middle area is made vacant for setting up an advanced playground system which will form another
key to a healthy body, healthy mind and long life. So never leave THE PLAYHUB.

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THE PLAYHUB MARKETING PLAN

VISION

Playing is fun so why not open THE PLAYHUB FOR EVERYONE.

THE PLAYHUB aims to actively aid children to fulfill their right to develop physical and mental
health and become sociable people. THE PLAYHUB is a place for every child and child at heart.

MISSION

THE PLAYHUB strives to provide the most accessible venue and offer the most durable, highest
quality and safest playtime materials that would draw out a sense of nurturing, learning and creativity to
every child and child at heart.

Every child and child at heart deserves a PLAYHUB... a place to call their own.

GOALS/OBJECTIVES
● to encourage physical, social, emotional, mental and creative play through quality activities
● to pioneer Iloilo’s mini-outdoor themed playground not only for children but for the entire family
● to continue improving the safety and lower risk of injury at play
● to provide a wider range of activities and experiences for kids on special occasions or whenever
possible
● to foster fun, learning, camaraderie and strengthen family ties

STRATEGIC SITUATION SUMMARY

The Playhub started with 11 pedal carts (6 small, 4 big and a chopper) exported from Holland.
Additional 11 pedal carts have been on track for the month of June. All pedal carts are Berg Toys that

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THE PLAYHUB MARKETING PLAN

have actually grown to be the supreme professionals within pedal go-karts. Available in just about all
designs and styles, the pedal go-karts are available in over 40 countries around the world: The business
originated over 25 years ago by Henk van den Berg who started building go-karts for friends and family.
Apart from being great fun, toys from Berg toys are also safe and are virtually indestructible. This
is invaluable to operators in the recreation market. Given the low capital outlay and the low maintenance,
revenue can be earned soon from the playing fun of BERG Toys.

The current product line of pedal go-karts is shown below:

Product line data such as prices and descriptions were taken from http://www.bergdirect.co.uk/
Note: 1 British Pound Sterling (£) = 67.30 Philippine Peso (as of June 20, 2013)

Product lines with corresponding # of units Description

(3) Buddy Pedal Go Kart in Orange Size (LxBxH): 110x65x63cm

Weight: 18kg
£229.90
● Adjustable seat - allows your go-kart to
grow with your child.
● Adjustable steering wheel - allows your
go-kart to grow with your child.
● Swing axle allows all 4 wheels to be
constantly in contact with the floor,
regardless of the terrain.
·
● Can be stored upright for compact
parking.
● Age 3 to 8, 3-4 ft., max weight (30kg)
● 2 years guarantee

(1) Buddy Pedal Go Kart in Pink Size (LxBxH): 110x65x63cm

Weight: 18kg
£229.90
● Adjustable seat - allows your go-kart to
grow with your child.
● Adjustable steering wheel - allows your
go-kart to grow with your child.
● Swing axle allows all 4 wheels to be
constantly in contact with the floor,

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THE PLAYHUB MARKETING PLAN

regardless of the terrain.

● Can be stored upright for compact
parking.
● Age 3 to 8, 3-4 ft., max weight (30kg)
● 2 years guarantee

(13) Buddy Extra AF Sport Go-kart (available in The genuine classic BERG pedal go-kart is the
black and red) most complete go-kart in the classic range,
complete with swing axle, double ballbearings,
automatic freewheel and aerodynamic spoiler.
Size (LxBxH): 152x82x86cm
Weight: 44kg
£465.00
● "AF" = Automatic Freewheel - With the
AF the go-kart can always freewheel. The
pedals can remain static while the go-kart
still moves. It automatically switches over
to reverse when needed.
● Front Spoiler - makes your go-kart
aerodynamic.
● Double Ball-Bearing Steering - for
exceptionally smooth handling.
● Swing Axle - stable on any terrain. Clever
frame design enabling the free movement
of the axles allowing twist.
● Can be stored upright to save space
· ·
● 5 year guarantee (Domestic use)
● For ages 5 to 99, 5 ft. tall and up to max.
weight of 50 kg.

(1) Buddy Chopper AF Go-kart Size (LxBxH): 167x84x86 cm

Weight: 55kg
£699.00

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Whether you're steering, or you're relaxing in the

side car as you drive around in the BERG
Chopper, you'll be the king of the road. The
Chopper has an impressive front fork, a unique-
designed front tyre and striking chrome
highlights... and it's super cool.
● "AF" = Automatic Freewheel - With the AF
the go-kart can always freewheel. The
pedals can remain static while the go-kart
·
still moves. It automatically switches over
to reverse when needed.
● Adjustable Steering Wheel - To adjust the
steering wheel to your exact height.
● 5 year guarantee (Domestic use)
● For ages 5 to 99, 5 ft. tall and up to max.
weight of 50 kg.
● designed as lovers’ cart

(3) Buddy Ferrari FXX Racer Size (LxBxH): 133x79x80cm

Weight: 40kg
£575.00
Experience the truly impressive acceleration in
this super manoeuvrable, super fast Ferrari FXX
Racer. With its aerodynamic front spoiler, the
unique nose and rear spoilers and super slick
tyres your fellow competitors will soon be left far
· behind.
● Automatic Freewheel - With the AF the
go-kart can always freewheel. The pedals
can remain static while the go-kart still
moves. It automatically switches over to
reverse when needed.
● Swing Axle - thas allows all 4 wheels to be
in contact with the ground over any type of
terrain.

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● Ferrari 35cm diameter tyres

● Super Slick Tyres - With these tyres you
can drive super fast.
● Front Spoiler - the steeing column spoiler
is aerodynamic and looks great!
● Front Spoiler - Makes your go-kart
aerodynamic.
● Rear Spoiler - Makes your go-kart
aerodynamic.
● Side Skirts - Makes your go-kart
aerodynamic.
● Adjustable height steering wheel
● Comfort padded racing seat
● Simple seat adjustment
● Age 5 to 99
● 2 year guarantee, 5 ft. tall and up to max.
weight of 50 kg.

(1) Berg Elite Trampoline £1,029.00

The BERG Elite is a trampoline of the very best
quality and therefore suitable for personal as well
as professional use. Available in 2 diameters. Also
available in red.

Measurements are just based on estimates.

The Pedal GO-KART TRACK

Surface 30x30m2

Width 2 metres

Track length: 150 metres

Base: Stones

Track Drawing out the track

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THE PLAYHUB MARKETING PLAN

Rental items: 21 different pedal go-karts

Storage: Upright

Maintenance: Components

Security: Lock on the go-kart

Others: Traffic signs, bamboo trees, sounds, light posts,

party tents, rental sign with prices and game rule

MARKET TARGET(S) DESCRIPTION

Initially, Playhub wanted to put up a venue for children to engage in outdoor activity. The
children’s desire to play and enjoy is one need the company wants to cater to. But eventually, the owners
realized that the hub is not only for children to enjoy but for teens and adults as well.

Customer Profile

Playhub divides the market into two; children and adults (including teens). This is evident in the
products they offer wherein Go Karts have two sizes, small carts for children less than 5 feet tall and big
carts for customers taller than 5 feet. Ages of children who visit and play at the hub ranges from 3 to
years old. The adult market, on the other hand, have as old as 60.
Customers of the hub come in groups. For children, they are usually accompanied by their
parents or other members of the family. It is one way for families to spend quality time together, especially
during weekends and holidays. For teens and adults, they visit the place together with their circle of
friends. The place is actually a good venue for group activities, even in large numbers.
The Playhub offers an environment that encourages physical activity, social interaction, and
emotional development. These are some of the reasons why children are attracted to the place.
Customers who prefer outdoor recreation would also come and enjoy at the hub.
Most of the customers that Playhub caters are geographically located within the city. Since it is
strategically located in the Esplanade, the place is very accessible for all. The place is also surrounded by
schools and business establishments where students and employees might take a break after long hours
of physical inactivity.

The Primary Target market of the company are the kids aged 5 to 14 years old. In Iloilo City
alone, there are 77, 854 of this age bracket according to the National Statistics Office data of 2010. Next

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to this are those aged 15 to 60 years old. The total population for this bracket is 269, 397. The primary
and secondary targets has been chose according to the availability of the carts.

According to the NSO Survey on Percent Distribution of Family Expenditure by Expenditure Item
for the Bottom 30 Percent and Upper 70 Percent Income Group: 2006 and 2009, families are willing to
spend 0.4% of their income for recreation. As such, we will relate this to our previous data. The estimated
part of the population pie for the company is 10 percent of the potential market. The 10 percent is realistic
in the sense that the hub can accommodate the population of 34, 724 in one year. That is around 95
customers per day.

The location of the hub is also being developed by the city government which will provide more
opportunities for the business and will bring in more customers for them.

Analysis of Key Competitors

Kevin’s Toys & Library

Dave’s Funhouse

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THE PLAYHUB MARKETING PLAN

Little Martians

Product/Service

The three indirect competitors have ‘indoor playgrounds’ as their product. These playgrounds
have toys for the kids, along with playing equipment like slides, ladders, and little houses to play with.
The whole area is enclosed for the safety of the kids. The competitors positioned their product as a
safe place where parents can leave them with a guardian or the store’s trained staff. The whole
concept allows playing interactively with other children in the area.

Place

Mall shopping is the new pastime these days, and SM City Iloilo, Plazuela de Iloilo, and
Robinsons Place Iloilo are among the top places to visit. This is also the place where the competitors
are located.

Dave’s Funhouse is located at SM City and Robinsons Place, Kevin’s Toys & Library is at SM
City, while Little Martians is at Plazuela de Iloilo. Being located in the malls, these key competitors are
easily accessed by customers and at the same time, it provides convenience to the parents.
Price
Prices are similarly the same for the three stores starting at P95 for 30 minutes during regular
days and P100 for weekends and holidays and can cost up to P280 to P330 for unlimited play time. As
there are no established pricing, the stores somehow follows competitor price.

Customers may not be price sensitive, as more and more parents always give what’s best for
their children. Discount is not a factor for the service, but price adjustments are made if the kids play
longer in their stores.

Promotion

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A ‘quick survey’ showed that most of the stores are full during holidays and weekends. These are
considered as the peak times of the competitors.

Probably these stores did their advertising when they opened, but as of now, there seems to be
no marketing plans from them. All the stores don’t have an established marketing plan, as they rely
mostly from the crowd of the mall and word of mouth. Listed below is a list of promotional activities,
mainly party packages and calendar of activities for the year-round. The Playhub might see this as a
venue for growth and customer traffic.

Amazing Party Packages with corresponding prices (sample only)

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List of Calendar of Activities for the First 6 Months (Sample only)

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OBJECTIVE FOR THE MARKET TARGETS

The objective of the company is to capture at least 10 percent of its target market in order to
operate at its full potential as of the moment, considering the number of available carts and the area of
the hub. In order to achieve this, the company plans to implement marketing strategies.
Since the company is the only hub in Iloilo that offers outdoor activities unlike its closest
competitors that are located inside the malls, the company will try to benchmark in its target market which
is Iloilo City.

The target Sales by December 2013 is Php 316, 000.00 that is expected to provide the profit of
Php 219, 000.00.

MARKETING PROGRAM POSITIONING STRATEGY

Nowadays, kids are more inclined to play video games or play inside their houses unlike before
that games are played in the streets or at the lawn of the houses. In this idea sprouted the purpose of The

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PLayhub to be able to offer outdoor activities to kids and kids at heart in order for them to be able to get
the feel that playing outside will give them more fun than facing the computer, PSP or playing indoors.

The company also aims to improve the health condition of people. Exercise is one requirement in
order to obtain a healthy lifestyle. In this purpose sprouted the idea of The Playhub. Playing indoors is fun
but playing outside is better and can help in achieving a healthy body.

A. PRODUCT STRATEGY

The Play Hub is aiming to increase the number of pedal karts, where they originally started with
11 only. The company is gradually adding more Go Karts as demand for the hub increases.

The whole area of the playground is currently being developed. The center of the racetrack is a
vacant space where only one trampoline is installed. As part of its mission of holistically developing every
child visiting the place, a covered structure can be put up at the center island where a playhouse, some
slides, little houses, toys, etc. can be installed. Other than the karts, these new product lines can cater to
the toddlers/kids ages 1 to 3 years old who are not yet capable of using Go Karts.

Another addition to the product line of Berg kart is called Gran Tour, an amazingly attractive
family pedal go-kart ideal for two adults and two children, would make family bonding much more
enjoyable. For adults, this would make them feel like children again.

Furthermore, The Playhub might also vie for an accessory equipment called “sunroof” to protect
its riders from sun and rain. Not only would it surely make riding much more enjoyable, but it would also
help compensate especially for lean seasons.

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Sample Pedal Kart with Sunroof

The number of customers playing at the same time should also be controlled. As of the moment,
the number of karts is only 21 and 1 trampoline. But if additional karts will be operating, there should be a
designated maximum number of karts allowed to be used simultaneously as it might cause accidents or
bumping/colliding while playing. An enclosure will also be installed at the rim of the track to prevent kids
from crossing out and go near the road.

Safety signages will also be visibly installed at the track to constantly remind customers to be
cautious all the time. A large tarpaulin of instructions regarding safety at the track will be placed beside
the waiting area and cashier booth. This is a list of the Do’s and Dont’s that customers should be aware
of. Also, the policy of wearing safety gears while playing should be strictly implemented. The Play Hub
should also consider a lending registration form or waiver with the rider's signature entailing that he
understands and acknowledges the safety measures prior to kart use.

The sales staff assisting the customers will also be oriented regarding safety precautions and
should also be trained on how to perform basic first aid. The company can tap the Philippine National Red
Cross where free training regarding Community First Aid is being offered. The Iloilo City Emergency
Response Team (ICER) can also be contacted anytime for assistance during emergencies. Contact
numbers of the ICER and the nearest police stations such as Molo, Mandurriao, and Iloilo City stations
should be kept handy by all staff and should also be visibly displayed in the hub for fast response during
emergency situations.

For the improvements of the whole playhub, the first thing that the company should do is to
secure the place. The location is an open space wherein no security personnel are stationed at the main
gates and/or roving in the whole area. The Esplanade is situated beside the hub, thus, drawing
bystanders to come to the area. A parking space should also be designated in one place only to avoid the
cluttering of cars/vehicles.

To attract more customers, the place should present itself as a safe one not only in the tracks but
also in the whole place.

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B. DISTRIBUTION STRATEGY

The Play Hub is located at the end of the Iloilo River Esplanade at Tabucan Mandurriao, making it
the very first outdoor playground and Go Kart Track in Iloilo City.

The market coverage of the place is widely available for all age groups. However, if a customer
wants to avail of the product, they must go to the Esplanade only. This is because The Playhub has only
one outlet/branch as of the moment. Future expansion can be considered by the owners, where they
could put up more branches situated in the suburbs or towns outside the city. Potential areas of
consideration could be Sta. Barbara, Oton, and Passi. By doing this, potential customers located outside
the city can also avail of the product. Product awareness or buzz campaign could also tap more potential
customers, especially those in towns. During festivals, The Playhub might consider coordinating with the
municipal government officials to hold a-week long and whole day operation in the plaza where a lot of
children and families can be seen. Price differentiation must be considered prior to municipal income.

The direct sales force handling the customers is only three. These manpower performs
cashiering, monitoring the time of customers playing, manning the booth, assisting the riders/customers,
giving instructions, handling the karts, etc. Since the hub is getting very popular, the total manpower
cannot simultaneously handle all tasks especially during peak time. Additional personnel might be
considered as the hub expands to provide better service.

C. PRICE
The prices of the existing products of The Playhub are competitive to its indirect competitors.

Product Line Rental Price

Per 20 minutes

Buddy Pedal Go Kart in Orange ₱ 40

Buddy Pedal Go Kart in Pink ₱ 40

Buddy Extra AF Sport Go-kart ₱ 50

Buddy Chopper AF Go-kart ₱ 80

Buddy Ferrari FXX Racer ₱ 50

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Berg Elite Trampoline ₱ 30

Indirect competitors such as Little Martians, Kevin’s toys & library, Dave’s Fun house prices are
similarly the same for the three stores starting at P95 for 30 minutes regular days or P100 for weekends
and holidays and can cost up to P280 to P330 for unlimited play time

D. PROMOTION

The Play Hub posts promos on its official Facebook account. To avail of the promos, visitors just
need to keep in tune to Facebook posts. Bring 5 and get a free ride for 1 person and free ride on your
birthday are sample promos of The Play Hub.

More promotions will be introduced in the coming months. Loyalty cards and The Hub Club are
being organized to make the whole experience much more exciting.

To strengthen the loyalty of the visitors to The Play Hub offers gift certificates and special event
packages that may come as a themed birthday party for kids.

The Playhub Sample poster

E. MARKETING RESEARCH

The Play Hub is located at the end of the Iloilo River Esplanade at Tabucan Mandurriao, making it
the very first outdoor playground and Go Kart Track in Iloilo City. It first opened on April 5, 2013 operating
with only 5 Karts and a race track. In three months additional Karts were added summing to 21 Karts and
1 trampauline as of this month. In addition, this venue of The Play Hub which incorporates holistic

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development also added a trampoline in the middle of the track and a proposed installation of another
trampoline and a playhouse for children. There is also a refreshment area Cholabite at the side of the hub
where visitors may eat and rest.

The Main Competitors of The Play Hub are:

● Little Martians located at Plazuela Iloilo with indoor play facilities.
● Kevin’s toys & library is located at SM City
● Dave’s Fun house is located at SM City and Robinsons Mall

F. COORDINATION WITH OTHER BUSINESS FUNCTIONS

The Play Hub is a venue where children as well as the whole family can enjoy outdoor fun with
Go Karts and trampoline. When everyone gets all the fun a refreshment are called Cholabite is just on the
side with very delicious and healthy snacks that will fit everyone’s taste.

FORECASTS AND BUDGETS

(Forecast sales and profit for the marketing plan and prepare the budget for accomplishing the forecast)

Product Line Costs of Capital Rental Price Estimated Maintenance

Turnover Costs

Per 20 minutes Year

Buddy Pedal Go £229.90 ₱ 40 ₱ 15, 520.00 in £25

Kart in Orange ₱ 15, 482.17 7760 minutes or ₱1, 684.29
130 hours

Buddy Pedal Go £229.99 ₱ 40 ₱ 15, 520.00 in £25

Kart in Pink ₱15, 488.23 7800 minutes or ₱1, 684.29
130 hours

Buddy Extra AF £465.00 ₱ 50 ₱ 31, 350 in £45

Sport Go-kart ₱ 31, 314.52 12526 minutes or ₱ 3, 027.74
209 hours

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Buddy Chopper £699.00 ₱ 80 ₱ 47, 280 in £40

AF Go-kart ₱ 47, 081.70 11790 minutes or ₱ 2, 691.32
197 hours

Buddy Ferrari £575.00 ₱ 50 ₱ 38, 850 in £30

FXX Racer ₱ 38, 722.26 15555 minutes or ₱ 2, 018.49
259 hours

Berg Elite £1,029.00 = ₱ 69, ₱ 30 ₱ 69, 300 in £50

Trampoline 296.01 46180 minutes or ₱ 3, 364.15
769 hours

* The Playhub operating hours is from 4PM to 10PM, however it can also operate in advance or extend
depending on the customer demand. In this case, the company is expected to operate for an average of
180 hours per month.

* Given the average operating hours, it is possible for some carts to receive profits within a month based
on the computation for the estimated turnover in the table above. Labor and other operating costs are
excluded.

Let’s assume that The Playhub will create budgets for:

● Budgeted sales - For the beginning month, 11 karts were operated. Starting June, 22 kart units
became in use. It is estimated that THE PLAYHUB has an average of 132 customers (22
customers/ hour) and 144 customers (24 customers/ hour) on weekends. A detailed sample for
budgeted sales is shown below.
● Budgeted costs - These are necessary costs for the operation of THE PLAYHUB. These include
Salaries and Wages for the Sales Staff, Repairs and Maintenance and Utilities.

Sales, Costs and Profits Budget for The Playhub

(July 1 - December 31, 2013)

July August September October November December

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THE PLAYHUB MARKETING PLAN

Budgeted P212,900.00 212,900.00 212,900.00 237,380.00 237,380.00 316,040.00

Sales*

Budgeted P96,678.67 96,678.67 96,678.67 96,678.67 96,678.67 96,678.67

Costs**

Budgeted P116,221.33 116,221.33 116,221.33 140,701.33 140,701.33 219,361.33

Profit

*Assumptions for the Budgeted Sales for the months of July to September 2013, are weather forecast
and the school season. Kids are busy with their studies for these three months and wet season are
expected to hamper sales.For October to December 2013, semestral break will take place and the
holiday season will eventually increase sales.

**Details of Budgeted Costs

Details of Budgeted July August September October November December

Cost

Salaries & Wages P41, 538.04 P41, 538.04 P41, 538.04 P41, 538.04 P41, 538.04 P41, 538.04

Maintenance Cost 4,850.73 4,850.73 4,850.73 4,850.73 4,850.73 4,850.73

Depreciation 22,678.40 22,678.40 22,678.40 22,678.40 22,678.40 22,678.40

Electricity 12,774.00 12,774.00 12,774.00 12,774.00 12,774.00 12,774.00

Internet 999.00 999.00 999.00 999.00 999.00 999.00

Water 8,516.00 8,516.00 8,516.00 8,516.00 8,516.00 8,516.00

Office Supplies 2,129.00 2,129.00 2,129.00 2,129.00 2,129.00 2,129.00

Repairs and 2,129.00 2,129.00 2,129.00 2,129.00 2,129.00 2,129.00

Maintenance - Others

Miscellaneous 1,064.50 1,064.50 1,064.50 1,064.50 1,064.50 1,064.50

Total P96,678.67 P96,678.67 P96,678.67 P96,678.67 P96,678.67 P96,678.67

- Costs are estimated to remain the same throughout the six months.

The Play Hub

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Budgeted Income Statement

For the Month of July 2013

Sales (1) 212,200.00

Expenses

Salaries and Wages (2) 41,538.04

Maintenance Cost (3) 4,850.73

Depreciation (4) 22,678.40

Expenses - Others (percentage of sales)

Electricity (6%) 12,774.00

Internet 999.00

Water (4%) 8,516.00

Office Supplies (1%) 2,129.00

Repairs and Maintenance - Others (7%) 2,129.00

Miscellaneous (0.05%) 1,064.50 96,678.67

Net Income before tax 116,221.33

Income Tax (30%) 34,866.40

Net Income after tax 81,354.93

(1) Budgeted Sales Weekda Weekends

ys

# of Rental Price Estimate Budgeted Estimated Budgeted

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Items per item d usage Sales per usage of Sales per

per 20 of items hour items per hour
minutes per hour hour

a b c d (b*C) e f (b*e)

Buddy Pedal Go Kart 4 40.00 2 80.00 3 120.00

(Orange and Pink)**

Buddy Extra AF Sport Go 13 50.00 7 350.00 10 500.00

Kart (Black and Red)**

Buddy Chopper AF Go 1 80.00 1 80.00 1 80.00

Kart

Buddy Ferrari FXX Racer 3 50.00 1 50.00 2 100.00

Berg Elita Trampoline * 1 30.00 1 30.00 2 60.00

Ride Unlimited (all items) 300.00 1 300.00 2 600.00

Total per hour 22 13 890.00 20 1,460.00

Number of Operating 6 6
Hours (4 pm to 10 pm)
per day

Budgeted Sales per Day 5,340.00 8,760.00

# of days in weekdays 23
July 2013

# of days in weekends 8
July 2013

Total per days 122,820.0 70,080.00

0

Sales per Go kart Rental 192,90.00

Party Package 20,000.00

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Budget Sales 212,900.00

*Usage is per person

using the trampoline at
the same time

(2) Salaries and Wages Monthly

1 Manager (P330/day for 28 days) 9,240.00

3 Sales Staff (310/day for 28 days) 26,040.00

Philhealth Contribution 550.00

SSS Contribution 3,204.80

Pag-ibig Contributions 600.00

BIR Withholding Tax 1,903.24

Total 41,538.04

(3) Budgeted Maintenance Cost # of Maintenance Maintenance Total

Items Cost per Year Cost per Maintenance
Month Cost per
Month

a b c (b/12) d (c*a)

Buddy Pedal Go Kart (Orange and Pink) 4 1,684.29 140.36 561.43

Buddy Extra AF Sport Go Kart (Black 13 3,027.74 252.31 3,280.05

and Red)

Buddy Chopper AF Go Kart 1 2,691.32 224.28 224.28

Buddy Ferrari FXX Racer 3 2,018.49 168.21 504.62

Berg Elita Trampoline 1 3,364.15 280.35 280.35

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THE PLAYHUB MARKETING PLAN

Total 22 1,065.50 4,850.73

(4) Depreciation Cost Yearly Monthly

Buddy Pedal Go Kart (Orange and Pink) 61,934.59 20,644.86 1,720.41

Buddy Extra AF Sport Go Kart (Black and Red) 407,088.76 135,696.25 11,308.02

Buddy Chopper AF Go Kart 47,081.70 15,693.90 1,307.83

Buddy Ferrari FXX Racer 116,166.78 38,722.26 3,226.86

Berg Elita Trampoline 69,296.01 23,098.67 1,924.89

Depreciation - Others 3,190.40

Total 22,678.40

The Go Karts and Trampoline have a useful life

of three years with no salvage value.
Depreciation is computed using the straight line
method.

----
References:

"Population Projection Statistics." Population Projection Statistics. National Statistics Office, 04 Apr.
2006. Web. 22 June 2013. <http://www.census.gov.ph/statistics/census/projected-population>.

"Population Projection Statistics." Income and Poverty. National Statistics Office, 13 June 2013. Web.
22 June 2013. <http://www.census.gov.ph/survey/annual-poverty-indicator>.

"Professional Playing." N.p., n.d. Web. 17 June 2013. <http://bergtoys-

usa.com/app/webroot/img/tiny-mce/Professional_examples_Catalog.pdf>.

"Trampolines, Pedal Go Karts, Trikes and Other Ride-on Toys - BERG Toys." Trampolines, Pedal
Go Karts, Trikes and Other Ride-on Toys - BERG Toys. N.p., n.d. Web. 17 June 2013.
<http://www.bergdirect.co.uk/>.

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June 25, 2013
THE PLAYHUB MARKETING PLAN

"Finance Theory." Budgets and Cash Flow Forecasts Budgeting Business Studies and Business
English. N.p., n.d. Web. 20 June 2013. <http://businesscasestudies.co.uk/business-
theory/finance/budgets-and-cash-flow-forecasts.html>.

"Population Projection Statistics." Population Projection Statistics. National Statistics Office, 04 Apr.
2006. Web. 22 June 2013. <http://www.census.gov.ph/statistics/census/projected-population>.

"Iloilo City, PH." Iloilo City Month Weather. N.p., n.d. Web. 23 June 2013.
<http://www.accuweather.com/en/ph/iloilo-city/263495/month/263495?monyr=7/01/2013>.

"The Play Hub - Iloilo | Facebook." Facebook. N.p., n.d. Web. 24 June 2013.
<https://www.facebook.com/pages/The-Play-Hub-Iloilo/315154211947219?fref=ts>.

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