ST.

VINCENT COLLEGE OF CABUYAO

COLLEGE OF INTERNATIONAL BUSINESS STUDIES
Bachelor of Science in Hospitality Management
SVCC Complex, Mamatid City of Cabuyao Laguna
AY 2022-2023 1st Semester

In partial fulfillment of the

requirements for the degree of

Bachelor of Science in Hospitality

Management

A case study in Supply Chain

Management

“ALBERTO’S CARINDERIA”

DIWA, LANCE AARON

LLANTO, IVAN

MAGTIBAY, CLIFFORD C.

ROQUE, CATHLINE KAYE L.

SINFUEGO, EMELLY R.
 VALLEJO, AARON JAMES

CHRISTIAN JAY ENRIQUEZ

INTRODUCTION

Carinderia is a popular small food business in the Philippines that has the capability to grow
bigger and even bigger in the food industry. Most of it is home-based, a small space is needed to
accommodate your kitchen equipment and one or two small tables for your customers could
complete a carinderia business. Finding a good location for your food kiosk is extremely
important. A place very near or easily accessible to your target customers would be ideal. Decide
how many meals you will serve for the day and prepare a menu plan for at least a week. Some
carinderia owners stick to a fixed menu plan particularly if they already established best-selling
dishes.

Small, family-owned eateries that serve Filipino food. It is typically found near each other and
often specialize in a particular dish or cuisine. It is very popular with the local community,
offering affordable and delicious food

DESCRIPTION

A "Carinderia Business" is small, family-owned eateries that serve Filipino food. It is typically
found near each other and often specialize in a particular dish or cuisine. It is very popular with
the local community, offering affordable and delicious food.
It became a hub for working people, especially during lunch. Aside from it being accessible, the
carinderia offered meals that were affordable and had a semblance of home-cooked meals. It was
a common sight to see long lines of people waiting to be served food which you had to choose
from a small enclosed display window.

PRODUCT

Carinderia businesses typically offer a variety of Filipino dishes, such as adobo, sinigang, and
lumpia. Carinderia businesses typically charge around 50-100 pesos per dish.

MARKETING AND PRODUCT

THE MARKETING STRATEGIES OF CARINDERIA SELLER THAT MOST ATTRACT

THEM IS:

● PRICE - More customers will come if the product is less expensive. The
product itself consists of good quality and good taste even if they are the
cheapest or least expensive option. As a customer, you will just look for a
better side to be satisfied, and in some ways, you will limit your expectations.
● QUALITY – The quality of the foods in Carinderia is indeed in good
condition and it always serves hot and fresh and clean. Most of the foods in
carinderia are Filipino foods but sometimes they are experimenting with foods
that make them look like foods from other countries, their ingredients came
from public markets that's why it's fresh.

● PLACE – The owner of Carinderia targeted the area which is eye-centered

and targets many people and often on the side of the road where people pass
before and after work.
● PEOPLE – The most important person in a small business like carinderia is
the customer because, without a customer, any business is useless. Waiters and
waitresses must treasure all of their customers and give them proper customer
service to reach their satisfaction

SWOT Analysis
Strength • Opportunities
Affordable prices • Eye centered location
• Good quality foods Social media platforms'
• promotion
Local and fresh
• ingredients
Weaknesses few • Threats
• customers limited • Supply chain disruptions
• menu options poor safety issues
• customer service

Strength

The carinderia helps people especially those who want to eat at a low
price but with good quality of food and service. one of the strengths of a
carinderia is that they make money even though they only have a low
investment and one of the beauty of building a carinderia is that all the
ingredients they use are fresh from the market. another strength of setting up a
carinderia is that it can be set up anywhere as long as there are people, they
will always come and eat when they find out there is a carinderia in their area
because they will prefer to eat in carinderia instead of expensive restaurants
because of the cheap prices of foods here.

Weaknesses

The main weakness of carinderias is that you are likely to have surplus
food at the end of the session. This means you will need some way to deal
with your leftover stock, such as selling it at a discount or giving it away to a
cookery group.

Opportunity

Building a carinderia is not hard as they think because all they need is a
room, a few tables and chairs, adequate cooking equipment and utensils, and a
good cook might be all you need to get started. They can easily promote their
carinderia through social media platforms like Facebook, Tiktok, Instagram,
and many more until customers find out about their carinderia.

Threats

One of the threats in carinderia is contamination and spoilage risk

because once someone eats spoiled food or contaminated food, the government
will directly shut it down and there is a tendency for them to be charged.

PROs and CONs

(advantages and disadvantages)

Like any other business, a Carinderia company's performance is

mostly influenced by the owner's efforts and personality. This is the
advantages and disadvantages of the business:
Advantages:

Carinderia has a cheaper price of foods than fast food and restaurant also the
foods that they are making or producing are all tasty Filipino foods. Carinderia is a quick
food service in busy cross roads and all of the motorists or workers can eat within
walking distance. Also, carinderia workers take care of their customers about what they
still need, in short they know the proper customer service.

It doesn’t require ample space to operate.

A carinderia can start in as few as two or three tables, as food can also be sold ‘to
go.’ This means the space required can be minimal, thus requiring heavy investment in
real estate space. As it grows eventually, the business can expand its operating room to
serve more customers and increase its income.

Carinderia business also helps create jobs.

A carinderia is typically a family-run business, but more workers may be needed
as it expands its operations. The eatery can hire waiters and waitresses, cooks, cashiers,
dishwashers, and other utility personnel to support the business.

Disadvantages:

Disadvantages of a restaurant in a business are that the dishes you cook

are not used up or not sold, why can they lose money if they don't sell what
they cook, and another one of the disadvantages of a restaurant is the location
of your restaurant if there are people Is your place supposed to be in a crowded
place. You put a restaurant so that your business can flourish.

Food Security

Since you are in the food business, it’s essential to ensure that the foods are
clean and safe to eat. Many carinderia owners “recycle” leftover foods. While
this may be a good idea, sometimes it can put your customers at risk,
 primarily if you don’t oversee the cooking process. Instead of recycling, you
can offer leftover foods at a discounted price at the end of the day. Training
your staff on proper health and basic hygiene practices is also good,
especially regarding food handling. Investing in a restaurant and kitchen
cleaning service once in a while can go a long way in establishing your
eatery’s food security reputation.

Management Of Daily Profit

Be very hands-on when it comes to managing your carinderia’s daily sales.

Many carinderias are not automated, which can easily be prone to fraud or
mistakes. Many carinderia owners who were used to having a cashier and
began handling their daily sales could attest that their income grew when
they were hands-on.

PROBLEMS IN CARINDERIA

Running a carinderia business, like any other business, comes with its own set of challenges and
potential problems. Here are some possible problems you might encounter when operating a
carinderia business:
1. Food Safety Concerns: Ensuring food safety is crucial for any food-related business. You
need to maintain proper hygiene standards, handle and store ingredients correctly, and
prevent contamination or foodborne illnesses. Failure to meet food safety regulations can
lead to health hazards and legal consequences.
2. Fluctuating Food Costs: The prices of ingredients can vary due to factors like seasonal
changes, market demand, and inflation. Sudden increases in food costs can affect your
profit margins and make it challenging to maintain affordable prices for your customers
while still generating enough revenue.
3. Intense Competition: The food industry, including carinderias, is typically highly
competitive. There may be numerous similar businesses operating in your area, which
 means you need to differentiate yourself by offering quality food, unique dishes, or
excellent customer service to attract and retain customers.
4. Inconsistent Customer Demand: Customer demand can fluctuate throughout the week or
during different times of the year. Some days may be busier than others, and you need to
plan and manage your inventory accordingly. If you're unable to predict or handle the
varying demand effectively, it can result in food wastage or running out of popular menu
items.
5. Staffing and Training: Hiring and retaining skilled staff who can prepare and serve food
efficiently can be a challenge. Training employees to follow your recipes, maintain
cleanliness, and provide good customer service requires time and effort. Additionally,
employee turnover can disrupt operations and increase training costs.
6. Operational Costs: Running a carinderia involves various expenses, including rent,
utilities, ingredients, equipment maintenance, permits, and licenses. Managing these costs
while ensuring profitability can be demanding, especially if there are unexpected
expenses or financial constraints.

7. Limited Menu Variety: As a carinderia, you may have a limited menu due to space
constraints or operational limitations. This could make it challenging to cater to a diverse
customer base with varying preferences and dietary restrictions.
8. Local Regulations and Compliance: Compliance with local health regulations, zoning
laws, and permits is crucial for operating a carinderia business. Failing to meet these
requirements can result in fines, penalties, or even closure.
9. Seasonal Fluctuations: Depending on your location, you may experience seasonal
fluctuations in customer demand. For instance, during holidays or vacation periods, you
may have fewer customers, which can impact your revenue and profitability.
10. External Factors: External factors such as natural disasters, economic downturns, or
public health crises (as experienced during the COVID-19 pandemic) can significantly
impact your business. These events can disrupt supply chains, affect customer behavior,
and pose financial challenges.
While these problems can be daunting, careful planning, adaptability, and proactive management
can help overcome them. It's essential to conduct thorough market research, create a solid
business plan, and stay updated on industry trends to address challenges effectively and increase
the chances of success in your carinderia business.

SOLUTIONS
Here are some potential solutions to address the problems commonly faced in a carinderia
business:

1. Food Safety Concerns:

● Implement strict hygiene practices and regularly train your staff on food handling and
safety protocols.

● Regularly monitor and inspect your food storage areas, utensils, and equipment.

● Stay updated with local health regulations and ensure compliance.

● Consider obtaining certifications or licenses related to food safety.

2. Fluctuating Food Costs:

● Build relationships with trusted suppliers and negotiate for bulk purchasing or long-term
contracts to secure stable prices.

● Keep track of ingredient prices and adjust your menu accordingly.

● Find cost-effective alternatives for ingredients without compromising quality.

3. Intense Competition:

● Differentiate your carinderia by offering unique dishes, daily specials, or a signature

menu item.

● Focus on delivering exceptional customer service to build loyalty and attract repeat
customers.
● Market your business through social media, local advertising, or partnerships with other
businesses.

4. Inconsistent Customer Demand:

● Analyze sales data to identify patterns and adjust your inventory accordingly.

● Offer a variety of menu options to cater to different tastes and preferences.

● Implement customer loyalty programs or promotions during slower periods to boost

sales.

5. Staffing and Training:

● Develop a comprehensive training program to ensure consistent food preparation and

service quality.

● Create a positive work environment to retain skilled staff and reduce turnover.

● Cross-train employees to handle multiple tasks and provide coverage during busy periods
or employee absences.

6. Operational Costs:

● Conduct regular reviews of your expenses and look for areas where you can reduce costs
without compromising quality.

● Optimize energy usage to lower utility bills.

● Explore partnerships with local suppliers for discounted prices on ingredients or

equipment.

7. Limited Menu Variety:

● Offer daily or weekly specials to introduce new dishes and provide variety.

● Incorporate customer feedback and preferences into menu planning.

● Consider seasonal menu items to align with local tastes and ingredients.
 8. Local Regulations and Compliance:

● Stay informed about local regulations and ensure you have the necessary permits and
licenses.

● Maintain accurate records and documentation for inspections or audits.

● Allocate resources for regular maintenance and updates to comply with health and safety
standards.

9. Seasonal Fluctuations:

● Plan ahead by analyzing historical data and forecasting demand during different seasons.

● Develop strategies to attract customers during slower periods, such as offering discounts,
organizing special events, or promoting catering services.

10. External Factors:

● Establish contingency plans for unexpected events like natural disasters or economic
downturns.

● Diversify your revenue streams by offering catering services or partnering with other
businesses.

● Stay connected with your customers through social media or online ordering platforms to
adapt to changing circumstances.

Remember, each business is unique, and these solutions may need to be customized based on
your specific circumstances and challenges. Regularly assess your operations, stay flexible, and
be open to making adjustments as needed to overcome obstacles and ensure the long-term
success of your carinderia business.