PROFESSIONAL ELECTRONICS INSTITUTE INC.

3RD FLOOR LA SALETTE BLDG. VALERIA STREET, ILOILO CITY

ENTREPRENEURSHIP BREAD AND PASTRY PRODUCTION NC II

PREPARED BY:
JOSEPH F. ZEMORA
TRAINER/INSTRUCTOR
Bakeries are a popular type of foodservice establishment, and they allow you to express your
culinary creativity while also serving unique market. People with non-culinary backgrounds can
get into the industry easily by opening a home bakery. Opening a bakery presents many unique
challenges that are different from other types of businesses. We will take you through the
process of opening a bakery from writing a business plan and getting funding to filing for permits
and choosing the right equipment for your new bakery.
Types of Bakeries
1. Retail bakeries
- Retail bakeries are the most common type of bakery, and they are the bakeries that sell
baked goods and breads directly to customer.
2. Bakery Café
- This type of bakery is a combination of a bakery and café and they typically sell baked
goods like breads, pastries, cookies, and more as well as coffee and tea. Bakery café
typically have a dining space where customers can sit and eat.
3. Counter service
- While counter service bakeries have a front of house, typically, they do not have a dining
space. Instead, they have a counter where guest can order freshly baked goods to take
home.
4. Bakery food trucks
- Food truck bakeries sell their products from a mobile truck. Due to small space, many
bakery trucks do not actually bake in their truck, instead opting to bake their products
ahead of time in a commissary kitchen or home bakery.
5. Specialty bakeries
- A specialty bakeries typically focuses on one type of baked goods such as wedding
cakes, cupcakes, or gluten-free items. This type of bakery can excel because they offer
niche products that customer either cannot find elsewhere or that are better than the
products they can get at other, less-specialized bakeries.
6. Home bakeries
- This type of bakery is becoming more common, especially because you don’t need a lot
of start-up capital or culinary experience to start a home bakery. Home bakeries typically
market their products online and then deliver them through mail. Many home bakeries
are also very specific and offer twists on one type of baked good, such as cupcakes,
cookies, or brownies.
7. Wholesale Bakeries
- Whole sale bakeries market their baked goods to businesses like grocery stores,
restaurants, delis, and cafes.
- Wholesale bakeries have to meet the demands of commercial customers, they are
typically larger than retail varieties,
- Wholesale bakeries don’t need to have a front-of house or be located in a desirable, high
traffic area. They need to produce higher volumes of bake goods, so wholesale bakeries
need large space and lots of baking equipment, resulting in higher start-up cost.
How To Start a Bakery:
Planning – is the process of thinking about and organizing the activities required to achieve a
desired goal. It involves the creation and maintenance of a plan, such as psychological aspects
that require conceptual skills. There are even a couple of test to measure someone’s capability
of planning will. As such planning is a fundamental property of intelligent behaviour.
Plan your bakery:
1. Select the kind of bakery you’d like to open.
*decide to open what kind of shop.
*assess your talents, budgets, and goals.
Online – making a killer website, pictures of your work, way to place an order, you run from
you home
Counter service – it is a small commercial space, customer can walk and pick baked
goods.
Specialty service – specialize a certain baked good, specialty service, or rent space.
Sit down – capitalize on the sit-down and dine option. It is a growing trend in the bakery
industry. Find or picture a space that has both area for order baked goods and spot to sit
your customer enjoyment.
2. Write a business plan
There are seven main section’s to a bakery business plan:
1. Executive Summary
2. Company Overview and Description
3. Market Analysis
4. Business Offerings
5. Management Plan and Ownership Structure
6. Marketing and Advertising Strategy
7. Financials Projections
*it force you to look every angle
*help to define your business, setting goals, find ways to generate revenue, list expenses,
identify your customer base, examining competition.

 Assess your start-up funds

-generating start-up cost.
Example:
1. List of equipment
2. List of tools
- You need to sit down and figure out you’ll break even
- How much money you’ll to need to survive
 3. Shop for space

*home
*planning to invite customers you need a shop.
*to rent a commercial kitchen

4. Price your baked goods

*bakers base their retail price points on the cost of supplies and time it takes to make goods.
*your prices should include things like clean up time, packaging, and time spent promoting your
business on social media
*the biggest hidden cost in a bakery is time.

5. Have a defined friends and family policy

*before selling your first scone be aware of asking discount
*when your selling cakes and cookies as a side gig, its fine to give discount
*when your starting business it’s different
*”all those wonderful people who previously bought cakes off of you for the cost of ingredients are
going to need to be re-educated about what you’re doing now”
* Those who really love and support you will also understand your need to feed your family and pay
your rent.

6. Find support
*support system is crucial in the baking business,.
*you need someone to cheer on you like your husband, colleagues, business mentor,

Feed the people

1. Be the best, the first, or the only one

*be authentic or original
* don’t be a carbon copy of your competitors
*”Be the best, the first, or the only one baking the kind of treats you make”.
*know the competition in the area

2. Be prepared to market your product

 Set aside time and money to market your business
*”being fabulous baker doesn’t guarantee success”
*”You also have to be a fabulous marketer too”

Free marketing ideas:

1. Write a blog
2. Use social media
3. Join groups(local groups, chamber of commerce, small business)

3. Focus on your customers

*customers are key to success
*happy customers a repeat customer, work to make each customer experience memorable
*ask customers for feedback
*talk to them at the counter
*ask a product suggestion once in a while
“make the customer experience count”
*”that’s the best way to get repeat customer and money in the register”.

Grow your bakery

1. Diversify
2. Hire help
3. Don’t forget about marketing
*buy ads in social media
*participate in charity events
*hand out business cards
*hosting a grand opening
4. Plan for retirement
*putting away money for retirement is usually pretty far down list of things to accomplish
*you should sit down with a financial advisor
*talk about saving for retirement
5. Permits and licenses

Management – is the administration of an organization whether it be a business, a not for profit

organization or government body. Management includes the activities of setting the strategy of
an organization and coordinating the efforts of its employees to accomplish its objectives
through the application of available resources, such as financial, natural, technological, and
human resources. Management may also refer to the people who manage an organization.

7 Ms
1. Manpower
2. Money
3. Materials
4. Minutes
5. Machine
6. Market
7. Methods

Things to be Considers when raising a Bakery:

1. Location
2. Demand/ Supply
3. Market/ Accessibility
Bakery – is place where you can find bake goods and machine for baking. A bakery is also
called bakeshop either Bake-house.

Bakery Business – is a profitable business.

6 key ingredients to start a bakery business:
1. Learn business – scale baking.
2. Good location
3. Know your market will fly off the shelf
4. Start small, dream big
5. Know your cost Control expenses
6. Securing business permits
Location of Business:
1. Market
2. Raw materials
3. Transport Cost
4. Land
5. Labour
6. Safety
7. Waste Disposal
8. Government
9. Convenient Location

TR COMPETENCIES
Basic Competencies
1. Participate in Workplace Communication
2. Work team Environment
3. Practice Career Professionalism
4. Practice Occupational Health and Safety Procedures
Common Competencies
1. Develop and Update Industry Knowledge
2. Observe Workplace Hygiene Procedures
3. Perform Computer Operations
4. Perform Workplace and Safety Practice
5. Provide Effective Customer Service
Core Competencies
1. Prepare and Produce Bakery Products
2. Prepare and Produce Pastry Products
3. Prepare and Present Gateaux, Tortes and Cakes
4. Prepare and Display Petit Four
5. Present Desserts