Ford ditching three nameplates to build

more electric vehicles

Ronan Glon
Thu, August 31, 2023 at 8:31 PM GMT+8·3 min read

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Ford expects its electric-car division to lose about $4.5 billion in 2023, yet
the brand plans to continue investing in battery-powered vehicles at the
expense of at least three familiar nameplates. It will soon send the Edge,
the Escape and the Transit Connect to the chopping block.
Industry trade journal Automotive News reported that the three models are
living on borrowed time. Without citing sources, it wrote that the Edge will
retire from the American market in 2024 so that Ford can use the Oakville,
Canada, plant that builds it to manufacture EVs. The model could live on in
overseas markets, like China, and there's no word yet on what the future
holds for the Edge-based Lincoln Nautilus.
Next up is the Transit Connect (pictured below), which will leave the
American market after the 2023 model year. In March 2023, Ford cited
"efforts to reduce global manufacturing cost and complexity, alongside
decreased demand for the compact van segment" as reasons for the van's
demise. Don't be surprised if you see a new Transit Connect on a future
trip to Europe, however: the model will carry on in some European markets.
See Full Image Gallery >>
Finally, the fourth and current generation of the Escape (pictured at top) will
allegedly be the last. While the crossover received a round of updates for
2023, Automotive News learned it will exit the Ford portfolio in 2025 to
make space for an electric model that hasn't been announced yet.
Meanwhile, the Blue Oval is reportedly working on an array of electric
cars that will reach showrooms in the coming years. One is a pickup that
will enter production in 2025. Company boss Jim Farley described it as "a
platform for endless innovation and capability" that should be easier and
cheaper to build than the F-150 Lightning because it will require fewer
parts. It's too early to tell whether this truck will join the F-150 line-up or if it
will be marketed as a standalone model. The current Lightning might retire
in 2026 to make space for the new model.
Story continues

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