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Project: Referral Appreciation Campaign - Marketing Collateral Design and Email Template Creation
Project: Referral Appreciation Campaign - Marketing Collateral Design and Email Template Creation
Project: Referral Appreciation Campaign - Marketing Collateral Design and Email Template Creation
1. Introduction: We are excited to invite experienced and innovative graphic design agencies to submit proposals
for our Referral Appreciation Campaign. This project involves designing an 8 ½ x 11 print brochure and an email
template to communicate our gratitude to our valued customers and encourage them to participate in our referral
appreciation program.
2. Scope of Work:
2.1 Print Brochure: The selected agency will design a print brochure that highlights our referral program's benefits
and encourages our customers to refer their friends and colleagues. The brochure should stay consistent with our
brand identity and incorporate captivating copy and provided images. Images are to be free of copy rights and
usable by us for the intended purpose. The agency will be responsible for:
2.2 Email Template: The agency will design an email template to express our gratitude for our customers' loyalty
and introduce our referral program. This template should reflect our brand identity, be responsive, and work well
across major email clients. The agency will be expected to:
3. Proposal Submission: Interested agencies are requested to present a comprehensive proposal including the
following:
5. Timeline:
• Proposal Submission Deadline: ASAP
• Evaluation and Selection: within 48 hours of submission
• Project Kickoff: 15 August 2023
• Project Completion: A realistic timeline after 15 August 23
6. Contact Information: For inquiries and proposal submissions, please contact: Marcus Wegmeyer, (989) 732-7548
ext. 104, E-mail marcus@mi-insurance.com
We eagerly anticipate your proposals and look forward to collaborating with an imaginative agency to enhance our
Referral Appreciation Campaign. Thank you for considering this opportunity.