Professional Documents
Culture Documents
Can You Analyze Women' Representation in Advertisements? (Parte 2)
Can You Analyze Women' Representation in Advertisements? (Parte 2)
Glossary
Insted of: em
vez de
Na prática
In pairs, discuss the questions below:
a. What does gender market mean?
b. According to the text, why are ads more focused on using
variables other than binary gender to segment consumers
nowadays?
Na prática
In pairs, discuss the questions below:
a. What does gender market mean?
Gender-based marketing means that an advertisement divides
its target groups into men and women, then crafts its
messages based on assumptions about male and female
consumers.
b. According to the text, why are ads more focused on using
variables other than binary gender to segment consumers
nowadays?
Because customers (especially the younger generation) have
become less receptive to gendered marketing.
Na prática
20 minutos
Aplicando Time for a
Now, your group must share your perceptions
hands-on
about it with your classmates from the other activity!
groups.
• Choose the best form to present the
information to the class.
• Use media or other visual resources.
• Decide who is going to present each topic.
• Write a first draft of texts you may use in
your presentation.
O que aprendemos hoje?
Videotutorial: http://tarefasp.educacao.sp.gov.br/
Referências
Slides 1, 13 e 14 –
https://efape.educacao.sp.gov.br/curriculopaulista/wp-
content/uploads/2022/10/EF_AF_6AO9_CP_EN_Completo_9P.pdf.
Acesso em: 7 jun. 2023.
Slides 4 e 5 – https://www.optimonk.com/gender-targeting-the-
differences-between-men-and-women/. Acesso em: 7 jun. 2023.
Referências
Lista de imagens e vídeos
Slide 10 –
https://www.propagandashistoricas.com.br/2013/08/vitaminas-pep-
1950.html. Acesso em: 7 jun. 2023.
https://www.effie.org/legacycases/case/GL_2015_200011. Acesso em:
7 jun. 2023.
Material
Digital