Chibap

“Let’s Chibog”
75 Custodio St. Santolan Malabon City
09077953130
asisarabella25@gmail.com

SWOT Analysis

A study is conducted to analyze the SWOT analysis of the ChiBap to fully understand the
advantages and disadvantages of the product. The following SWOT analysis captures the key
strengths, and weaknesses inside and outside of the ChiBap, and describes the opportunities and
threats.
Chibap
“Let’s Chibog”
75 Custodio St. Santolan Malabon City
09077953130
asisarabella25@gmail.com

Organization and Management

People

Position Recruiting Criteria Training Plan

• Ability to use • Let him/her be familiar
common kitchen with the tools and
tools, including equipment that will use to
cutlery, graters, and make the product.
ranges. • Knowing the taste and
Owner • Knowledge of food flavor of the product.
preparation • Must know the procedure
regulations and and processes of making
standards the product.
• Knowledge of food
preparation
regulations and
standards

Staff Requirements and Costs

Task and Responsibilities Required Skills and Performed by

Experience

Cooks the dishes and Strong knowledge of cooking Cook

Assemble the Kimbap techniques, the use of kitchen
tools and equipment, as well as
food preparation, safety, and
presentation.
Chibap
“Let’s Chibog”
75 Custodio St. Santolan Malabon City
09077953130
asisarabella25@gmail.com

Products and Services

The combination of flavors from the Filipino staples and Korean rice provides a unique
experience for the diner and is sure to please any palate. The nori sheet wraps the dish together
and provides a crunchy texture. The dish is easy to make and can be served as an appetizer or a
main course. ChiBap is visually appealing and can be shared on social media for foodies looking
for something new and exciting to post. It is a great way to introduce people to both Filipino and
Korean cuisine. We currently offer 3 flavors: Chicken Adobo, Caldereta, and Sisig. The Chibap
will be available in Malabon, the store's location. It will also be available online and distributed in
various Metro Manila locations.
Chibap
“Let’s Chibog”
75 Custodio St. Santolan Malabon City
09077953130
asisarabella25@gmail.com

Marketing and Sales Strategy

ChiBap has identified three distinct products that cater to different customer needs and
preferences. The first product is the ChiBap Sisig Flavor, which is aimed at adults and teens
looking for a tasty yet sweet and spicy flavor. The second product is the ChiBap Caldereta Flavor,
which is aimed at kids, adults, and teens looking for an occasionally nutritious meal. The third
product is the ChiBap Adobo Flavor which is aimed at adults, teens, and kids (7 and above) looking
for a traditionally tasty meal. ChiBap's main competitors are Leann's Tea House, Aiko Sushi, Bon
Chon, and Korean Stores. Aiko Sushi does not offer any ready-packed meals. This presents ChiBap
with the opportunity to cater to the customer needs and preferences that have been left unfulfilled
by its competitors.
Chibap
“Let’s Chibog”
75 Custodio St. Santolan Malabon City
09077953130
asisarabella25@gmail.com

Price

Sales Estimation