Building block Explanation of building block
1. Customer An entity needs to decide on the specific customer or client
segments segment they are going to target (i.e., mass, niche,
segmented, diversified, leisure travellers, business travellers,
corporate customers, once-off events etc.)
2. Value An entity needs to decide on the value proposition they are
propositions going to offer their customers or clients (i.e., newness,
performance, customisation, design, brand, price, cost
reduction, risk reduction, great travel experiences,
trustworthiness etc.)
Application to entity
‘-Customers range from mid to small-sized business fleet
owners
‘-Telematics is a proudly South African business and a level
1 B-BBEE contributor
‘- Diversity and inclusion are included the entity’s core
aspects of their culture and values. As part of diversity and
inclusivity, Telematics currently employ 62% black
individuals in their business
‘- CTS’s services include theft and recovery services, fleet
management services which includes but are not limited
to driver behaviour analysis and driver improvement, fuel
efficiency optimisation, vehicle maintenance tracking,
optimum fleet utilisation and incident reduction.
‘- CTS’s products are grouped into various packages that
are tailored for various customer groups thus the entity’s
customers may choose a package that is best suited for
themselves
‘- Telematics services include theft and recovery services,
fleet management services which includes but are not
limited to driver behaviour analysis and driver
improvement, fuel efficiency optimisation, vehicle
maintenance tracking, optimum fleet utilisation and
incident reduction
‘-Telematics aims to be an integrated telematics service
provider of fleet management services, vehicle tracking
and recovery needs of our customers in an all-inclusive
package
‘-Telematics aims to empower each of our customer’s
understanding of their fleet which will improve business
operations, increase their efficiency, improve safety and
reduce their cost
‘-Telematics is focused on product development, product
 innovation and package enhancement which will provide a
world class service that will increase customer satisfaction

3. Channels An entity needs to decide on how they are going to reach Reach customers directly – no agents
and communicate with their customers or clients. (i.e.,
distribution channels, online 3rd party booking sites, online
booking channels, travel agents etc.)

4. Customer An entity needs to decide on the characteristics of the -Custom packages – can met their needs
relationships relationship they are planning to have with their customers -Our mission to empower each of our customer’s
or clients (i.e., personal, dedicated personal, self – service, understanding of their fleet which
automated service, direct through loyalty points, indirect will improve business operations, increase their efficiency,
through 3rd party internet sites etc.) improve safety and
reduce their costs
- We are focused on product development, product
innovation and package
enhancement which will provide a world class service that
will increase customer
satisfaction.
5. Revenue streams An entity needs to decide on the specifics regarding the way - Theft and recovery services
in which they are planning to generate revenue from their - Fleet management services
customers or clients (i.e., asset sale, usage fee, subscription,
leasing, licensing, management fees, customer sales,
business contracts etc.)

6. Key resources An entity needs to make strategic decisions regarding these - Global electronic components – imported from China
key aspects in order to ensure proposed value is created for - The purchase of our components, the assemblies and
their customers and ultimately the entity. Examples of key some manufacturing are
resources would be intellectual capacity, hotels, customers, strategically outsourced to specific suppliers and vendors
7. Key activities hospitality industry expertise, timeshares, etc. Examples of - Driver behaviour analysis
key activities would be software development, hospitality, - Driver improvement
hotel management, etc. Examples of key partnerships would - Fuel efficiency optimisation
be manufacturers, franchisees, and owners, 3 rd party - Vehicle maintenance tracking
booking sites, travel agents, and corporate partners, etc. - Optimum fleet utilisation
- Incident reduction
8. Key partners - Component suppliers and vendors
- Armed response partners

9. Cost structure The role of fixed versus variable cost structures together
with expected sales volumes is a vital consideration (i.e.,
fixed assets costs, depreciation, management costs,
renovation costs, 3rd party partner fees etc.)