Trust
Tips and Techniques
Trust is important in healthcare
because it involves a component of
uncertainty and risk for some
caregivers/vaccine recipients who
are dependent on the competence
and intentions of the healthcare
provider.
Better quality of interaction may
result in greater patient autonomy
and shared decision-making.
Emotions matter when building
trust
•Consider the caregiver’s/vaccine
recipient’s feelings and concerns:
•Provide the time and environment
for caregivers/vaccine recipients to
take in information and ask
questions.
•Acknowledge and validate the
views of caregivers/vaccine
recipients before counselling them.
•Listen and show the
caregiver/vaccine recipient you
care.
•Tell the truth, admit if you do not
know something.
Caregivers/vaccine recipients are
more likely to open up and divulge
information if they trust their
healthcare provider.
High levels of trust have been linked
to many benefits: observation of
better care, greater acceptance and
adherence to recommended
treatment, lower anxiety to
treatments taken, and access to
health services.
How to build trust in vaccines
• Health workers can build trust in
vaccines by being transparent and
competent:
• Sharing data on vaccine
preventable diseases.
• Sharing information on vaccine
safety and risk.
• Explaining vaccine
recommendations, schedules, and
doses.
• Explaining vaccine manufacturing
safety standards and national
licensing.
• Building trust in the national
decision-making process.