e-Rozgaar Center

Institute of Education and Research

University of the Punjab
Lahore
Program: Certificate in Communication Skills
Course Title: Communication Skills Course Type: Non-Technical
Credit Hours: 96 Hours Duration: 3 Months
Prerequisites FA/FSc /ICom/ICS/DAE/A-Level or equivalent qualification and above
Introduction Effective communication is one of the keys to a successful career no matter
what field you work in, and many different skills contribute to a professional’s
capacity to communicate well. the objectives of this program are to help you
improve the ability to:
● Know the elements of credibility - how to gain it, and how to lose it.
● Formulate an effective communication strategy for any message, in any
medium, and in any situation.
● Write & speak clearly, concisely, ocnsiderately and convincingly to
create goodwill and ensure inclusivity.
● Demonstrate the use of basic and advanced effective writing techniques
that today’s technology demands, including anticipating audience
reactions.
● Create dynamic formal & Informal presentations, speeches and talks
that are delivered with confidence and poise.
● Communicate efficiently in a crisis and conflict scenario to ensure
collaboration.
● Develop team and interpersonal skills that contribute to effective and
satisfying personal, social and professional relations.

Learning Objectives ● Understand the importance of communication as a strategic process.

● Make communication decisions with an aim to achieve credibility and to
increase your professional impact.
● Be aware of stylistic, pragmatic and linguistic concerns specific for
various professional contexts
● Craft professional messages catering to different rhetorical situations i.e.
different purposes, audiences and contexts
● Become impactful public speakers who use aristotelian rhetorical
strategies, voice and body language to project confidence, command
attention and connect with any audience.
● Employ rhetoric and persuasive strategies to engage the audience,
motivate them and call them to action.
● Use influencing techniques that promote realistic expectations, maintain
a peaceful working environment, encourage constructive feedback, and
help resolve any conflict when it arises.
● Understand the physiology and psychology of a crisis in order to devise
mitigation, response, and reputation repair strategies
● Understand your unconscious biases and learn to overcome them
● Understand others and build better personal & Professional relationship.
Course Contents Topic & Contents
1. You can be a Communication Skills master
1.1. Quick Wins! The High Tech Way to Perfect Communication
1.2. Listening is Key (and why this isn’t just a public speaking course)
1.3. Communications skills are the most important skills for success
1.4. Direct versus indirect communication
1.5. Exciting new update to this course
1.6. Let’s hop in with something new. Big Business Communciations.

2. Customer Communication Skills For Your Consumer Life

2.1. Communicate your message to companies, big and small, to get them to
take action
2.2. One person can get a huge corporation to pay attention and make things
right
2.3. This video ruined the weekend of Executives at a major Phone
Company
2.4. Here’s what really happened.
2.5. Never Let Any Company Have the Final Word with you again.

3. A Few More Communication Fundamentals and You will Be Ready for

Anything
3.1. You are Normal to Fear Communicating In Some Circumstances
3.2. The Power of the Positive
3.3. Debunking the Myth of Charisma
3.4. Never Fall for These Communication Gimmicks Again
3.5. Here is where you decide if you are serious about improving your skills
3.6. Here is how to get the most out of the rest of this course
4. Business Communication Skills for Job Interview
4.1. Establishing Your Job Interview Goals
4.2. Research and Preparation for the Job Interview
4.3. How to Dress for the Interview
4.4. How to Make Small talk
4.5. Tell me About Yourself
4.6. The Proper Job Interview Mindset
4.7. The Strategy Memo
4.8. Rehearse Your Interview on Video
4.9. Ask for the Job

5. Workplace Communication: You can Speak Up At Meetings!

5.1. How to Speak Up at Meetings Overview
5.2. Asking Questions the Right Way
5.3. Using Notes Effectively in Meetings
5.4. Risk Assessment
5.5. Be Conversational
5.6. Exclude Confidence
5.7. Conclusion.
 6. Workplace Communication: Effectively Deliver Criticism - Business
Communication
6.1. How to Deliver Criticism in the Workplace Intro
6.2. Start with Praise
6.3. Isolate Exactly What is Wrong
6.4. Give Highly Specific Advice
6.5. End with Positive Context
6.6. Workplace Video Rehearsal
6.7. Criticism in the Workplace Conclusion

7. Listening Skills: The Ultimate Business Communication Soft Skill for

Leaders
7.1. Quick Wins - The Cell phone secret to good listening skills
7.2. Stacking the listening environment in your favor
7.3. the telephone listening trap will never catch you again
7.4. Housekeeping note sometimes you should turn off your listening skills
7.5. Setting just one agenda item listening
7.6. It is incredibly easy to see how well you are listening - Test
7.7. It’s even easier to listen when you do this…
7.8. Technology will eat your brain unless you do this
7.9. Using your most effective body language tool
7.10. The best listening body language from the neck down
7.11. Reading the speaker’s body

8. Frequently Asked Questions about Communication Skills

8.1. What do i do with my hands while giving a presentation
8.2. What is the best way to write a presentation
8.3. Is it a good idea to memorize a presentation
8.4. What should happen after the presentation
8.5. What if you are asked a question and you don’t know the Answer
8.6. How can you remember what to say during a presentation
8.7. What is the #1 thing you can do to improve your presentation

9. Freelancing topics
9.1. Optimizing Fiverr Gigs
9.2. Introduction to Freelancer.com
9.3. Creating Profile in Freelancer.com
9.4. Creating Profile in Upwork.com
9.5. Writing a Cover letter
9.6. How to bid on projects
9.7. Different tools in Freelancing
9.8. Project Delivery and Deadlines
9.9. Art of Upselling
9.10. LinkedIn Profile optimization
9.11. How to win direct clients
9.12. Creating profile in PeoplePerHour.com
Textbooks “Never Split the Difference ” Chris Voss
Teaching/Learning ● Lectures
Strategies ● Class discussion on all topics
● Multimedia
● Power Point Slides
Course Activities ● 2 Quizzes
● assignment
● Projects
● Daily Hands-on Practice
Evaluation Criteria Assignment will be submitted on Google Classroom portal for assessment.
Late assignments will not be accepted.
Grades are weighted according to the following scale:
20%-- Quizzes (5+5)
30%-- Mid
20%-- Project
30%-- Final Evaluation
100%-- Total
Training Mode Physical-Face to Face
Fee Rs. 15,000/- Course Fee
Rs. 1,000/- Registration Fee