Professional Documents
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Chapter 4 MICE Planning
Chapter 4 MICE Planning
PLANNING
LEARNING OUTCOMES
at the end of the chapter, you should be able to:
6.Theater and
5.Religious groups Arts Groups 7.Social Organizations
SPONSORS OF MICE
Sponsors of MICE can be: These organizations have varied reasons for sponsoring
MICE. In the case of corporations, meetings may be
1. Associations designed to disseminate information, solve problems,
2. Corporations train people, or plan for the future. Associations may
3. Trade unions sponsor meetings and exhibitions for purposes of
4. Independent companies who networking, educating members, solving problems, or
sponsor and operate trade shows generating revenue.
5. Religious groups In the case of exhibitions, sponsors either take the role of
6. Theater and arts groups the exhibition manager or find someone to fill the
7. Social organizations position.
THE PROCESS OF MICE PLANNING
THERE ARE SEVERAL STEPS TO BE FOLLOWED IN
THE PROCESS OF MICE PLANNING
The break-even attendance is the minimum number of attendees who have paid for the
conference.The minimum number of attendees must generate enough revenue to pay for the
expenses.
A timetable must be made after the marketing plan has been developed. According to P.C.
Watson, all significant information with regard to registration, transportation, housing, seminars,
etc. should be sent six to eight weeks before the meeting, convention, and exhibition.
FOOD & BEVERAGE FUNCTIONS
The food and beverage functions must harmonize with the program design and budget for
the meeting, convention, and exhibition.
There are several ways of providing food and drink to the participants.
These are:
1. Breakfast
2. Lunch
3. Dinne
4. Refreshment breaks conference
5. Reception
6. Hospitality suite
7. Theme partie
8. Late-night supper
9. Recreational activities
FOOD & BEVERAGE FUNCTIONS
On-site management involves overseeing The planner should make sure that all employees are
every aspect of the meeting or convention at their assigned areas, pick up messages regularly
from the staff office, and maintain regular
from the time the registration table opens
communication with the suppliers and personnel.
until the last guest departs. For large The planner must also monitor the on-site
meetings that last several days, one person attendance. It is important to know how many
cannot attend every activity. people attend each function. Attendance figures
should be recorded on a form prepared for this
The planner should arrive a few days purpose.
before the event to meet with the hotel The planner should also conduct a post-conference
meeting to evaluate the meeting-its strengths and
staff, suppliers, personnel, and other key
weaknesses. Other important post-meeting activities
individuals. include writing thank-you notes, reviewing and
paying bills, tipping, and gift-giving.
Evaluation