1

CHAPTER 1

INTRODUCTION

1.0 Introduction

The industrial training program is a platform for final year student to go through an actual
workplace and gain experience and perform the theories and practices learn in the class to the
professional stage. Industrial training is a good opportunity for student to learn and gain
experience and make preparation to get into professional world. There is word saying, “The
purpose of life is to live it, to taste experience to the utmost, to reach out eagerly and without
fear for newer and richer experience”. In our journey, we may stumble upon a rock but that
does not inhibit our ability to keep gaining experience as we are trying to live a life we choose.
Doing industrial training in actual workplace give you a lot of opening, it will also help you
knowing what a real industry looks like, what the latest technologies people using out there.
Other than that, it also helps you develop an attitude toward your workplace and how to deal
with many kinds of people you might not know as a student.

I as final year student must go through the industrial training as it is compulsory for me
to graduate but I don’t see it as a burden instead as a challenge for me. Being expose to new
workplace, a real workplace where there is multiple layered of organization chart. How am I
going to implement all the theories and practical practices I have been learning until now into
real world working environment? To think that I’m quite lucky to have study in Universiti
Teknikal Malaysia Melaka (UTeM), where all syllabus has practical practice in lab. Even
though it was not enough, it is still enough for me to grab a fundamental before joining the team
for a bigger project. In some ways, through the industrial training or industrial training, I also
learned that I am still lacking in many ways when it come as an employee or myself. Being in industrial
training giving me a proper look into myself and identify my strengths and weaknesses.
 2

Another reason I choose to take the industrial training is to be preparing myself to work in
more challenging work environment. Life in school and university is incomparable with working life.
Working life is challenging in many aspects as it requires great effort, commitment,
and abilities, those are something that I need to be prepared and trained to. Other than that, I
can gain professional skill by taking this industrial training course. At the same time, I also
want to improve my communication skills and ability to interact with people. Realizing that by
being part of working society, I will need to meet different people around the office, and I will
have to communicate with them to settle their needs. Under going the industrial training also
helps me learn through my learning in class can be implement through industrial training. Not
only that, I am able to under go challenges which is normal in working life.

1.1 Duration and Place of Training

During my 6 months of industrial training, I want to actively take part in company project
and contribute my knowledge obtained during my study for example lauching product and how
management will be done. I could see how the management done their work and also how to
handle multiple work at the same times. At the same time, I want to uphold the vision and
mission of my host company in achiving its objective of establishment.

I go through my industrial training course for the duration of UTeM give excluding
holidays. I choose Ferryrich Sdn. Bhd. As my host company for me to complete my industrial
training. I have several reasons of why I choose this place to do my industrial training. First ,
the host company provide a hostel for staff (but I did not stay in that house) and it also near by
my rental house. Thus, it would be much easier for me to go work cause the hostel is near to
the workplace and it be advantage for to go work. I had never gone to an business management
with a lot of experience while having industrial training in Ferryrich Sdn. Bhd. It will be
beneficial for me in future working.
 3

1.2 Objectives of Industrial Training

The objective of having this industrial training is:

1) To expose students to the realities of the realities of the workplace.
2) To provide students with the opportunity to have a greater knowledge of the course they
are studying.
3) To provide relevant work-related training to students pursuing a career in the field of
entrepreneurship.
4) To improve creativity, brainstorming and problem-solving abilities.
5) To prepare a report on the industrial field daily activities in the logbook systematically.

1.3 Scope of Training

The scope of training at this company is to train trainees by being given the task of
managing the business from various aspects. Trainees need to find ideas to make the assigned
task better for the company. The next task is to check and identify the products produced and
analyze them for the purpose of quality improvement and so on recorded in excel for reference
that has been made. In addition, trainees are given the task of handling agents and online
businesses for the company's business affairs.
 4

CHAPTER 2

COMPANY BACKGROUND

2.0 Introduction

This chapter focuses on the introduction of organisation that was assing during practical
training at company FRSB. This chapter also give details on background of the company,
department attached and also the experience and knowledge was gained during industrial
training.

2.1 Organisation Background

Ferryrich Sdn. Bhd. or known as Kaferry is a sole limited company established by Noor
Farihah binti Darasol and Mohd Fahmi Bin Jailani. FRSB does business of buying and selling
through social media such as Facebook, Instagram and Tiktok. This company is an entity
engaged in the field of buying and selling home appliances and until now in the improvement
of products and various products to be produced. This company has been serving effectively
for more than 11 years.

This company is dedicated to providing a variety of products including various types of

sheets, breathable pillows, various types of irons and has high quality washing soaps that are
able to give satisfaction to customers. Through the staff's commitment to innovation and
excellence, this company continues its efforts to become a major player in this industry.
 5

Since this company was founded, they have achieved many achievements and gained
recognition from various parties. This performance would not have come true without the hard
work of the dedicated and experienced external and internal staff team. They also hold firmly
to the values of integrity and good practices that become the guiding principle in their every
action and decision.

Figure 2.1.1: Company Logo.

Address : Ferryrich Sdn. Bhd,

No 34,36,41, Jalan Tasik Utama 63 Kawasan Perindustrian,

75450 Ayer

Keroh, Melaka.

Email : customerservice.ferryrich@gmail.com

Website : www.kaferry.com.my

No Telephone : 018-6695088 / 010-3405494

 6

Figure 2.1.2: Company Building and Team.

Figure 2.1.3: Location of Ferryrich Sdn. Bhd.

2.2 Organization Products

The industry is known for its variety of high quality products. SB and SBM products are
real examples, which have proven their excellent performance and effectiveness in responding
to market challenges. In this report, we will explore the products produced by Ferryrich Sdn.
Bhd. Products like this have brought a positive impact to society and help meet daily needs.
Not only that, in this industry training report, we will discuss more about other products in this
 7

company's industry. This product has gained a place by the society that has changed the difficult
lifestyle to a lifestyle that makes everyday life easier.

Figure 2.2.1: Type of product in Ferryrich Sdn.Bhd.

2.3 Organizational Chart of Department

The company's organizational chart begins with Noor Farihah Binti Dorasol and Mohd
Fahmi Bin Jailani. There are several departments or units in this company including Marketing,
Business Development, Human Resource, Operation and Customer Service. In the Marketing
Department it is represented by Mohammad Faiz Bin Mokhtar and in this department there are
several branches namely the E-commerce Unit, Muhammad Ariq Bin Adnan and the Database
Unit, Muhammad Azim Bin Zulkifli and Muhamad Zainul Shahmy Bin Zaini and others who
help a lot in Ferryrich Sdn Bhd company affairs.
 8

I was assigned to the Business Development Department headed by Nur Syafiqah Binti
Mohd Sari as Procument where this department consists of one employee, Huda Nabilah Binti
Zaini not including outsource. This department was established for the purpose of ensuring that
business management support can be carried out smoothly. The BD department is where I learn
and present all my knowledge and wisdom. The development team handles all development
and inbound and outbound production of new products and until recently added a variety of
home furnishing products.

Figure 2.3.1: Organization Chart of Ferryrich Sdn.Bhd.

 9

CHAPTER 3

TRAINING ACTIVITIES

3.0 Introduction

During Industrial Training, trainees were given various tasks as exposure to the real
atmosphere of the work environment. A briefing on the field of work and scope of work was
delivered by the Industrial Supervisor to the trainees during the orientation and familiarization
session after the trainees reported to the training site.

The tasks listed in this chapter are activities carried out throughout the training period. All
activities are based on assignments that have been set by the Industry Supervisor. However,
there are also side activities that are carried out from time to time to fill the available working
hours.

3.1 Training Activities at Ferryrich Sdn.Bhd

The following activities are among the tasks carried out by industrial trainees at KF.

3.1.1 Business Development

The intern is tasked with the responsibility of:

 Provide Threat, Oppurtunities, Weakness & Strength (SWOT) company products.
 Preparing the company’s Ebook project.
 Always take noted and review the grants given by government bodies.
 Conduct research on new products that will be released by the company and prepare
SWOT for the product.
 10

 Giving ideas to improve the company’s branding.

 Provide ideas to increase the company’s monthly sales
 Help think of ideas to improve the company’s customer statisfaction.

Figure 3.1.1.1 : Table of live session technique how to engage with viewer.

Figure 3.1.1.2 : Meeting session for give some idea for business development.
 11

3.1.2 Acquisition

The intern is tasked with the responsibility of:

 Assist in the daily activities of the procument department.
 Planning the purchase of equipment, services and supplies.
 Review, compare, evaluate and approve products and services.
 Manage inventory and maintain accurate records.
 Research and evaluate potential suppliers.

Figure 3.1.2.1 : Research potential suppliers for customer gifts.

Figure 3.1.2.2 : Research potential suppliers for customer gifts.

 12

3.1.3 Content Creator

The intern is tasked with the responsibility of:

 Understanding the product (copywriting, content brainstorm, pictures/videos and story
journey).
 Receive photo/video orders for each department and distribute to the creative
department.
 Prepare weekly and montly reports.

Figure 3.1.3.1 : Photo and videos upload for marketing purpose.

Figure 3.1.3.2 : Group Whatsapp Testimony.

 13

3.1.4 Social Media

The intern is tasked with the responsibility of:

 Doing live on social media and providing live guide modules.
 Provide storyline or script for content.
 Plan and fill out the plan in google sheet for Tiktok.
 Lits the best pictures for live use purpose.

Figure 3.1.4.1 : Tiktok Live Session.

Figure 3.1.4.2 : Table of Meeting Live session.

 14

3.1.5 Sales

The intern is tasked with the responsibility of:

 Experiments based on question and answer sessions and also the collection of
testimonials.
 Respond to all comments and complaints expressed on social media.
 Sending stories every morning.
 Identify strategies that can be used to increase sales.
 Read and analyse competitors’ strategies.
 Create copywriting sentences to be used in blasting session.
 Respond to customer inquiries and complaints on all social media using the company
phone.
 Doing customer database report.
 Brainstorm content and ideas for product photography.

Figure 3.1.5.1 : Table for Agent Activities content everyweek.

 15

Figure 3.1.5.2 : Table of Master Database from Tiktok Shop.

Figure 3.1.5.3 : Group Whatsapp agent and customer.

 16

3.1.6 Marketing

The intern is tasked with the responsibility of:

 Separate existing databased according to format or item.
 Make analysis from customer surveys.

Figure 3.1.6.1 : UGC (Unit Generator Customer) report and Customer Service Database.
 17

CHAPTER 4

CONCLUSION

4.0 Conclusion

After coming to the industry, I also came to the realisation that, both in terms of my work
and of myself, I have a lot of room for improvement. I make mistake. Because I am currently
participating in industrial training, I can take a good look at myself and evaluate both my
strengths and my weaknesses. I think this industrial training is quiet challenging for me. But, if
the challenge can overcome, I will do better for the real work after graduate. The experience of
going to school and university cannot be compared to professional life. The working life is
difficult in many respects since it demands a great deal of effort, commitment, and ability; these
are things for which I need to be prepared and trained to succeed.

Aside from that, I believe that taking this course in industrial training will help me
develop in my work. In addition, I would like to improve my ability to interact with others and
communicate effectively. Being a contributing member of society requires me to engage in
social interaction in the workplace with a diverse range of people and acquire the skills
necessary to communicate successfully with those persons to meet their requirements. My
internship experience has allowed me to put the theoretical information I've acquired in the
classroom to good use in the real world. In addition, I can deal with the kinds of challenges that
are typical in the working world.
 18

REFERENCES

1. “Google Maps.” Google Maps, www.google.com/maps/dir//kaferry+melaka/data=.

Accessed 29 Aug. 2023.
2. “Home - Kaferry.” Kaferry, kaferry.com.my/.
 19

APPENDIX A :
Intership Confirmation Letter
 20

APPENDIX B :
Company Activities
21
22