Spark Cards Business Model

#1
ASSESS YOUR
EXISTING BUSINESS MODEL
A) What are your most valuable assets?

#1
ASSESS YOUR
B) W
hich activities in the value chain
does our business perform best?
#1
ASSESS YOUR
hich activities in the value chain are

C) W
key to being successful in our industry?
#1
ASSESS YOUR
hat are the advantages and disad-

D) W
vantages of each business model in
our industry?
#1
ASSESS YOUR
E) H
ow well do the activities we perform
fit together?
#1
ASSESS YOUR
ow well do the activities in our busi-

F) H
ness model reinforce each other?
#1
ASSESS YOUR
ow well do the activitives in our busi-

G) H
ness model fit with what our customers
expect?
#2
CREATE NEW ACTIVITIES
A) Which activities do we need to add to

fulfill our customers’ needs?
#2
hich new activities do we need to

B) W
perform, and which are part of our core
capabilities?
#2
hich activities do not provide any val-

C) W
ue for the customer?
#2
hich new activities in the value chain

D) W
would offer an enhanced customer
experience?
#2
an we eliminate unnecessary activities

E) C
in the value chain?
#2
hich activities could we outsource,

F) W
potentially to customers?
#3
UNBUNDLE YOUR BUSINESS MODEL
A) What are our core capabilities?

#3
hich activities could be better per-

B) W
formed by somebody else?
#3
ow could unbundling our business

C) H
model help us to focus our resourc-
es (human and financial) on our core
capabilities?
#3
hich parts of our business create real

D) W
value for the customers and differentia-
tion for us?
#4
COLLABORATE WITH SUPPLIERS,
PARTNERS, YOUR NETWORK, AND
YOUR ECOSYSTEM
A) Which activities do we perform best?

#4
YOUR ECOSYSTEM
ow does our cost basis change when

B) H
we use suppliers and partners instead
of internal resources?
#4
YOUR ECOSYSTEM
hich activities are not that important

C) W
for us to perform?
#4
YOUR ECOSYSTEM
D) Do we have unique access to partners?

#4
YOUR ECOSYSTEM
ow well do we use the connection

E) H
with our ecosystem stakeholders?
#4
YOUR ECOSYSTEM
ow could we intensify our relationship

F) H
with partners to create a unique busi-
ness model?
#4
YOUR ECOSYSTEM
G) If we were to start anew, which ac-

tivities would we perform and where
would we collaborate with partners?
#5
ESTABLISH NEW AND DIFFERENT
LINKS AND SEQUENCES BETWEEN
ACTIVITIES
A) Could we redesign core processes

differently to improve efficiency and
effectiveness?
#5
ACTIVITIES
ow can we use data to change our

B) H
processes?
#5
ACTIVITIES
hat would our processes look like if

C) W
we turned them upside down?
#5
ACTIVITIES
ow can we integrate (or better inte-

D) H
grate) our supply chain?
#6
USE YOUR ASSETS AND RESOURCES
IN NEW WAYS
A) How can we use our assets to create

new businesses?
#6
IN NEW WAYS
hat are our core assets?

B) W
#6
IN NEW WAYS
hat are the advantages of our core

C) W
assets?
#6
IN NEW WAYS
ow are we currently using our core

D) H
assets?
#6
IN NEW WAYS
ow could we use our core resources

E) H
differently?
#7
RETHINK YOUR CHANNELS
A) How do we reach our customers at the

moment?
#7
here, when, and under which circum-

B) W
stances do our customers need/buy/
use our products and/or services?
#7
C) H
ow easy or difficult is it for our cus-
tomers to find and buy our product?
#7
ow easy is it to do business and inter-

D) H
act with our company?
#7
ow aligned are our channels and

E) H
processes with the needs of our cus-
tomers?
#7
ow could we improve the customers’

F) H
total buying cycle experience?
#7
ow could we reach noncustomers?

G) H
#7
hat new distribution channels and

H) W
innovative points of presence could
we develop?
#8
DIGITAL TRANSFORMATION:
TAKE ACTIVITIES ONLINE
A) Which activities could we take online?

#8
ow could we make the customer ex-

B) H
perience more efficient and effective?
#8
hich activities would we need to

C) W
take online to create a better customer
experience?
#8
ow can we leverage technology in

D) H
a way to enable high tech and high
touch?
#8
o we rely on conventional channels?

E) D
#8
o we offer (co-creation or customiza-

F) D
tion) experiences to customers?
#8
G) Is every step of the buying cycle ad-

dressed by the channels?
#8
ow easy is it to do business with our

H) H
company?

Spark Cards Business Model

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#1

A) What are your most valuable assets?

 hich activities in the value chain are

 hat are the advantages and disad-

 ow well do the activities in our busi-

 ow well do the activitives in our busi-

A) Which activities do we need to add to

 hich new activities do we need to

 hich activities do not provide any val-

 hich new activities in the value chain

 an we eliminate unnecessary activities

 hich activities could we outsource,

A) What are our core capabilities?

 hich activities could be better per-

 ow could unbundling our business

 hich parts of our business create real

A) Which activities do we perform best?

 ow does our cost basis change when

 hich activities are not that important

D) Do we have unique access to partners?

 ow well do we use the connection

 ow could we intensify our relationship

G) If we were to start anew, which ac-

A) Could we redesign core processes

 ow can we use data to change our

 hat would our processes look like if

 ow can we integrate (or better inte-

A) How can we use our assets to create

 hat are our core assets?

 hat are the advantages of our core

 ow are we currently using our core

 ow could we use our core resources

A) How do we reach our customers at the

 here, when, and under which circum-

 ow easy is it to do business and inter-

 ow aligned are our channels and

 ow could we improve the customers’

 ow could we reach noncustomers?

 hat new distribution channels and

A) Which activities could we take online?

 ow could we make the customer ex-

 hich activities would we need to

 ow can we leverage technology in

 o we rely on conventional channels?

 o we offer (co-creation or customiza-

G) Is every step of the buying cycle ad-

 ow easy is it to do business with our

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A) What are your most valuable assets?

hich activities in the value chain are

hat are the advantages and disad-

ow well do the activities in our busi-

ow well do the activitives in our busi-

A) Which activities do we need to add to

hich new activities do we need to

hich activities do not provide any val-

hich new activities in the value chain

an we eliminate unnecessary activities

hich activities could we outsource,

A) What are our core capabilities?

hich activities could be better per-

ow could unbundling our business

hich parts of our business create real

A) Which activities do we perform best?

ow does our cost basis change when

hich activities are not that important

D) Do we have unique access to partners?

ow well do we use the connection

ow could we intensify our relationship

G) If we were to start anew, which ac-

A) Could we redesign core processes

ow can we use data to change our

hat would our processes look like if

ow can we integrate (or better inte-

A) How can we use our assets to create

hat are our core assets?

hat are the advantages of our core

ow are we currently using our core

ow could we use our core resources

A) How do we reach our customers at the

here, when, and under which circum-

ow easy is it to do business and inter-

ow aligned are our channels and

ow could we improve the customers’

ow could we reach noncustomers?

hat new distribution channels and

A) Which activities could we take online?

ow could we make the customer ex-

hich activities would we need to

ow can we leverage technology in

o we rely on conventional channels?

o we offer (co-creation or customiza-

G) Is every step of the buying cycle ad-

ow easy is it to do business with our