Understanding Vision,

Mission and Values

MODULE 4
Understanding Organizational
Vision, Mission & Values
Vision Statements
• Where you want to go in the next 3-5 years
• Characteristics:
– Something that can be accomplished
– Positive and inspiring
– Concise
– Appealing to all members of the organization
– Consistent with the organization’s values, mission statement, and reality

10
Amazon.com Vision Statement

We are the earth’s most customer centric company.

11
Walmart Vision Statement

Saving people money

so they can live better

12
Understanding Organizational
Vision, Mission & Values
Mission Statements
• Outlines the core purpose of your organization
• What makes the company tick?

13
Amazon.com Mission Statement
To build a place where people can come to
find and discover anything they might
want to buy online

14
Understanding Organizational
Vision, Mission & Values
Values
• What is important to your organization?
• What is the one word or phrase that your leadership team
would like the organization to embody?

15
Amazon.com Core Values
• Customer Obsession
• Ownership
• Bias For Action
• Frugality
• High Hiring Bar
• Innovation

https://www.freepik.com/premium-vector/business-values-vector-round-
concept_4422936.htm#page=1&query=core%20values&position=32
16
Analyzing Vision, Mission and
Values Statements
• Do the Vision, Mission and Values that you have reflect what you
know of your Company? Why or why not?
• How would you rate the clarity of the Vision and Mission Statements?
• Would you be able to communicate the Vision and Mission
Statements to others?
• What changes do you think the organization should make to these
statements.

17