Firm and Backgiround lnformation:

Eaclgrud Inlonarbnl
Manalffii UndEaya Mdket i3 a lirm regigtered ar Mahiaami wrd Office 04 wilh
tqiElraiion
ioiiroilzls ,.s. m. u* is ars;resisrered in I'ndd Revenue oflice' Lasaikn€l nasns
".Ji-
p,rw no. lzgsoorsr on zonzoalos a s. Tle registered address of ine comldy iE Manalah'-
i,i'I"ii,p*. rr'. -* p,,p."" oI rhe compav G ro iNolve ir tsadins vanou danv ensmable

To hecome mosl plelered dd su.c$stur commalle item's shop ir fie localilv'

To ensue cwtomer salisla.rion bv supplvinq lreth qudliry produci' 1o fie local people at

. Mrs. Cyo Devi Mandd is a peddent residorl oI Mah.tmi:o4, lalilpu'

. She js
'a
b$inessoM whtna3 verv good udefiddmq Mong lafrilv meBbe* lil]

. she ha3 lrood wrh o.lx IIE cue'omers ad 6lpllEre m $o locdlrv e she
'elatroretuP
poss.sees goodmeler neworl' c.nracE u herloc.lttv'

SWOT Analysis

FacroE like hddworking ome!. bEinets locdrion, visible hoddjng bodd1 smitalion d
convenience de the core slrenglh ol lie bueinesE.

Ou @ahEss cd be rist dE ro cElol@3' lor€riv towd& already elablisned 6rm ir 'se

MXfiAI,IIO{I 99 STORE, MAHXI,A]O]II, IIIIJ'IPUR

1.
 Ou opportunjli$ ca be govemenr dd bai.k s supporl to entrepreneus b, providing
credil on sulrsidized inlerest rate. We being locals, lrovides $ opportuiies ro nouish our
b$iness ad eam trur monq people ad customels.

Our Buriness cd be ftw enrry of simild bnsiness in rhe mdkel

Howevei we cmot fo.ce txem to remove lhei! new enrry 6om rhe mdker besides
reraining ou customeB. The other rkear ca be sudden lock down, sudder eP'demic ed
urerable polilics condilion.
Tnere is hrdly ayrlins we c do as regdds thee trueals od chanenqes orher (hd to be
oprimislic llEl thinqs win contnue to wo* lor you good.

Marketing PIan

Ore ol rhe comon lrends in r]le dayro-day consuaue shop is rha( nosr llarers in lhe
hdu ry &e no longer concentaring only on a pdtjculd Lind ol prodrcrs
In lact, one oI rhe new r.ends in indusby is &ar with the poprn ity oI new dd mique
producls Receni advocement in recimoloq y ce now improre the lasl & quarily prodncts

Ou Tdgel Mdkel de lhe local buyeE.

ou cohpelitive Ait6t.qe
We de aw&e rhar rhere ee comle iotu when ii comes Io the mater ol buiness, wnich h
why we decided 1o cary ou Urorough meke( rcse ch take a .lose look at who lives nea
the shop, who shops wirh you most ar rhe momsi ad who you woxrd l]}e ro atract (hroush

Sales and Marketing Strateg"y

We de quite aw e thar ilre reasor why some newly $dred business lradly nake qood
lronG is rhei! tnability to seD ofi lhen producr ad serice to rhe rdgel mdket. In view oI
rhar, we have decided ro 3el up a dishbtrrion neMork rhal wnl help s to m imre pro6c.

Over adalove, we nave perlecred ou sale and mdkeiing sllategies tust by neeorking
wirhcuslomeB.
2
MAIIAI,A)0\II 99 SIORE, MAHAITXMI, LII,MP ,1
 Busi
mdketing ou se'vic*'
Ir snnmarr, the 6m win adopr the fonowirq srlategies in

I
! Frqage in dilect mdkering
. sn-.uas" tae ot w".a_ornoulh mdketing (refeElrs)
"".
. srdd dirarion ol rhe goods.
. Wellde srralery lo! rarm€rs in proli disrribution'

we . re aw P rhrue ecr.esr me'tu o' Peneudr'nq L\' roiel dd acquing

onF or
ar *-.es a p'oou..d rs o seu 'hFm c' 'omp'r'r've p"c's
Hcnce'
"-1'1*.'.*,",
;;;n;;;;;;;," th prices oIou Producrs de soins to be whai oner
"""*e
prod&rs wourd boL rowdds bealhq'
Par.r.o!llors
ir-i._*.,r." p"r-.",.p',."",hd. rhecompdv trrrrr dldrab'a
'o
rl P lFars'
. Payment wirh casx
. Pevmenr via oR scasd
. Pa;menl via apls (E{ewa. ftalti dc)

'

MX}IALAJOVII 99 S'TORE MAHX]'A)O\4I' L{I'ITP

Eusiness PJ

FINANCIAI] PI,AN & DETAIIJS

When n comeE to .alcdaling lne cost ol stading b$iness, so(e key ractolr 5l6dd 6ene as
a guide. The mosr impon t expese is ih. coturruction, rMishing & d€corarion ot me

2032-33

10.t3
91.25 91.25
126.03 I esl B 1.95
3517

Tohl Iloiecl co.r

Ilnicula$ (Soc[ [ien, (NPR)

Hote Glory Kilchen Itehs

The fmmcial fo!6caet c be ealyzed ft6m fie prcj.cred tilreciat sralftnt. atached along

MXT.IAL1IIMI,IAIflPUR
SUSTA]NABILITY AND EXPANSION PI,AN
Tne tutue ol a business lies in rhe nbeG of loyal cuslomers thar rhey have the capac'ty md
competence ol the employees, their irveshenr stateqy dd rhe business s(nctule. lI all ol these
fa.rors de mksing eom a business thennwonrberoolonsbeforelhebDsinesscloseshop
one oI ou najo! goal! oI stdtmg the compay is to bDild a business that will ewive or its oM
ceh ilov withoul the need ior i{ecrinq inece Irom exlemat souces.
We will mal€ sure that the iglt loudarion, slluclues ad processes de pul h place ro ereue

MAIiAI,A]OTI 99 STOAE. M-4HALIXMI, LlI,rl?Ui