BUSINESS

Proposal & Action Plan For

PROPERTIES

ROSA Polli Sanstha

&
Rosa Properties

The Benefits of Having an Action Plan

It helps you to track your progress and identify areas that need improvement.
It helps you to identify and track key milestones.
It provides a framework for making decisions.

It keeps everyone on the same page.

It forces you to think through your business model and strategy.

www.brandthemaker.com
To Date: 13th June’23
Managing Director
The ROSA PROPERTIES LTD.
Ambon Complex, 99 Mohakhali C/A, Dhaka 1212

Proposal of Digital Marketing Consultancy for ROSA PROPERTIES | Rosa Polli Songstha

Dear Sir.
Thank you for considering Rosa Properties | Rosa Polli songstha for your social media market-
ing needs. I’m glad we had the opportunity to connect so that my team and I could get a clear
understanding of your social marketing expectations.
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By using social media strategies and implementing procedures based on the results of exten-
sive analysis, the study of social media trends, and the application of specifics unique to The
Rosa Properties | Rosa Polli songstha we are confident that we will deliver effective results
within your social media channels.
At The Rosa Properties | Rosa Polli songstha we are fluent in key social media platforms, with
an emphasis on digital marketing on [write out social media platforms]. Our powerful written
and visual communication skills let us craft effective text and image posts across platforms
that drive traffic and boost user engagement.
We will also optimize your existing content for Search Engine Optimization (SEO) and use
social media analytics tools such as [list out tools] to drive more traffic to your site.

We believe our proposal provides a complete social media marketing strategy that will culmi-
nate in highly successful results for your business.
If you have any questions, please don’t hesitate to get in touch. Our contact information is
below.

Thank you,

Sincerely
Md.Touhidur Rahman
Managing Director
Cell: 01939900164
 Social Media Action Plan

Objectives :
The project’s objectives are:
Increase company revenue by 40 % before the year ends.
Increase brand awareness through social media promotions.

The Project :
The Brand Maker will create a social media project that will promote its services to
ROSA Polli Sanstha and businesses and increase company revenue.
Scope :
This project aims to increase the brand awareness of the company and increase its
revenue by connecting to clients and businesses
Target Market :
The company will target young, corporate and fashionable gentlemen between 18 to 65
years of age in all around Bangladesh. Individuals or companies interested in real
estate investments may consider purchasing hotel suite shares as a means of generat-
ing rental income and potential capital appreciation. These investors may be looking
for opportunities to diversify their investment portfolios and seek attractive returns.
Strategy The company will tap famous designers and professional photographers to
advertise its products online, especially on Facebook, Instagram, YouTube and other
social media sites. Through online marketing, the company will increase your organiza-

Objectives :
This plan’s objectives are as follows:
1. Create and streamline social media posts to increase user engagements on or before
June’ 2023
2. Increase the number of followers on all company social media accounts by 10%
before May’2023
3. Collecting leads through paid boosting and converting them into sales.

Methodology :
Social media platforms are so much more than promotional channels. Sure, you can
promote your products and services on these platforms..Social media has trans-
formed into a marketing hub and requires detailed research and planning. Marketers
undermine the significance of social media marketing tools and end up struggling to
meet their goals and objectives.The project manager will work closely with the mar-
keting team to achieve the goals stated.
 Implementation

From our discussion, we’ve agreed to follow a social media marketing strategy to ensure a
consistent presence through each important channel.
Here is what we guarantee on a [daily/weekly/monthly] basis:

Facebook ads category

Objective Your business goal is to:
Awareness Brand Increase people's awareness of your business, brand or service.
Awareness
Reach Show your ad to as many people as possible in your target udience.

Send people from Facebook to any destination you choose,

Traffic such as your website's landing page, a blog post, app, phone
call, etc.
Reach people more likely to engage with your post.
Engagement Engagement includes likes, comments and shares but can also
include offers claimed from your page.
Send people to the store where they can download your
App Installs business's app
Consideration

Video Views Share videos of your business with people on Facebook most
likely to watch it

Lead Collect leads for your business. Create ads that collect info from
Generation people interested in your product, such as sign-ups for
newsletters, or have people give your business a call.
Connect with people on Messenger, Instagram Direct, and
Messages WhatsApp. Communicate with potential or existing customers
to encourage interest in your business.
Encourage people to take a specific action on your business's
Conversions site, such as having them add items to a cart, download your
app, register for your site, call your business, or make a
purchase
Conversion
Catalog Sales Show products from your ecommerce store's catalog to
generate sales.
Promote your brick-and-mortar business locations to people
Store Traffic that are nearby.
Facebook Ads Budgets
We Are following Primary BUDGET STRATEGY:
70: 30 Rule for Primary Ads: Retargeting Ads
Primary Ads Retargeting Ads
Rosa Properties (cost per month) (cost per month)

1st Week $5 $3 & $ 2 Retargeting Ads

2nd Week $5 $3 & $ 2 Retargeting Ads

3rd Week $5 $3 & $ 2 Retargeting Ads

4th Week $5 $3 & $ 2 Retargeting Ads

Total Monthly cost $ 20 $ 12 : 8

Primary Ads Retargeting Ads

Rosa Polli Songstha (cost per month) (cost per month)

1st Week $5 $3 & $ 2 Retargeting Ads

2nd Week $5 $3 & $ 2 Retargeting Ads

3rd Week $5 $3 & $ 2 Retargeting Ads

4th Week $5 $3 & $ 2 Retargeting Ads

Total Monthly cost $ 20 $ 12 : 8

Total Ads Budgets $ 40

Ads Strategy | Sales Funnel

1st Week 2nd Week 3rd Week 4th Week

Brand Post Page Like Massage

Ads Objective Awareness Engagement

Post
Engagement Lead Sales Sales

70: 30 Rule for First Ad Campaign. (Primary Ads campaign run 30 days and 60 days
Personally, follow up each lead.
What they don't understood in your Ad Message. What need to be changed.
Check the quality of leads you are getting.
Make Adequate and Timely Follow up
Service proposal for The Rosa Polli Songstha & Rosa Properties
SMM Service Responsibilities Weekly Monthly
Fb Page | Instagram | linkedin Page Create 1 Terms 1 Terms

Page Optimization 1 Terms 1 Terms

Caver Page Design | 1 pcs per Page 1 Terms 1 Terms

Social Poster Design for boosting 2 pcs 8 pcs

Motion Graphics Design 1 pcs 1 pcs

Paid Ads Run 1 pcs 4 Terms
Service
Responsibilities Facebook Audience Insights Tools & Lookalike Audience setup 1 Terms 1 Terms

Chat Boot Create | Business Manager Integration 1 Terms 1 Terms

One relevant Facebook article share SMM Site 3 Terms 12 Terms
linkedin Post shareing & Page Otimization 1 Terms 4 Terms
Instagram Post shareing & Page Otimization 1 Terms 4 Terms
Engaging Facebook posts 3 Terms 12 Terms
Respond to any/Invitation sending 200 800
Social sharing Your Company’s blog posts 2 Terms 8 Terms
Instant Messenger response on your office period Office Office
Time Time
inkedIn & Others Social Media Post sharing 3 Terms 12Terms
Monthly Report 1 Terms 4 Terms

Upon implementing the social media marketing strategy described above, we can use this information
to compare results [month to month/quarter to quarter/year to year], to understand the full scope of the
marketing initiatives worth pursuing.
Our analysis projects the following outcomes:
Your engagement will increase by 100% by the end of this year on Facebook,
We Hope You will gain around 2000 Clients Couple of months
CTR Rate will increase very fast | Min 80%
Reach and impression rate (CPM) will increase very quickly
By creating a sales funnel, your sales will increase min 40%.
Financial Proposal for The ROSA PROPERTIES LTD.

Budget :
Description Quantity Price Total
Social Poster Design | Weekly 3 3 4 = 8 700 5,600
Motion Graphic Post Design | Weekly 1 1 4 = 4 2000 8,000
Paid Boosting | Weekly $ 5 $5 4 = 20 1,000 4,000
SMM Panel Promot 1 1 = 1 7,000
Service Charge 15,400
Total 40,000/-

Total Cost per Total Cost per

month (Full Service month (Full Service
Operational Location Media Platform With $ 20 paid With $ 20 paid
boosting | Rosa Polli boosting | Rosa Properties

ROSA PROPERTIES LTD. Social Media Marketing

(Facebook and your BDT 40,000/- BDT 20,000/-
01713-269591
company Site

Total 60,000 /-
Sixty Thousand Taka Only
Provided Benefits:
Proper guidance for Supervision 24 hours
Assistance regarding any operational hazard
24 hours IT support, unless it needs to be appeared physically.
If ROSA PROPERTIES & NGO. needs IT support present physically, a 12 hours’ notice will be required.

Terms & Conditions :

Some paid services are included, Extra paid service companies will bear the cost.
Upfront payment 50% will have to be paid on the day of signing the contract.
Due date of each installment is the 10th of each month
If Rosa Properties wants any kind of change regarding contract or terms, a 72 hours’ notice have to be provided.
For any operational issues, there have to be a 48 hours’ notice
Agreement will be applicable only One Month.
Feature Brand Maker Firm will not be liable for anything regarding any target of
Rosa Properties that they have regarding their operation with their client

Thanks & Regards

Touhidur Rahman
Founder & CEO
The Brand Maker