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    Arnob Ray
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    The document outlines an execution strategy to promote Dhruva '24, a citywide festival, through community engagement and partnerships. It suggests collaborating with local influencers to generate buzz on social media. It also proposes organizing pre-event contests, commissioning artistic murals, performing street shows, partnering with cafes/hangouts for discounts, and holding a treasure hunt to engage participants and increase footfall for the festival. The strategy details actions to be taken from 2 months to 2 days before the event, focusing on ramping up promotions through influencers, unveiling attractions, and driving last-minute excitement.

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    Social Media and PR_Arnob Ray-1

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    The document outlines an execution strategy to promote Dhruva '24, a citywide festival, through community engagement and partnerships. It suggests collaborating with local influencers to generate buzz on social media. It also proposes organizing pre-event contests, commissioning artistic murals, performing street shows, partnering with cafes/hangouts for discounts, and holding a treasure hunt to engage participants and increase footfall for the festival. The strategy details actions to be taken from 2 months to 2 days before the event, focusing on ramping up promotions through influencers, unveiling attractions, and driving last-minute excitement.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    8 views2 pages

    Social Media and PR - Arnob Ray-1

    Uploaded by

    Arnob Ray
    The document outlines an execution strategy to promote Dhruva '24, a citywide festival, through community engagement and partnerships. It suggests collaborating with local influencers to generate buzz on social media. It also proposes organizing pre-event contests, commissioning artistic murals, performing street shows, partnering with cafes/hangouts for discounts, and holding a treasure hunt to engage participants and increase footfall for the festival. The strategy details actions to be taken from 2 months to 2 days before the event, focusing on ramping up promotions through influencers, unveiling attractions, and driving last-minute excitement.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 2

    IDEA GENERATION TO INCREASE

    FOOTFALL FOR DHRUVA' 24

    CITYWIDE BUZZ COMMUNITY


    ENGAGEMENT
    Collaborate with local influencers Organize pre-fest contests or
    😎
    (like ᴍʀ.ᴀᴛᴛᴀᴄᴋᴇʀ… ||7ᴋ|| – challenges aligned with
    @jmc_attackers) to create teaser Dhruva's theme.
    content about Dhruva '24. Encourage participants to
    Engage influencers to post about share their entries on social
    the fest on their social media media with specific hashtags.
    platforms. Reward the most creative posts
    Generate curiosity and excitement with early access passes or
    through influencer-generated exclusive perks.
    content.

    TIE-UPS WITH CAFES


    ARTISTIC MURALS & HANGOUTS
    Partner with local artists or Collaborate with popular cafes
    artshops (like Shivalayah glass art) (Cafe Coffee Day), restaurants(
    to craft vibrant murals depicting Shri Sangeethas Veg.
    Dhruva's essence. Restaurants), and hangout
    Position these murals as photo- spots in the vicinity.
    worthy spots, drawing attention Offer special discounts to
    and footfall. individuals who show a Dhruva
    Encourage attendees to share '24 event pass.
    pictures with the murals, creating Alternatively, provide a
    an online buzz. specific code for discounts
    during the event period.

    INNOVATIVE STREET
    PERFORMANCES TREASURE HUNT
    Organize surprise street Design an offline treasure
    performances related to hunt across the city, leading
    Dhruva's theme at strategic participants to discover
    locations. Dhruva '24 highlights.
    Use these performances as Use clues related to the event's
    teasers, creating intrigue and theme, encouraging
    drawing passerby's attention. engagement and exploration.
    Distribute event pamphlets or Offer exciting prizes for
    information during these those who successfully
    performances. complete the treasure hunt.
    DHRUVA'24
    EXECUTION STRATEGY

    Finalize influencer collaborations and create engaging content.


    Launch pre-fest contests and challenges with attractive prizes.
    2 MONTHS Begin the process of mural creation and negotiate spaces with
    BEFORE local establishments.
    DHRUVA Initiate talks with cafes and hangout spots for partnership
    arrangements.

    Ramp up teaser content on social media platforms.


    1 MONTH
    Collaborate with influencers to post countdown updates.
    BEFORE Launch an official Dhruva '24 hashtag and encourage
    DHRUVA participants to use it.
    Begin unveiling mural locations, generating interest.

    Intensify online engagement, sharing behind-the-scenes


    2 W EEKS content and sneak peeks.
    B E F ORE Start sharing details of tie-ups with cafes and hangout
    D H R UVA spots, creating anticipation.

    Release a comprehensive event schedule, focusing on


    unique attractions.
    1 WEEK Leverage influencer reach to amplify event details and
    BEFORE generate last-minute excitement.
    Increase the frequency of teaser posts, sharing anecdotes
    DHRUVA about the upcoming fest.

    Launch a 2-day countdown campaign.


    2 D AYS Collaborate with influencers for takeover.
    B E F ORE Host engaging polls and Q&A sessions.
    D H R UVA Spotlight local artists and creators.
    Offer exclusive last-minute discounts.

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