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    This document discusses key performance indicators (KPIs) and content formats for a lead generation program. It provides examples of KPIs such as increasing website visitors, article downloads, LinkedIn followers, and email opt-ins. The document also lists various content formats including blogs, webinars, videos, PDFs, articles, updates, infographics, and white papers. It notes where each format can be placed, such as on websites, through virtual meetings, social media, or LinkedIn pages.

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    02 - 02 Create Content

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    Dan Waters
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    This document discusses key performance indicators (KPIs) and content formats for a lead generation program. It provides examples of KPIs such as increasing website visitors, article downloads, LinkedIn followers, and email opt-ins. The document also lists various content formats including blogs, webinars, videos, PDFs, articles, updates, infographics, and white papers. It notes where each format can be placed, such as on websites, through virtual meetings, social media, or LinkedIn pages.

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    This document discusses key performance indicators (KPIs) and content formats for a lead generation program. It provides examples of KPIs such as increasing website visitors, article downloads, LinkedIn followers, and email opt-ins. The document also lists various content formats including blogs, webinars, videos, PDFs, articles, updates, infographics, and white papers. It notes where each format can be placed, such as on websites, through virtual meetings, social media, or LinkedIn pages.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    2 views1 page

    02 - 02 Create Content

    Uploaded by

    Dan Waters
    This document discusses key performance indicators (KPIs) and content formats for a lead generation program. It provides examples of KPIs such as increasing website visitors, article downloads, LinkedIn followers, and email opt-ins. The document also lists various content formats including blogs, webinars, videos, PDFs, articles, updates, infographics, and white papers. It notes where each format can be placed, such as on websites, through virtual meetings, social media, or LinkedIn pages.

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    of 1

    Lead Generation Fundamentals

    with Dina Shapiro

    Create Content
    Lead gen program KPIs and content formats

    KPIs
    Example #1 Increase from 500 to 600 website visitors each quarter

    Example #2 Increase the number of article downloads from our website by +5% each month

    Example #3 Increase followers on LinkedIn by 100 by year-end

    Example #4 Increase opt-ins to email marketing by 20 inbound marketing leads per month

    Formats
    Type Place

    blog section website

    webinars virtual meeting

    videos website and social media

    PDF website and emails

    PDF social media posts with external link to website

    article posts LinkedIn company page

    update posts employees share company updates through their individual profile

    infographic PDF external links through social media, available through website only after lead
    provides contact information

    white paper external links through social media, available through website only after lead
    provides contact information

    Lead Generation Fundamentals with Dina Shapiro

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