Professional Documents
Culture Documents
Exam Business Simulation
Exam Business Simulation
Name: ____________________________________
Section: _______________
INSTRUCTIONS: Choose the correct answer from the choices below. Write the letter of the correct answer
on the space provided.
_____ 9. Ben is conducting a feasibility study for a new venture idea. Which of the following
questions should Ben answer in terms of the venture's financial considerations:.
A. How will the business obtain the money it needs? -
B. What Regulations is the business likely to encounter?
C. Is there a real demand for the idea, good, or service?
D. How will the business communicate information about its products?
_____ 10. What type of primary research that involves open questions between the interviewer &
respondent
A. Surveys
B. Observation
C. Interviews -
D. quotas
_____ 11. What business process of creating relationship with and satisfying customers.
A. Advertisement
B. Marketing -
C. Market Research
D. Market Study
_____ 12. The collection and analysis of information aimed at understanding the behavior of
consumers is called
A. Consumer Focus
B. Market Research
C. Mark forecasting
D. Venture research
_____ 13. he study how individuals, groups and organizations selects, buy, use and dispose of
goods, services, ideas, or experience to satisfy their needs and wants is the meaning of...
A. Consumer market
B. Consumer value
C. Consumer behavior -
D. Consumer decision