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Persuasivetechniques 140320131107 Phpapp01
Persuasivetechniques 140320131107 Phpapp01
choice?
Persuasive Techniques
Persuasive techniques
are a…
… form of communication
… aimed at swaying or
influencing your attitude
… toward or away from some
cause or position.
Influence of Persuasion
♦ If you watch 30 hours of TV per week, you
will…
– View roughly 37,822 commercials per year
• That’s about 100 TV ads per day
♦ You will see another 100 to 300 ads per day
through other mass media
• Military
• Politicians
• Governments
• You and I
What are persuasive techniques?
• Designed to persuade and to
influence your
Opinions
Emotions
Attitudes
Behavior
• Persuasive techniques seek
to “guide your choice.”
What are some of the methods or
techniques used to persuade us?
•Bandwagon
•Testimonial
•Appeal to emotions
•Load language
Bandwagon
oEverybody is doing this. Join the crowd!
You must JOIN in to FIT in!
oIf you want to fit in, you need to “jump on
the bandwagon” and do it too.
Clipart-Microsoft Office XP
Bandwagon
example:
Everyone in Auburn is
supporting Bob Riley.
Shouldn’t you be part of
the winning team?
Testimonial & Endorsements
If we drink milk we
will all be as famous
and as strong as
superman.
http://www.spreadingjam.com/wp-content/uploads/2009/08/superman-got-milk-ad-commercial1.jpg
Appeal to Emotions
i c e
p r
Fun o w
L
Loaded language (negative) example:
cramped, disgusting, dirty, faulty
Used to evoke negative feelings
Faulty
e d
w d
c r o
v e r
O