Smart Tailor Finder is a revolutionary software application that aims to bridge gap between

consumers and tailors in the fashion industry. With Smart Tailor Finder, consumers can
benefit from a range of features such as personalised fashion styling, fitting measurements
via image and weight, designer selection, request for orders, track progress, and choose the
best tailor according to the review and cost posted by the tailor. The innovative technology
allows consumers to experience a hassle-free and convenient tailoring experience while also
ensuring that they receive top-notch services from reliable tailors. The key benefit of the
Smart Tailor Finder include time saving, cost-effectiveness, personalized fashion styling and
access to a wide range of tailors.

Lean canvas is the business strategic plan or the model of the company which helps business
start-ups to draw the business plan in simple, effective and efficient ways. The lean canvas is
divided into nine parts as stated in [1], [2]. These parts are described below:

Costumer Segment: Smart Tailor Finder is a versatile platform business. Our target customer
is anyone looking for a tailor to make bespoke clothing and individuals running the tailoring
business willing to expand their business. This includes men and women of all ages who
value the quality and uniqueness of their clothing. Smart Tailor Finder benefits from both:
Tailors and conscious customers, including customers with busy schedules and those looking
for a hassle-free and personalized tailoring experience. Smart Tailor Finder uses market
segmentation and micro-segmentation. 
Geographic:
 Home location, User Location Tracking
 Urban/Rural
Demographic:
 Age/Age Range
 Gender
 Occupation
Behavioural:
 Benefit looked for: cost-efficiency, convenience and timesaving.
 User Status: First time user, non-user, regular user and potential user
The potential early adopters might be the youth personal who are frustrated with traditional
tailoring and highly fashion-conscious as they find ease to use digital tailor finders to shop
and communicate.

Problem: Generally, there are millions of people who are unfamiliar with the tailoring
industry, and if customers are looking to get the best tailored suit, it can be the time
consuming and lengthy process to search a tailor who can offer the quality and style that
costumer are looking for, as many people around the globe do not understand what that
means. In addition to this, many people not aware as well of how much money will be
required for them to get a customized tailored garment that is designed according to their
specifications. Moreover, during the festive season, most of the tailors gets busy which
frustrates the customer as they must wait their garments done even more than what the
time is promised by the tailor.
Solution: The Smart Tailor Finder is a software application that helps to connect the consumer
and the tailors of the fashion industry. The Smart Tailor Finder application allows consumer
for personalized fashion styling, fitting measurement via image and weight, designer
selection, request for the order, track the progress of the order and choose the best tailor
according to review and cost posted by the tailor. On the other hand, app allows tailor to bid
for the order request, accept the request, track the location of the consumer, and receive the
payment from the consumer.

Unique Value Proposition: Smart Tailor Finder is the only platform that enables users to
choose the tailors available according to the review and cost posted by them. It also enables
tailors to bid for the customer garments request. Furthermore, Smart Tailor Finder is the
digital platform that offers personalized fashion styling via image and weight. Finally, the
Smart Tailor Finder design selection through the app design or by uploading the photo
enables users to design and select the design within a minute.

Channels: Channels for the Smart Tailor Finder can be:

 Search Engine Optimization: In fact, like every other business, we could use the
benefit of Search Engine Optimization, since, ranking well in search engine results
can expose our business to thousands or millions of customers who user search
engine in a regular basis. We can also advertise when any individual search for the
fashion related topics in search engine.
 Video Marketing: From the research [3] current average viewer spending 100
minutes a day watching digital videos. This means we have a huge chance to reach
those individuals via video marketing advertisement.
 Social Media: According to the statement stated in research [4], around half of the
population (59%) is using social media. The average daily uses is 2 hours and 31
minutes from where we can reach to the global costume by advertising in social
media platform.

Key Metrics: The key metrices of the Smart Tailor Finder are given below:
 Activated Users: This metrics measures the total number of users in the software.
When there is higher number of software user then we can generate higher revenue.
 Registrant number of tailors: The registrant number of tailors is used to calculate
how many tailors have registered on the platform in order to create tailors’ profile.
 Customer acquisition cost: This metrics measures the total capital investment on
acquiring the costumer.
 Customer retention rate: This metrics measures the total number of users return to
do the online tailoring.

Cost Structure: Advertising and marketing are the main cost structure of our application. We
also need to spend capital on software development and maintenance.

Revenue: Our software application collects revenue from the commission between the
customer and the tailor. We might also charge some percentage of the total transaction
value.
Fashion-conscious individuals who seek hassle-free and personalized tailoring can take
advantage of Smart Tailor Finder, a revolutionary platform. Our desire with the development
of the platform was to address the needs of those who are busy with their schedules, have
limited access to reliable tailors, and are looking for a convenient platform that allows them
to connect with experienced tailors in their area.

According to our research, we found that the potential early adopters of Smart Tailor Finder
come from diverse backgrounds and have a wide range of interests and abilities. A person
interested in making an eye-catching fashion statement may be a working professional, a
student, or somebody else looking to be noticed. In terms of convenience, quality, and
affordability, they are likely to place more value on these factors than anything else.

In Smart Tailor Finder, individuals can use a unique platform to locate and connect with
experienced tailors in their local area. Among the services that it offers is custom-made
clothing, alterations, and clothing repairs, among other things. As well as an array of
payment options, it also offers flexible payment plans that can be customized to meet your
needs. In addition to being able to communicate with the tailors through the app, the app
also allows the customers to track the progress of their orders.

User and customer are likely to be the same individuals when it comes to personalized
tailoring services. This is because the platform is designed to meet the needs and
preferences of consumers who are looking for tailored services. The platform's focus on
personalization ensures that customers get the experience they desire, making it easier for
them to find what they need. This in turn makes it easier for them to be loyal customers, as
they are getting the services they need and want. By catering to the needs and preferences
of customers, the platform can provide a better experience for all its users.

The interview occurred on 10th April 2023 at 7:30 PM. An interview is taken through the
zoom meeting. Following are the question asked for the interviewee:
 Have you ever done custom design for your garment? What is the experience of
finding the best tailor while designing custom garment?
 What are the obstacles you faced while custom designing your garment? How did
you give your measurement?
 How you communicate to the tailor in order to track the progress of your order? Did
you find any difficulties while communicating?
 How did you select your tailor while designing your garment? Was it trustworthy?
Did you satisfy what you received after you received your garment?
 What is negative aspect you faced while designing your garment with the tailor?
 Did they deliver the order to you?
 How would you like to use the platform like Smart Tailor Finder? Do you recommend
using this platform to others or not? What are the factors that would push you to use
platform like Smart Tailor Finder?
There were few customers relevance which were demonstrated in different ways:
 Firstly, software can provide the tailor recommendation based on location, price,
customer reviews to the customer which would save the time of the costumer.
  Furthermore, mobile app could be built up for the ease of the customer and to make
the user friend environment with them.
 Finally, Smart Tailor Finder can improve the services by continuously using the
customer recommendation and tailor selection.

Details of the interviewee:

Name: Govinda KC
Email: govindakc6110@gmail.com

Govinda KC is the person who is staying in Kathmandu city, one of the most populated,
having cultural diversity and rich in fashion industry. He has been in this city for around 20
years who knows about the emerging fashion industry closely. He is also a social activist
doing the social work and maintaining the good relation between different people of the
city. He also run the garment shop in the past time which is one of the reasons to choose
him as my interviewee. The person who knows deeply about the people experience, culture
and fashion industry about the country is the best person for me to interview about the
product.

Video Link: https://drive.google.com/file/d/1ashSYTsaRBzzVuaRWM-Eu4IcaqyCo3ic/view?

usp=sharing

Following are the insights that have been identified through customer interview:
1. Costumer struggle to find the best tailor that meet their requirement.
2. Customers must meet the individuals personally who has done their garment design
previously to know the review of the tailors around them.
3. Customers couldn’t make the proper communication with the tailor during the
process of garment design.
4. Costumers express the unsatisfied concern about their product as getting overtight
or loose garments.
5. Costumers reveal that they must wait excessive time for the delivery of the garment.

The following objections and issues have been discovered:

1. Does the measurement through app going to be perfect for the individuals?
2. Can customers order the single product and get the desired tailor or fashion
designer?
3. Will it work for the wholesalers who can place an order for the factory tailor?

Yes, the interviewee considered my product as useful and relevant, but the product should
not only focus for the individual to tailor, it must be also efficient for the whole sellers and
the factory tailors so that the whole sellers can place the large number of custom design
order.
Costumer Segment: Smart Tailor Finder is a versatile business. The target costumer of the
Smart Tailor Finder is anyone looking for a tailor to make bespoke clothing and individuals
running the tailoring business willing to expand their business. The target Costumer of Smart
Finder are also the whole sellers who wants the custom design garments in large numbers
from the garment factory.

Problem: Generally, there are millions of people who are unfamiliar with the tailoring
industry, and if customers are looking to get the best tailored suit, it can be the time
consuming and lengthy process to search a tailor who can offer the quality and style that
costumer are looking for, as many people around the globe do not understand what that
means. Whole seller struggle to find the cheapest garment factory to design their garment
and deliver the order in right time.

Solution: The Smart Tailor Finder is a software application that helps to connect the consumer
and the tailors of the fashion industry. The Smart Tailor Finder application allows consumer
for personalized fashion styling, fitting measurement via image and weight, designer
selection, request for the order, track the progress of the order and choose the best tailor
according to review and cost posted by the tailor. Smart tailor finder provides the tailor
recommendation based on the location, price range and the costumer review which results
customer time saving in choosing the tailor.

Channels:
In fact, like every other business, we could use the benefit of Search Engine Optimization,
since, ranking well in search engine results can expose our business to thousands or millions
of customers who user search engine in a regular basis. We can also advertise when any
individual search for the fashion related topics in search engine. From the research [3]
current average viewer spending 100 minutes a day watching digital videos. This means we
have a huge chance to reach those individuals via video marketing advertisement. Social
Media: According to the statement stated in research [4], around half of the population
(59%) is using social media. The average daily uses are 2 hours and 31 minutes from where
we can reach to the global costume by advertising in social media platform. Brochures,
pamphlets, and the app article in different high accessed portals in social media must
distributed continuously.

Key Metrics: The key metrices of the Smart Tailor Finder are given below:
 Activated Users: This metrics measures the total number of users in the software.
When there is higher number of software user then we can generate higher revenue.
 Registrant number of tailors: The registrant number of tailors is used to calculate
how many tailors have registered on the platform in order to create tailors’ profile.
 Customer acquisition cost: This metrics measures the total capital investment on
acquiring the costumer.
 Customer retention rate: This metrics measures the total number of users return to
do the online tailoring.
 Signups, Deleted and Deactivated Users: This metrics measures the total number of
signup users, deactivated users and deactivated users which helps to determine how
many users disliked the app and how many users are using the app.
 The metrics could also measure the number of successful tailor matches, no of
successful order delivered, customer satisfaction rate and feedback.