Case Interview Preparation – Rahul Shukla

1. Ask the objective.

2. If he is moving to a new market, ask how big is the market? Ask about the market share?
3. Ask about the competitors and the products of them and compare it with yours.
4. Then move into organizational systems and structure, ask about their HR, infrastructure, the culture,
the supply chain replica
5. Unicorns – business model
Learn business model for a few companies and industry
6. Keep saying this: Would you mind if I took a moment to structure my thoughts and develop a
framework that we can talk through to tackle the objectives?
7. Price objectives – Cost based pricing, value-based pricing and competitor based
8. Use min 3 buckets out of the 8 buckets:
a. Market attractiveness
b. Competitive landscape
c. Company attractiveness and capabilities
d. Customer segmentation and needs
e. Financial considerations
f. Synergies (For M&A)

Q. Client is into Paper wants to get into “post it” notes, how would you assess if this is a good idea?
 Where are you operating
 Ask of the objectives and goals

9. Create a signpost as soon as you get a problem statement

Q. Client is thinking about acquiring a competitor. If it is a good idea?

 Competitor products
 Revenues are bigger than mine
 Customer target group for the competitor
 Which bcg matrix domain
 Financial health of the company
 Synergies (M&A)