BAMIDELE OLUMILUA UNIVERSITY OF EDUCATION, SCIENCE AND

TECHNOLOGY, IKERE EKITI

SCHOOL OF SOCIAL AND MANAGEMENT SCIENCE
DEPARTMENT OF MASS COMMUNICATION
COURSE TITLE: TELEVISION PROGRAMME WRITING & PRODUCTION
COURSE CODE:MAC 315
UNIT: 2
DURATION: 2HRS
SESSION: 2022/2023
SEMESTER: 1ST
COURSE LECTURER: Dr. OMOWUMI BUKOLA OLASEINDE
INSTRUCTION: ANSWER ALL QUESTIONS IN SECTION A AND ANY OTHER TWO
IN SECTION B
1. The following are elements of communication process except……..
(a) Stimulus (b) Source (c) Air (d) Context (e) Time

2. ………is the ideation stage when the idea to communicate springs up

(a) Receiver (b) Time (c) Stimulus (d) Message (e) Channel

3. Source is the stimulus receiver who responds to what was received. He is also called
the……..
(a) Capacitor (b)Reliant (c) Informant (d) Presenter (e) Encoder

4. The political, social, economic and emotional setting for generating and consuming
communication messages is called………
(a) Element (b) Process (c) Context (d) Effect (e) Source

5. A two-person communication context is also known as……….communication

(a) Cross-cultural (b) Public (c) Organizational (d) Mass (e) Dyadic

6. Which element of communication is dynamic and relies to some extent on past

experiences to give meaning to the present and the future?
(a) Time (b) Process (c) Channel (d) Receiver (e) Message

7. …………is the thought, idea, attitude, need and intention which the source wishes to
communicate
(a) Message (b) Mission (c) Noise (d) Feedback (e) Channel

8. The translation of communication behavior into appropriate verbal and non-verbal codes
is…………
(a) Goal (b) Amplification (c) Message (d) Silence (e) Intention

9. The word ‘message’ is said to have originated from the Latin word ………, meaning, ‘to
Send’
(a) Verbal (b) Exposure (c) Independent (d) Mission (e) Mess
10. -------- is defined as “any culturally-patterned way of conveying impressions?”
(a) Word (b)meaning (c) message (d)gesture(e) singing

11. Silence, a smile, and flowers sent to a loved one, are strong…………statements.
(a) Nonsense (b) Non-Alcoholic (c) Non-verbal (d) Non-entity

12. Message clutter must be avoided by being … (a) Forward (b) Brief (c) Humble (d)United

13. Message distortion may be averted by repetition of certain ideas. In Communication, this
is referred to as…………(a) Redundancy (b) Requisition (c) Reliance (d) Remedial

14. The mode of sending message can be ………………. and ……………. (a)channel and
information (b) formal and informal (c) verbal and non-verbal (d) source and receiver (e)
conduit and travel path

15. The means employed in the communication exchanges between the source and the
receiver is called…………...? (a) Station (b) Outlet (c) Tunnel (d) Channel (e) Access

16. Which of these sees communication as an interactive and interdependent process?

(a) Transactional nature
(b) Personal nature
(c) Affective nature
(d) Instrumental nature

17. Which of these stresses that the meaning of communication message is not in words but
in the users.
(a) Transactional nature
(b) Personal nature
(c) Affective nature
(d) Instrumental nature

18. Which of these says that communication must have impact on someone.
(a) Transactional nature
(b) Personal nature
(c) Affective nature
(d) Instrumental nature

19. ………..is a communication act done not necessarily to affect or influence others, but for
self-gratification/self fulfilment.
(a) Transactional nature
(b) Personal nature
(c) Consumatory nature
(d) Instrumental nature
20. …………emphasises the persuasive nature of communication and its strategic use to
manipulate or influence others or the environment.
(a) Transactional nature
(b) Personal nature
(c) Affective nature
(d) Instrumental nature

SECTION B
ANSWER ANY TWO QUESTIONS
1. Perception of self that have greatest impact on how we communicate. Discuss
2. Context is made up of at least four situations in which communication encounter
occurs. Highlight and discuss this situations.
3. Communication is the process of creating meaning as well as ascribing it. Explain
4. Write briefly on the following:
i. Oculesic
ii. Kinesic
iii. Chronemic
iv. Proxemic