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2019

JULY

GLOBAL HYDROGEN FUEL CELL


VEHICLE MARKET
AUTHOR(S): Opportunity Analysis and Industry Forecast, 2019-2026
Akshay Jadhav &
Supradip Baul

PAGES:
199

INDUSTRY:
Automotive & Transportation

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Market advice. It should not be used for corporate guide, laboratory manual or endorsement of any product.
Opportunity Analysis
and Industry Forecast,
2019-2026

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and Industry Forecast,
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Market
Opportunity Analysis
and Industry Forecast,
2019-2026

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TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION....................................................................................... 28
1.1. Report description .................................................................................................... 28
1.2. Key benefits for stakeholders .................................................................................. 29
1.3. Key market segments ............................................................................................... 30
1.4. Research methodology ............................................................................................ 31
1.4.1. Secondary research................................................................................................................ 33

1.4.2. Primary research ..................................................................................................................... 33

1.4.3. Analyst tools & models ........................................................................................................ 34

CHAPTER 2: EXECUTIVE SUMMARY............................................................................ 35


2.1.1. Key findings of the study .................................................................................................... 36

2.2. CXO perspective ........................................................................................................ 38


Global
Hydrogen Fuel CHAPTER 3: MARKET OVERVIEW ................................................................................ 39
Cell Vehicle 3.1. Market definition and scope ................................................................................... 39
Market
Opportunity Analysis 3.2. Key findings............................................................................................................... 40
and Industry Forecast,
2019-2026 3.2.1. Top impacting factors........................................................................................................... 40

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3.2.2. Top investment pockets ...................................................................................................... 41

3.2.3. Top winning strategies ......................................................................................................... 42

3.3. Porter's five forces analysis ..................................................................................... 46


3.4. Market share analysis, 2018..................................................................................... 51
3.5. Market dynamics ...................................................................................................... 52
3.5.1. Drivers ......................................................................................................................................... 52

3.5.1.1. Increase in environmental concern .............................................................................52


3.5.1.2. Government initiatives for development of hydrogen fuel cell
infrastructure ........................................................................................................................52

3.5.2. Restraint ..................................................................................................................................... 53

3.5.2.1. High initial investment in infrastructure ...................................................................53

3.5.3. Opportunity .............................................................................................................................. 53

3.5.3.1. Technological advancement and future potential in hydrogen fuel


Global cell vehicle market ..............................................................................................................53
Hydrogen Fuel 3.6. Key dynamics ............................................................................................................ 54
Cell Vehicle
3.6.1. Value chain analysis ............................................................................................................... 54
Market
Opportunity Analysis
and Industry Forecast, 3.6.2. Market evolution .................................................................................................................... 55
2019-2026
3.6.3. Industry roadmap ................................................................................................................... 57

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3.6.4. Pricing analysis ........................................................................................................................ 59

3.6.5. Race analysis............................................................................................................................. 60

CHAPTER 4: HYDROGEN FUEL CELL VEHICLE MARKET, BY VEHICLE TYPE ............ 62


4.1. Overview .................................................................................................................... 62
4.2. Passenger vehicle ...................................................................................................... 64
4.2.1. Key market trends, growth factors and opportunities ............................................ 64

4.2.2. Market size and forecast, by region ............................................................................... 65

4.2.3. Market analysis by country ................................................................................................. 66

4.3. Commercial vehicle................................................................................................... 67


4.3.1. Key market trends, growth factors and opportunities ............................................ 67

4.3.2. Market size and forecast, by region ............................................................................... 68

4.3.3. Market analysis by country ................................................................................................. 69


Global
CHAPTER 5: HYDROGEN FUEL CELL VEHICLE MARKET, BY TECHNOLOGY ............ 70
Hydrogen Fuel
Cell Vehicle 5.1. Overview .................................................................................................................... 70

Market 5.2. Proton exchange membrane fuel cell ..................................................................... 72


Opportunity Analysis
and Industry Forecast, 5.2.1. Key market trends, growth factors and opportunities ............................................ 72
2019-2026
5.2.2. Market size and forecast, by region ............................................................................... 73

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5.2.3. Market analysis by country ................................................................................................. 74

5.3. Phosphoric acid fuel cell .......................................................................................... 75


5.3.1. Key market trends, growth factors and opportunities ............................................ 75

5.3.2. Market size and forecast, by region ............................................................................... 76

5.3.3. Market analysis by country................................................................................................. 77

5.4. Others ........................................................................................................................ 78


5.4.1. Key market trends, growth factors and opportunities ............................................ 78

5.4.2. Market size and forecast, by region ............................................................................... 79

5.4.3. Market analysis by country ................................................................................................. 80

CHAPTER 6: HYDROGEN FUEL CELL VEHICLE MARKET, BY REGION ...................... 81


6.1. Overview .................................................................................................................... 81
6.2. North America........................................................................................................... 83
Global 6.2.1. Key market trends, growth factors and opportunities ............................................ 83
Hydrogen Fuel
6.2.2. Market size and forecast, by vehicle type .................................................................... 84
Cell Vehicle
Market 6.2.3. Market size and forecast, by technology ...................................................................... 85
Opportunity Analysis
and Industry Forecast, 6.2.4. Market analysis by country ................................................................................................. 86
2019-2026
6.2.4.1. U.S. ............................................................................................................................................87

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6.2.4.1.1. Market size and forecast ..........................................................................88

6.2.4.1.2. Market size and forecast, by vehicle type .........................................89

6.2.4.1.3. Market size and forecast, by technology ...........................................90

6.2.4.2. Canada ....................................................................................................................................91


6.2.4.2.1. Market size and forecast ..........................................................................91

6.2.4.2.2. Market size and forecast, by vehicle type .........................................92

6.2.4.2.3. Market size and forecast, by technology ...........................................93

6.2.4.3. Mexico .....................................................................................................................................94


6.2.4.3.1. Market size and forecast ..........................................................................94

6.2.4.3.2. Market size and forecast, by vehicle type .........................................95

6.2.4.3.3. Market size and forecast, by technology ...........................................96

6.3. Europe ........................................................................................................................ 97


6.3.1. Key market trends, growth factors and opportunities ............................................ 97
Global
6.3.2. Market size and forecast, by vehicle type .................................................................... 98
Hydrogen Fuel
Cell Vehicle 6.3.3. Market size and forecast, by technology ...................................................................... 99
Market 6.3.4. Market analysis by country ............................................................................................... 100
Opportunity Analysis
and Industry Forecast,
6.3.4.1. UK ........................................................................................................................................... 101
2019-2026
6.3.4.1.1. Market size and forecast ....................................................................... 102

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6.3.4.1.2. Market size and forecast, by vehicle type ...................................... 103

6.3.4.1.3. Market size and forecast, by technology ........................................ 104

6.3.4.2. France ................................................................................................................................... 105


6.3.4.2.1. Market size and forecast ....................................................................... 105

6.3.4.2.2. Market size and forecast, by vehicle type ...................................... 106

6.3.4.2.3. Market size and forecast, by technology........................................ 107

6.3.4.3. Germany .............................................................................................................................. 108


6.3.4.3.1. Market size and forecast ....................................................................... 108

6.3.4.3.2. Market size and forecast, by vehicle type ...................................... 109

6.3.4.3.3. Market size and forecast, by technology ........................................ 110

6.3.4.4. Russia .................................................................................................................................... 111


6.3.4.4.1. Market size and forecast ....................................................................... 111

6.3.4.4.2. Market size and forecast, by vehicle type ...................................... 112


Global
6.3.4.4.3. Market size and forecast, by technology ........................................ 113
Hydrogen Fuel
6.3.4.5. Rest of Europe................................................................................................................... 114
Cell Vehicle
Market 6.3.4.5.1. Market size and forecast ....................................................................... 114
Opportunity Analysis
and Industry Forecast, 6.3.4.5.2. Market size and forecast, by vehicle type ...................................... 115
2019-2026
6.3.4.5.3. Market size and forecast, by technology........................................ 116

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6.4. Asia-Pacific .............................................................................................................. 117
6.4.1. Key market trends, growth factors and opportunities .......................................... 117

6.4.2. Market size and forecast, by vehicle type .................................................................. 118

6.4.3. Market size and forecast, by technology .................................................................... 119

6.4.4. Market analysis by country............................................................................................... 120

6.4.4.1. Japan ..................................................................................................................................... 122


6.4.4.1.1. Market size and forecast ....................................................................... 122

6.4.4.1.2. Market size and forecast, by vehicle type ...................................... 123

6.4.4.1.3. Market size and forecast, by technology ........................................ 124

6.4.4.2. South Korea ....................................................................................................................... 125


6.4.4.2.1. Market size and forecast ....................................................................... 125

6.4.4.2.2. Market size and forecast, by vehicle type ...................................... 126

6.4.4.2.3. Market size and forecast, by technology ........................................ 127


Global
Hydrogen Fuel 6.4.4.3. India ....................................................................................................................................... 128

Cell Vehicle 6.4.4.3.1. Market size and forecast ....................................................................... 128


Market 6.4.4.3.2. Market size and forecast, by vehicle type ...................................... 129
Opportunity Analysis
and Industry Forecast, 6.4.4.3.3. Market size and forecast, by technology........................................ 130
2019-2026

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6.4.4.4. China ..................................................................................................................................... 131
6.4.4.4.1. Market size and forecast ....................................................................... 131

6.4.4.4.2. Market size and forecast, by vehicle type ...................................... 132

6.4.4.4.3. Market size and forecast, by technology ........................................ 133

6.4.4.5. Rest of Asia-Pacific .......................................................................................................... 134


6.4.4.5.1. Market size and forecast ....................................................................... 134

6.4.4.5.2. Market size and forecast, by vehicle type ...................................... 135

6.4.4.5.3. Market size and forecast, by technology ........................................ 136

6.5. LAMEA ..................................................................................................................... 137


6.5.1. Key market trends, growth factors and opportunities .......................................... 137

6.5.2. Market size and forecast, by vehicle type .................................................................. 138

6.5.3. Market size and forecast, by technology .................................................................... 139

6.5.4. Market analysis by region ................................................................................................. 139


Global
Hydrogen Fuel 6.5.4.1. Latin America ..................................................................................................................... 141

Cell Vehicle 6.5.4.1.1. Market size and forecast ....................................................................... 141


Market 6.5.4.1.2. Market size and forecast, by vehicle type ...................................... 142
Opportunity Analysis
and Industry Forecast, 6.5.4.1.3. Market size and forecast, by technology........................................ 143
2019-2026

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6.5.4.2. Middle East ......................................................................................................................... 144
6.5.4.2.1. Market size and forecast ....................................................................... 144

6.5.4.2.2. Market size and forecast, by vehicle type ...................................... 145

6.5.4.2.3. Market size and forecast, by technology ........................................ 146

6.5.4.3. Africa ..................................................................................................................................... 147


6.5.4.3.1. Market size and forecast ....................................................................... 147

6.5.4.3.2. Market size and forecast, by vehicle type ...................................... 148

6.5.4.3.3. Market size and forecast, by technology ........................................ 149

CHAPTER 7: COMPANY PROFILES............................................................................. 150


7.1. Audi AG .................................................................................................................... 150
7.1.1. Company overview .............................................................................................................. 150

7.1.2. Company snapshot .............................................................................................................. 150

Global 7.1.3. Operating business segments ......................................................................................... 151

Hydrogen Fuel 7.1.4. Business performance......................................................................................................... 152


Cell Vehicle 7.1.5. Key strategic moves and developments ..................................................................... 154
Market
Opportunity Analysis
and Industry Forecast,
2019-2026

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7.2. Ballard Power Systems Inc. .................................................................................... 155
7.2.1. Company overview .............................................................................................................. 155

7.2.2. Company snapshot .............................................................................................................. 155

7.2.3. Operating business segments ......................................................................................... 156

7.2.4. Business performance......................................................................................................... 157

7.2.5. Key strategic moves and developments ..................................................................... 159

7.3. BMW Group............................................................................................................. 160


7.3.1. Company overview .............................................................................................................. 160

7.3.2. Company snapshot .............................................................................................................. 161

7.3.3. Operating business segments ......................................................................................... 161

7.3.4. Business performance......................................................................................................... 162

7.3.5. Key strategic moves and developments ..................................................................... 164


Global 7.4. Daimler AG .............................................................................................................. 165
Hydrogen Fuel
7.4.1. Company overview .............................................................................................................. 165
Cell Vehicle
Market 7.4.2. Company snapshot .............................................................................................................. 165
Opportunity Analysis
and Industry Forecast, 7.4.3. Operating business segments ......................................................................................... 166
2019-2026

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7.4.4. Business performance......................................................................................................... 167

7.4.5. Key strategic moves and developments ..................................................................... 169

7.5. General Motors Company ...................................................................................... 170


7.5.1. Company overview .............................................................................................................. 170

7.5.2. Company snapshot .............................................................................................................. 170

7.5.3. Operating business segments ......................................................................................... 171

7.5.4. Business performance......................................................................................................... 171

7.5.5. Key strategic moves and developments ..................................................................... 173

7.6. Honda Motor Co., Ltd............................................................................................. 174


7.6.1. Company overview .............................................................................................................. 174

7.6.2. Company snapshot .............................................................................................................. 174

7.6.3. Operating business segments ......................................................................................... 175


Global 7.6.4. Business performance......................................................................................................... 176
Hydrogen Fuel
7.6.5. Key strategic moves and developments ..................................................................... 178
Cell Vehicle
Market 7.7. Hyundai Motor Group ............................................................................................ 179
Opportunity Analysis
and Industry Forecast, 7.7.1. Company overview .............................................................................................................. 179
2019-2026
7.7.2. Company snapshot .............................................................................................................. 180

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7.7.3. Operating business segments ......................................................................................... 180

7.7.4. Business performance......................................................................................................... 181

7.7.5. Key strategic moves and developments ..................................................................... 183

7.8. MAN SE .................................................................................................................... 184


7.8.1. Company overview .............................................................................................................. 184

7.8.2. Company snapshot .............................................................................................................. 185

7.8.3. Operating business segments ......................................................................................... 185

7.8.4. Business performance......................................................................................................... 186

7.8.5. Key strategic moves and developments ..................................................................... 188

7.9. Toyota Motor Corporation .................................................................................... 189


7.9.1. Company overview .............................................................................................................. 189

7.9.2. Company snapshot .............................................................................................................. 189


Global 7.9.3. Operating business segments ......................................................................................... 190
Hydrogen Fuel
7.9.4. Business performance......................................................................................................... 191
Cell Vehicle
Market 7.9.5. Key strategic moves and developments ..................................................................... 193
Opportunity Analysis
and Industry Forecast,
2019-2026

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7.10. Volvo Group ............................................................................................................ 194
7.10.1. Company overview .............................................................................................................. 194

7.10.2. Company snapshot .............................................................................................................. 195

7.10.3. Operating business segments ......................................................................................... 196

7.10.4. Business performance......................................................................................................... 197

Global
Hydrogen Fuel
Cell Vehicle
Market
Opportunity Analysis
and Industry Forecast,
2019-2026

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LIST OF TABLES
TABLE 01. GLOBAL HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, BY VEHICLE TYPE, 2018–2026
($MILLION).........................................................................................................................................................................63

TABLE 02. HYDROGEN FUEL CELL VEHICLE MARKET REVENUE FOR PASSENGER VEHICLE, BY REGION, 2018–
2026 ($MILLION) ..............................................................................................................................................................65

TABLE 03. HYDROGEN FUEL CELL VEHICLE MARKET REVENUE FOR COMMERCIAL VEHICLE, BY REGION, 2018–
2026 ($MILLION) ..............................................................................................................................................................68

TABLE 04. GLOBAL HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, BY TECHNOLOGY, 2018–2026
($MILLION).........................................................................................................................................................................71

TABLE 05. HYDROGEN FUEL CELL VEHICLE MARKET REVENUE FOR PROTON EXCHANGE MEMBRANE FUEL
CELL, BY REGION, 2018–2026 ($MILLION) .................................................................................................................73

TABLE 06. HYDROGEN FUEL CELL VEHICLE MARKET REVENUE FOR PHOSPHORIC ACID FUEL CELL, BY REGION,
2018–2026 ($MILLION)..................................................................................................................................................76

TABLE 07. HYDROGEN FUEL CELL VEHICLE MARKET REVENUE FOR OTHERS, BY REGION, 2018–2026
($MILLION).........................................................................................................................................................................79

TABLE 08. HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, BY REGION, 2018–2026 ($MILLION) ...............................82
Global TABLE 09. NORTH AMERICA HYDROGEN FUEL CELL VEHICLE MARKET REVENUE FOR VEHICLE TYPE, 2018–
Hydrogen Fuel 2026 ($MILLION) ..............................................................................................................................................................84
Cell Vehicle TABLE 10. NORTH AMERICA HYDROGEN FUEL CELL VEHICLE MARKET REVENUE FOR TECHNOLOGY, 2018–
Market 2026 ($MILLION) ..............................................................................................................................................................85
Opportunity Analysis
and Industry Forecast, TABLE 11. NORTH AMERICA HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, BY COUNTRY, 2019–2026
2019-2026 ($MILLION).........................................................................................................................................................................86

TABLE 12. U.S. HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, BY VEHICLE TYPE, 2018–2026 ($MILLION) ............89

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TABLE 13. U.S. HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, BY TECHNOLOGY, 2018–2026 ($MILLION).............90

TABLE 14. CANADA HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, BY VEHICLE TYPE, 2018–2026
($MILLION).........................................................................................................................................................................92

TABLE 15. CANADA HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, BY TECHNOLOGY, 2018–2026
($MILLION).........................................................................................................................................................................93

TABLE 16. MEXICO HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, BY VEHICLE TYPE, 2018–2026
($MILLION).........................................................................................................................................................................95

TABLE 17. MEXICO HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, BY TECHNOLOGY, 2018–2026
($MILLION).........................................................................................................................................................................96

TABLE 18. EUROPE HYDROGEN FUEL CELL VEHICLE MARKET REVENUE FOR VEHICLE TYPE, 2018–2026
($MILLION).........................................................................................................................................................................98

TABLE 19. EUROPE HYDROGEN FUEL CELL VEHICLE MARKET REVENUE FOR TECHNOLOGY, 2018–2026
($MILLION).........................................................................................................................................................................99

TABLE 20. EUROPE HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, BY COUNTRY, 2019–2026 ($MILLION) ......... 100

TABLE 21. UK HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, BY VEHICLE TYPE, 2018–2026 ($MILLION) ........... 103

TABLE 22. UK HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, BY TECHNOLOGY, 2018–2026 ($MILLION) ........... 104

Global TABLE 23. FRANCE HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, BY VEHICLE TYPE, 2018–2026
($MILLION)...................................................................................................................................................................... 106
Hydrogen Fuel
TABLE 24. FRANCE HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, BY TECHNOLOGY, 2018–2026
Cell Vehicle ($MILLION)...................................................................................................................................................................... 107
Market TABLE 25. GERMANY HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, BY VEHICLE TYPE, 2018–2026
Opportunity Analysis
and Industry Forecast, ($MILLION)...................................................................................................................................................................... 109
2019-2026

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TABLE 26. GERMANY HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, BY TECHNOLOGY, 2018–2026
($MILLION)...................................................................................................................................................................... 110

TABLE 27. RUSSIA HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, BY VEHICLE TYPE, 2018–2026
($MILLION)...................................................................................................................................................................... 112

TABLE 28. RUSSIA HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, BY TECHNOLOGY, 2018–2026
($MILLION)...................................................................................................................................................................... 113

TABLE 29. REST OF EUROPE HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, BY VEHICLE TYPE, 2018–
2026 ($MILLION) ........................................................................................................................................................... 115

TABLE 30. REST OF EUROPE HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, BY TECHNOLOGY, 2018–
2026 ($MILLION) ........................................................................................................................................................... 116

TABLE 31. ASIA-PACIFIC HYDROGEN FUEL CELL VEHICLE MARKET REVENUE FOR VEHICLE TYPE, 2018–2026
($MILLION)...................................................................................................................................................................... 118

TABLE 32. ASIA-PACIFIC HYDROGEN FUEL CELL VEHICLE MARKET REVENUE FOR TECHNOLOGY, 2018–2026
($MILLION)...................................................................................................................................................................... 119

TABLE 33. ASIA-PACIFIC HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, BY COUNTRY 2018–2026
($MILLION)...................................................................................................................................................................... 120

TABLE 34. JAPAN HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, BY VEHICLE TYPE, 2018–2026
Global ($MILLION)...................................................................................................................................................................... 123

Hydrogen Fuel TABLE 35. JAPAN HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, BY TECHNOLOGY, 2018–2026
($MILLION)...................................................................................................................................................................... 124
Cell Vehicle
Market TABLE 36. SOUTH KOREA HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, BY VEHICLE TYPE, 2018–2026
($MILLION)...................................................................................................................................................................... 126
Opportunity Analysis
and Industry Forecast,
TABLE 37. SOUTH KOREA HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, BY TECHNOLOGY, 2018–2026
2019-2026
($MILLION)...................................................................................................................................................................... 127

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TABLE 38. INDIA HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, BY VEHICLE TYPE, 2018–2026
($MILLION)...................................................................................................................................................................... 129

TABLE 39. INDIA HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, BY TECHNOLOGY, 2018–2026
($MILLION)...................................................................................................................................................................... 130

TABLE 40. CHINA HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, BY VEHICLE TYPE, 2018–2026
($MILLION)...................................................................................................................................................................... 132

TABLE 41. CHINA HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, BY TECHNOLOGY, 2018–2026
($MILLION)...................................................................................................................................................................... 133

TABLE 42. REST OF ASIA-PACIFIC HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, BY VEHICLE TYPE,
2018–2026 ($MILLION)............................................................................................................................................... 135

TABLE 43. REST OF ASIA-PACIFIC HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, BY TECHNOLOGY, 2018–
2026 ($MILLION) ........................................................................................................................................................... 136

TABLE 44. LAMEA HYDROGEN FUEL CELL VEHICLE MARKET REVENUE FOR VEHICLE TYPE, 2018–2026
($MILLION)...................................................................................................................................................................... 138

TABLE 45. LAMEA HYDROGEN FUEL CELL VEHICLE MARKET REVENUE FOR TECHNOLOGY, 2018–2026
($MILLION)...................................................................................................................................................................... 139

TABLE 46. LAMEA HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, BY COUNTRY 2018–2026 ($MILLION) ............ 140
Global TABLE 47. LATIN AMERICA HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, BY VEHICLE TYPE, 2018–2026
Hydrogen Fuel ($MILLION)...................................................................................................................................................................... 142

Cell Vehicle TABLE 48. LATIN AMERICA HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, BY TECHNOLOGY, 2018–2026
Market ($MILLION)...................................................................................................................................................................... 143
Opportunity Analysis TABLE 49. MIDDLE EAST HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, BY VEHICLE TYPE, 2018–2026
and Industry Forecast,
($MILLION)...................................................................................................................................................................... 145
2019-2026

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TABLE 50. MIDDLE EAST HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, BY TECHNOLOGY, 2018–2026
($MILLION)...................................................................................................................................................................... 146

TABLE 51. AFRICA HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, BY VEHICLE TYPE, 2018–2026
($MILLION)...................................................................................................................................................................... 148

TABLE 52. AFRICA HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, BY TECHNOLOGY, 2018–2026
($MILLION)...................................................................................................................................................................... 149

TABLE 53. AUDI AG: COMPANY SNAPSHOT ................................................................................................................................. 150

TABLE 54. AUDI AG: OPERATING SEGMENTS .............................................................................................................................. 151

TABLE 55. BALLARD POWER SYSTEMS INC.: COMPANY SNAPSHOT ...................................................................................... 155

TABLE 56. BALLARD POWER SYSTEMS INC.: OPERATING SEGMENTS ................................................................................... 156

TABLE 57. BMW GROUP: COMPANY SNAPSHOT......................................................................................................................... 161

TABLE 58. BMW GROUP: OPERATING SEGMENTS ...................................................................................................................... 161

TABLE 59. DAIMLER AG: COMPANY SNAPSHOT ......................................................................................................................... 165

TABLE 60. DAIMLER AG: OPERATING SEGMENTS....................................................................................................................... 166

TABLE 61. GENERAL MOTORS COMPANY: COMPANY SNAPSHOT ........................................................................................... 170

Global TABLE 62. GENERAL MOTORS COMPANY: OPERATING SEGMENTS ........................................................................................ 171

Hydrogen Fuel TABLE 63. HONDA MOTOR CO., LTD.: COMPANY SNAPSHOT ................................................................................................... 174

Cell Vehicle TABLE 64. HONDA MOTOR CO., LTD.: OPERATING SEGMENTS ................................................................................................. 175

Market TABLE 65. HYUNDAI MOTOR GROUP.: COMPANY SNAPSHOT .................................................................................................. 180
Opportunity Analysis
and Industry Forecast, TABLE 66. HYUNDAI MOTOR GROUP.: OPERATING SEGMENTS ............................................................................................... 180
2019-2026
TABLE 67. MAN SE: COMPANY SNAPSHOT .................................................................................................................................. 185

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TABLE 68. MAN SE : OPERATING SEGMENTS .............................................................................................................................. 185

TABLE 69. TOYOTA MOTOR CORPORATION: COMPANY SNAPSHOT ........................................................................................ 189

TABLE 70. TOYOTA MOTOR CORPORATION: OPERATING SEGMENTS ..................................................................................... 190

TABLE 71. VOLVO GROUP (VOLVO): COMPANY SNAPSHOT ....................................................................................................... 195

TABLE 72. VOLVO GROUP (VOLVO): OPERATING SEGMENTS .................................................................................................... 196

Global
Hydrogen Fuel
Cell Vehicle
Market
Opportunity Analysis
and Industry Forecast,
2019-2026

23
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LIST OF FIGURES
FIGURE 01. KEY MARKET SEGMENTS ................................................................................................................................................30

FIGURE 02. GLOBAL HYDROGEN FUEL CELL VEHICLE MARKET SNAPSHOT, 2018–2026 .......................................................36

FIGURE 03. HYDROGEN FUEL CELL VEHICLE MARKET, BY REGION, 2018–2026 ......................................................................37

FIGURE 04. TOP INVESTMENT POCKETS............................................................................................................................................41

FIGURE 05. TOP WINNING STRATEGIES, BY YEAR, 2016-2019 ....................................................................................................43

FIGURE 06. TOP WINNING STRATEGIES, BY DEVELOPMENT, 2016-2019(%) .............................................................................44

FIGURE 07. TOP WINNING STRATEGIES, BY COMPANY, 2016-2019 ...........................................................................................45

FIGURE 08. MODERATE BARGAINING POWER OF SUPPLIERS ......................................................................................................46

FIGURE 09. MODERATE BARGAINING POWER OF BUYERS ............................................................................................................47

FIGURE 10. MODERATE-TO-HIGH THREAT OF NEW ENTRANTS .....................................................................................................48

FIGURE 11. MODERATE OF SUBSTITUTES .........................................................................................................................................49

FIGURE 12. HIGH COMPETITIVE RIVALRY ..........................................................................................................................................50

FIGURE 13. MARKET SHARE ANALYSIS: HYDROGEN FUEL CELL VEHICLE MARKET, 2018 ......................................................51
Global
FIGURE 14. VALUE CHAIN ANALYSIS..................................................................................................................................................54
Hydrogen Fuel
Cell Vehicle FIGURE 15. MARKET EVOLUTION ........................................................................................................................................................55

Market FIGURE 16. INDUSTRY ROADMAP ......................................................................................................................................................57


Opportunity Analysis
and Industry Forecast, FIGURE 17. PRICING ANALYSIS ..........................................................................................................................................................59
2019-2026 FIGURE 18. GLOBAL HYDROGEN FUEL CELL VEHICLE MARKET, BY VEHICLE TYPE, 2018-2026.............................................63

24
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FIGURE 19. COMPARATIVE ANALYSIS OF PASSENGER VEHICLE MARKET, BY COUNTRY, 2018 & 2026 (%) .......................66

FIGURE 20. COMPARATIVE ANALYSIS OF COMMERCIAL VEHICLE MARKET, BY COUNTRY, 2018 & 2026 (%) .....................69

FIGURE 21. GLOBAL HYDROGEN FUEL CELL VEHICLE MARKET, BY TECHNOLOGY, 2018-2026 .............................................71

FIGURE 22. COMPARATIVE ANALYSIS OF PROTON EXCHANGE MEMBRANE FUEL CELL MARKET, BY COUNTRY,
2018 & 2026 (%) .............................................................................................................................................................74

FIGURE 23. COMPARATIVE ANALYSIS OF PHOSPHORIC ACID FUEL CELL MARKET, BY COUNTRY, 2018 & 2026
(%) .......................................................................................................................................................................................77

FIGURE 24. COMPARATIVE ANALYSIS OF OTHERS MARKET, BY COUNTRY, 2018 & 2026 (%) ...............................................80

FIGURE 25. HYDROGEN FUEL CELL VEHICLE MARKET, BY REGION, 2018-2026 .......................................................................82

FIGURE 26. NORTH AMERICA HYDROGEN FUEL CELL VEHICLE MARKET, BY COUNTRY, 2018-2026 ($MILLION) ...............87

FIGURE 27. U.S. HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, 2018-2026 ($MILLION) ..............................................88

FIGURE 28. CANADA HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, 2018-2026 ($MILLION) ......................................91

FIGURE 29. MEXICO HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, 2018-2026 ($MILLION) .......................................94

FIGURE 30. EUROPE HYDROGEN FUEL CELL VEHICLE MARKET, BY COUNTRY, 2018-2026 ................................................. 101

FIGURE 31. UK HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, 2018-2026 ($MILLION) ............................................. 102
Global FIGURE 32. FRANCE HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, 2018-2026 ($MILLION).................................... 105
Hydrogen Fuel FIGURE 33. GERMANY HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, 2018-2026 ($MILLION) ................................ 108
Cell Vehicle FIGURE 34. RUSSIA HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, 2018-2026 ($MILLION)..................................... 111
Market FIGURE 35. REST OF EUROPE HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, 2018-2026 ($MILLION) ................... 114
Opportunity Analysis
and Industry Forecast,
FIGURE 36. ASIA-PACIFIC HYDROGEN FUEL CELL VEHICLE MARKET, BY COUNTRY, 2018-2026 ........................................ 121
2019-2026
FIGURE 37. JAPAN HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, 2018-2026 ($MILLION) ...................................... 122

25
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FIGURE 38. SOUTH KOREA HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, 2018-2026 ($MILLION) ........................ 125

FIGURE 39. INDIA HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, 2018-2026 ($MILLION) ........................................ 128

FIGURE 40. CHINA HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, 2018-2026 ($MILLION) ....................................... 131

FIGURE 41. REST OF ASIA-PACIFIC HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, 2018-2026 ($MILLION) .......... 134

FIGURE 42. LAMEA HYDROGEN FUEL CELL VEHICLE MARKET, BY REGION, 2018-2026 ...................................................... 140

FIGURE 43. LATIN AMERICA HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, 2018-2026 ($MILLION) ...................... 141

FIGURE 44. MIDDLE EAST HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, 2018-2026 ($MILLION) .......................... 144

FIGURE 45. AFRICA HYDROGEN FUEL CELL VEHICLE MARKET REVENUE, 2018-2026 ($MILLION) ..................................... 147

FIGURE 46. AUDI AG: REVENUE, 2016–2018 ($MILLION)........................................................................................................... 152

FIGURE 47. AUDI AG: REVENUE SHARE BY SEGMENT, 2018 (%) ............................................................................................... 153

FIGURE 48. AUDI AG: REVENUE SHARE BY REGION, 2018 (%)................................................................................................... 153

FIGURE 49. BALLARD POWER SYSTEMS INC.: REVENUE, 2016–2018 ($MILLION) ............................................................... 157

FIGURE 50. BALLARD POWER SYSTEMS INC.: REVENUE SHARE BY SEGMENT, 2018 (%) .................................................... 158

FIGURE 51. BALLARD POWER SYSTEMS INC.: REVENUE SHARE BY REGION, 2018 (%) ....................................................... 158

Global FIGURE 52. BMW GROUP: REVENUE, 2016–2018 ($MILLION) .................................................................................................. 162

Hydrogen Fuel FIGURE 53. BMW GROUP: REVENUE SHARE BY SEGMENT, 2018 (%)....................................................................................... 163

Cell Vehicle FIGURE 54. BMW GROUP: REVENUE SHARE BY REGION, 2018 (%) .......................................................................................... 163

Market FIGURE 55. DAIMLER AG: REVENUE, 2016–2018 ($MILLION) ................................................................................................... 167
Opportunity Analysis
and Industry Forecast, FIGURE 56. DAIMLER AG: REVENUE SHARE BY SEGMENT, 2018 (%) ....................................................................................... 168
2019-2026
FIGURE 57. DAIMLER AG: REVENUE SHARE BY REGION, 2018 (%) ........................................................................................... 168

26
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FIGURE 58. GENERAL MOTORS COMPANY: REVENUE, 2016–2018 ($MILLION) .................................................................... 171

FIGURE 59. GENERAL MOTORS COMPANY: REVENUE SHARE BY SEGMENT, 2018 (%) ......................................................... 172

FIGURE 60. GENERAL MOTORS COMPANY: REVENUE SHARE BY REGION, 2018 (%) ............................................................ 172

FIGURE 61. HONDA MOTOR CO., LTD.: REVENUE, 2017–2019 ($MILLION) ............................................................................. 176

FIGURE 62. HONDA MOTOR CO., LTD.: REVENUE SHARE BY SEGMENT, 2019 (%) ................................................................. 177

FIGURE 63. HONDA MOTOR CO., LTD.: REVENUE SHARE BY REGION, 2019 (%) ..................................................................... 177

FIGURE 64. HYUNDAI MOTOR GROUP: REVENUE, 2016–2018 ($MILLION) ............................................................................. 181

FIGURE 65. HYUNDAI MOTOR GROUP: REVENUE SHARE BY SEGMENT, 2018 (%) ................................................................. 182

FIGURE 66. HYUNDAI MOTOR GROUP: REVENUE SHARE BY REGION, 2018 (%) ..................................................................... 182

FIGURE 67. MAN SE: REVENUE, 2016–2018 ($MILLION) ........................................................................................................... 186

FIGURE 68. MAN SE: REVENUE SHARE BY SEGMENT, 2018 (%) ................................................................................................ 187

FIGURE 69. MAN SE: REVENUE SHARE BY REGION, 2018 (%) ................................................................................................... 187

FIGURE 70. TOYOTA MOTOR CORPORATION: REVENUE, 2017–2019 ($MILLION) ................................................................. 191

FIGURE 71. TOYOTA MOTOR CORPORATION: REVENUE SHARE BY SEGMENT, 2019 (%) ...................................................... 192

Global FIGURE 72. TOYOTA MOTOR CORPORATION: REVENUE SHARE BY REGION, 2019 (%) ......................................................... 192

Hydrogen Fuel FIGURE 73. VOLVO GROUP (VOLVO): REVENUE, 2016–2018 ($MILLION) ................................................................................ 197

Cell Vehicle FIGURE 74. VOLVO GROUP (VOLVO): REVENUE SHARE BY SEGMENT, 2018 (%) ..................................................................... 198

Market FIGURE 75. VOLVO GROUP (VOLVO): REVENUE SHARE BY REGION, 2018 (%) ........................................................................ 198
Opportunity Analysis
and Industry Forecast,
2019-2026

27
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CHAPTER 1: INTRODUCTION
1.1. Report description
Hydrogen fuel cell vehicle utilizes a hydrogen fuel cell to power its on-board electric motor. Hydrogen is used
to operate a hydrogen fuel cell to generate electricity. Hydrogen fuel cell vehicles possess high potential to
reduce emissions related to the transportation sector. This vehicle does not generate any greenhouse gas (GHG)
emissions during vehicle operation unlike diesel-powered and gasoline vehicles.

The hydrogen fuel cell vehicle market is expected to witness significant growth during the forecast period, owing
to the development of infrastructure to produce hydrogen. Further, domestic presence of hydrogen fuel cell
vehicle (HFCV) OEMs globally and developments in aggressive hydrogen refueling stations (HRS) fuel the
market growth. However, initial large investment in infrastructure is expected to restrain the market growth.
Moreover, increase in launch of government initiatives to propel hydrogen fuel cell infrastructure provides a
major growth opportunity.

The report segments the hydrogen fuel cell vehicle market on the basis of vehicle type, fuel cell technology
Global type, and region. Based on vehicle type, it is bifurcated into passenger vehicle and commercial vehicle.
Hydrogen Fuel According to fuel cell technology type, the market is classified into proton exchange membrane fuel cells,
Cell Vehicle phosphoric acid fuel cells, and others. Based on region, the market is analyzed across North America, Europe,
Market Asia-Pacific, and LAMEA.
Opportunity Analysis
and Industry Forecast,
Comprehensive competitive analysis and profiles of major market players such as Honda, Toyota, Hyundai,
2019-2026
Daimler, Audi, BMW, Volvo, Ballard Power Systems, General Motors, and MAN are also provided in this report.

28
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1.2. Key benefits for stakeholders
 This report provides an extensive analysis of the current and emerging market trends and dynamics in the
global hydrogen fuel cell vehicle market.
 The report presents information regarding key drivers, restraints, and opportunities.
 Based on region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
 In-depth analysis is done by constructing market estimations for key market segments between 2018 and
2026.

Global
Hydrogen Fuel
Cell Vehicle
Market
Opportunity Analysis
and Industry Forecast,
2019-2026

29
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By Vehicle Type By Region
• Passenger Vehicle • North America
• Commercial Vehicle • Europe
• Asia-Pacific
• LAMEA

Global
Hydrogen Fuel By Technology
Cell Vehicle • Proton Exchange
Market Membrane Cell
Opportunity Analysis
• Phosphoric Acid Fuel Cell
and Industry Forecast,
2019-2026 • Others
Source: Primary Research, Government Publications, Company Releases, and AMR Analysis

30
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1.3. Research methodology
With a collective industry experience of about 100 years of its analysts and experts, Allied Market Research
(AMR) implements the most infallible research methodology for its market intelligence and industry analysis.
Not only does the company dig deep into the innermost levels of the market, but also examines the minutest
details for its market estimates and forecasts. This approach helps in building a greater, market-specific view
for size, shape, and industry trends within each industry segment. We carefully factor in the industry trends and
real developments for identifying key growth factors and estimate the future course of the market. The research
proceeds are the resultant of high quality data, expert views and analysis, and high value independent opinions.
Our research process is designed to deliver a balanced view of the global markets and allow stakeholders to
make informed decisions to attain their highest growth objectives.

Allied Market Research offers its clients exhaustive research and analysis based on wide variety of factual inputs,
which largely include interviews with industry participants, reliable statistics and regional intelligence. The in-
house industry experts play an instrumental role in designing analytic tools and models, tailored to the
requirements of the particular industry segment. These analytical tools and models distill the data & statistics
and enhance the accuracy of our recommendations and advice. With AMR’s calibrated research process and
Global
360° data-evaluation methodology, the clients are assured of receiving:
Hydrogen Fuel
Cell Vehicle
Market
Opportunity Analysis
and Industry Forecast,
2019-2026

31
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Consistent, valuable, robust, and actionable data & analysis that can easily be referenced for strategic business
planning.

Technologically sophisticated and reliable insights through a well-audited and veracious research methodology.

Sovereign research proceeds that present a tangible depiction of the marketplace.

This strong research methodology ensures that AMR’s research and analysis is most reliable, and guarantees
sound business planning.

The research methodology of global hydrogen fuel cell vehicle market involves extensive primary and secondary
research. Primary research includes about 18 hours of interviews and discussions (telephonic, face-to-face,
emails, and others), with a wide range of stakeholders including upstream and downstream participants. Primary
research typically forms the bulk of the research efforts, but is also, coherently supported by extensive secondary
research. Over 3,700 product literatures, industry releases, annual reports, and other such documents of key
industry participants have been reviewed to obtain a better market understanding and gain competitive
intelligence. In addition, authentic industry journals, trade associations’ releases, and government websites were
Global also reviewed for generating high-value industry insights.
Hydrogen Fuel
Cell Vehicle
Market
Opportunity Analysis
and Industry Forecast,
2019-2026

32
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1.3.1. Secondary research
A broad array of secondary research includes:

 Company SEC filings, annual reports, company websites, broker & financial reports and investor
presentations for a competitive scenario and shape of the industry.
 Patent and regulatory databases for understanding of technical & legal developments.
 Scientific and technical writings for product information and related preemptions.
 Regional government and statistical databases for macro-analysis.
 Authentic news articles, web-casts, and other related releases, for market evaluation.
 Internal and external proprietary databases, key market indicators, and relevant press releases for market
estimates and forecast.

1.3.2. Primary research


The primary research includes reaching out to participants through emails, telephonic-conversations, referrals,
professional networks, and formal interactions. AMR has professional relations with various companies that
Global
allow for greater flexibility in reaching out to industry participants and commentators for interviews and
Hydrogen Fuel
discussions. The aforementioned helps to:
Cell Vehicle
Market  Validate and improve the data quality and strengthen research proceeds
Opportunity Analysis
and Industry Forecast,  Develop market understanding and expertise
2019-2026  Supply authentic information about market size, share, growth, and forecast

33
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The primary research interview and discussion panels comprise experienced industry personnel. These
participants include, but are not limited to:

 Chief executives and VPs of leading corporations specific to the industry


 Product and sales managers or country heads; channel partners and top-level distributors; banking,
investments and valuation experts
 Key opinion leaders (KOLs)

1.3.3. Analyst tools & models


Corresponding to markets, where there is significant lack of information and estimates, analyst tools and
industry models assist to interpret qualitative and quantitative industry indicators to obtain market estimates.
These models examine the prospects and opportunities that are predominant in the market.

Global
Hydrogen Fuel
Cell Vehicle
Market
Opportunity Analysis
and Industry Forecast,
2019-2026

34
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CHAPTER 2: EXECUTIVE SUMMARY
The global hydrogen fuel cell vehicle was valued at $XX million in 2018, and is projected to reach $XX million
by 2026, registering a CAGR of XX% from 2019 to 2026.

Growth in environmental concerns and government initiatives to propel hydrogen fuel cell infrastructure are
the key factors that drive the growth of the hydrogen fuel cell vehicle market. Further, the aggressive
development of hydrogen refueling stations (HRS) fuels the market growth. In 2018, the proton exchange
membrane fuel cell segment dominated the global hydrogen fuel cell vehicle market, in terms of revenue.
However, based on vehicle type, passenger vehicle led the global market in 2018.

North America is expected to dominate the global hydrogen fuel cell vehicle market in 2026, in terms of revenue.
Moreover, the U.S. is anticipated to dominate the market in North America during the forecast period, whereas
the UK is expected to lead the European region.

Global
Hydrogen Fuel
Cell Vehicle
Market
Opportunity Analysis
and Industry Forecast,
2019-2026

35
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2.1.1. Key findings of the study
 Passenger vehicle generated the highest revenue in 2018.
 In 2018, the proton exchange membrane fuel cell segment accounted for the highest revenue in the
hydrogen fuel cell vehicle market.
 LAMEA is anticipated to exhibit the highest CAGR during the forecast period.

SEGMENTS SUB-SEGMENTS REVENUE-2018 FORECAST-2026 CAGR(2019-2026)

Passenger vehicle $XX Million $XX Million XX%


Vehicle Type
Commercial vehicle $XX Million $XX Million XX%
Proton exchange membrane fuel
$XX Million $XX Million XX%
cell
Technology Phosphoric acid fuel cell $XX Million $XX Million XX%

Others $XX Million $XX Million XX%

Source: Primary Research, Government Publications, Company Releases, and AMR Analysis

Global
Hydrogen Fuel
Cell Vehicle
Market
Opportunity Analysis
and Industry Forecast,
2019-2026

36
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REVENUE-2017 FORECAST-2025 CAGR
REGION COUNTRY
($Million) ($Million) (2018-2025)
U.S. XX XX XX%

North America Canada XX XX XX%

Mexico XX XX XX%

UK XX XX XX%

France XX XX XX%

Europe Germany XX XX XX%

Russia XX XX XX%

Rest of Europe XX XX XX%

Japan XX XX XX%

South Korea XX XX XX%

Asia-Pacific India XX XX XX%

China XX XX XX%

Rest of Asia-Pacific XX XX XX%


Global Latin America XX XX XX%
Hydrogen Fuel LAMEA Middle East XX XX XX%
Cell Vehicle Africa XX XX XX%
Market Source: Primary Research, Government Publications, Company Releases, and AMR Analysis
Opportunity Analysis
and Industry Forecast,
2019-2026

37
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2.2. CXO perspective
In accordance with the insights by the CXOs of leading companies, the hydrogen fuel cell vehicle market is
projected to witness considerable growth, especially in the LAMEA region, owing to growth in population along
with the increase in globalization and rise in purchasing power. Companies in this industry are adopting various
innovative techniques to provide customers with advanced and innovative feature offerings.

The market in the countries, such as the U.S., Canada, the UK, and others is projected to report a slower growth
rate as compared to the developing countries such as Venezuela, Colombia, Peru, Chile, Ecuador, and others,
owing to the increase in environmental concern, and government initiatives for the development of hydrogen
fuel cell infrastructure.

However, high initial investment in infrastructure restricts the market growth. Moreover, technological
advancement and future potential in hydrogen fuel cell vehicle market are the factors expected to create
lucrative opportunities for the market in near future.

Among the analyzed regions, North America is expected to account for the highest revenue in the global market
in 2026. However, LAMEA is expected to grow at a higher rate, predicting lucrative opportunities for the key
Global
players operating in the hydrogen fuel cell vehicle market.
Hydrogen Fuel
Cell Vehicle
Market
Opportunity Analysis
and Industry Forecast,
2019-2026

38
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CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
Hydrogen fuel cell vehicle is a type of vehicle that uses a hydrogen fuel cell to power its on-board electric motor.
This vehicle does not release any greenhouse gas (GHG) emissions during vehicle operation unlike diesel-
powered and gasoline vehicles. Further, extensive support from the government to propel hydrogen fuel cell
infrastructure fuels the market growth.

The scope of hydrogen fuel cell vehicle report is derived from different vehicle types. The report includes a
micro-level study of different regions that adopt hydrogen fuel cell vehicle for various vehicle types. In addition,
it discusses the potential opportunities for market players to enter the market and provides an in-depth market
analysis of hydrogen fuel cell vehicle, outlining current trends, key driving factors, and potential areas for
product investments.

Furthermore, the report highlights the competitive landscape of key players to increase their share and sustain
the intense competition in the industry.
Global
Honda, Toyota, Hyundai, Daimler, Audi, BMW, Volvo, Ballard Power Systems, General Motors, and MAN are
Hydrogen Fuel
some of the key players operating in the industry.
Cell Vehicle
Market
Opportunity Analysis
and Industry Forecast,
2019-2026

39
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3.2. Key findings
The key factors that impact the growth of the hydrogen fuel cell vehicle market include surge in environmental
concerns, increase in government initiatives for development of hydrogen fuel cell infrastructure, high initial
investment in infrastructure, and technological advancement and future potential. Each of these factors is
anticipated to have a definite impact on the hydrogen fuel cell vehicle market during the forecast period.

3.2.1. Top impacting factors

Global
Hydrogen Fuel
Cell Vehicle 2018 2026
Market Sources: Primary & Secondary Research and AMR Analysis
Opportunity Analysis
and Industry Forecast,
2019-2026

40
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3.2.2. Top investment pockets
The following figure signifies the growth potential of the hydrogen fuel cell vehicle market based on various
fuel cell technology, which include proton exchange membrane fuel cell, phosphoric acid fuel cell, and others.
The others segment is projected to grow at the highest CAGR of XX% during the forecast period, followed by
proton exchange membrane fuel cell segment with a CAGR of XX%.

Market Growth

Global
Hydrogen Fuel
Cell Vehicle
Market Attractibveness
Market Sources: Primary & Secondary Research and AMR Analysis
Opportunity Analysis
and Industry Forecast,
2019-2026

41
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CHAPTER 4: HYDROGEN FUEL CELL VEHICLE MARKET, BY VEHICLE TYPE
4.1. Overview
The global hydrogen fuel cell vehicle market is segmented based on vehicle type into passenger vehicles and
commercial vehicles. Commercial vehicle considers light commercial vehicles as well as heavy commercial
vehicles such as buses and coaches.

The global hydrogen fuel cell vehicle market was valued at $XX million in 2018, and is projected to reach $XX
million by 2026, registering a CAGR of XX% from 2019 to 2026. The passenger vehicle segment was the highest
contributor with $XX million in 2018, and is estimated to reach $XX million by 2026, at a CAGR of XX% during
the forecast period. The commercial vehicle segment is estimated to reach $XX million by 2026 at a CAGR of
XX%.

Global
Hydrogen Fuel
Cell Vehicle
Market
Opportunity Analysis
and Industry Forecast,
2019-2026

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CAGR%
VEHICLE TYPE 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)

Passenger Vehicle XX XX XX XX XX XX XX XX XX XX

Commercial Vehicle XX XX XX XX XX XX XX XX XX XX

Total XX XX XX XX XX XX XX XX XX XX

Sources: Primary & Secondary Research and AMR Analysis

XX% XX% XX% XX% XX% XX% XX% XX% XX%

XX% XX% XX% XX% XX% XX% XX% XX% XX%

Global 2018 2019 2020 2021 2022 2023 2024 2025 2026
Hydrogen Fuel Passenger vehicle Commercial Vehicles
Cell Vehicle Sources: Primary & Secondary Research and AMR Analysis

Market
Opportunity Analysis
and Industry Forecast,
2019-2026

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4.2. Passenger vehicle
A passenger car is designed for seating capacity of not more than nine people (including the driver), and is used
to carry passengers. Passenger vehicle is the largest segment amongst all the vehicle types and contributes
more than XX% of the revenue in hydrogen fuel cell vehicle market owing to the high sale of passenger vehicles
as compared with other commercial vehicles.

4.2.1. Key market trends, growth factors and opportunities


The passenger vehicle segment is expected to be the fastest growing vehicle type in the market, owing to its
vital role in the transportation industry to reduce greenhouse (GHG) emission as HFCV does not generate any
GHG emissions during vehicle operation unlike diesel-powered and gasoline vehicles. Further, the extensive
support from government, eco-friendly nature of HFCV, and developments in aggressive hydrogen refueling
stations contribute toward the growth of this segment.

U.S. and Japan collectively accounted for about XX% share of the passenger hydrogen fuel cell vehicle market
in 2018, with the former constituting around XX% share. India and Africa are expected to witness growth at a
CAGR of XX% and XX% respectively, during the forecast period. The cumulative share of these two segments
Global was XX% in 2018, and is anticipated to reach XX% by 2026.
Hydrogen Fuel
Cell Vehicle
Market
Opportunity Analysis
and Industry Forecast,
2019-2026

44
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4.2.2. Market size and forecast, by region
The passenger hydrogen fuel cell vehicle market was valued at $XX million in 2018, and is projected to reach
$XX million by 2026, growing at a CAGR of XX% from 2018 to 2026. North America was the highest contributor
with $XX million in 2018, and is anticipated to reach $XX million by 2026, registering a CAGR of XX%. LAMEA is
anticipated to reach $XX million by 2026 at a CAGR of XX%. North America and Asia-Pacific collectively
accounted for about XX% share in 2018, with the former constituting around XX% share. LAMEA and Asia-Pacific
are expected to witness growth at a CAGR of XX% and XX% respectively, during the forecast period. The
cumulative share of these two segments was XX% in 2018, and is anticipated to reach XX% by 2026.

CAGR%
REGION 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)

North America XX XX XX XX XX XX XX XX XX XX

Europe XX XX XX XX XX XX XX XX XX XX

Asia-Pacific XX XX XX XX XX XX XX XX XX XX

LAMEA XX XX XX XX XX XX XX XX XX XX
Global
Hydrogen Fuel Total XX XX XX XX XX XX XX XX XX XX

Cell Vehicle Sources: Primary & Secondary Research and AMR Analysis

Market
Opportunity Analysis
and Industry Forecast,
2019-2026

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4.2.3. Market analysis by country
The passenger hydrogen fuel cell vehicle market was $XX million in 2018, and is projected to reach $XX million
by 2026, registering a CAGR of XX% from 2019 to 2026. U.S. was the highest contributor with $XX million in
2018, and is estimated to reach $XX million by 2026, at a CAGR of XX% during the forecast period. India is
estimated to reach $XX million by 2026 at a CAGR of XX%.

XX% XX% XX%


XX%
U.S. Canada
XX%
XX%
XX% Mexico UK XX%
XX% XX%
XX% France Germany
XX%
XX% Russia Rest of Europe
2018 XX%
2026
XX% Japan South Korea XX%
XX% XX%
India China

XX% XX%
XX% Rest of Asia-Pacific Latin America
XX%
XX%
XX% Middle East Africa XX%

Global XX%
XX% XX% XX% XX% XX%
XX%

Hydrogen Fuel Sources: Primary & Secondary Research and AMR Analysis

Cell Vehicle
Market
Opportunity Analysis
and Industry Forecast,
2019-2026

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CHAPTER 5: HYDROGEN FUEL CELL VEHICLE MARKET, BY TECHNOLOGY
5.1. Overview
The global hydrogen fuel cell vehicle market is studied across technologies such as proton exchange membrane
fuel cell, phosphoric acid fuel cells, and others. Proton exchange membrane fuel cell operates at relatively low
temperatures around 80°C. A phosphoric acid fuel cell is considered as the first-generation fuel cell, and the
first fuel cell to be used commercially.

The global hydrogen fuel cell vehicle market was valued at $XX million in 2018, and is projected to reach $XX
million by 2026, registering a CAGR of XX% from 2019 to 2026. The proton exchange membrane fuel cell
segment was the highest contributor with $XX million in 2018, and is estimated to reach $XX million by 2026,
at a CAGR of XX% during the forecast period.

CAGR%
TECHNOLOGY 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)

Proton exchange
Global membrane fuel cell
XX XX XX XX XX XX XX XX XX XX

Hydrogen Fuel Phosphoric acid fuel


XX XX XX XX XX XX XX XX XX XX
Cell Vehicle cell

Market Others XX XX XX XX XX XX XX XX XX XX
Opportunity Analysis
and Industry Forecast, Total XX XX XX XX XX XX XX XX XX XX
2019-2026 Sources: Primary & Secondary Research and AMR Analysis

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5.2. Proton exchange membrane fuel cell
A proton exchange membrane fuel cell operates at relatively low temperatures around 80°C. Low temperature
operation allows these cells to start quickly and results in less wear & tear on system components, resulting in
better durability. It is the most common type of fuel cell and allows for variable electrical output, which is ideal
for vehicle use.

5.2.1. Key market trends, growth factors and opportunities


Advancements in a fuel cell technology and electricity generations from the resources such as coal, coke, tar,
organic waste, and biomass powered by solid carbon are expected to help generate clean and efficient
electricity. The innovation in designing of three components such as anode, electrolyte, and the fuel help
operate at lower temperatures and exhibit higher maximum power densities than direct carbon fuel cell (DCFC).

U.S. and Japan collectively accounted for about XX% share of the proton exchange membrane hydrogen fuel
cell vehicle market in 2018, with the former constituting around XX% share. India and Africa are expected to
witness growth at a CAGR of XX% and XX% respectively, during the forecast period. The cumulative share of
these two segments was XX% in 2018, and is anticipated to reach XX% by 2026.
Global
Hydrogen Fuel
Cell Vehicle
Market
Opportunity Analysis
and Industry Forecast,
2019-2026

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5.2.2. Market size and forecast, by region

CAGR%
REGION 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)

North America XX XX XX XX XX XX XX XX XX XX

Europe XX XX XX XX XX XX XX XX XX XX

Asia-Pacific XX XX XX XX XX XX XX XX XX XX

LAMEA XX XX XX XX XX XX XX XX XX XX

Total XX XX XX XX XX XX XX XX XX XX

Sources: Primary & Secondary Research and AMR Analysis

Global
Hydrogen Fuel
Cell Vehicle
Market
Opportunity Analysis
and Industry Forecast,
2019-2026

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CHAPTER 6: HYDROGEN FUEL CELL VEHICLE MARKET, BY REGION
6.1. Overview
The hydrogen fuel cell vehicle market is segmented into regions such as North America, Europe, Asia-Pacific,
and Latin America, Middle East, and Africa (LAMEA). Out of the analyzed regions, North America is leading the
global hydrogen fuel cell vehicle market in 2018 and is expected to maintain its lead throughout the forecast
period (2019-2026)

CAGR%
REGION 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)

North America XX XX XX XX XX XX XX XX XX XX

Europe XX XX XX XX XX XX XX XX XX XX

Asia-Pacific XX XX XX XX XX XX XX XX XX XX

LAMEA XX XX XX XX XX XX XX XX XX XX

Total XX XX XX XX XX XX XX XX XX XX
Global
Sources: Primary & Secondary Research and AMR Analysis
Hydrogen Fuel
Cell Vehicle
Market
Opportunity Analysis
and Industry Forecast,
2019-2026

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6.2. North America
The North America market is studied across the U.S., Canada, and Mexico. High investment on advanced
technology for better transportation and growth in environmental concerns regarding the emission of
hazardous air pollutants fuel the growth of the hydrogen fuel cell vehicle market in this region.

6.2.1. Key market trends, growth factors and opportunities


North America is a dominant market for hydrogen fuel cell vehicle with presence of major players that offer
HFCV. Further, the rapid development of hydrogen refueling stations (HRS) in this region drives the market
growth.

U.S. and Canada collectively accounted for about XX% share of the North America hydrogen fuel cell vehicle
market in 2018, with the former constituting around XX% share. Mexico and Canada are expected to witness
growth at a CAGR of XX% and XX% respectively, during the forecast period. The cumulative share of these two
segments was XX% in 2018, and is anticipated to reach XX% by 2026.

Global
Hydrogen Fuel
Cell Vehicle
Market
Opportunity Analysis
and Industry Forecast,
2019-2026

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6.2.2. Market size and forecast, by vehicle type
The North America hydrogen fuel cell vehicle market was valued at $XX million in 2018, and is projected to
reach $XX million by 2026, growing at a CAGR of XX% from 2018 to 2026. The passenger vehicle segment was
the highest contributor with $XX million in 2018, and is estimated to reach $XX million by 2026, registering a
CAGR of XX%. The commercial vehicle segment is estimated to reach $XX million by 2026 at a CAGR of XX%.

CAGR%
VEHICLE TYPE 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)

Passenger Vehicle XX XX XX XX XX XX XX XX XX XX

Commercial Vehicle XX XX XX XX XX XX XX XX XX XX

Total XX XX XX XX XX XX XX XX XX XX

Sources: Primary & Secondary Research and AMR Analysis

Global
Hydrogen Fuel
Cell Vehicle
Market
Opportunity Analysis
and Industry Forecast,
2019-2026

52
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6.2.3. Market size and forecast, by technology
The North America hydrogen fuel cell vehicle market was valued at $XX million in 2018, and is projected to
reach $XX million by 2026, growing at a CAGR of XX% from 2018 to 2026. The proton exchange membrane fuel
cell segment was the highest contributor with $XX million in 2018, and is estimated to reach $XX million by
2026, registering a CAGR of XX%.

CAGR%
TECHNOLOGY 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)

Proton exchange
XX XX XX XX XX XX XX XX XX XX
membrane fuel cell

Phosphoric acid fuel


XX XX XX XX XX XX XX XX XX XX
cell

Others XX XX XX XX XX XX XX XX XX XX

Total XX XX XX XX XX XX XX XX XX XX

Sources: Primary & Secondary Research and AMR Analysis

Global
Hydrogen Fuel
Cell Vehicle
Market
Opportunity Analysis
and Industry Forecast,
2019-2026

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6.2.4. Market analysis by country
The North America hydrogen fuel cell vehicle market was valued at $XX million in 2018, and is projected to
reach $XX million by 2026, registering a CAGR of XX% from 2019 to 2026. U.S. was the highest contributor with
$XX million in 2018, and is estimated to reach $XX million by 2026, registering a CAGR of XX% during the
forecast period. Mexico is estimated to reach $XX million by 2026 at a significant CAGR of XX%.

CAGR%
COUNTRY 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)

U.S. XX XX XX XX XX XX XX XX XX XX

Canada XX XX XX XX XX XX XX XX XX XX

Mexico XX XX XX XX XX XX XX XX XX XX

Total XX XX XX XX XX XX XX XX XX XX

Sources: Primary & Secondary Research and AMR Analysis

Global
Hydrogen Fuel
Cell Vehicle
Market
Opportunity Analysis
and Industry Forecast,
2019-2026

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6.2.4.1. U.S.
The U.S. cities are looking forward to eliminate the emissions from their public transit fleets. For instance, the
mayor of Los Angeles has set an objective of 2030 for an emissions-free fleet. Also, the other local government
activities on climate may increase the opportunity for fuel cell electric buses in the U.S. Furthermore, the newly
formed Fuel Cell Electric Bus Commercialization Consortium is also promoting deployments, supported by the
California Air Resources Board.

In 2017, around 26 hydrogen fuel cell based vehicles were reported to be operating in four locations across the
USA, 19 in California and five in Ohio, where Stark Area Rapid Transit Authority (SARTA) plans to establish the
largest FCEB fleet outside California.

Global
Hydrogen Fuel
Cell Vehicle
Market
Opportunity Analysis
and Industry Forecast,
2019-2026

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6.2.4.1.1. Market size and forecast

The U.S. hydrogen fuel cell vehicle market was valued at $XX million in 2018, and is projected to reach $XX
million by 2026, registering a CAGR of XX% from 2019 to 2026.

CAGR XX%

XX
XX
XX XX
XX XX XX
XX
XX

2018 2019 2020 2021 2022 2023 2024 2025 2026


Sources: Primary & Secondary Research and AMR Analysis

Global
Hydrogen Fuel
Cell Vehicle
Market
Opportunity Analysis
and Industry Forecast,
2019-2026

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6.2.4.1.2. Market size and forecast, by vehicle type

CAGR%
VEHICLE TYPE 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)

Passenger Vehicle XX XX XX XX XX XX XX XX XX XX

Commercial Vehicle XX XX XX XX XX XX XX XX XX XX

Total XX XX XX XX XX XX XX XX XX XX

Sources: Primary & Secondary Research and AMR Analysis

6.2.4.1.3. Market size and forecast, by technology

CAGR%
TECHNOLOGY 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)

Proton exchange
XX XX XX XX XX XX XX XX XX XX
membrane fuel cell

Phosphoric acid fuel


XX XX XX XX XX XX XX XX XX XX
cell

Global Others XX XX XX XX XX XX XX XX XX XX
Hydrogen Fuel Total XX XX XX XX XX XX XX XX XX XX
Cell Vehicle Sources: Primary & Secondary Research and AMR Analysis=
Market
Opportunity Analysis
and Industry Forecast,
2019-2026

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CHAPTER 7: COMPANY PROFILES
7.1. Audi AG
Address 1
Address 2
Country
Tel.: XX-XXX-XXXX
Website: www.XXXXXX.com

7.1.1. Company overview

Global
Hydrogen Fuel
SAMPLE TEXT
Cell Vehicle
Market
Opportunity Analysis
and Industry Forecast,
2019-2026

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7.1.2. Company snapshot

Information Description

Year of Incorporation

Key Executive(s)

Primary Business

Geographical Presence

Key strategic move

Overall Financial Status ($Million)

Workforce

Source: Corporate Publications and AMR Analysis

7.1.3. Operating business segments


Audi AG operates its business through two reportable segments

Global
Hydrogen Fuel Segments Description
Cell Vehicle
Market Automotive
Opportunity Analysis
and Industry Forecast,
Motorcycles
2019-2026
Source: Corporate Publications and AMR Analysis

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7.1.4. Business performance
Audi AG registered decrease of XX% from 2017 to 2018. This was attributed to the decrease in revenue due to
delivery of vehicles in some regions

Net sales ($Million)

XX
XX

XX

2016 2017 2018


Source: Corporate Publications and AMR Analysis

Global
Hydrogen Fuel
Cell Vehicle
Market
Opportunity Analysis
and Industry Forecast,
2019-2026

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XX%

Automotive

Motorcycles

XX%

Source: Corporate Publications and AMR Analysis

XX% XX%
XX%
Rest of Europe
XX% Asia-Pacific
XX%
Germany
Global North America
Hydrogen Fuel Others
XX%
Cell Vehicle South America
Market XX% Africa
Opportunity Analysis
and Industry Forecast,
2019-2026 Source: Corporate Publications and AMR Analysis

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7.1.5. Key strategic moves and developments
Audi AG adopted agreement as its key developmental strategy to sustain the intense competition and improve
its product portfolio.

Date Strategy Description

March 2019 Agreement

February 2019 Agreement

June 2018 Agreement

January 2016 Product launch

Source: Corporate Publications and AMR Analysis

Global
Hydrogen Fuel
Cell Vehicle
Market
Opportunity Analysis
and Industry Forecast,
2019-2026

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Global
Hydrogen Fuel FOR INFORMATION REGARDING PERMISSIONS,
Cell Vehicle CONTACT:
Market
Opportunity Analysis Tel: +1 (503 894-6022)
and Industry Forecast,
2019-2026 Email: sales@alliedmarketresearch.com

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