Scribd Logo
Upload

Welcome to Scribd!

  • Module 3 2014

    Uploaded by

    madison77taylor7
    6 views1 page
    Pelican Bank is launching a new youth savings program that will match deposits up to $200 for 10 lucky teenagers aged 13 to 18. A marketing company was hired to promote this program. In under 300 words, the proposal should outline two appeals to the target demographic, justify the appropriate register for teenagers, and identify two technological media channels that could be used to promote the message.

    Original Description:

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Pelican Bank is launching a new youth savings program that will match deposits up to $200 for 10 lucky teenagers aged 13 to 18. A marketing company was hired to promote this program. In under 300 words, the proposal should outline two appeals to the target demographic, justify the appropriate register for teenagers, and identify two technological media channels that could be used to promote the message.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    6 views1 page

    Module 3 2014

    Uploaded by

    madison77taylor7
    Pelican Bank is launching a new youth savings program that will match deposits up to $200 for 10 lucky teenagers aged 13 to 18. A marketing company was hired to promote this program. In under 300 words, the proposal should outline two appeals to the target demographic, justify the appropriate register for teenagers, and identify two technological media channels that could be used to promote the message.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 1

    MODULE 3: SPEAKING AND WRITING

    Read the scenario below carefully and answer the questions that follow.

    To encourage teenagers to save their money, Pelican Bank has decided to match the opening
    deposit (up to US$200.00) in the accounts of 10 lucky new savers between the ages of 13 and
    18. This will be a new type of savings club/account.

    You are the youngest member of the marketing and communications company which has
    been given the task to promote this service and you are eager to prove your ability and come
    up with a winning plan.

    In an ESSAY of no more than 300 words write the proposal that you will present to the bank’s
    board of directors, clearly showing:

    (a) How you would employ TWO appeals to the target group
    (b) The register you will use for the target group with justification
    (c) Identify TWO examples of technological media which you would use to enhance your
    message to the target audience

    You might also like