ONE-PAGE BUSINESS PLAN

1 – 2 SENTENCE MAX PER RESPONSE

WHAT + HOW + WHO

WHAT
do we do?

HOW
do we do it?

WHO
do we serve?

DEFINE CUSTOMER
PROBLEM
WHY

DEFINE SOLUTION
PROVIDED

PRICING + BILLING
REVENUE

STRATEGIES

INCOME STREAMS

CUSTOMER REACH
MARKETING

STRATEGY

REFERRAL
GENERATION
STRATEGY
COMPETITION

TOP COMPETITORS

OUR COMPETITIVE
ADVANTAGE

SUCCESS MILESTONE
METRICS

MARKER 1

SUCCESS MILESTONE
MARKER 2
Customers
1st 10

LIST DOWN FIRST 10

CUSTOMERS

INTERNAL FACTORS
STRENGTHS ( + ) WEAKNESSES ( – )
SITUATIONAL ANALYSIS (SWOT)

EXTERNAL FACTORS
OPPORTUNITIES ( + ) THREATS ( – )
S. No Item QTY
1 LOGO 1
2 Website Domain 1
3 Website Development 1
4 Packaging 100
5 Stock Purchasing 100
6 Marketing 1
7 Travel and Meetings 5
8 Courier Partnership 1
9 Bank Account 1
10 Company Registration 1
Total

S. No Item QTY
1 Sale 100
Total

Item
Net Profit/Loss in PKR
Net Profit/Loss in %
 Cost
Expected Cost Total Cost Month 0
5,000 5,000 5,000
5,000 5,000 5,000
40,000 40,000 40,000
400 40,000 40,000
1,800 180,000 45,000
100,000 100,000 20,000
8,000 40,000 8,000
- -
5,000 5,000 5,000
5,000 5,000 5,000
Total 173,000

Revenue
Expected Cost Total Cost Month 0
4,000 400,000 -
Total -

Net
Month 0
(173,000)
-100%
Month 1 Month 2 Month 3 Month 4
- - - -
- - - -
- - - -
- - - -
45,000 45,000 45,000 45,000
20,000 20,000 20,000 20,000
8,000 8,000 8,000 8,000

73,000 73,000 73,000 73,000

Month 1 Month 2 Month 3 Month 4

100,000 100,000 100,000 100,000
100,000 100,000 100,000 100,000

Month 1 Month 2 Month 3 Month 4

27,000 27,000 27,000 27,000
27% 27% 27% 27%
 Total
5,000
5,000
40,000
40,000
225,000
100,000
40,000
-
5,000

465,000

Total
400,000
400,000

Total
(65,000)
-16%