A Project Report

On
Retail Management Perspective
A Project Submitted to
NSHM Knowledge Campus, Durgapur

A Bachelor of Business Administration (BBA) is a bachelor’s degree

That helps you establish a fundamental understanding of
It is apply to the real world.

Submitted by: Sourin Saha

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 Acknowledgement

I have taken efforts in this project. However, it would not have been possible
without the kind support and help of many individuals and organizations. I would
like to extend my sincere thanks to all of them.
I am highly indebted to Mr.Kalicharan Parmanik and Mrs.Tamashi Ray for their
guidance and constant supervision as well as for providing necessary information
regarding the project & also for their support in completing the project.
I would like to express my gratitude towards my parents & member of ABFRL for
their kind co-operation and encouragement which help me in completion of this
project.
I would like to express my special gratitude and thanks to my Guide Prof. Pritam
Chakra borty for giving me such attention and time.

My thanks and appreciations also go to my classmates in developing the project

and people who have willingly helped me out with their abilities.

I would like to thank God and my parents for their blessings, my friends for their
best wishes and once again, I would like to express my deepest appreciation to all
those who provided me the possibility to complete this report.

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INDEX
INDEX
Srl.No- TOPIC- Page No-

1. INTRODUCTION………………………………………………… 4
2. ABFRL PROFILE………………………………………………… 6
3. About ADITYA BIRLA FAHION & RETAlL…………………... 7
4. About pantaloons………………………………………………….. 9
5. About pantaloons first store of India……………………………… 11
6. Abfrl Retail Store………………………………………………….. 13
7. Retail Management perspective…………………………………... 14
8. Retail Management process………………………………………. 15
9. Retail Store Manager Responsibility……………………………… 18
10. Conclusion………………………………………………………………………………….. 21
11. Reference………………………………………………………………………………… 22

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 INTRODUCTION

Madura Garments was established in 1988, acquired by the

Aditya Birla Group in 1999 and was renamed Madura Fashion &
Lifestyle in 2010.

The garment activities of group holding company Aditya Birla

Nuvo and another group entity, Madura Garments Lifestyle
Retail, would be demerged into listed firm Pantaloons Fashion &
Retail Ltd (PFRL) under the scheme of arrangement. Madura
owns and retails brands such as Louis Philippe, Van Heusen,
Allen Solly, Peter England [4]

In 2012, Aditya Birla Nuvo acquired major stakes in Pantaloons.

In 2015, Pantaloons was renamed Aditya Birla Fashion and
Retail Ltd. (ABFRL).

With revenue of Rs. 12,418 Cr. and spanning a retail space of

10.8 million sq.ft. (as on March 31, 2023), Aditya Birla Fashion
and Retail Limited (ABFRL) is India's first billion-dollar pure-play
fashion powerhouse with an elegant bouquet of leading fashion
brands and retail formats

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5
 ABFRL PROFILE

Aditya Birla Fashion and Retail Limited

Is an Indian fashion retail company
Headquartered in Mumbai. ABFRL
Was previously known as Pantaloons
Fashion & Retail Limited prior to its
Acquisition by the Aditya Birla Group.

Stock price: ABFRL (NSE) ₹218.90 -0.65 (-0.30%)

1 Sept, 3:30 pm IST - Disclaimer

Parent organization: Aditya Birla Group

Owner: Aditya Birla Group

Subsidiaries: House of Masaba Lifestyle Private Limited, MORE

Revenue: 12,534 crores INR (US$1.6 billion, 2023)

Headquarters: Mumbai

Founded: 1997
Total assets: 17,041 crores INR (US$2.1 billion, 2023)
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 About ADITYA BIRLA FASHION & RETAIL

Aditya Birla Fashion and Retail Limited (ABFRL) is one of India's leading
integrated fashion retail company. ABFRL was previously known as Pantaloons
Fashion & Retail Limited before its acquisition by the Aditya Birla Group. ABFRL
includes several brands such as Louis Philippe, Van Heusen, Allen Solly and Peter
England established for over 25 years. Pantaloons brands caters to men, women
and children with a mix of private labels and licensed brands in apparel and
accessories. ABFRL has a network of 3031+ stores, approximately 25,000 multi-
brand outlets with 6,500+ point of sales in department stores across India.
Corporate social responsibility

Corporate social responsibility

• Girl Child Education
• Building Sustainable Livelihoods for communities around its factories
• Health & Sanitization
• Energy & water conservation
• Sustainable manufacturing & packaging
• Reducing carbon footprint & waste management
• Digitalizing villages to mainstream its residents to modern ways of life

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Some Sustainability Techniques

• Louis Philippe's 'Evolve' shirts are created using natural herbal and mineral
dyes

• Peter England's 'Oxygens’' saves approximately 80 liters of water per pair of

jeans through indigenously developed washing methods during its production
phase. Awards & Recognition in 2021

● ABFRL wins Gold for Excellence in Internal Communications at Imagex 2021

Awards

● Jaypore bags Bronze in the Excellence in Communication PR Event for

itsArtisans campaign at Imagex 2021 Awards

● ABFRL has been recognized as one of India’s Best Workplaces in Retail for
2021 by Great Place to Work, India

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 About Pantaloons

Pantaloons, a division of ABFRL, is one of India’s most preferred fast

fashion destinations among large retail format stores.
Pantaloons has evolved into a progressive style partner for the fashion
seeking shopper by positioning itself as a spontaneous, playful, vibrant
brand which is at the forefront of all fashion trends across all
categories viz.
Women’s wear, Men’s wear, Kid’s wear, Fashion Accessories and
recently Home Products.
Vision
• Pantaloons shall deliver Everything, Everywhere, Every time for Every
Indian Consumer in the most profitable manner
• Indian Consumer in the most profitable manner Mission

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• We shall infuse Indian brands with confidence and renewed ambition
• We shall be efficient, cost- conscious and committed to quality in
whatever we do
• We shall ensure that our positive attitude, sincerity, humility and
united determination shall be the driving force to make us successful.
Pantaloons has pioneered Fashion Retail in India and has emerged as
one of the strongest players in the Market. The organization offering
many brands which is given below:

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 ▪ About pantaloons first store of India –

Fashion & Beauty-

Pantaloons Completes 25 years of Driving Fashion

Trends

Pantaloons, one of India’s most preferred fast fashion

destinations among large retail format stores from the
house of Aditya Birla Fashion and Retail Ltd., has
completed 25 years in the Indian market.
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Launched in Kolkata in the year 1997, with its first store at
Gariahat, Pantaloons is a powerhouse of fashion, styling young
consumers. Pantaloons offer apparel from exclusive labels as
well as well-known brands that offer elegant and on-trend
fashion. The collections cover a gamut of ready-to-wear
western wear and ethnic wear for women, men, and kids for all
occasions in addition to a wide range of accessories and home
products including bed & bath and décor items.

Sangeeta Pendurkar, CEO, Pantaloons, Jaypore & Style Up,

Aditya Birla Fashion and Retail Ltd said, “Pantaloons is one of
the most loved fashion retail brands of India. As we turn 25
years young, we express our gratitude to all our customers and
partners who have supported us and made us a part of not only
their wardrobes but also their lives. We would continue to make
shopping a playful and engaging experience for our shoppers.”

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 ▪ Abfrl Retail Store-
HISTORY-
Madura Garments was established in 1988, acquired by the Aditya Birla Group in
1999 and was renamed Madura Fashion & Lifestyle in 2010. [5][6]
The garment activities of group holding company Aditya Birla Nuvo and another
group entity, Madura Garments Lifestyle Retail, would be demerged into listed firm
Pantaloons Fashion & Retail Ltd (PFRL) under the scheme of arrangement. Madura
owns and retails brands such as Louis Philippe, Van Heusen, Allen Solly, Peter
England [4]
In 2012, Aditya Birla Nuvo acquired major stakes in Pantaloons. In 2015,
Pantaloons was renamed Aditya Birla Fashion and Retail Ltd. (ABFRL).

STORE-
As on 31 March 2023, ABFRL has a network of at least 3,977 stores with
a presence across approximately 33,535 multi-brand outlets with 6,723
point of sales in department stores across India .

OPERATIONS-

ABFRL portfolio includes several brands such as Louis Philippe, Van Heusen, Allen
Solly and Peter England established for over 25 years. [11] Pantaloons brands caters
to men, women and children with a mix of private labels and licensed brands in
apparel and accessories.[12]
ABFRL holds online and offline rights to the India network of California-based
fashion brand Forever 21. Its International Brands portfolio includes The Collective
and select mono-brands such as Simon Carter, Hackett London, Ted Baker, Ralph
Lauren, American Eagle, and Fred Perry

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Retail Management perspective introduction-

It is the process that aims to make sure that customers are happy
with the goods and services they purchase and that retail outlets
run smoothly and remain profitable.
Retail management is the process of running and managing retail
outlets’ day-to-day activities surrounding the selling of goods and
services to customers.
It is the process that aims to make sure that customers are
happy with the goods and services they purchase and that retail
outlets run smoothly and remain profitable

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 Retail Management process-

The process of retail management has evolved from

managing a physical store in one location to handling
retail outlets around the world, concentrating efforts on
virtual shops or online shopping.

The retail management process, as we know it today,

entails several key concepts in the fields of business
administration, finance, and marketing. Here is the end-
to-end retail management process to help you get
started in the world of retail.

1.IDENTIFY THE PROBLEM YOU WANT TO SOLVE-

Every thriving retail business usually came into existence by

solving a real world problem. Success in retail starts by
focusing on the problem you want to solve, not on the solution
you want to offer. Through intentional problem-solving with the
help of root-cause analysis techniques such as the 5 Whys
method, retail management wannabes can dive deep into the
problem, so they can offer better solutions to solve them.
Another step in this part of the retail management process is
competitive analysis or competitive research.

Strategically collecting and reviewing information about the

retail business’ competitors can help retail managers
determine what about the problem they aim to solve has yet to
be fully or easily solved. Finding out what your competitors do
can provide a different perspective on solving the problem,
giving you an advantage to do what they cannot do or have not
yet done

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2.UNDERSTAND THE PEOPLE YOU WANT TO HELP-

Once the problem to be solved has been clearly identified, the next step
in the retail management process is market research, or gathering
information about the consumers’ needs and preferences. At this point in
the retail management process, the goal is to validate the reality, impact,
and value of the problem you want to solve to the people you want to
help.
To aid retail managers in understanding their customers deeper, practice
empathy mapping, or the collaborative visualization used to articulate
what you know about a particular type of customer, and create a
customer journey map, or the complete sum of experiences that your
targeted customers go through when interacting with your retail company
or brand.
Having a deep understanding of the people you want to help enables you
to know them better than they know themselves; ergo, you can be best
positioned to reach them out, promising and delivering on the solution
that can best solve their problem or fulfill their desire .

3.DEVELOP AND TEST YOUR PRODUCT OR SERVICE

After knowing exactly what problem you want to solve and who you want
to do it for, data-driven and well-informed product development can take
place. In developing your product or service, supply chain
management (e.g. sourcing and procurement) becomes crucial.
You want to make sure that in this part of the retail management process,
you have the high-quality materials for the most reasonable price, so you
can make your product or deliver your service in the most cost-effective
way.
Anything new has to be tested in order to measure its effectiveness, and
your product or service is no exemption.
Test results can help you discern the strengths and weaknesses of your
products or service, leveraging on what you can do best to solve the
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problem of the consumers. Getting feedback through customer
satisfaction surveys can help the retail management improve the product
or service by aligning with their customers’ wants and needs better.

4.ADDRESS ALL LEGAL AND FINANCIAL MATTERS

The moment you believe your product or service is ready to go out into
the world and be used by the ones you created it for, regulatory
compliance comes into play. Before going to market, the retail
management needs to deal with all the necessary compliance
audits, safety inspections, and quality certifications, especially when it
comes to product labeling for international retailers.

In today’s retail industry, cyber security and consumer privacy becomes a

compliance risk which the retail management should address. Financial
concerns such as adhering to the suggested retail price, paying sales tax
on products and services sold in certain states, and more should also be
addressed by retail managers, especially when the retail business has
physical store locations, back office systems, and in-store staffing

5. SPECIFY AND PREPARE ADMINISTRATIVE NEEDS

Even upon settling the legal and financial areas of the retail business, the
retail management still has to consider and manage the manpower
needed (e.g. sales representatives, customer support, training and
development) and the communication channels established,
or the media touch points you will have with your customer based on their
journey. Inventory management, or the supervision of the flow of goods
from the manufacturers to the point of sale, should also be taken care of-
from overseeing restock levels to preventing under-stocking and
overstocking

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Retail Store Manager Responsibility-

▪ TAKING CARE OF STORE EMPLOYEES-

▪ Store managers are involved in the hiring, induction, onboarding,

training, coaching, and supervision of the store’s staff. The store
manager can help in empowering the staff with the knowledge, tools,
and skills needed to communicate with customers and do their job well.

▪ Store managers can help store employees in making make sure that the
workplace is safe and compliant with safety regulations
and ergonomic to avoid causing injury not only to the customers but
also to the staff.

▪ Store managers can recognize a job well done and provide the
commendation that can further inspire an employee to continue doing
well. Employees’ areas for improvement are something that store
managers can help the staff realize through employee coaching and
they can work together to create action plans.

▪ Store managers can work closely with the store employees and know
them enough to be aware of possible absences and make sure that the
retail branch is still well-staffed and functioning to meet the demands of
the business

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▪ TAKING CARE OF THE STORE

▪ The store’s staff can always ask store managers for help in
making sure that the merchandise is properly displayed, there
are enough goods in stock, the store’s inventory is constantly
updated, and its assets are properly maintained.

▪ Store managers can assist in monitoring product pricing,

keeping track of store expenses, maintaining the set standards
for quality, and helping the staff identify items that may not be
at par with the store’s standards.

▪ The store manager’s product knowledge can come in handy in

case a store employee is struggling with customer inquiries

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▪ GROOMING FUTURE RETAIL STORE MANAGERS

▪ Sharing best practices on how to properly interact with customers,

showing how things are done in the retail outlet, helping keep the
workplace safe, and maintaining a working environment that is
conducive to productivity and set to reach sales goals – these are
some of the ways store managers can help the retail store produce
new store managers.

▪ One way to help employees set themselves up for success is by

giving them proper employee coaching. During employee coaching
sessions, the store manager can commend the employee on a job well done
and at the same time raise possible concerns and work together to come up
with actions plans to address areas for improvement.

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 Conclusion

Many retail professionals think that retail management will soon entail virtual
reality shopping, where the customer can visit their favourite store, view their
products, interact with the staff, and make a purchase, but never leave the house.
Others say that there will be less waste and that everything about retail will be
simplified—from the displays to packaging to inventory.

Whatever the case though, the world of retail will continue to evolve and the
premise remains true as it always has been—the problem you’re trying to solve
for the people you want to help. We don’t know exactly what the future of retail
management would look like, but when we hold on to this truth no matter how
much the times have changed, it will compel us to keep on improving to give the
best for our customers.

Today’s retail training can be proactive to prepare for what’s ahead better. As
long as retail management keeps their customers at the heart of everything they
do, together with their properly trained staff using the right Training tools, the
retail company or brand will be optimally positioned for innovation.

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• REFERENCE-

• https://en.wikipedia.org/wiki/Aditya_Birla_Fashion_and_Retail

• https://safetyculture.com/topics/retail-
management/#:~:text=It%20is%20the%20process%20that,run%20s
moothly%20and%20remain%20profitable

• https://www.abfrl.com/

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