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  • 2nd Semester Marketing and Management

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    Fheikel Daud
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    This document discusses expectations for a "Marketing Management" course. The course focuses on developing leadership skills and handling teams through presentations, group discussions, industry interactions, and live projects. It aims to teach students how to control marketing aspects, set company goals, organize plans, make decisions, and execute strategies to meet consumer demand. The goals of the course are to enhance students' knowledge of marketing theories, principles, strategies, and concepts; provide opportunities to analyze internal marketing activities; and allow students to apply concepts to realistic situations.

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    This document discusses expectations for a "Marketing Management" course. The course focuses on developing leadership skills and handling teams through presentations, group discussions, industry interactions, and live projects. It aims to teach students how to control marketing aspects, set company goals, organize plans, make decisions, and execute strategies to meet consumer demand. The goals of the course are to enhance students' knowledge of marketing theories, principles, strategies, and concepts; provide opportunities to analyze internal marketing activities; and allow students to apply concepts to realistic situations.

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    7 views2 pages

    2nd Semester Marketing and Management

    Uploaded by

    Fheikel Daud
    This document discusses expectations for a "Marketing Management" course. The course focuses on developing leadership skills and handling teams through presentations, group discussions, industry interactions, and live projects. It aims to teach students how to control marketing aspects, set company goals, organize plans, make decisions, and execute strategies to meet consumer demand. The goals of the course are to enhance students' knowledge of marketing theories, principles, strategies, and concepts; provide opportunities to analyze internal marketing activities; and allow students to apply concepts to realistic situations.

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    of 2

    COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY

    MARKETING MANAGEMENT

    Activity 1

    I'm Fheikel V. Daud

    What are your expectations about this course “Marketing Management?”


    Thus marketing management courses focus a lot on this aspect through presentations, group
    discussions, industry interactions, live projects and much more. In marketing, one has to be
    assertive and display leadership across levels. Leadership skills are necessary, especially when
    one is handling a team. Marketing management is a process of controlling the marketing aspects,
    setting the goals of a company, organizing the plans step by step, taking decisions for the firm,
    and executing them to get the maximum turn over by meeting the consumers' demands.

    1. On your thoughts and point of view, discuss the possible goal of this course.

    To enhance your knowledge about marketing theories, principles, strategies and concepts and
    how they are applied; To provide you with opportunities to analyze marketing activities within
    the firm. To allow you to apply marketing concepts and theories to realistic marketing situations.
    To enhance your knowledge about marketing theories, principles, strategies and concepts and
    how they are applied. To provide you with opportunities to analyze marketing activities within
    the fir.; To allow you to apply marketing concepts and theories to realistic marketing situations.

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