UNIVERSITI TEKNIKAL MALAYSIA MELAKA

FACULTY OF TECHNOLOGY MANAGEMENT ANDTECHNOPRENEURSHIP

INDUSTRIAL TRAINING TECHNICAL REPORT

Name : MUHAMMAD AZIZI BIN AZMI

Course : BTEC SECTION 1/2
Year :4
Training Period : 20 MARCH – 1 SEPTEMBER
Industry Name : FERRYRICH SDN BHD
 UNIVERSITI TEKNIKAL MALAYSIA MELAKA

FACULTY OF TECHNOLOGY MANAGEMENT ANDTECHNOPRENEURSHIP

INDUSTRIAL TRAINING TECHNICAL REPORT

MUHAMMAD AZIZI BIN AZMI

BACHELOR OF TECHNOPRENEURSHIP WITH HONOURS
4 BTEC S1/2

TRAINING PERIOD: 20/03/2023 – 01/09/2023 COMPANY:

FERRYRICH SDN. BHD.
 INDUSTRIAL TRAINING TECHNICAL REPORT AT
FERRYRICH SDN. BHD.

PERIOD OF TRANING: 20/03/2023 – 01/09/2023

SUBMITTED BY:
MUHAMMAD AZIZI BIN AZMI
B061910228

This Technical Report for Industrial Training is Submitted to Faculty ofTechnology

Management and Technopreneurship, Universiti Teknikal Malaysia Melaka in Partial
Fulfillment for Bachelor of Technopreneurship with Honours

(September 2023)
TABLE OF CONTENT PAGE

NON-CONFIDENTIAL DECLARATION BY INDUSTRY i

INDUSTRIAL TRAINING DECLARATION FORM ii - iii
ABSTRACT vi
ACKNOWLEDGEMENT vii
LIST OF FIGURES vii
LIST OF TABLES viii
ABBREVIATION ix

CHAPTER 1: INTRODUCTION 1
1.1 Objective 1
1.2 Scope of training 2

CHAPTER 2: INDUSTRY BACKGROUND 3

2.1 Company Introduction 3
2.2 Background of Company 4
2.2.1 Logo 4
2.2.2 Vision 4
2.2.3 Mission 4
2.2.4 Company Objectives 4
2.2.5 Location 5
2.2.6 Organization Chart 6
2.2.7 Working Hour Schedule 7
2.2.8 Function and Experiences 7
2.2.9 Type of Products 8-9
2.3 Type of Marketplace 10
2.4 Company Events 10

CHAPTER 3: TRAINING ACTIVITIES 11

3.1 Timeline Of Industrial Training Program 11
3.2 Description of Project or Task 11
3.2.1 Introduction To Digital Marketing 11-12
 3.2.2 Development of Marketing Platform 13-14
3.2.3 Video Marketing Production 14-15
3.2.4 Business Development 15-17
3.2.5 Market Research 17-18
3.2.6 Customer Relation 19-20

CHAPTER 4: CONCLUSION 21
REFERENCES 22
ATTACHMENTS 23-26
i
ii
iii
 MAKLUMAT PENTING (IMPORTANT INFORMATION)

Tempoh
Nama Penyelia Fakulti Penyeliaan No. Tel Alamat E-mel
Name of Faculty Supervisor Supervision Tel. No. Email Address
Period

SENARAI SEMAK (CHECK LIST)

Tandatangan &
Perkara Tarikh Cop
Item Date Signature &
Stamp
Lapor Diri di Industri
Report to the Industry

Lawatan Latihan Industri 1 oleh Penyelia

Fakulti
1st Industrial Training Visit by Faculty
Supervisor
Lawatan Latihan Industri 2 oleh Penyelia
Fakulti
2nd Industrial Training Visit by Faculty
Supervisor
Pembentangan Latihan Industri
Presentation of Industrial Training

Penyerahan Buku Laporan Harian

Submission of Daily Log Book

Penyerahan Laporan Teknikal Latihan

Industri
Submission of Industrial Training Technical
Report

Borang Perakuan Tamat Latihan Industri

Industrial Training Completion Declaration

Borang Maklum Balas Pelajar

Feedback Form

iv
 UNIVERSITI TEKNIKAL MALAYSIA MELAKA
Hang Tuah Jaya
76100 Durian Tunggal, MELAKA

BORANG PERAKUAN TAMAT LATIHAN INDUSTRI

INDUSTRIAL TRAINING DECLARATION FORM

Laporan ini adalah hasil usaha saya sendiri dan telah disahkan isi kandungannya oleh
pihak industri sebagai satu laporan lengkap setelah tamat menjalani latihan industri
dalam tempoh yang telah ditetapkan.
This report is a product of my own and has confirmed its contents by the industry as a
completereport after the conclusion of industrial training in the stipulated time frame.

Tandatangan (Signature) : ………………………………

Nama Pelajar (Student Name) : MUHAMMAD AZIZI BIN AZMI

Tarikh (Date) : 30 AUGUST 2023

Disahkan oleh Penyelia Industri ( Confirmed by Industrial Supervisor ):

Tandatangan (Signature) : ………………………………

Nama Penyelia (Supervisor Name) :

Jawatan (Designation) :

Cop Syarikat (Company Stamp) :

Tarikh (Date) :

Diperiksa oleh Penyelia Fakulti (Checked by Faculty Supervisor)

Tandatangan (Signature) : ………………………………

Nama Penyelia (Supervisor
Name)Fakulti (Faculty) :
Tarikh (Date) :

v
 ABSTRACT

This report is a summary of my 24-week internship at Ferryrich Sdn. Bhd., where I

was assigned to the Operations/Marketing Department and the Administrations Department.
Ferryrich Sdn. Bhd. Provide the types of products sold which are household goods, bedding,
household appliances and cleaning materials. This report will outline the particulars of my
six-month internship at Ayer Keroh, Melaka, from March 20, 2023 to September 1, 2023.

In the first part of this report, I will explain the objectives, followed by a discussion of
the objectives of my industrial training. It is imperative that I describe the background of the
company, my responsibilities throughout the initial training, and any limitations I have
experienced. This report covers my twenty-four weeks of Industrial Training.

The people at Ferryrich Sdn Bhd has been really supportive during my training
period. Without them, I would not have been exposed to the actual business environment. I
hope that Ferryrich Sdn. Bhd. will continue to expand in the future.

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 ACKNOWLEDGEMENT

I appreciate the opportunity to complete my internship at Ferryrich Sdn Bhd. During

my internship with Ferryrich Sdn Bhd., I was able to learn and develop professionally. To
express my appreciation, I would like to thank Mrs. Nur Syafiqah binti Mohd Sari, my
industry supervisor, for allowing my application to finish 24 weeks of industrial training at
Ferryrich Sdn Bhd..

She was designated as my Industrial Training supervisor. In addition, she is

accountable for every activity in the company, encouraging me to accomplish every duty in
the company, especially those in which I am less experienced, and offering me with
recommendations on how to do it. As a result, I consider myself extremely fortunate to have
the opportunity to meet so many great individuals.

My gratitude towards Datin Dr. Suraya binti Ahmad, the University Supervisor
assigned to me throughout my internship, she has been an invaluable resource for guidance,
insight, and assistance. Additionally, I want to thank my family and friends for their moral
support and for assisting me in achieving success in my Industrial Training. The majority of
my peers also remind me of significant dates and events in our Industrial Training and provide
me with advice on how to compose this report and complete our Industrial Training in 24
weeks.

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 LIST OF FIGURES

FIGURE TITLE PAGE

Figure 1 Company Logo 4
Figure 2 Maps Ferryrich Sdn. Bhd. 5
Figure 3 Ferryrich Sdn Bhd. Organizational Chart 6
Figure 3.1 Ferryrich Sdn Bhd. Organizational Chart 6
Figure 4 KaFerry’s Product 8
Figure 5 KaFerry’s Marketplace 10
Figure 5.1 KaFerry’s Marketplace 10
Figure 6 Company Event 10
Figure 7 Digital Marketing Video Content 12
Figure 8 Affiliate Targetting Username 14
Figure 9 Video Marketing Production 15
Figure 10 Business Development Meeting 17
Figure 11 Extract Data from TiktokShop Seller Center 18
Figure 12 Content Direction & Advertising with offline vendor 20

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LIST OF TABLES

TABLE TITLE PAGE

Table 1 The working hours period for Ferryrich Sdn. Bhd. 7

viii
 ABBREVIATION

NO TERM MEANING
1 SOP Standard Operating Procedure
2 FPTT Faculty of Technology Management and Technopreneurship
4 FB Facebook

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CHAPTER 1: INTRODUCTION

1.1 Objective

As a result of implementing industrial training, students are able to adapt to a real-world

work environment and develop their work ethic. For us as students, industrial training is an
effective method for tackling the realities of the workplace. This is due to the fact that the
classroom setting will be different. In class, we learnt several skills and subjects that would
assist us in overcoming the obstacles.

After studying about it theoretically, students are introduced to a workplace

atmosphere. The industrial training allows students to use their knowledge and abilities in a
sensible and inventive manner. Students will be able to demonstrate their knowledge and
abilities regarding the planning, analysis, execution, and supervision of organizational
operations. All pupils are encouraged to approach problem-solving in a critical and inventive
manner. It was initially meant to assist pupils in enhancing and developing all skills. Students
must strengthen their communication abilities with employees and upper management. The
students will also learn how to successfully share their understanding of job growth and future
career options.

In addition, industrial training exposes and teaches learners about organizational ethics
and norms. Students should be able to accomplish the allocated task on schedule and in
accordance with the established work norms. As a result, students should anticipate receiving
instructions on occasion, as time management is an essential ability in the professional world.

1
 1.2 Scope of Training

Throughout my industrial training, I was assigned to the Operations & Marketing

Department and the Administrations Department. In the Operations & Marketing Department,
the majority of tasks included online marketign on Tiktok and Facebook. I am alsoinvolved
in the production of video marketing and the creation of marketing material designfor this
department. In addition to my next area, which is the Administrations Department, thetasks
included business growth, postmortem meetings, application paperwork, and the creation of
invoices and quotes. During my industrial training, Mrs. Nur Syafiqah binti Mohd Sari
supervised and instructed me. I was occasionally monitored by our supervisor, Datin Dr
Suraya binti Ahmad.

The job scope of my industrial training:

 Digital Marketing

 Development of Marketing Platform

 Video Marketing Production

 Business Development

 Market Research

 Customer Relation

In order to graduate from University of Technology Malaysia Melaka (UTeM), this

report must be presented as part of the Industrial Training programme. It will describe the
training activities and offer an overview of the training process over a specific time period.

2
CHAPTER 2: INDUSTRY BACKGROUND

2.1 Company Introduction

Ferryrich Sdn. Bhd. was established by Mohd Fahmi bin Jailani and Noor Fariha binti
Dorasol as a limited liability company that does business as a sole proprietorship. Through
well-known social media sites like Facebook, Instagram, and TikTok, Ferryrich Sdn. Bhd.
conducts business by buying and selling commodities.

A firm called Ferryrich Sdn. Bhd. specializes in providing a variety of products for the
home. The target market for the product consists of people who live in housing areas, who have
difficulties in their homes, and who need help handling different household activities.

Due to their capacity to maintain a high level of productivity, home products made from
detergent formulas are the company's core emphasis. In particular TikTok, the "Sabun Badang"
brand has seen substantial growth on social media.

Particularly considering that Ferryrich Company's monthly revenue exceeded

RM800,000. Thanks to his efforts and his confidence in the firm's future, she was able to
transform the business into a full-fledged incorporated company (Sdn Bhd) with his own paidup
capital of RM100,000. The following year by year, the company's revenue climbed.

3
 2.2 Background Of Company

2.2.1 Logo

Ferryrich Sdn. Bhd.

Figure 1: Company Logo

2.2.2 Vision

To be the leading Digital Marketing and Sales Brand in Malaysia.

2.2.3 Mission

We are a business entity in digital marketing and sales. Experienced team and formula
experts are our value and strength. Our responsibility is on digital marketing development and
selecting quality products. we are committed to sharing profits for the community and globally.

2.2.4 Company Objective

Upgrading the life of b40 increases income from various aspects

4
2.2.5 Location

The company is located at Ferryrich Sdn Bhd, No. 41, Jalan Tasik Utama 63, Kawasan
Perindustrian Taman Tasik Utama, Hang Tuah Jaya, 75450 Ayer Keroh,Melaka.

Figure 2: Maps of Kaferry Sdn. Bhd.

5
2.2.6 Organizational Chart

NOORFARIHA BINTI DORASOL

CEO

Figure 3: Ferryrich Sdn. Bhd. Organizational Chart

Figure 3.1: Ferryrich Sdn. Bhd. Organizational Chart

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 2.2.7 Working Hour Schedule

Working Day Working Time

Monday - Friday 8:30 a.m. – 5:30 p.m. (1 hour break)
Saturday 8:30 a.m. – 1:30 p.m.
Sunday Off day
Public Holiday Off day

Table 1: The working hour period for Ferryrich Sdn. Bhd.

2.2.8 Function and Experience

The Ferryrich distributes a variety of domestic goods to over one million consumers in
Malaysia. from single users to housewives, cleaning services, dealers in old clothing, etc.
Instead of squandering money on useful but expensive things, Ferryrich uses Tiktok and several
other media since he is aware of the sales potential of his products in Malaysia. Millions of
unique people are available in the company's database for usage by advertising algorithms.

Ferryrich makes high-quality items available on a variety of channels, such as Facebook,

Instagram, Tiktok, and Shopee. Additionally, Tiktok content videos are produced to pique the
attention of platform users with intriguing material that is appropriate for different ad levels and
guidelines. Additionally, we run a number of intriguing marketing efforts in conjunction with
holidays like the nation's Independence Day. Finally, sales, marketing, and advertising
educational activities provide thorough training in technical knowledge and relevant creative
concepts.

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2.2.9 Type of Products

Figure 4: KaFerry’s Product

Product Detail

a) Sabun Badang

-Volume 1000ml
- Special to remove stubborn dirt such as rust, oil and others.
- Suitable for floors, bathrooms, and kitchens.
- Recommended use of soap, pour a capful of soap directly onto the dirty surface, scrub
with a brush, then rinse with clean water
-For dark tiles, it is mandatory to mix with water first. Body soap mixing ratio 1:3 Water in
a bucket before use
- Close the cap tightly after use.
- Keep away from children.

b) Bantal Breathing

-Machine washable and dryable

-The material is fully cotton, 100% cotton in the filling fiber. This pillow always feels cool
because the material of the pillow itself is cool and beautiful.
-This pillow follows the posture of the neck so it is very comfortable, not too thin, not too
thick and most importantly has a soft texture.

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c) Sabun Badang Makeover

- Volume 500 grams.

- Special to remove stubborn stains such as syrup, soy sauce, daki, moles, yellow on clothes.
- Suitable for clothes, school clothes, sofas, school bags, shoes, and daily use.
- Suggested use of Badang Makeover Soap, apply soap on the dirt, add 1-3 scoops of soap
in the soaking water, soak with washing water and leave for a while, repeat until the dirt is
gone, rinse until clean.
- Close the cap tightly after use.

d) Cadar Honeymoon

-Size: 150 x 200cm

-Comforter: 200 x 230cm
- 4 x head pillow cases
- 1 x pillow case
- 1 x fitted sheet (fits queen king)
- 1 x thick comforter
- 875 thread count
- Each corner has rubber
-Material: 100% dacron
-Filling comforter: Fiber

e) Iron Generator Pro

-Auto set temperature

-Anti-dripping (not dripping water)
-1 minutes time for heat
-Safety lock
-1.5 liter water tank
-2 steam modes (eco and boost steam)
-1 mode clean calc
-Ceramic soleplate

9
2.3 Type of Marketplace

Figure 5: KaFerry’s Marketplace

Figure 5.1: Kaferry’s Marketplace

2.4 Company Events

Figure 6: Company Event

10
 CHAPTER 3: TRAINING ACTIVITIES

3.1 Timeline of Industrial Training Program

My training industrial training began on March 20, 2023 and continued until
September 1,2023. Accordingly, it will take twenty-four weeks. Monday through Friday, the
working day begins at 8:30 a.m. and continues until 5:30 p.m. There is a break of one hour
throughoutthose days. On Friday, however, because of Friday prayers, the break will be
approximately one hours and thirty minutes, longer than usual. On Saturday, the working day
begins at 8:30 a.m. and continues until 1:30 p.m. and Sunday, will be an off- days.

3.2 Description of Project/Task

3.2.1 Introduction to Digital Marketing

Digital marketing refers to the practice of promoting products, services, or brands using
digital channels and technologies. With the rise of the internet and various online platforms,
digital marketing has become an essential component of modern business strategies. It
encompasses a wide range of activities aimed at reaching and engaging target audiences
through various online mediums. The goal of digital marketing is to drive brand awareness,
increase customer engagement, and ultimately boost sales and revenue.

Key Components of Digital Marketing such as content marketing, focuses on creating

and distributing valuable and relevant content to attract and engage target audiences. This
includes blog posts, articles, videos, infographics, and more. Social media platforms like
Facebook, Instagram, Twitter, and LinkedIn are used to create and share content, interact with
users, and build a brand's online presence. Pay-Per-Click Advertising (PPC) involves placing
ads on search engines and other online platforms. Advertisers pay a fee each time their ad is
clicked. This method is used to drive targeted traffic to websites. Next, Influencer Marketing.
This strategy involves collaborating with individuals who have a strong online following
influencers to promote products or services. Influencers can help reach a broader audience and
build credibility. More, affiliate marketing. In affiliate marketing, businesses partner with
affiliates who promote their products on their platforms. Affiliates earn a commission for every

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sale generated through their referral. Video content is increasingly popular, with platforms like
YouTube and TikTok being powerful tools for reaching audiences. Video marketing can
include product demonstrations, tutorials, testimonials, and more. Digital marketing relies
heavily on data collection and analysis. Marketers use tools to track user behavior, engagement,
and conversion rates to measure the effectiveness of campaigns.

Benefits of Digital Marketing are like global reach. Digital marketing allows businesses
to reach a global audience, breaking down geographical barriers. Precise targeting options
enable marketers to reach specific demographics and segments means can reach targeted
audience. Digital marketing can be more budget-friendly than traditional methods, especially
for small businesses. The effectiveness of digital marketing campaigns can be tracked in real-
time through analytics, providing valuable insights. Digital channels facilitate direct interaction
with customers, leading to higher engagement and better customer relationships. Digital
marketing allows for quick adjustments to strategies based on performance data and market
trends.

In summary, digital marketing is a dynamic and versatile approach to promoting

businesses in the digital age. It involves utilizing various online channels and strategies to
connect with target audiences, build brand awareness, and achieve business goals.

Figure 7: Digital Marketing Video Content

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 3.2.2 Development of Marketing Platforms

In addition to my training, I have acquired the marketing platforms for Shopee

affiliates involves creating a comprehensive ecosystem that empowers affiliates to effectively
promote Shopee's products and earn commissions. All provided information can be utilised
as leads by the Sales Department. Here’s a step by step guide to developing such platform
which are Affiliate Registration and Onboarding. I created a user-friendly registration
process for affiliates to join the program and collect necessary information for payouts and
communication.

Next, develop a centralized dashboard for affiliates to track their performance, earnings,
activities and provide real-time analytics on clicks, conversions, and sales. Offer a wide
range of promotional materials such as product images and videos that affiliates can use and
ensure these materials are easily accessible and customizable. Enable deep linking, allowing
affiliates to link directly to specific product pages. Affiliates allow to create and share
content such as marketplace posts, reviews, and social media posts. I provide tools for easy
content generation and sharing across platforms. Ferr yrich Sdn. Bhd. guides me to help
affiliates optimize their marketing strategies and educate affiliates on best practices for
driving conversions. We set up communication channels such as WhatsApp group to keep
affiliates informed and foster a sense of community and provide direct support. For payment
and pay-outs, we develop a reliable payment system that calculates commissions accurately
and offer multiple pay-out options, such as bank transfers or digital wallets.

More, we introduce gamification elements to motivate affiliates to achieve higher

sales targets and provide rewards for top performers, like bonus commissions or exclusive
perks. For compliance and guidelines, we clearly communicate affiliate guidelines and
ensure affiliates adhere to ethical marketing practices and implement mechanisms to review
and approve affiliate-generated content. We continuously gather feedback from affiliates to
enhance the platform's usability and features and regularly update the platform to stay aligned
with industry trends and user preferences.

Developing a robust marketing platform for Shopee affiliates requires a combination of

technical expertise, user experience design, and a deep understanding of affiliate marketing
dynamics. Regularly refining the platform based on user feedback and market trends will

13
contribute to its long-term success.

Figure 8: Affiliate Targetting Username

3.2.3 Video Marketing Production

During my industrial training, I am also involved in the video marketing creation

process for Ferryrich Sdn. Bhd. This video's objective is to promote the products and provide
content for the marketing team. One of the few types of Video Marketingis the customer
experience or testimonial video, along with comments from previous customers. The
following is an instructional sharing video designed to attract our target audience. This
marketing video cannot exceed 60 seconds in length and must adhere to Tiktok and
Facebook's regulations. The process of creating a marketing video began with the creation of
a storyboard and script, followed by the selection of a location for filming. On the day of
filming, I am responsible for set preparation, which includes handling shooting equipment,

14
 aiding and managing the talent.
The raw film will then be retrieved as the plot in order to create a complete marketing
video with subtitles. This procedure is vital sinceit will determine the marketability of our
products and services. The video can be used more than once if it adheres to Ferryrich Sdn.
Bhd.'s guidelines on how to develop an effective video marketing campaign. The majority of
the video editing was performed on Canva.com and Adobe Illustrator. Through Mrs.
Syafiqah's instruction, I have received new knowledge on how to deal on video marketing
and how to perform for video marketing.

Figure 9: Video Marketing Production

3.2.4 Business Development

During training for this category, I was exposed to many business model variations.
Business development is the process of creating and expanding opportunities to drive growth
and improve the overall success of a company. It involves strategic activities aimed at building
relationships, identifying new markets, and enhancing the value proposition. Here's a concise
summary of business development like analysing market trends, customer needs, and
competitive landscape to identify potential opportunities and gaps. Relationship Building was
important for cultivating and nurturing relationships with potential clients, partners, investors,
and other stakeholders. Initiating and nurturing leads to convert them into potential customers
or clients.
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 Forming strategic partnerships and collaborations can access new markets,
technologies, or distribution channels. Engaging in sales activities and negotiations to close
deals and secure contracts. Identifying opportunities for product or service improvements and
innovations that align with market demand. Developing plans to enter new markets, regions,
or demographics effectively. Aligning business development efforts with the overall
company strategy and objectives. Evaluating potential risks and challenges associated with
new opportunities and devising mitigation strategies. Next, using data and analytics to make
informed decisions, assess performance, and refine business development strategies.
Focusing on sustainable growth by building long-lasting relationships that provide ongoing
value.

In addition to my training, I also understand the types of business opportunity. The first
one is high commitment, high return. In this phase we will put extra amount of effort for a high
return of revenue. Next is high commitment, low return where we will have to go extra miles
for low return. We are advised to not take this type of job same goes for the low commitment
and low return. The most advisable job to take is the low commitment, high return because we
only spend less effort for a higher return of revenue. Mrs Syafiqah guide me through that we
needto leverage our company Unique Selling Points (USP) in order to connect with our
business model and opportunity.

Importance in Business development is essential for companies to stay competitive,

adapt to changing market dynamics, and seize new growth prospects. It helps businesses
expand their reach, increase revenue streams, and strengthen their position in the market.
Outcome, successful business development leads to increased market share, revenue growth,
improved brand recognition, and enhanced competitiveness within the industry. Note, business
development can vary across industries and company sizes, but its core principles remain
focused on identifying and pursuing growth opportunities. As part of my ongoing training, I
have been tasked with creating a Business Development Presentation that covers all relevant
information about our services, including pricing. This pitch slide is intended to help
prospective clients understand our services and what they can anticipate from our
organisation. This also include the three type of our service which is easy to sell, primary and
high-end service.

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 Figure 10: Business Development Meeting

3.2.5 Market Research

In this phase of my training, Mrs. Syafiqah introduced me to the market research process.
Market research is a systematic attempt to collect information on target markets and
customers, beginning with their identities. It is an essential element of corporate strategy and a
crucial rolein sustaining competitiveness. I was tasked on data collection involves studying
the methods, technologies, and trends related to gathering information from various sources
for analysis and decision-making purposes.

Here's a summary of key points from market research on data collection that I’ve
learnt. Data collection is essential for informed decision-making, identifying trends,
understanding customer preferences, and improving business processes across industries.
Various methods are used for data collection, such as surveys, observations, and data
collection through extracting data from shopping seller on marketplace. The proliferation of
digital technologies has led to the generation of massive amounts of data, termed of big data.
Effective collection and analysis of big data can provide valuable insights for businesses.
Data collection is accompanied by concerns about privacy and ethics. Striking a balance

17
between gathering useful information and respecting individuals' privacy rights is crucial.
Market research firms specialize in collecting and analysing data to help companies
understand their target audiences, competition, and market trends. Companies rely heavily on
data collection to improve their products and services, personalize user experiences, and
predict future trends. Despite its benefits, data collection faces challenges like data quality
assurance, data security, and the potential for biased results due to the methods used.

In summary, market research on data collection highlights its pivotal role in

understanding various aspects of industries and society. The combination of evolving
technology, ethical considerations, and regulatory frameworks shapes the way data is
collected, managed, and utilized to drive informed decision-making and innovation.

Figure 11: Extract Data from TiktokShop Seller Center

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 3.2.6 Customer Relation

For this part of my training, I was given the task to generate a report of Offline Vendor
Project. Effective customer relations in the context of offline vendors involve building strong
connections with customers through personalized interactions, exceptional service, and a
focus on customer satisfaction. Offline vendors, who operate without an online platform, rely
heavily on face-to-face interactions and direct engagement.

To consider for successful customer relations, offline vendors have the advantage of
interacting with customers in person. Utilize this opportunity to understand their needs,
preferences, and concerns. Remembering names and previous interactions can go a long way
in making customers feel valued and recognized. Providing excellent customer service is
paramount. Train staff to be courteous, attentive, and knowledgeable about the products or
services. Address customer inquiries and issues promptly and professionally. Trust is a
cornerstone of offline customer relations. Consistently deliver quality products or services,
and be transparent about pricing, policies, and any relevant information. Trust fosters loyalty
and encourages repeat business.

Foster a relationship that goes beyond mere transactions. Engage customers in

conversations, showing genuine interest in their lives and experiences. This personal touch
helps create lasting connections. Challenges can arise, but how they are handled sets the tone
for customer relations. Address complaints or concerns swiftly and effectively, aiming to
provide solutions that leave the customer satisfied. Implement loyalty programs to reward
repeat customers. This can include discounts, exclusive offers, or membership perks. Such
initiatives incentivize customers to choose your business over competitors.

Being part of the local community can significantly impact customer relations.
Participate in community events, support local causes, and demonstrate your commitment to
the area you serve. Regularly train and develop me to ensure they are equipped with the skills
and knowledge to provide outstanding customer service. Their interactions directly influence
customer perceptions. Consistency in service, product quality, and overall experience is key.
Customers should feel confident that each visit will meet their expectations. Offline vendors
need to adapt to changing customer preferences and market trends. Embrace new technologies
or strategies when appropriate to enhance the customer experience.
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 In summary, I was given the responsibility to present about offline vendors that can
excel in customer relations by prioritizing personalized interactions, delivering exceptional
service, building trust, and fostering loyalty. By creating a welcoming and customer-centric
environment, offline vendors can establish strong relationships that drive business success.
Furthermore, I also involve in the meetings regarding content direction and advertising
policies with our clients. The purpose of the meeting re to educate them about the content
direction of their marketing content.

Figure 12: Content Direction & Advertising with offline vendor

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 CHAPTER 4: CONCLUSION

In conclusion, my industrial training experience has been both enlightening and

transformative. Throughout this period, I have had the opportunity to apply theoretical
knowledge gained in my academic pursuits to real-world scenarios, gaining invaluable practical
insights. This training has provided me with a deeper understanding of the industry's operations,
processes, and challenges.

The exposure to various departments and tasks has enabled me to develop a well-
rounded skill set, including technical competencies and soft skills such as teamwork,
communication, and problem-solving. I have been fortunate to work alongside experienced
professionals who have been generous with their guidance and mentorship. Their expertise has
not only enhanced my technical skills but has also provided me with a glimpse into the
professional conduct and ethics that drive success in the industry.

Furthermore, the industrial training experience has exposed me to the importance of

adaptability and innovation in a rapidly evolving business landscape. Witnessing firsthand how
companies strategize, innovate, and optimize resources has been eye-opening, and it has
motivated me to remain curious and open to continuous learning throughout my career.

As I look back on this period, I am confident that the knowledge and experience gained
during my industrial training will serve as a solid foundation as I embark on my professional
journey. I am eager to take these insights and apply them not only to my academic pursuits but
also to future employment opportunities. I am grateful for the chance to bridge the gap between
academia and industry, and I am excited to contribute meaningfully to the field in the years to
come.

In conclusion, this industrial training has been an enriching and transformative chapter
that has prepared me for the challenges and opportunities that lie ahead. I am thankful for the
experiences, lessons, and relationships forged, and I am enthusiastic about embracing the future
with a newfound perspective and skill set.

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REFERENCE

- Mrs. Abu Naim Ubaidurrahman Bin Ahmad Azlan, Director of Mix Media Agency

(M) Sdn. Bhd.

- Mix Media Agency Company Profile

22
ATTACHMENT

Attachment 1: Form A

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 Attachment 2: Shooting with Dato Jalal / Roy Azman

Attachment 3: Ferryrich sdn Bhd. Video Marketing Shooting

Attachment 4: Ferryrich Sdn. Bhd Tiktok Live Studio

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 Attachment 5: Video Marketing Setup (Lighting)

Attachment 6: Digital Marketing Report Result Presentation

Attachment 7 : Offline Vendor Video Marketing Production

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Attachment 8: Ferryrich Sdn. Bhd. Front Office View

Attachment 9: Content Direction Meeting

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 UNIVERSITI TEKNIKAL MALAYSIA MELAKA
Hang Tuah Jaya
76100 Durian Tunggal, MELAKA

PROGRAM LATIHAN INDUSTRI SESI )

PANDUAN SOAL SELIDIK PELAJAR SELEPAS TAMAT

MENJALANILATIHAN INDUSTRI

NAMA : MUHAMMAD AZIZI BIN AZMI

KURSUS : BTEC S1/2
NO MATRIK : B061910228

TEMPAT LATIHAN : FERRYRICH SDN. BHD.

TARIKH LATIHAN : 20/03/23 – 01/09/23

A. Sila isikan dan tandakan ( / ) di ruangan berikut berdasarkan keadaan tempat

latihan industri yang telah anda jalani berpandukan skala di bawah.

1 2 3 4 5
Sangat tidak setuju Tidak setuju Tidak pasti Setuju Sangat setuju

NO PERKARA SKALA
. 1 2 3 4 5
1. Tempat latihan adalah bersesuaian dengan keadaan
persekitaran
2. Tugas yang diberikan berkaitan kursus
3. Kemudahan yang diberikan mencukupi
4. Penyediaan jadual kerja harian adalah berkaitan
5. Hubungan baik di antara majikan/staf dengan pelajar
6. Tempoh bekerja adalah tidak melebihi waktu yang
ditetapkan
7. Pelajar mendapat penyeliaan seorang pegawai
syarikat/jabatan semasa menjalani latihan
8. Pelajar dapat melibatkan diri dengan aktiviti sosial di
syarikat/jabatan

B. Cadangan :

Tarikh:

27