1.

COMPANY PROFILE

Name of business: Wood and Friends Berhad

Address: No.9, 2, Jln Zabedah, Kampung
Pegawai, 83000 Batu Pahat, Johor.
Email: Woodandfriends@gmail.com

Form of Business: Partnership

Main Business Activity: Manufacture Furniture

Date of Business Registration: 30 March 2023

Date of Commencement: 1 September 2023

Name of Bank: Maybank Berhad

Bank Account Number: 163044780013

Initial (own) capital: RM

Table 1: Company Details.

1.1. Vision
"To be a leading and innovative furniture brand, renowned for crafting
timeless pieces that enhance the beauty and comfort”

1.2. Mission
"To create beautifully crafted furniture that enriches living spaces, while
ensuring sustainability and exceptional customer satisfaction."

1.3. Objectives
 Increase market share by expanding our customer base and reaching
new markets through targeted marketing campaigns and strategic
partnerships.
 Expand our furniture product range to cater to diverse customer
preferences, introducing new designs and styles that align with current
trends and demands.
  Implement sustainable and eco-friendly practices throughout our
supply chain and manufacturing processes, aiming to reduce
environmental impact and promote responsible consumption.

1.4. Logo
8. PROJECT MILESTONES

Activites Dealines
Business Registration 31 March 2023
Preparation of factory & office 30 April 2023
Research and development begin 31 May 2023
Quality Control Implementation 30 June 2023
Production Commencement 31 July 2023
Marketing Materials Creation 31 August 2023
Date of Commencement 7 September 2023

9. CONCLUSION

We are thrilled to have completed our business plan for Wood and Friends. This
process has been a valuable educational journey for our team, and we have gained
valuable insights and knowledge. Our hope is that our business will now and in the
future run smoothly as we put our plan into action.

Through this business plan, we have gained a deeper understanding of how our
furniture manufacturing company will operate. Our brainstorming sessions have
improved, helping us select the best ideas to create distinct and appealing furniture
products. Additionally, we have carefully analyzed our target market and developed a
solid financial and operational strategy to guide our growth.

With our dual marketing approach, catering to customers in Johor and globally, we
are confident that we can accomplish our goals of becoming a prominent furniture
manufacturer in Johor and expanding our presence throughout Malaysia. By staying
adapted to customer needs and trends, we will tailor our product offerings to meet
diverse demands.
Our creative profit-making strategies will drive our success and enable us to break
into the market with a competitive edge. We are committed to providing top-notch
furniture products that no other manufacturer can match, distinguishing ourselves as
a leader in the industry. With a strong sense of confidence, we believe our efforts will
lead us to dominate the furniture manufacturing sector. We recognize the industry's
popularity and aim to provide exceptional service that resonates with our customers
globally.