Finding and Building a story for a Brand

Brand: Celine

In my agency, we would like to present our latest brand identity and

narrative for the upcoming big brand journalism story. Our brand
values are:

Timelessness: Celine embodies a timeless style that transcends

fashion trends and is always in vogue.
Authenticity: We believe in being true to ourselves and our
customers, and we strive to create products that are genuine and
honest.
Creativity: We are passionate about innovation and creativity, and we
always aim to push the boundaries of design.
Confidence: We are confident in our brand and our products, and we
believe in empowering our customers to feel the same.
Elegance: Celine is synonymous with elegance and sophistication, and
we strive to embody this in everything we do.

Our editorial line is characterized by a sophisticated, refined, and

minimalist tone. We focus on themes of timelessness, elegance,
creativity, and authenticity, and we aim to create content that reflects
our brand values. Our content is primarily focused on fashion, art, and
culture, but we also cover other topics that align with our brand
values.

We feel empowered to express our values and ideas in the fields of

fashion, design, and culture, as well as social issues that we feel
strongly about.

Our target audience is primarily women aged 25-45 who are

interested in fashion, design, and culture. We also aim to appeal to
men who share our values and appreciate our aesthetic.
For the story outline, we have identified the following:

a) Source: We will be using published information and social networks

to create a compelling story.

b) Environment or Context: We will be exploring the concept of

timelessness and how it applies to the world of fashion.

c) Main character(s): We will be featuring real people who embody

the values of timelessness, authenticity, creativity, confidence, and
elegance. We would also consider people who fit our aesthetic, being
mostly singers, artists and rockstars, people like: Matty Healy, Lennon
Gallagher, Dylan Minette, Marilyn Manson, Lisa, Zoe Kravitz, Timothee
Chalamet, etc.

d) Genre and format: We will be creating a feature story that

combines text, images, and video.

e) Basic structure and development: We will start by exploring the

concept of timelessness and how it applies to fashion, and then we
will introduce our main characters and showcase how they embody
our brand values. We will then delve deeper into their stories and
explore how they express their own sense of timelessness in their own
lives.

f) Expected added value: We believe that this story will add value by
showcasing how our brand values of timelessness, authenticity,
creativity, confidence, and elegance can be expressed in different
ways by real people. This will create a strong connection between our
brand and our audience, and position Celine as a leader in the world
of fashion and design.