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The Theory of Rational Choices
The Theory of Rational Choices
RATIONAL
CHOICES
THE OBJECTIVES
01 DEFINE AND UNDERSTAND
THE RATIONAL CHOICE THEORY
PROS
Helpful in understanding
CONS
Individuals aren't always
Individuals and groups' rational.
rationales in making choices. Not everyone has the required
Provides a reason why some utility to acquire their wants.
03
make irrational choices. Individuals are sometimes
influenced by external forces.
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