Laura Romero

Marketing | Branding | Communications

(5511) 91315-8355 laura_r@outlook.com.br Jaguaré, Sao Paulo/SP

linkedin.com/in/laura-marketing/ Health Committee - Mulheres do Brasil Group

Experience of 22 years in Marketing, Branding, Worked in retail and corporate in franchise

Communication, Endomarketing, ON/OFF company, pharmaceutical industry,
campaigns, planning, positioning, content supply chain and logistics and
and events. banking/finance.

Management of multidisciplinary teams, I am a hands-on person,

internal and external agency, press office, in a good mood and I love
PR, digital marketing/influencers love what I do (my work)!
and events.

Flexibility, attention to details and

Strong performance in ideation, writing, hability to bring people together
reviewing, team building and restructuring. complement my profile.

EDUCATION LANGUAGES SOFT SKILLS

Mackenzie University English Innovation and creativity

Graduation FLUENT

Advertisement & Creation - 2002 Berlitz Language Center Analytical sense

FAAP Spanish Results-oriented

Post-graduation ADVANCED

Marketing Management - 2009 Great interpersonal relationship

French

ESPM BASIC Solver

Post-graduation Alliance Française
International Business - 2017

HIGHLIGHTS PROJECTS SKILLS

SOLD OUT cosmetics and food Entertainment: 360o performance

pre-launch - 2018, 19, 20 webseries about nutrition,

wellness and healthy living Storytelling
200% franchise

expansion goal - 2018

Agile (Kanban, Smart, etc)

National campaign w/ Ana Maria International missions Humanized management

Braga (TV, radio, ON) - 2005 (Europe, North and LatAm)

2009 a 2016 Processes and Organization

 CAREER
PATH

Senior Marketing and Branding Coordinator Instituto

Planning and management of Marketing and Branding strategies Butantan
Coordination of Naming and Branding projects for the group's products and brands

Planning and management of campaigns, partnerships, events, cultural and relationship São Paulo/SP
projects and business fairs

Restructuring of the scope with definition of roles, tasks and profiles 2022 - 2023
Conception of the strategic and tactical Branding & Communication plan (ON and OFFLINE)
Development of the strategic diagnosis
Review of flow and definition of Marketing, Communication and endomarketing processes
Structuring and implementation of agile methodologies
Multidisciplinary team management
Relationship with PR, influence marketing, branding and communication agencies

Marketing and Communications Coordinator Germed

Planning and management of Marketing, Branding and Communication strategies Pharma
Sales Campaign Management (monitoring and rankings)

Rebranding anda Branding projects management (6 different brands) Campinas/SP

Event and trade show management

Calendar planning of Marketing and Communication campaigns (ON and OFF) 2022
Product Launching
Management and relationship with Associative pharmacy networks
Flow review and definition of Marketing, Communication and Branding positioning
Structuring and implementation of work methodology and agile methods
Team management (Creation/Design, Content, Campaigns and Events)
Management of Communication, Branding, Design and Content agencies
Management of content plan for social networks

Head of Marketing & Communications Trust

Planning and management of Marketing and Communication strategies
Group
Implementation of the Marketing department for the conglomerate of companies (5 brands)

Itajaí/SC
Branding and positioning of the group's brands

Management of 2 digital products (infoproducts: affiliate program and Comex education)

Management of the always on content calendar and on and off campaigns 2020 - 2021
Ideation of Marketing, Communication, Endomarketing and Growth projects (ON and OFFLINE)
Implementation of Communication, Marketing and Inbound processes
Formation of a team with cells for Creation/Design, Content, Digital and Endomarketing
Management and team alignment (Talent Pool - 9box)
Benchmarking and market monitoring with BI
Budget control
Surveys and NPS research
Monitoring results through KPIs and reports
Management using agile methods
Marketing & Events coordinator Magrass
Franchising
Implementation of the department and formation of the Marketing and Branding team
Baln.
Responsible for the digital transformation and formation of the Digital team
Camboriú/SC
Branding Management (strategy, communication, standardization, brandvoice, etc)
Management of Content and campaigns ON and OFFLINE 2018 - 2020
Planning and scheduling of campaigns, events, product launches, POS materials, etc
Team formation and management (creation, digital, events, communication and products)
Management of communication agencies, press relations, PR and Influencers
Major events (Franchisee Convention, Nutritionists Symposium, etc)
Planning of relationship events in the franchised units (South America)
Several surveys (internal, NPS, etc)
Instructor of face-to-face and online technical training in Marketing for franchisees
Relationship with the franchisee network (402 units)
Monitoring results through KPIs and reports
Area budget management
Launching of product line (cosmetics, aesthetics and home care)

Head of Marketing & Strategy Água Ardente

Beachwear
Marketing and Sales planning and management

Creation of sales campaigns, branding policy, content, and tone of voice for the brand
São Paulo/SP
Ideation, planning and execution of events

Management of digital campaigns

2013 - 2017
Relationship with communication and design agency
Responsible for the internationalization project of the brand (awarded by PEIEX and ESPM)

Head of Marketing, Branding & Business Rotam

Imports
2011 to 2015 - Head of Marketing and New International Business

Strategic Commercial and Marketing management (including steps below)

São Paulo/SP
Management of international negotiations with stakeholders (Imports)

Negotiation and presentations in international missions (Germany, Argentina, Spain and US) 2006 - 2015
2008 to 2011 - Marketing, Communication and New Business Manager
Strategic vision and positioning: Metrics, KPIs, various analyses (Swot, Competitors)
Campaigns and Branding positioning
Creation and implementation of processes
2006 to 2008 - Marketing and Communication Coordinator
Sales, Marketing & Branding coordination (goals, strategies and execution)
Institutional and product communication ON AND OFFLINE
Planning and execution of institutional events and international fairs
Management of Communication suppliers (Press Office and Advertising Agency)
Various campaigns (Communication, Marketing, Incentive)

C o m m u n i c a t i o n & E v e n t s C o o r d i n a t o r : UPS Brasil, São Paulo/SP - 2005 - 2006

M a r k e t i n g A n a l y s t : Schahin Bank, São Paulo/SP - 2004 - 2005
C o m u n n i c a t i o n s A s s i s t a n t & C o p y w r i t e r : Cetelem Brasil, São Paulo/SP - 2002 - 2004
P r i v a t e B a n k i n g A s s i s t a n t : Deutsche Bank S.A., São Paulo/SP - 1999 - 2002