DISCOVER YOUR VISUAL

STYLE IN 5 STEPS!

"Learn the rules like a pro, so you can break

them like an artist" P. Picasso

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Let's start right here and play with lots of images!
What's the ENERGY of your brand?
We always hear that our brand has "a personality", but how
exactly can you express it with images?

If your brand were a drink, what would it be?

If your brand were a party dress, what would it be?

If your brand were a car, what would it be?

If your brand were a weather condition, what would it be?

Write down the ENERGY you feel for each category and three additional details!

TIP: You can also close your eyes and try to imagine them, if it works better for you.

Write down the answers after each question. You'll notice that a specific energy will emerge

from all your descriptions.

QUIZZ QUESTION: Do you spot the difference in energy in the images below?
Hint: Look carefully {like a detective} to the intensity of light in each picture!

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What's the EMOTION word for your brand?
Now that we are a step closer to your brand's personality,
let's catch the emotions that flow out of images!

If your brand were a season, what would it be?

If your brand were a dance, what would it be?

If your brand were an animal or a bird, what would it be?

Write down now the EMOTIONS that are connected to these new discoveries!

Here are some examples for you to think of: minimalistic, moody, joyful, romantic, light

and bright, modern, warm, cool, funky, nature-oriented, slowing down... Pick what's

best for you!

QUIZZ QUESTION: Do you spot the difference in the energy of the images below?
Hint: Check carefully the intensity of colours in these images!

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How "busy" or "clean" are your images?
Check the analogies below to refine your findings!

If your brand were a design style, what would it be?

If your brand were a living room, what would it be?

Write down the words that describe the MOOD and LIFESTYLE of your brand!

QUIZZ QUESTION: Which contrasts can you find for the images below?

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How "slow-down" or "energetic" is your brand?
Let's take the last step today in discovering the style of your
images!

If your brand were a city, what would it be?

If your brand were a country, what would it be?

Write down the words that describe again the ENERGY of your brand!

QUIZZ QUESTION: Which contrasting words can you find for the images below?

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Let's put all the pieces of this puzzle together!
Create a SUMMARY for all the brainstorming you have
done so far and give a NAME to your visual style!

As of now, you should be able either to scratch the surface and see the rough

diamond - or - refine the visual details for your brand and business!

In my view, in the end it is all about emotions and energy aligned images that tell

the story of your brand and business.

Give your visual style a name. It can be a 2-3 words expression and it can as

funky or minimalistic as you want! It must "click" to you only because it is

your business.

Use the space below to create your summary and other ideas that came to your mind!

Don't forget about the possibility to imagine these responses with your eyes closed.

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Thank you for using this guide!

I hope you found this guide useful and you had fun with it! Nevertheless, I hope it raised your
awareness on how to tackle or refine your images, so that they communicate with no effort with
your audience.

There are more extensive exercises to discover step-by-step the visual personality of your
brand, so that the images always express the right energy!

My name is Alina Barna, I am a brand and lifestyle photographer, a visual strategist who can
easily envision the personality of your brand and business.

I am inviting you to share with me about your brand and business so that I can start helping you
elevate your business. Write me to: hello@alinabarna.com and we are all set!

With love,
Alina