Project introduction

• Name of the Organisation: Occasion Ltd

• Project Title: LifeTime Marketing Plan
• Project Summary – launching a new smart watch
• Project Timeframe: 3 months
• Prepared By: Student ID
• Project Contact: Marketing Consultant
(MC@marketingconsultants.co.uk)
 Project Overview

• Background information
• What does the app do?
• Why should it be built?
• Potential customers
• Potential risk and mitigating against
• Likelihood of success
 The marketing Plan
• Using the Gantt chart you have produced, detail the main
points of the marketing plan.
 Why launch marketing? (Take any 5)
• To diversify its portfolio
• Allows for more variety and options for products and services
offered
• Provides a tremendous boost to brand image
• Company profitability - Increased Sales and Revenue
• Used as a defence. By diversifying products or services, a
company can protect itself from competing companies
• More product variety
• More markets are tapped
• Companies gain more technological capability
• Economies of scale.
• Brand Equity
• Risk factor is reduced
 Potential customers
•Choose and justify the potential customers
which may include:
• Youngsters
• Parents
• Professionals
• Retired customers
• Athletes
• Social Media Influencers
 Potential risk and mitigatingagainst

3 Steps approach Potential risk

•Step 1: Identify Potential Risk (Identify 3)
•Step 2: Evaluate Risks (Look at the likelihood of them
happening and impact)
Mitigating against
•Step 3: Select a Risk Management Method (What could be
done to avoid)
 PROJECT SUCCESS

Evaluative capabilities for critical discussion of decisions

• Gaining large market share

• Reaching out to new audience

• Make revenue

• Customer satisfaction

• Team spirit excitement and joy

• Continuity of skills and experience gained

• Gaining comparative advantages over competitors

 Conclusion

• Summarised analysis
• What will the benefit for Occasion Ltd.?
• Why should you be hired?
• Customers
• Risk and mitigating them
• Success criteria
 References
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Sandy, Ken. The Influential Product Manager : How to Lead and Launch Successful Technology

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