Action Item Week 1

Social Media Campaign: Launch a week-long social media

Comparative Analysis: Compare the performance of the body scrub against other p
campaign on Facebook, Instagram, and Tiktok.
Measurement

Owner
Cris Bandilla
Time Line
May 29 to June 3, 2023
 ACTIO
Week 2
mance of theInfluencer
body scrubCollaboration: Identify influential
against other products Filipino
in your lineup. Assess whether the implemented strategies have led to a noticea
beauty bloggers, vloggers, or social media personalities

Cris Bandilla and Joana Reyes

June 5 to June 10, 2023

 ACTION REGISTRY PLAN
Week 3
Online the
p. Assess whether Community Engagement:
implemented Identify
strategies have led relevant online improvement in the body scrub's sales compared to the
to a noticeable
communities and forums where Filipinos discuss skincare

Cris Bandilla

June 12 to June 17, 2023

ACTION REGISTRY PLAN
Week 4
Exclusive Offers
noticeable improvement in theand
bodyDiscounts: Introduce
scrub's sales limited-time
compared to the other products.
offers and exclusive discounts for the Filipino audience.

Cris Bandilla and Joana Reyes

June 19 to June 24, 2023

 Week 5
Content
ed to the other Creation: Develop informative and visually
products.
appealing content that resonates with the Filipino

Cris Bandilla

June 26 to July 1, 2023

 Week 6 Week 7
Collaborative Partnerships: Identify potential Customer Feedback and Testimonials:
collaborative partnerships with local beauty salons, spas, Leverage customer feedback to showcase

Cris Bandilla and Joana Reyes Cris Bandilla

Jyuly 3 to July 8, 2023 July 10 to July 15, 2023

Day Product Feature
Monday Tinted Sunscreen
Tuesday Soap
Wednesday Scrub
Thursday Oil
Friday Lotion
Saturday Product Focus
Sunday Set
 Featured
Day Caption
Product
a comprehensive and luxurious skincare
Sunday Set
Tinted experience.
CAST Glowing Elevate
Tinted your self-care ☀️
Sunscreen! game
🌸 and
Monday soap bar cleanses #TintedSunscreen
away impurities, leaving your
Sunscreen #CASTCosmetics
Tuesday Soap skin feeling fresh and
exfoliates away dead skin moisturized. Elevateayour
cells, revealing
Wednesday Scrub daily bathing ritual with this cleansing
smooth and radiant complexion. Pamper gem!your
hydrates and restores your
skin with this luxurious treat! skin's natural glow.
Thursday Oil
Add this beauty elixir to your skincare routine
lasting hydration, leaving your skin soft, supple, for
Friday Lotion
and beautifully
smooth moisturized.
and radiant Embrace
complexion. Treatthe
your body
Saturday Product Focus
to some well-deserved pampering and embrace
 Image Engagement Status

https://drive.google.com/file/d/1APi6M9fRV99_ohII37o7sg5P6q8a5lM2/view?usp=share_link
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