Logo &

Brand Identity Guidelines

Enluz
0 Content
01 About
02 Logo Specifics
03 Logo Meaning
04 Typography
05 Logo Style
06 Logo Best Practices
07 Color Palette
08 Color Meaning
09 Behind The Design
10 Info
Enluz
Genius Cat
01 About

“ Enluz is a distributor of public lighting products.

We mostly sell exterior lighting, within LED technologies.
Our main customer is public entities,
such as government
and electrical distributors companies.
Our aim is to Serve quality innovative products for the new lighting market.
Enluz
02 Logo Specifics
Grey stripped area indicates
Safe Zone. Other graphical
and visual elements can be
safely positioned up to the
adjoining Blue area.
Blue indicates Clear Space.
The blue area must be kept
free of all other graphical and
visual elements.

Red indicates the vertical line

that separates the space between letters
Magenta indicates the horizontal line
that is the basis and height of the letter
Blue shows a 360 degree line that becomes
the focal point of the yellow circle rotating
(small to large)
Green shows the focus point of the center line
the rotating yellow circle
Enluz
03 Logo Meaning

“ The circle on the logo represents a rotating beam of light

that illustrates that the company has a durable product
of the highest quality for the customer.
Circle
Circles are a very popular basic element in logo design.
It can be used as an independent logo element.
The shape of the circle fits perfectly with a company
that wants to give a dynamic impression, something repetitive, unbroken,
timeless, quality, dependable, perfect, and lifelong.
Enluz
04 Typography

Ubuntu light (Medium) Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Ubuntu light (Medium) Bold is used

for : ENLUZ
Enluz
05 Logo Style
Primary Full Flat Colour
This is the flat colour version,
and can be used in environments
that might require a cleaner
aesthetic.

Full Tone Greyscale

The greyscale version can be
used for higher quality, but still
B/W print reproduction, where
a finer halftone screen is used.

Solid Black
The solid black version is only to
be used for Fax, and some forms
of black/white commercial
printing applications, such as
local newspapers etc, where
course halftones screens are used.
Enluz
06 Logo Best Practices
Do Not : Logomark
Do not resize or change the
position of the logomark.

Do Not : Fonts
Do not use any other font, no
matter how close it might
look to Ubuntu light (Medium) Bold.
enluz enluz enluz
Do Not : Sizing
Do not use squish or squash
thelogo. Any resizing must
be in proportion.

Do Not : Colour
Do not change the colours even
if they look similar. Use the
of special colour specifications
detailed in these guidelines
Enluz
07 Color Palette

HEX #0068B3 HEX #F39100

R 0 G 104 B179 R 243 G 145 B 0
C 99 M 64 Y 1 K 0 C 3 M 52 Y 100 K 0
Enluz
08 Color Meaning

“ Colors on the logo represent trusted companies that provide the best quality,
convincing, and innovative for the customer.
and also customers feel satisfied and cheer with
the best product from the company.

- Yellow symbol of excitement, optimism, progressive and creative.

compared to other colors, yellow is the color that can be
representing happiness and joy.
- Blue symbol of tranquility, seriousness, confidence and trust.
This represents a sense of calm and balance in business. With color
blue on your logo design, then you will encourage the audience to understand
the identity of your company with full seriousness and trust.
Enluz
09 Behind The Design

chanz™
Experience skill set

Logo design Character or mascot

99designs helped connect ENLUZ.

with talented Indonesian based designer
chanz™.

The contest went for 7 days and attracted over 150

design entries from all around the world. It allowed
ENLUZ. to explore lots of design
options before they selected a design they loved and
it their brand.

Winning Design by chanz™

H. Vieytes 1565 - (C1275AGO) - Ciudad Autónoma de Buenos Aires
Tel. - Fax: 011 4301 0056 - 011 4302 7933 – 011 4301 3154
ventas@enluz.net - www.enluz.ne