BRAINSTORM INNOVATIVE

FOR MEDIA & MARKETING

 INTRODUCTION
In today's fast-paced world, the media and marketing industries
are constantly evolving and it's imperative for businesses to keep
up. Generating exceptional and innovative ideas is crucial for
staying ahead of the competition and meeting the ever-changing
needs of consumers. This presentation will provide practical and
effective steps for professional teams to come up with new and
fresh ideas that will help their businesses grow and succeed.
 WHY IDEAS ARE IMPORTANT
Innovative ideas can help businesses differentiate themselves
from their competitors and provide new and unique value to their
customers. They can also lead to increased sales, improved
customer loyalty, and greater brand recognition.
OUR TARGET AUDIENCE
A 25-35 year old, urban-dwelling professional who
prioritises a healthy lifestyle and values convenience
and quality. They have a moderate income, and are
willing to spend more for products that align with
their wellness goals. They are tech-savvy and
actively engaged with social media, frequently
seeking recommendations and reviews from their
peers. They are conscious consumers, looking for
products that are sustainably sourced and ethically
produced.
 IMPORTANT AUDIENCE DETAILS
Audience size is rapidly growing
The population of 25-35 year old, urban-
dwelling professionals is growing rapidly.
These individuals are highly educated,
with over 60% holding a bachelor's degree
or higher. They have a median household
income of $75,000 and are active in the
workforce, with a participation rate of
over 80%.
Dual income housholds
Our target audience primarily live in dual-
income households and have a strong
purchasing power. Improved standard of
living: With more disposable income, dual-
income households can afford a higher
standard of living, including better
housing, higher quality food, and more
travel and leisure opportunities.
For both partners, having a second income
can provide more financial freedom and
stability, allowing them to pursue their
careers without having to sacrifice their
financial security.
Tech savvy at home and work
Their heavy reliance on technology
streamlines their daily lives, making work,
communication, and leisure activities
more efficient and convenient.
With access to technology such as
laptops, smartphones, and cloud-based
tools, urban-dwelling professionals can
work from anywhere and are able to stay
connected to their work even outside of
office hours and this increases
productivity.
 MINUTES OF
INDIVIDUAL
FREE WRITING
Start writing down your thoughts, ideas, and anything else that comes
to mind. Don't worry about grammar, spelling, or structure, just let the
words flow. Don't stop or edit! Just keep writing.
 MINUTES OF
INDIVIDUAL
MIND MAPPING
Look for any patterns or similarities between the ideas generated and group
together the ideas that belong to each theme. These can be anything from
specific topics, solutions to a problem, or common objectives.
 MINUTE OF
INDIVIDUAL
SHARING
Stand in front of the group and present one of your ideas or group of
ideas. Be clear and concise, but don't worry about describing it perfectly
as we want to foster questioning, discussion and collaboration.
 WHICH IDEAS ALIGN BEST WITH OUR
WHICH IDEAS OVERLAP?
OVERALL GOALS AND OBJECTIVES?

WHICH IDEAS TOOK

YOU BY SURPRISE? MINUTES OF WHICH IDEAS COULD BE
COMBINED TO MAKE THEM

GROUP MORE EFFECTIVE?

WHAT RESOURCES DISCUSSION

WITH GUIDED
WILL BE NEEDED TO
IMPLEMENT CERTAIN

QUESTIONS
IDEAS?
HOW CAN WE
MEASURE THE
SUCCESS OF THE
ARE THERE ANY POTENTIAL IDEAS?
ROADBLOCKS OR CHALLENGES
WHICH IDEAS ALIGN BEST WITH
WITH CERTAIN IDEAS?
OUR UNDERSTANDING OF OUR
TARGET AUDIENCE?
 MINUTES TO DETERMINE
OUR NEXT STEPS
Evaluate and refine the ideas Develop a plan of action Put the ideas into action

We want to ensure the ideas generated
during this brainstorming session are
transformed into effective and innovative
marketing strategies that can drive
growth and success for the business.
Next week, three people should gather to
evaluate and refine the ideas.
Who will do this and when will it happen?
Based on the evaluation, we must develop
a plan of action for each of the most
promising ideas. This may include creating
a timeline, assigning tasks, and
determining the resources needed to
implement the ideas.
Who will do this and when will it happen?
Once you have a plan of action, it's time to
put the ideas into action. Assign tasks,
allocate resources, and start executing
the plan. Make sure to regularly track
progress and adjust the plan as needed to
ensure the ideas are being executed
effectively.
Who will do this and when will it happen?