System-X E-Carebook Digital

CARE BOOK
Innovation
Product
BEAUTY BORN
FROM SCIENCE
Treatment
Science
System Professional — p. 2
Innovation
Our
HERITAGE
HAIRCARE SCIENCE EXPERTISE
Product
THAT DRIVES TRANSFORMATION.
Since its inception, System Professional has strived

through science to answer one haircare question:
what is the best solution to transformative hair
care? Not superficial solutions, that last the day
and leave you worse off by the evening.
LONG TERM, IN DEPTH
Treatment
SOLUTIONS THAT
EMPOWER HAIR DRESSERS
AND END CONSUMERS
THROUGH EXPERT
SCIENCE TO GET THE
HAIR THAT WILL MATCH
THEIR AMBITIONS.
Science
Innovation
Key
EVOLUTION
1974 - 1985
Product
BORN TO TRANSFORM HAIR(CARE)
In 1974, the sculpted looks of perms

gave way to flowing tresses and the
need for serious hair care that went
beyond shampooing. That‘s when System
Professional was born, with the aim of
responding to this demand for proper care.
1985 - 2016
System Professional was geared towards
Treatment
offering a personalised, long-term hair care
solution, and was one of the first haircare
systems to go beyond simple cleansing
SCIENCE AT THE CORE OF CARE
to true care through conditioning.
From a simple system of reference, the

brand shifted ever more towards medical &
scientific diagnosis, creating products
to meet special needs and naming them
as a cure. In their continuous scientific
quest, System Professional moved one
step further, from conditioning into hair
repair. Liquid Hair became the symbol
Science
of this scientific drive to provide the
best possible care. This is a molecular
hair refiller containing keratin, which
revolutionised the segment with the unique
service it provided to fragile, sensitive hair.
Innovation
2016 - 2020
Product
A NEW STEP IN PERSONALISATION
While the industry kept its focus on keratin,

System Professional understood that the
key to unlocking in-depth hair restoration
came from within, from the lipids.
System Professional consolidated the

sum of its expertise in EnergyCode, a
proprietary method of diagnosis providing
Treatment
a fully personalised prescription that
offers more than 262 million possible
care combinations. Anticipating the
growing demand for luxurious treatments,
LuxeOil was designed as the first high-
performance oil-based hair care line to
2020
provide a truly nourishing treatment, MASTERING THE LIPIDS, A NEW
intended as a personalised care system. CHAPTER IN OUR STORY STARTS
In our constant scientific quest, we are

now heading to empower people with
long-term, in depth solutions that will
match their hair with their ambitions.
Science
Innovation Product Treatment Science
Innovation
The The
INNOVATION PRODUCTS
LipidCodeTM Complex p.12 Care routine p.18
Product
Fragrances p.14 Code p.20
Line-up p.22
Product knowledge p.24
The The
Treatment
TREATMENT SCIENCE
Treatments p.133 Hair p.178
Massage techniques p.156 Skin/Scalp p.180
Hair & scalp concerns p.184
Science
Ingredients p.194
Innovation — p. 8
INNOVATION
The
Innovation — p. 9
Innovation — p. 10
Innovation
Lipids play a key role
IN OUR BODY, SKIN Lipids penetrating
INTO THE HAIR
AND HAIR.
Product
On the hair they form a protective barrier against the
external environment. But, more importantly, they play
a key role in holding the hair structure together and
preventing keratin loss. (Imagine that lipids are like a
flexible cement that binds the hair‘s keratin building Keratin Keratin
•
blocks together.)
When the hair loses its natural lipids (when brushing,

styling, washing…), it becomes increasingly vulnerable, Lipids Lipids
•
weak, dull, and rough. with LOSING
REPLENISHED LIPIDS
Treatment
System Professional has created a unique LipidCode™
LIPIDS naturally
Complex made from lipids identical to those found
naturally in the hair, that penetrate deeply into the hair
to regenerate it from the core. These recalibrate the
hair‘s natural lipids, binding the cuticles together.
Every care line includes our LipidCode™ Complex,

plus histidine (a molecule which can protect the hair by
removing copper and boosting protection of the fibres)
or Vitamin B3 amide to soothe and moisture the scalp.
RESULT RESULT
This translates into immediate shine that lasts, ON HAIR: ON HAIR:
resistance to breakage, and soft-feeling hair.
Science
Hair with Hair with
REPLENISHED LOST LIPIDS
LIPIDS
Innovation
Innovation
LIPIDCODE TM COMPLEX
The scientists at System Professionals developed and
patented the LipidCode™ technology to recalibrate the
hair‘s natural lipid layer. The entire System Professionals
range is based on a carefully balanced compound of
Product
ingredients to ensure that the personal care system
recommended by the Hair Care Consultant transforms
each individual hair.
HAIR REGENERATION FROM THE CORE.

FOR HAIR THAT FEELS BETTER AND HAS MORE SHINE.
Treatment
Science
1. 2. 3.
Innovation
Lipid blend that Combined with Infused with
REBUILDS HAIR ACTIVE INGREDIENTS PERFORMANCE BOOSTERS
FROM THE CORE targeted to benefit the hair and scalp a selection of key subline-specific ingredients
Product
Caffeine Beeswax Bamboo Extract
Stimulates blood circulation in the scalp LINE: COLOR SAVE LINE: VOLUMIZE
ALL LIPIDCODE™ PRODUCTS Effective barrier against colour loss Lightweight protective film
Treatment
LIPIDCODE TM
COMPLEX Vitamin B3 Amide Joboba, Argan and Almond Oil Açai stem cell extract
Glyceryl Monooleate Soothes and moisturises the scalp. LINE: LUXEOIL LINE: NATIV & INESSENCE
& Oleic Acid LIPIDCODE™ SCALP PRODUCTS Nourishing & hydrating Helps to protect the scalp
against free radicals
•H air-identical lipids that
penetrate deep inside the hair
• Protecting against Keratin loss
•F or hair with more shine1,
improved feel2 and up to X10
more resistance to breakage 3.
Science
Histidine
Avocado oil
Helps remove copper
build-up & repair hair. LINE: SOLAR & SMOOTHEN
LIPIDCODE™ HAIR PRODUCTS Protects against moisture loss
Innovation — p. 13 *1. with regimen use vs non-conditioning shampoo. 2. 5x application of shp+mask vs non conditioning shp. 3. with regular use of System Professional with LipidCodeTM vs. non-conditioning shampoo
Innovation
The
FRAGRANCE
The Signature
Product
All System Professional products share the same
signature scent at the base. A floral character
that pairs warm, earthy notes with light, flowery
ones to create a generous and caring air.
Each of our ranges incorporates an alchemical blend

between this signature base scent and distinctive
accent notes that complement their core benefits.
Having a common base scent allows products from

these different lines to be blended within the same
haircare routine. Resulting in uniquely memorable
Treatment
and luxurious experience that will indulge the senses.
Top Notes Heart Base
Science
Bergamote Rose Vanilla
Peach Freesia Sandalwood
Jasmine Musk
Innovation
The Accent
On top each care line

features a benefit-specific
accent, which underlines
the performance and
the experience.
With over 174 million Balance Purify Color Save Nativ/Inessence Man
Product
of possible product
combinations, this enables An invitation to calm through A soothing breeze of aromatic Enliven the senses with a colourful A delectable spark of mango A sophisticated, masculine,
a soft, delicate floral aroma freshness with mint leaves blend of vibrant scents comprising petal twist with a honey accord oriental fougere fragrance with
you to create a truly
made of orris and violet. and eucalyptus. red berries and tanatalising spices. and a hint of natural ginger. a warm, amber signature, evoking
personalized fragrance a distinctive sharpness.
for each of your clients.
Treatment
Repair Hydrate Volumize Smoothen Solar Luxeoil
Gentle notes of peach and rose A citrus accent wrapped Cool, crisp notes in harmony An indulgent journey of velvety, A reinvigorating burst of fresh A luxurious escape offered
petals imbue a nurturing in a woody, earthy undertone with a woody, elegant amber kindle floral accents with a hint and floral notes to summon by an alluring fragrance,
embrace of care. to induce a refreshing an uplifting experience. of opulent honeysuckle. the essence of summer. with spicy notes that add a warm,
Science
and restorative air. seductive air.
Product — p. 16
PRODUCTS
The
Product — p. 17
Performance
Innovation
The System Professional Transformative haircare starts with
cutting-edge performance. We
CARE ROUTINE discovered lipids identical to those

in natural hair which can be used to
regenerate the hair from the core,
and harnessed them in our patented
technology. The unique LipidCode™
Complex regenerates the hair from
Your client‘s journey to healthier, more beautiful hair starts the core, leaving it replenished and
with discovering their personal lipid profile. The ratio of feeling healthier.
lipids in the hair varies from person to person based on
Product
endogenous factors such as their genes. But exogenous
factors such as age, how someone treats their hair,
whether they colour or perm, blow-dry or straighten etc.
also have their effect. Our scientists have discovered that
this ratio is crucial to the way the hair looks and feels.
Each of our exclusive treatments begins with a

diagnosis to determine the client‘s personal lipid profile
Experience
according to our four pillars: Derma, Fibra, Forma An elevated experience comes alive
and Extra (see details on the next page). Once these in the details. Our products feature
have been determined you can tailor a personalised luxurious textures and delicate scents
that transform a treatment into a
Treatment
care system that uniquely suits your client‘s needs by
complete sensory experience, leaving
combining products from our extensive care lines.
the hair feeling regenerated and your
clients feeling pampered.
Guided by our three principles of performance,
experience and tailored care, we endeavour to
provide the haircare science expertise to turn
your client‘s beauty ideal into reality.
Tailored care
Every system treatment is unique in
Science
its approach, yet each begins with
an in-depth LipidCode™ Mapping.
With endless treatment options, only
a systematic approach allows you to
find the correct treatment for your
client. Transformative treatments
range from Essential to Regenerate
treatments for an ultimate care
experience.
Product — p. 18
Innovation
The
4 PILLARS Fibra
COLOR SAVE, REPAIR,
LUXEOIL, SOLAR
Products that reconstruct the hair

fibre and protect against exposure
Product
to external influences.
Derma
BALANCE,
PURIFY, NATIV
Products designed
for a balanced scalp.
Treatment
Forma
HYDRATE, INESSENCE,
VOLUMIZE, SMOOTHEN
Products that support the natural

moisture, texture and shape of the
Extra hair. These products add maximum
energy to all hair types.
HIGH PERFORMANCE,
SALON EXCLUSIVE
Science
Unique formulas and iconic
products for deep hair
transformation and professional
salon service.
Product — p. 19
Innovation
The
CODE
B BALANCE
Derma P PURIFY
Cleanse 1 Cleanse
N NATIV
Product
C COLOR SAVE Immediate 2
R REPAIR Intense 3
Fibra L LUXEOIL Molecular 4
Transform
SOL SOLAR Infuse +
H HYDRATE
Seal 5
I INESSENCE Finish
Forma Create 6
Treatment
V VOLUMIZE
S SMOOTHEN
HIGH PERFORMANCE
Extra X
SALON EXCLUSIVE
Man M HIGH PERFORMANCE FOR MEN
Science
BB BEAUTIFUL BASE
Our unique care and styling system provides a simple method of navigation
Styling CC CREATIVE CARE
to help you identify the right product. The steps follow the numerical
DD DYNAMIC DEFINITION number of the code. The System Code identifies each product and leads
to the formulation of unique product recommendations for each client.
Product — p. 20
Product — p. 21
DERMA FIBRA
Products designed for a healthy scalp. Deep-down hair fibre regeneration and protection.
Innovation
PREMIUM LINE
B P N C R L SOL
BALANCE PURIFY NATIV COLOR SAVE REPAIR LUXEOIL SOLAR
Sensitive Scalp Dandruff Control Nature-inspired scalp range Coloured hair Damaged hair Luxurious hair nourishment Sun & Water Protection
Pre-Shampoo
Exfoliator Keratin Protect Hair & Body
CLEANSE
Shampoo Shampoo NX1 E Shampoo Shampoo Shampoo Shampoo
CLEANSE 1 B1 P1
Shampoo
C1 R1 L1 SOL1
N1
Keratin
Product
Conditioning Hydro Repair
Conditioner Conditioner Cream Conditioner
I MMEDIATE 2 C2 R2 L2 SOL2
Pre-shampoo
Keratin Restore
Mask Mask Clay Mask Mask Mask
INTENSE 3 B3 P3 N3 C3 R3 L3
TRANSFORM
LuxeOil
Energy Emulsion L4 E
Serum Shampeeling Emulsion Sun Oil
Reconstructive
MOLECULAR 4 B4 P4 R4 Elixir L4 SOL4
Treatment
Infusion Infusion
INFUSE + C+ R+
Bi-Phase
Conditioner
Keratin Boost Sealing Cream
C5 B
Essence L5 K SOL5
Lotion Lotion Lotion Fluid Perfect Hair
Cream Elixir Helio Spray
SEAL 5 B5 P5 N5 C5 F R5 L5 C SOL5 H
BB – BEAUTIFUL BASE CC – CREATIVE CARE

FINISH
Lightweight Bounce* Shine and Softness**
Science
BB61 BB62 BB63 BB64 BB65 CC61 CC62 CC63 CC64
CREATE 6 Blue Shaper Amplifying Foam Aerohold Curl Definer Instant Reset Instant Energy Soft Touch Perfect Ends Chrono Control
*For lightweight bounce use Blue Shaper, Amplifying Foam, Aerohold or Curl Definer. For lightweight volume use Instant Reset. **For shine and softness use Instant Energy and Perfect Ends. For shine use Chrono Control and Soft Touch.
Product — p. 22
FORMA EXTRA MAN
Dedicated care for every hair texture. High performance hero products. Dedicated Care & Styling for Men
Innovation
I S X M
H V
INESSENCE SMOOTHEN EXTRA MAN
HYDRATE VOLUMIZE
Nature-inspired Coarse, rebellious High Performance Salon High Performance
Natural to dry hair Fine hair
for all hair types and curly hair Exclusive for Men
CLEANSE
Shampoo Shampoo Shampoo Shampoo Silver Shampoo X1 D Triple Shampoo M1
H1 I1 V1 S1 Deep Cleanser X1 S Energy Shampoo M1 E 1 CLEANSE
Product
Conditioner Conditioner Conditioner Elastic Force Hair & Beard Conditioner
H2 I2 S2 X2 E M2 2 I MMEDIATE
Mask Mask Mask Mask
H3 I3 V3 S3 3 INTENSE
TRANSFORM
PermLock Emulsion X4P
Emulsion Emulsion ColorLock Emulsion X4C Hair & Beard Oil
H4 V4 Liquid Hair X4L M4 4 MOLECULAR
Treatment
Infusion Infusion Infusion
H+ V+ S+ + INFUSE
Quenching
Mist Mist Aerolifter Alpha Energy
H5 I5 V5 X5 A 5 SEAL
DD – DYNAMIC DEFINITION MAN
FINISH
Hold and Definition Styling
Science
DD61 DD63 M61 M62 M63 M64 M65
Energy Control Unlimited Structure Texturising spray Wax Pomade Matte Cream Sculpting Paste Maximum Gel 6 CREATE
Product — p. 23
Product — p. 24
Innovation
DERMA
Balance
Product
Soothe & relieve the scalp Nourish & moisturise Anti-thinning & anti-hair loss Easy combing Strength
Designed to soothe and care for the scalp.
Treatment
Science
B1 B3 B4 B5
Product — p. 25 Learn more about sensitive scalps and hair loss

Product — p. 26
Innovation
Dermacalm
INGREDIENTS
System Professional Balance Line, with its exclusive Dermacalm irritation. The active substances are anti-inflammatory and
ingredients, relaxes the scalp and helps it to build up its own moisturising, and are especially effective within the cornified layer.
protective barrier. This allows the scalp to protect itself against
Product
1. Lipid blend that 2. Combined with 3. Infused with
FROM THE CORE
Treatment
LipidCodeTM Caffeine Vitamin B3 Amide DL-panthenol Betain White willow
Complex bark extract
Glyceryl Monooleate Stimulates blood Soothes and Moisturises Anti-Inflammatory Scalp soothing
& Oleic Acid circulation in the scalp moisturises the scalp the epidermis effect and anti-irritation
Science
Result All System Professional Balance products
Healthy, resilient and moisturised scalp. • have mild formulations

• help maintain the skin‘s protective acid mantle
• are free of colourants
• have been developed together with dermatologists
• have been tested for skin tolerance and effectiveness on
sensitive skin. Shampoo is pH-neutral on the skin.
Product — p. 27
Innovation
B1 Balance B3 Balance
SHAMPOO MASK
GENTLE SCALP CARE INTENSE SCALP NOURISHMENT
Soothe & relieve the scalp Easy combing Soothe & relieve the scalp Nourish & moisturise
Product
Target Group Target Group
For clients with a sensitive scalp that needs daily gentle For those with a very sensitive, dry or irritated scalp
cleansing. wanting an intense and lasting treatment.
Product Product
Gently cares for the scalp with a skin-friendly pH. A An intensive weekly treatment that deeply moisturises
gentle surfactant system and calming ingredients the scalp and relieves discomfort with its soothing
Treatment
moisturise the hair and scalp without drying it further. Dermacalm ingredients. Strengthens the skin‘s
With LipidCode™ Complex. protective barrier, while active hair conditioning
ingredients leave the hair feeling soft to the touch.
With LipidCode™ Complex.
Application
Application
Apply 1 pump of shampoo to damp hair.
Carry out the Relax Shampoo Massage,
then rinse thoroughly. After shampooing with a System Professional
shampoo, apply 25 g of the mask directly to the scalp
with a brush. Gently massage using one of the System
Professional Massage techniques and leave for 5
minutes. Using the Climazon or HairSpa can intensify
Science
the effect of the hair care and enhance the client‘s
comfort. If used with infusions, mix and apply to the
scalp and hair. Emulsify and rinse thoroughly.
Product — p. 28
Innovation
B5 Balance
LOTION
INSTANT SCALP MOISTURISER
Soothe & relieve scalp Nourish & Moisturize
Product
Target Group
For clients with a sensitive scalp, dry irritated scalp,

redness and a feeling of tension, or visible redness.
Product
Instantly soothes the scalp and relieves feelings

of dryness and tension. The highly-concentrated
Treatment
Dermacalm ingredients strengthen the skin‘s
moisture barrier and rehydrate dry scalps.It
rebalances the skin‘s hydro-lipid profile, making
sensitive scalps more resilient. With LipidCode™
Complex. Expert tip
Application
Acts as a gentle barrier to protect the
Use after every shampoo. Apply directly to the scalp scalp during colour treatments and reduce
when the hair is towel-dry or dry. Gently massage in, sensitivity. Do not shampoo the hair before
and do not rinse out. Can be used in between shampoos the colouring process. Apply section by
to calm irritation, preferably before sleeping. Because section and distribute by gently massaging it
of the concentrated formula it should be used sparingly
Science
in. Dry the hair with a hair dryer as it must be
on fine hair to avoid heaviness at the roots. completely dry before the colour is applied.
Product — p. 29
Innovation
B4 Balance
ENERGY SERUM
INSTANT HAIR STRENGTH AND ANCHORAGE
Anti-thinning & anti-hair loss Strength
Product
Target Group
For clients experiencing thinning hair and hair loss.
Product
Clinically proven, patented formula strengthens the hair

and anchorage, and makes thin hair stronger when used
3 times a week. The special energising ingredients, such
Treatment
as caffeine, biotin, lauric acid and vitamins, increase
the supply of nutrients to the hair and make thin hair
stronger. With LipidCode™ Complex for to make the hair
and scalp responsive and full of energy.
Application
Shampoo the hair. Apply 2-3 pipettes directly to the

scalp, section by section, and massage into the hair
and scalp with the thumb. Once it is evenly applied,
invigorate the scalp using the Energy Massage. This
increases the blood flow and activates the ingredients
so that they penetrate more effectively. Do not rinse out.
Science
Routine for home use:
Use 3 times weekly. In cases of acute hair loss, use daily.

For optimum results prepare the scalp with Balance
Shampoo.
Product — p. 30 Know more about Hair loss

Product — p. 31
Product — p. 32
Innovation
DERMA
Purify
Product
Reduce dandruff Soothe & relieve the scalp Nourish & moisturise
Designed to cleanse deeply and reduce dandruff.
Treatment
Science
P1 P3 P4 P5
Product — p. 33 Learn more about dandruff

Innovation
Dermapure
INGREDIENTS
System Professional Purify Line combats dandruff allows it to combat all known causes of dandruff more
sustainably and effectively. Its broad, active spectrum effectively than individual active anti-dandruff substances.
Product
FROM THE CORE
Treatment
LipidCodeTM Caffeine Vitamin B3 Amide Zinc Pyrithione Witch hazel extract Allantoin
Complex
Glyceryl Monooleate Stimulates blood Soothes and moisturises Sustainable dandruff Reduction of inflammation, Anti-irritant.
& Oleic Acid circulation in the scalp the scalp regulation astringent effect Soothes the scalp
Science
Result All System Professional Purify products
Healthy scalp with reliable dandruff control. • have extremely mild, pH-neutral formulas
• have been developed together with dermatologists
• have been tested and dermatologically confirmed for skin compatibility
Product — p. 34
Product — p. 35
Innovation
P1 Purify P3 Purify
SHAMPOO MASK
DANDRUFF CLEANSING INTENSE DANDRUFF PROTECTION
& PROTECTION
Reduce dandruff Sebum removal Reduce dandruff Nourish & moisturise
Product
For clients with normal to intense dandruff formation For a scalp with heavy dandruff, together with hair that
and a tendency greasy scalp. needs conditioning
Product Product
With regular use the shampoo gently and effectively An intensive weekly treatment with Dermapure
removes dandruff. The highly effective Dermapure ingredients that effectively fight dandruff. The mask has
Treatment
Complex removes the microorganism causing dandruff. active hair care products which leave the hair feeling
The gentle formula cleanses the scalp and efficiently soft to the touch. For best results combine with Purify
removes the sebum, which is the base for a healthy Shampoo to create a regimen of products that, with
balanced scalp environment. regular use, fight dandruff sustainably. With LipidCode™
Complex.
Application
Application
Apply 1 pump of shampoo to damp hair. Carry out the
Relax Shampoo Massage, then rinse thoroughly. After shampooing with a System Professional shampoo,
apply 25 g of the mask directly to the scalp with
a brush. Gently massage, using one of the System
Professional techniques, and leave for 5 minutes. Using
the Climazon or HairSpa can intensify the effect of the
Science
hair care and enhance the client‘s comfort. If used with
infusions, mix and apply to the scalp and hair. Emulsify
and rinse thoroughly.
Product — p. 36
Innovation
P4 Purify P5 Purify
SHAMPEELING LOTION
INTENSIVE DANDRUFF REMOVAL 24-HOUR DANDRUFF PROTECTION
Reduce dandruff Sebum removal Reduce dandruff Soothe & relieve scalp
Product
For clients with intense, persistant drandruff that is hard For scalp affected by dandruff.
to remove, plus very oily and irritated scalps.
Product
Product
Highly effective leave-on treatment that fights dandruff
The formula, with the Dermapure ingredients, combats for up to 24 hours. The leave-on formula enables the
dandruff with long-term effect and transforms the ingredients to work to maximum effect on the scalp, to
Treatment
environment of the scalp so that, with regular usage, soothe it, and to reduce the presence of the Malessizia
lasting protection against dandruff is guaranteed. globosa micro-organisms For best results use in
combination with the Purify Shampoo.
Application
Active Ingredients
A treatment cycle with Shampeeling should be
performed as follows: use instead of shampoo 3 times 1. Hinokitiol, a natural active microbiocide from the
per week for a total of 4 weeks, then continue with Japanese hinoki cedar, reduces the micro-organisms on
Purify Shampoo. the scalp.
2. Octopirox, one of our proven ingredients, which is
In-Salon Application very effective against dandruff.
Application
Science
Dampen the hair and apply directly to the scalp with the
nozzle, in cross sections. Massage in using one of the
System Professional massage techniques. Leave for 2 Use after every shampoo. Apply directly to the scalp on
minutes, then emulsify and rinse thoroughly. hair that is towel-dry or dry, in 5 sections from front to
back. Cover the entire scalp. Gently massage in, and do
not rinse out.
Product — p. 37
Product — p. 38
Innovation
DERMA
Nativ
Product
Sebum removal Soothe & relieve the scalp Manageability
Designed to create a clean scalp as a foundation for beautiful,

healthy hair.
Treatment
Science
NX1 E N1 N3 N5
Product — p. 39
Innovation
The
LINE
The System Professional Nativ line combines
the best of nature with the power of science.
A minimum of 83% of its ingredients are
of natural origin and it contains no added
Product
sulphates, parabens or silicones. It leaves
the scalp clean, removing environmental
impurities and excessive sebum.
The entire Nativ line can be recommended

to clients who are highly ingredient-
conscious, while a mixture of Nativ and the
existing System Professional care lines is
ideal for clients who are more flexible and
whose hair has specific requirements.
Treatment
Science
Product — p. 40
Innovation
LipidCodeTM Complex
PLUS AÇAI STEM CELL EXTRACT
The Nativ line with LipidCode™ plus açai stem cell extract by environmental stressors. Because the açai stem cell
biomimics the power of nature for an instant transformation. extract is integrated into the formulas, the hair benefits
Açai berries are a known superfood, with strong antioxidant from this powerful fruit‘s most favourable properties.
properties which can neutralise oxidative damage caused
Product
Treatment
Vitamin B3 Amide Açai stem cells extract
Enhances the moisture Provides anti-oxidant
balance of the scalp properties to the hair*
Science
Hair-identical lipids Caffeine
Natural lipids reinforce and replenish Increases the blood circulation and
the cell cement in the hair keeps the roots of the hair energised
Product — p. 41 *Only in combination with Nativ Scalp Fluid.

Innovation
NX1E Pre-Shampoo N1 Micellar
EXFOLIATOR SHAMPOO
MONTHLY SCALP DETOX SCALP DETOX CLEANSER
Sebum removal Manageability Soothe & relieve the scalp
Product
Results Results
Intensive cleansing of the scalp to remove impurities Gently removes build-up from hair & scalp.
such as sebum or styling residues, as well as
environmental pollutants. Target Group
Target Group
For ingredient-conscious clients who require daily
smoothness and protection. Suitable for all
For ingredient-conscious clients. Suitable for hair types.
Treatment
all hair types.
Product
Product
The ingredients of Micellar Shampoo are 92% of natural
The pre-shampoo exfoliator. origin. Contains LipidCode™ Complex, willow bark, açai
Ingredients 83% of natural origin. Scalp detox with açai berry stem cell extract. Formulated with no sulphates,
stem cell extract and willow bark. Formulated with no parabens or silicones. Leaves hair lightly moisturised
parabens or silicones. This exclusive salon treatment is and manageable.
carried out every 30-45 days by a qualified hairdresser.
Application
Application
Apply one pump of shampoo to damp hair. Perform
Science
Always wear gloves. Apply to dry, unwashed scalp Shampoo Relax Massage, then rinse thoroughly.
in four sections, ear to ear and front to back. Start
application on a horizontal section from the nape to the
top of the head, then at the side from over the ear to
the top of the head. Massage the entire scalp gently for
1 minute, using a rotating movement from the nape to
the hairline at the forehead and back to the nape. Leave
to process for a maximum of 10 minutes, then rinse
thoroughly. Do not heat.
Product — p. 42
Innovation
N3 Pre-Shampoo N5 Scalp
CLAY FLUID
SCALP DETOX TREATMENT POST DETOX TONER
Sebum removal Soothe & relieve the scalp Soothe & relieve the scalp Manageability
Product
Results Results
Removes impurities such as environmental residues Helps to protect scalp from free radicals.
and excessive sebum.
Target Group
Target Group
For ingredient-conscious clients. Suitable for
For ingredient-conscious clients. Suitable for all hair types.
all hair types.
Treatment
Product
Product
The ingredients of Scalp Fluid are 95% of natural origin.
The ingredients of Clay Pre-Shampoo are 91% of Contains LipidCodeTM Complex, willow bark and açai
natural origin. Contains LipidCode™ Complex, willow berry stem cell extract. Formulated with no parabens
bark and açai berry stem cell extract. Formulated with or silicones. Helps to protect the scalp against free
no parabens or silicones. Helps to detox the scalp by radicals. Gentle, cooling and refreshing.
absorbing impurities and sebum build-up.
Application
Application
Use after every shampoo. Apply directly to the scalp on
Before shampooing, apply 25 g of the clay directly to hair that is towel-dry or dry, in five sections from front
Science
the scalp with a brush. Gently massage using one of the to back. Cover the entire scalp. Gently massage in and
System Professional massage techniques and leave for do not rinse out.
five minutes. Rinse off thoroughly and then shampoo
the hair.
Product — p. 43
Product — p. 44
Innovation
FIBRA
Color Save
Product
Colour fading prevention Colour enhancement Fibre protection Shine
Designed to repair and enhance colour-treated hair

for lasting brilliance.
Treatment
Science
C1 C2 C3 C+ C5 F C5 B
Product — p. 45 Learn more about coloured hair

Product — p. 46
Innovation
Fibrachrome
INGREDIENTS
The Fibachrome ingredients visibly maintain the luminosity cuticles. Four highly effective ingredients combine to
of coloured hair, providing superior protection for the protect the hair‘s colour and the integrity of the keratin.
Product
FROM THE CORE
Treatment
LipidCodeTM Histidine Caffeine Quaternium UV Olive Chelant (EDDS,
Complex & Beeswax Filter leaf extract Histidine or EDTA)
Glyceryl Monooleate Helps remove copper Stimulates blood Effective Protection against Protection against Copper reduction
& Oleic Acid build-up & repair hair. circulation in the scalp. barrier against damage caused free radicals protects the keratin.
colour loss. by UV light. and bleaching
Science
Result
Longer-lasting, luminous colour and superior hair structure.
Product — p. 47
Innovation
C1 Color Save C2 Color Save
SHAMPOO CONDITIONER
COLOUR LUMINOSITY PROTECTION LUMINOUS PROTECTION CREAM
Colour fading prevention Colour enhancement Colour enhancement Shine
Product
Results Results
Colour-safe cleansing. Easier combing, smoothness and colour protection.
For coloured hair. For clients who want their hair to remain smooth and
stay protected every day. Suitable for all types of colour.
Product
Treatment
Product
This shampoo ensures that a luminous colour lasts
longer, and also protects the keratin structure of the This daily express cream smooths and conditions the
hair by reducing the free radicals present in tap water. hair fibre. The Fibrachrome ingredients actively protect
Prevents colour fading or shifting, and maintains the the brilliance of the hair colour. Daily use prevents the
fresh appearance for longer. With LipidCode™ Complex. colour fading or shifting, and ensures that coloured hair
retains a fresh appearance. With LipidCode™ Complex.
Application
Application
Apply one pump of shampoo to damp hair. Carry out
the Shampoo Relax Massage, then rinse thoroughly. After shampooing with a suitable System Professional
shampoo, apply 1-2 pumps of the conditioner to towel-
Science
dried hair. Comb through and leave for 30 seconds.
Emulsify and rinse thoroughly. Apply the finish product
of your choice and style as usual.
Product — p. 48
Innovation
C3 Color Save C+ Color Save
MASK INFUSION
INTENSIVE COLOR PROTECTION ANTI-FADING SHOT
Colour enhancement Shine Colour fading prevention Shine
Product
Results Results
Longer-lasting colour, smoothness and manageability. Additional colour protection.
For clients with coloured hair that requires extra care. For any system mask or emulsion treatment that
Suitable for all hair colours, highlights and bleached requires additional colour protection.
hair. The mask is the ideal weekly intensive treatment
Treatment
for clients who take the time to care for their colour. Product
Product
The modular colour protection shot can be added to
any System Professional mask, or combined with the
The mask intensively nourishes coloured hair and emulsions for improved luminosity and shine. The
protects the hair fibre from further damage. The Fibrachrome ingredients actively prevent the colour
Fibrachrome ingredients actively reduce fading and fading or shifting and losing its freshness.
shifting of the colour and ensure that the colour stays
fresh for longer. With LipidCode™ Complex. Application
Application
A) Mix with mask: 1 x infusion + 25 g mask. Mix with
the brush and apply to the hair using the System
Science
After shampooing with a System Professional shampoo, Professional application technique.
apply 25 g of the mask directly to the hair, taking care B) Layer with emulsion: apply with nozzle to the lengths
to avoid the scalp. Gently massage using one of the and ends, avoiding the scalp. Distribute and comb
System Professional massage techniques, and leave for through. Then apply the emulsion selected. Massage
5 minutes. Using the Climazon or HairSpa can intensify and leave for 5 minutes. Using Climazon or HairSpa
the effect of the hair care and enhance the client‘s intensifies the effect of the hair care. Emulsify and rinse
comfort. If used with infusions, mix thoroughly and thoroughly. Finish as usual.
apply to the hair. Emulsify and rinse thoroughly. For fine hair only use 1/2 x infusion.
Product — p. 49
Innovation
C1B Color Save Bi-Phase C5f Color Save
CONDITIONER FLUID
KERATIN AND COLOUR PROTECTION COLOUR BRILLIANCE ENHANCER
Colour fading prevention Fibre protection Shine Colour enhancement
Product
Results Results
Instant compatibility and colour protection. Improved brilliance and softness.
For coloured hair. Perfect for use with the Color Lock For coloured hair.
treatment.
Product
Treatment
Product
The finishing colour care fluid protects the colour for
The 2-phase lightweight leave-in spray with Fibrachrome a beautiful shine and radiant hair. The creamy formula
ingredients actively protects all types of coloured melts gently into the hair, making it easier to comb and
hair. The milky phase is enriched with colour-caring the hair feel soft. The highly advanced Fibrachrome
ingredients to help prevent colour fading, shifting or ingredients actively improve the longevity an freshness
losing its freshness. The clear phase protects the hair‘s of the colour.
protein by helping to encapsulate free radicals. It coats
the hair for improved compatibility, and is the ideal Application
finishing step to any care treatment for coloured hair.
Application Apply 3-6 pumps to towel-dried hair and comb

through. Do not rinse out, dry as usual. Use as a final
Science
step after every Color Lock treatment.
Shake well to mix the bi-phase formula. After
shampooing or treating, spray 6-8 pumps evenly onto
towel-dried hair. Do not rinse out, simply comb and
style as usual with your regular styling products.
Product — p. 50
Product — p. 51
Product — p. 52
Innovation
FIBRA
Repair
Product
Repair Strength Anti-breakage Fibre protection
Designed to reconstruct fragile, damaged hair fibre.
Treatment
Science
R1 R2 R3 R4 R+ R5
Product — p. 53 Learn more about damaged and sensitised hair

Innovation
Fibrabuild
INGREDIENTS
Fibrabuild ingredients make hair more resistant and easier to term protection. Fibrabuild consists of the molecules of active
comb. They repair, nourish and instantly give the hair long- substances with the ability to be selective and effective on the hair.
Product
FROM THE CORE
Treatment
LipidCodeTM Histidine Caffeine Hydrolyzed Keratin Optimised quaternium Amino Acids
Complex compounds
Glyceryl Monooleate Helps remove copper Stimulates blood Restoration of internal Re-filling of damaged areas Nourishment
& Oleic Acid build-up & repair hair circulation in the scalp hair structure and surface smoothness and protection
Science
Result
Soft, resilient hair that is easier to manage and more responsive.

Hair has movement and shine.
Product — p. 54
Innovation
R1 Repair R2 Repair
SHAMPOO CONDITIONER
STRENGTHENING CLEANSER 30-SECOND REPAIR CREAM
Strength Repair Repair Strength
Product
Results Results
Nourishment and easier combing directly Leaves hair easier to comb and feeling smooth.
after the shampoo.
Target Group
Target Group
For damaged, weak and brittle hair which is difficult
For clients with badly damaged, brittle and sensitised to comb when wet. For clients looking for fast,
hair. Suitable for bleached and chemically treated hair effective care.
Treatment
and daily cleansing.
Product
Product
A rich conditioning cream that effectively helps repair
Repair Shampoo is the ideal preparation for damaged, in just 30 seconds for softness and strength. With
sensitised hair. It cleanses the hair gently and is LipidCodeTM Complex.
formulated to care for its delicate condition, leaving
a smooth surface. This makes the hair easier to comb Application
through without tearing. The ideal preparation before
any System treatment. With LipidCode™ Complex.
After shampooing with a suitable System Professional
Application shampoo, apply 1-2 pumps of the conditioner to towel-
Science
Emulsify and rinse thoroughly. Apply the finish product
Apply 1 pump of shampoo to damp hair. Carry out a of your choice and style as usual.
Shampoo Relax Massage, then rinse thoroughly.
Product — p. 55
Innovation
R3 Repair R4 Repair
MASK EMULSION
DEEP HAIR STRENGTHENER HIGH-ABSORPTION STRENGTHENER
Repair Strength Repair Fibre protection
Product
Results Results
Hair is smoother, easier to comb and visibly healthier. Nourishment and easier combing.
For clients with badly damaged, brittle, sensitised hair. In-salon treatment for weak, damaged hair.
Suitable for bleached and chemically treated hair. The
mask is the ideal intensive treatment for clients who Product
Treatment
take their time when caring for their hair.
Product Deep nourishment and protection with a high care

profile. The highly-absorbent mousse, with amino
acids and hydrolysed keratin, reconstructs the hair
The mask intensively nourishes damaged hair and and repairs damage to the cuticle and cortex. The
protects the hair fibre. The active ingredients reduce lightweight formula is suitable even for finer-textured
breakage, strengthen and deeply repair the hair after hair and it makes the hair easier to comb, preventing
just one application. It also makes damaged hair further damage. With LipidCodeTM Com
smoother and more manageable, helping to prevent
further mechanical damage. With LipidCode™ Complex. Application
Application
Shampoo the hair. Shake tube well, hold the dispenser
Science
downwards and apply directly to towel-dried hair
After shampooing with a System Professional shampoo, in 5 sections. Massage into the hair until completely
apply 25 g of the mask directly to the hair, avoiding absorbed. Leave for 5-10 minutes. Emulsify and rinse
the scalp. Gently massage in using one of the System thoroughly. Using the Climazon or HairSpa intensifies
Professional massage techniques, then leave for 5 the effect. When combing with infusions:
minutes. Using the Climazon or HairSpa can intensify 1. Apply the infusion to the hair, comb through.
the effect of the hair care and enhance the client‘s 2. Apply the emulsion as usual. Continue as usual. This
comfort. If used with infusions, mix thoroughly and emulsion is not compatible with Color Save Infusion C+.
apply to the hair. Emulsify and rinse thoroughly.
Product — p. 56
Innovation
R+ Repair R5 Repair
INFUSION PERFECT HAIR
ANTI-BREAKAGE SHOT STRUCTURAL
STRENGTHENING FOAM
Repair Anti-breakage Strength Fibre protection
Product
Results Results
Additional reconstruction and resilience. Stability and strength.
An extra boost to aid any System Professional For weak hair when the client does not want the hair to feel soft.
mask or emulsion treatment in repairing damaged
hair. Product
Treatment
Product
Hair is up to 10 times more sensitive to damage
when it is wet, and needs protection against heat
The modular damage repair booster can be added to and mechanical damage during blow-drying. System
any mask or emulsion. It transforms the treatment to Professional Perfect Hair gives the hair volume and
enable extra reconstruction, strength and resilience improves its structure. The leave-in foam strengthens
against breakage. the hair fibre deep down. Hydrolysed keratin and amino
acids penetrate the porous zones of the hair structure,
Application and rebuild the damaged area.
The protective polymers in the thermo-resist formula
make the hair more resistant to the effects of heat,
A) Mix with mask: 1 x infusion + 25 g mask. Mix with resulting in strong, resilient hair.
Science
Professional application technique. Application
B) Layer with emulsion: apply with nozzle to the lengths
and ends, avoiding the scalp. Distribute and comb
through. Then apply the emulsion selected. Massage Auto-activating foam dispenser. Do not shake bottle.
and leave for 5 minutes. Using Climazon or HairSpa Ideally, apply before blow-drying. Apply 2-6 pumps of
intensifies the effect of the hair care. Emulsify and rinse foam to the hair, comb through and blow-dry. Do not
thoroughly. Finish as usual. rinse out.
For fine hair only use 1/2 x infusion.
Product — p. 57
Product — p. 58
Innovation
FIBRA
LuxeOil
Product
Shine Soften & smoothen Fibre protection Anti-frizz Strength Anti-breakage
High-performance oil line to nourish and energise hair.
Treatment
Science
L1 L2 L3 L4 E L4 L5 K L5 C
Product — p. 59
Innovation
LuxeOil Line
FOR ALL HAIR TYPES
Deep hair nourishment
Product
System Professional LuxeOil is the first high-performance a remarkable, constructive care line which contains exquisite oils that give your hair an
oil care line to provide both you and your hair with a truly immediate luxury makeover, transformative results and an unsurpassed feeling. All hair types
richer experience. Designed to be personalised in care will instantly benefit from this ultra-lightweight oil-infused product line. Our exclusive oil
systems in combination with our other care lines, it re- technology has been scientifically designed by System Professional experts, using a powerful
energises and enriches the hair, nourishing it and maintaining trio of argan, almond and jojoba oils, uniquely blended to create top-quality results.
its energy. The System Professional LuxeOil collection is

FROM THE CORE
Treatment
LipidCodeTM Histidine Caffeine Hair identical lipids Amino acids
Complex Trio of oils & Panthenol
Science
Glyceryl Monooleate Helps remove copper Stimulates blood Nourish and re-energise hair Replenish and enrich the hair
& Oleic Acid build-up & repair hair. circulation in the scalp
Product — p. 60
Innovation
Fibranourish Top Notes
INGREDIENTS Grapefruit
Apricots
High-performance Science Heart
Osmanthus
Product
The Fibranourish ingredients elevates the LuxeOil
Tonka
collection to a high-performance care line, through
combining the power of oils with the advanced
LipidCodeTM Complex. This provides extra nourishment
and keratin protection: for hair that feels reborn. Base
Musk
Amber
A luxurious
BLEND OF OILS
Treatment
Sensorial experience
Our iconic LuxeOil fragrance has a rich, spicy, floral

composition that evokes a warm, sensorial experience that
intentionally stands out of our other System Professional
Argan oil has been used Almond oil is well- Jojoba oil has been fragrances. The seductive power of Osmanthus, Muguet
and Tonka on a wooden base of musk and amber,
Science
for its nourishing qualities known for its superior used in many cultures to
for generations. hydrating power replenish hair, especially with fresh aspects of grapefruit, apricots and spices,
and lightweight properties. on fragile and dry ends. create an uber seductive floriental fragrance.
Product — p. 61
Innovation
L1 Luxeoil Keratin Protect L2 Luxeoil Keratin Protect
SHAMPOO CONDITIONER CREAM
LUXURIOUS CLEANSING INSTANTLY SOFTENS
AND PROTECTS KERATIN
Anti-breakage Fibre protection Soften & smoothen Fibre protection
Product
Results Results
Luxurious-feeling hair that is easy to comb. Hair that feels soft and smooth.
Nourishing care for all hair types All hair types.
Product Product
Treatment
Designed to be used with LuxeOil Reconstructive Elixir Daily softening routine for all hair types. Protects
without weighing the hair down. Provides luxurious the keratin and hair fibre from the stress caused by
cleansing that lays the foundation for any System styling. The cream envelops the hair with a luxurious
Professional treatment. Gently cleanses and cares for combination of argan, jojoba and almond oils for instant
the hair, making it easier to comb. With LipidCode™ enrichment. With LipidCode™ Complex.
Complex.
Application
Application
Apply 1 pump of shampoo to damp hair. Perform a shampoo, apply 1-2 pumps of the conditioner to towel-
System Relax Massage then rinse thoroughly. dried hair. Comb through and leave for 30 seconds.
Science
Emulsify and rinse thoroughly. Apply a second sealing
product and style as usual.
Product — p. 62
Innovation
L3 Luxeoil Keratin Protect
RESTORE MASK
RECONSTRUCTS THE HAIR
Fibre protection Soften and smoothen
Product
Results
Improved texture that feels soft to the touch.
Target Group
For all hair and scalp types.
Product
Treatment
Instantly reconstructs the hair, dramatically improving
its texture and leaving it luxuriously soft to touch.
This unique mask combines excellent transformative Expert tip
benefits to the hair with nourishing and regenerating
hair care, for beautification from root to tip. With
LipidCode™ Complex.
For extra softness and improved keratin
Application reconstruction, add LuxeOil Reconstructive
Elixir to the mask. To benefit from additional
care, mix with the infusion of your choice.
After shampooing with a System Professional shampoo,
apply 25 g of the mask directly to the hair and scalp.
Science
Gently massage using a System Professional massage
technique, then leave for 5 minutes. Using the Climazon
or HairSpa can intensify the effect of the hair care
and enhance the client‘s comfort. Emulsify, then rinse
thoroughly.
Product — p. 63
Innovation
L4 E Luxeoil Keratin Protect When combing with
EMULSION emulsion and infusion
together:
HIGH ABSORPTION KERATIN 1. Apply the infusion to the

hair, comb through.
RESTORE
2. Apply the emulsion. Continue
Fibre protection Soften & Smoothen with the massage as usual.
Product
This emulsion is not compatible
with Color Safe Infusion C+.
Results
Lightweight product for long-term suppleness.
Target Group
In-salon treatment for all hair types that need

nourishment.
Treatment
Product
Provides hair with deep-down nourishment, enriches

and reconstructs. The highly absorbent mousse matrix
penetrates the hair fibre and thoroughly regenerates
the keratin. The lightweight care profile does not weigh
down the hair, and it guarantees long-term suppleness.
With LipidCodeTM Complex.
Application
Science
in 5 sections. Massage into the hair until completely
absorbed. Leave for 5 minutes. Emulsify and rinse
thoroughly. Using the Climazon or HairSpa intensifies
the effect.
Product — p. 64
Innovation
L5 K Luxeoil Keratin L5 C Luxeoil Keratin Protect
BOOST ESSENCE CREAM ELIXIR
IMPROVES STRENGTH AND REFINISHING SMOOTHNESS
RESISTANCE TO BREAKAGE
Strength Anti-breakage Soften and smoothen Anti-frizz
Product
Results Results
Improved resistance and strength. Soft, free-flowing hair.
All hair types, including weak and damaged hair. All hair types that need additional smoothness.
Use sparingly on fine hair.
Product
Treatment
Product
This luxurious leave-in treatment infuses into the
hair to reconstruct the keratin and and strengthen its Adds a luxurious touch to the hair to make it wonderfully
resistance to breakage. Used on weak hair the unique manageable and give a smooth finish. Has a lightweight
formula, with selected amino acids, boosts the hair anti-frizz effect without compromising the feel of the
structure from within, instantly increasing the hair‘s hair. Protects against photoaging. Argan, jojoba and
resistance. Argan, jojoba and almond oils nourish and almond oils provide nourishment and enrichment. With
boost compatibility. With LipidCode™ Complex. LipidCode™ Complex.
Application Application
Spray 6-8 pumps onto wet hair to make combing Use before blow-drying. Apply to towel-dried hair,
Science
easier. Ideal as a cutting lotion for hair that needs deep comb through and combine with your favourite styling
reconstruction. Do not rinse; simply dry as usual. product. Apply Reconstructive Elixir to dry hair to
define and increase shine if needed.
Product — p. 65
Innovation
L4 LuxeOil Up to 86%
RECONSTRUCTIVE ELIXIR MORE SHINE*
KERATIN PROTECTION
& NOURISHMENT
Fibre protection Shine
Product
Results
Instant softness and a high gloss shine.
Target Group
For all hair types. Even suitable for fine hair.
Product
Treatment
Infuses into the structure of the hair to transform it from
the inside out - with immediate results. Helps protect
the keratin for instant lightweight softness and a
high-gloss shine. This exceptional oil gives long-lasting
smoothness, makes the hair easier to comb and shields
the keratin from mechanical stress. Argan, jojoba and
almond oils nourish and enrich the hair.
Science
Product — p. 66 *vs non-conditioning shampoo
Innovation
LuxeOil Reconstructive Elixir
CARE APPLICATION OPTIONS
Product
Treatment
Cutting Conditioning Styling Finishing
Gives the hair the perfect surface for a The oil adds a reconstructive component Brings out the texture of the hair for long- Adds shine and definition
precise, even cut. to any of the System Professional masks to lasting, lightweight suppleness. to the finished result.
Makes combing easier and shields the give the hair a luxurious feel. Helps eliminate frizz, gives the hair shine
keratin against mechanical stress. and makes it soft to the touch. Prevents Provides UV protection for a gorgeous
mechanical stress to the hair. reflective finish.
As a cutting support Into the mask
On wet hair On dry hair
Rub a few drops between the palms of your Add up to 5 pumps of the Reconstructive
hands and apply to hair. Elixir to 25 ml of the Keratin Restore Mask
Use a few drops as a styling aid Apply to dry hair for a glossy finish.
or any other System Professional mask.
Science
before drying.
Leave on as an additional care treatment. Leave in for 5-10 minutes. Rinse as usual.
Add as a luxurious daily touch-up.
Use more if hair is longer or thicker. Combine with the System Professional
Styling range to add hold or control
to the hair.
Product — p. 67
Product — p. 68
Innovation
FIBRA
Solar
Product
Nourish & moisturise UV protection Shine Colour fading prevention Easy combing
Designed to protect the hair from damage caused by exposure to the sun.
Treatment
Science
SOL1 SOL2 SOL4 SOL5 SOL5 H
Product — p. 69 Learn more about sun exposure

Innovation
Helioguard
INGREDIENTS
Hair protected with System Professional HelioGuard
ingredients. The hair is enveloped. Fewer UV rays can
affect the colour, so it keeps its intensity for longer.
Product
Treatment
UV Filters Avocado Oil Cationic Polymers
Science
Absorption of Protects against Repair damaged
UV radiation moisture loss parts of the hair
Product — p. 70
Innovation
Heliorestore
INGREDIENTS
After exposure to the sun
Product
After sunbathing, residues of sunscreen, salt and chlorinated
water should be removed from the hair and skin: this helps
to reconstruct and restore the hair‘s moisture balance.
HelioRestore ingredients penetrate into the hair and
build up its structure, giving the hair added moisture.

FROM THE CORE
Treatment
LipidCodeTM Histidine Caffeine Glycerin Cationic Polxmers Amino acid Histidine
Complex
Science
Glyceryl Monooleate Helps remove copper Stimulates blood Long-lasting moisture Restore and condition Replenish natural
& Oleic Acid build-up & repair hair circulation in the scalp balance regulation damaged parts of the hair keratin building blocks
Product — p. 71
Innovation
SOL1 Solar Hair & Body SOL2 Solar Hydro-Repair
SHAMPOO CONDITIONER
SUMMER REHYDRATION SUMMER RESCUE CREAM
Nourish & moisturise Shine Nourish & moisturise Easy combing
Product
Results Results
Feeling of freshly hydrated hair and skin. Silky feel and natural-looking shine.
Clients with an active, outdoor lifestyle that involves For those exposed to the sun and salty or chlorinated
high exposure to sun and water. water. Hair that needs de-tangling and has suffered
loss of moisture and lipids. Ideal summer treatment for
Treatment
Product clients with longer hair and as an all-year-round product
after exercise.
Gently moisturises the hair, removing residues of Product

sunscreen, salt and chlorine from the hair and skin.
Makes hair easier to comb and leaves the hair fresh,
light and shiny. It is equally effective on the skin, gently The conditioner contains HelioRestore ingredients to
removing waterproof sun lotions and hydro-lipid repair sun damage and intensively replace moisture lost
residues. Prepares the skin for hydration. Can be used due to exposure to salty and chlorinated water. Makes
as a daily sports shampoo for man and women. With hair instantly easier to comb. With LipidCode™ Complex.
HelioRestore ingredients and LipidCode™ Complex.
Application
Application
Science
After shampooing with Solar Hair & Body Shampoo,
Apply a suitable amount to wet hair and body. apply a generous amount to towel-dried hair. Comb
Foam up and rinse thoroughly. through and leave for 30 seconds. Emulsify and rinse
thoroughly. Apply the preferred finish product
and style as usual.
Product — p. 72
Innovation
SOL4 Solar Application
SUN OIL During sun exposure: apply 4-5 pumps through the hair
before and during sunbathing.
After sun: use on wet hair before blow-drying to give

softness and protection. Apply to dry hair to reduce
KERATIN UV PROTECTION flyaway and frizz.
With the conditioner: mix up to 5 pumps of the oil with

the sun conditioner for softer-feeling hair.
UV protection Shine
Product
Results
Adds daily softness and tames flyaway hair.
Target Group
A multi-purpose oil
TO HELP PROTECT
For clients who require extra softness and protection whilst THE HAIR FROM
in the sun. Also for hair that has been exposed to sun, salt
and chlorine. SUMMER AGGRESSIONS
Treatment
Product
Instantly adds softness during and after exposure to

the sun, The UV filters, combined with a luxurious blend
of oils, condition deeply and protect the keratin, giving
lasting smoothness.
Ingredients
Argan oil, known for its beneficial nourishing qualities.

Camellia oil, which is produced from the seeds of the
Science
tea plant, has antioxidant properties. Olive fruit oil
has been used for generations for protection during
exposure to the sun.
Product — p. 73
Innovation
SOL5 Solar SOL5 H Solar
SEALING CREAM HELIO SPRAY
NOURISHING SUN PROTECTION WATER RESISTANT UV PROTECTION
UV protection Nourish & moisturise UV protection Colour fading prevention
Product
Results Results
Makes the hair instantly easier to comb and calms frizziness. Sun protection.
For hair exposed to sun and water. The hair has a For all hair types during sun and water exposure.
normal to coarse texture and is difficult to comb. It
tends to frizz and is dehydrated due to exposure to the Product
Treatment
sun and salty or chlorinated water.
Product Protects the hair from sun damage. The water-resistant

spray, with its non-greasy formula, reduces the effects
of UV radiation on the hair and prevents protein
Daily protecting cream for deep nourishment, that damage, colour fading and loss of moisture.
protects against UV radiation and the damaging effects
of salty and chlorinated water. Application
Application
Shake before use, then apply generously to the scalp
and hair before and during exposure to the sun. Do not
Distribute a generous amount through the hair before rinse.
and during sunbathing. Re-apply regularly after
Science
swimming. Can be used as a leave-in styling cream to
tame unruly, frizzy hair.
Product — p. 74
Product — p. 75
Product — p. 76
Innovation
FORMA
Hydrate
Product
Nourish & moisturise Soften & smoothen Manageability Easy combing
Designed to deeply restore dry hair’s moisture balance.
Treatment
Science
H1 H2 H3 H4 H+ H5
Product — p. 77 Learn more about Dry Hair

Innovation
Formamoist
INGREDIENTS
The System Professional Hydrate line with Formamoist moisturise even finer hair types without adding excess weight to
ingredients provides the hair with long-term moisture and the hair.
active protection against drying out. The lightweight formulas
Product
FROM THE CORE
Treatment
LipidCodeTM Histidine Caffeine Glycerin DL-Panthenol Glucose and Fructose
Complex
Glyceryl Monooleate Helps remove copper Stimulates blood Moisture balance Deep penetration of the hair Moisture retention and
& Oleic Acid build-up & repair hair circulation in the scalp regulation & protection against drying out smooth-feeling hair
Science
Result
Long term suppleness and smoothness.

Hair full of energy with a balanced lipid profile, for increased protection against external influences and further drying out.
Product — p. 78
Product — p. 79
Innovation
H1 Hydrate
SHAMPOO
LIGHTWEIGHT MOISTURISATION
Nourish & moisturise Easy combing
Product
Results
Lightweight moisturisation.
Target Group
For clients with dry hair or normal hair that needs

rehydrating. The hair may feel healthy or dry and
can be difficult to comb.
Treatment
Product
Gently cleanses the hair and gives long-lasting Expert tips

moisture, making the hair super-easy to comb. Because
of the lightweight formula it does not overload the hair.
With LipidCode™ Complex.
For dry hair that is suffering
Application from greater damage,
combine with the Repair line.
Science
Product — p. 80
Innovation
H2 Hydrate
CONDITIONER
EVERYDAY QUENCHING CREAM
Nourish & moisturise Manageability
Product
Results
Softness, hydration and instant easy combing.
Target Group
Provides daily moisture to normal or dry hair. The

ideal product for the whole family; also suitable for
men who prefer a rinse-out conditioner. Ideal for
Treatment
de-tangling long hair.
Product
Expert tips
The daily cream conditioner moisturises the hair and
prevents dehydration.
The lightweight formula is suitable for all hair
For intensely dry textures without adding extra weight. With
hair, combine with the LipidCode™ Complex.
Smoothen line to give
increased softness.
Application
Science
Emulsify and rinse thoroughly. Apply your chosen finish
product and style as usual.
Product — p. 81
Innovation
H3 Hydrate H4 Hydrate
MASK EMULSION
DEEP MOISTURE RESTORATION HIGH-ABSORPTION MOISTURIZER
Nourish & moisturise Soften & smoothen Nourish & moisturise Manageability
Product
Results Results
Suppleness and moisture balance for longer. Long-term hydration and frizz-free hair.
Replenishes lost moisture in dry and normal hair. Before In-salon treatment for dry hair, normal hair and long
treatment the hair may feel healthy or rough and dry. hair suffering from loss of moisture.
Ideal for hair that is difficult to comb.
Treatment
Product
Product
Nourishes and hydrates hair deep down. The highly
The mask with the highest active hydro-deposit of the absorbent mousse matrix penetrates the hair fibre for
Hydrate line moisturises the hair fibre deep down for deep moisture. The lightweight care profile guarantees
long-lasting suppleness and hair that is easier to comb. long-term hydration without weighing the hair down.
With LipidCodeTM Complex. Prevents hair from getting frizzy and suffering from
static. With LipidCodeTM Complex.
Application
Application
After shampooing with a System Professional shampoo,

apply 25 g of the mask directly to the hair with a brush,
Science
avoiding the scalp. Gently massage, using one of the
System Professional massage techniques, and leave for
absorbed. Leave for 5-10 minutes. Emulsify and rinse
5 minutes. Using the Climazon or HairSpa intensifies the
effect of the care and enhances the client‘s comfort. If
the effect.
used with infusions, mix and apply to the hair. Emulsify
and rinse thoroughly.
When combining with infusions:
1. Apply the infusion to the hair, comb through.
2. Apply the emulsion as usual and continue as usual.
Product — p. 82
Innovation
H+ Hydrate
INFUSION
ANTI-DRYNESS SHOT
Nourish & moisturise
Product
Results
Additional long-lasting moisture.
Target Group
For any System mask or emulsion treatment where

there is an additional need for deep moisturisation.
Treatment
Product
The modular moisture infusion can be added to any

System Professional mask or emulsion to deposit
increased moisture.
Application

Professional application technique.
B) Layer with emulsion: apply with nozzle to the
Science
lengths and ends, keeping away from the scalp, then
apply the emulsion selected. Massage and leave for 5
minutes. Using the Climazon of HairSpa intensifies the
effect of the care. Emulsify and rinse thoroughly. Finish
as usual.
For fine hair use only 1/2 x infusion.
Product — p. 83
Innovation
H5 Hydrate Expert tips
QUENCHING MIST
Quenching Mist is the ideal
cutting aid for every haircut. It
5-SECOND HYDRO-FINISH keeps each section clean and
the moisture content even
throughout the haircut.
Easy combing Soften & smoothen
Product
Results
Silkiness and easier combing.
Target Group
For normal and dry hair.
Product
Treatment
The daily detangling spray can be used as part of any
care regime to lock in the moisture. The immediate effect
is to add softness and make the hair easier to comb,
while the hair feels silky and is not weighed down.
Application
Spray evenly onto towel-dried hair as a leave-in

conditioner or a finishing step for any System
treatment. Do not rinse, style as usual.
Science
Product — p. 84
Innovation
5-second
DETANGLING
AND HYDRATION
Product
Treatment
Science
Product — p. 85
Product — p. 86
Innovation
FORMA
Inessence
Product
Soften & smoothen Anti-frizz Manageability
Designed to regenerate the nature of your hair right from the core.
Treatment
Science
l1 l2 l3 l5
Product — p. 87
Innovation
The
LINE
The new System Professional Inessence line was
inspired by the energy of nature and the power
of science to reactivate the natural energy of the
hair. A minimum of 91% of the ingredients are
Product
of natural origin, and the line was formulated
without sulphates, parabens or silicones. It
leaves the hair rejuvenated, moisturised and
healthy-looking, while removing environmental
impurities and protecting against UV rays.*
The entire Inessence line can be recommended

to highly ingredient-conscious clients, while
those who are more flexible and whose hair
has specific requirements can mix Inessence
with existing System Professional care lines.
Treatment
Science
Product — p. 88
Innovation
LipidCodeTM Complex
PLUS AÇAI STEM CELL EXTRACT
The Inessence line with LipidCode™ plus açai stem cell extract damage caused by environmental stressors, such as intense UV
mimics the incredible power of nature to provide an instant radiation. By integrating açai stem cells into the formulas, the hair
transformation. Açai berries are a known superfood with benefits from this powerful fruit‘s most favourable properties.*
strong antioxidant properties which can neutralise oxidative
Product
Treatment
Hair-identical lipids Caffeine
Natural lipids reinforce and replenish Stimulates blood circulation

the cell cement in the hair in the scalp
Açai stem cells extract
Science
Histidine
Provides anti-oxidant
Repairs and replenishes the natural properties to the hair*
protein structure of the hair
Product — p. 89 *Only in combination with Inessence Spray.

Innovation
l1 Innessence l2 Innessence
SHAMPOO CONDITIONER
HAIR REJUVENATING CLEANSER HAIR REJUVENATING CREAM
Manageability Anti-frizz Anti-Frizz Soften & smoothen
Product
Results Results
Reduction in frizz, light moisturisation, smoothness Noticeably reduces frizz and internal hair fibre friction.
and improved manageability. Makes the hair smooth and easy to comb.
For ingredient-conscious clients. Suitable for all hair For ingredient-conscious clients who require daily
types. smoothness and protection for their hair. Suitable for
Treatment
all hair types.
Product
Product
The ingredients of this Rejuvenating Cleanser are 92%
of natural origin; it contains LipidCode™ Complex and The Hair Rejuvenating Cream is made from ingredients
açai berry stem cell extract to give the hair natural which are 92% of natural origin, with LipidCode™
energy. Formulated without sulphates or silicones. Complex and açai berry stem cell extract to give the
Leaves the hair lightly moisturised and shiny, and helps hair natural energy. Formulated without silicones for
to reduce frizz. smooth, shiny, manageable hair.
Science
Apply 1 pump of shampoo to damp hair. Perform the After shampooing apply 1-2 pumps of the conditioner
Shampoo Relax Massage, then rinse thoroughly. to towel-dried hair. Comb through and leave for 30
seconds. Emulsify and rinse thoroughly. Apply a
selected finishing product and style as usual.
Product — p. 90
Innovation
l3 Innessence l5 Inessence
MASK SPRAY
HAIR REJUVENATING TREATMENT HAIR REJUVENATING SPRAY
Soften & smoothen Manageability UV protection Anti-frizz
Product
Results Results
Significantly reduces frizz, improves manageability Protection against damage from UV and mechanical
and enables easier combing. damage, with light moisturisation and frizz reduction.
For ingredient-conscious clients whose hair needs For ingredient-conscious clients whose hair requires
increased care. Suitable for all hair types. This mask is additional care. Suitable for all hair types.
Treatment
ideal for a weekly intensive treatment.
Product
Product
The Hair Rejuvenating Spray is made from ingredients
The Hair Rejuvenating treatment is made from which are 96% of natural origin, with LipidCode™
ingredients that are 96% of natural origin, with Complex and açai berry stem cell extract to give the
LipidCode™ Complex and açai berry stem cell extract hair natural energy. Formulated without silicones, the
to give the hair natural energy. Formulated without spray protects the hair from UV rays and significantly
silicones, the mask disciplines the hair, making it easier reduces internal friction, protecting the hair against
to control and protecting it against frizz. mechanical damage and reducing frizz.
Science
After shampooing, apply 25 g of the mask directly
Spray 6-8 pumps onto towel-dried hair. Do not rinse.
to the hair with a brush, avoiding the scalp. Gently
Comb through and style as usual with your regular
massage using one of the System Professional massage
styling products.
techniques and leave for 5 minutes. Using the Climazon
or HairSpa intensifies the effect of the care and
enhances the client‘s comfort.
Product — p. 91
Product — p. 92
Innovation
FORMA
Volumize
Product
Volume Strength Manageablity
Designed to strengthen and uplift fine hair.
Treatment
Science
V1 V3 V4 V+ V5
Product — p. 93 Learn more about fine hair

Innovation
Formastrength
INGREDIENTS
The System Professional Volumize Line, with its Formastrength, Balanced conditioning and lightweight formulas prevent
gives the hair more strength, body and volume. overloading and heaviness.
Product
FROM THE CORE
Treatment
LipidCodeTM Histidine Caffeine Creatine PVP/VA Polymers Bamboo Extract
Complex
Glyceryl Monooleate Helps remove copper Stimulates blood Strength and stability Stability from Lightweight
& Oleic Acid build-up & repair hair circulation in the scalp from the inside the outside protective film
Science
Result
Fine hair has more body, is easier to manage and can hold styles for longer.
Product — p. 94
Product — p. 95
Innovation
V1 Volumize
SHAMPOO
WEIGHTLESS STRENGTH
Volume Manageablity
Product
Results
Cleansing with no weight.
Target Group
For fine, lank, weak hair or hair with a small diameter.

The client wants more body and a longer-lasting
hairstyle.
Treatment
Product
Gently cleanses and strengthens the hair from the

first application. With LipidCodeTM Complex
Application

Science
Product — p. 96
Innovation
V3 Volumize
MASK
HAIR FIBER REINFORCER
Volume Strength
Product
Results
More volume and longer-lasting style.
Target Group
For clients with fine hair that demands an intensive care

and stability regimen.
Treatment
Product
The intensive weekly treatment that adds volume and

stability, and reinforces the hair structure from within.
The formula provides excellent care and strengthens
the hair fibre without weighing the hair down. With Expert tips
LipidCode™ Complex.
Application
The mask is suitable
for fine hair that is
After shampooing with a System Professional shampoo, slightly damaged and/
apply 25 g of the mask directly to the hair with a brush,
Science
or chemically treated.
avoiding the scalp. Gently massage using one of the
System Professional massage techniques and leave for
5 minutes. Using the Climazon or HairSpa intensifies the
effect of the care and enhances the client‘s comfort. If
used with infusions, mix thoroughly and apply to the
hair. Emulsify and rinse thoroughly.
Product — p. 97
Innovation
V4 Volumize V+ Volumize
EMULSION INFUSION
HIGH-ABSORPTION VOLUMISER STRENGTH SHOT
Volume Strength Strength Volume
Product
Results Results
Care with volume and stability. Additional volume.
In-salon treatment for fine, fragile hair that lacks For any System Treatment with mask or emulsion
body. which requires extra stability.
Treatment
Product Product
Reinforces the hair structure to add volume and The modular Volume Infusion can be added to any
resilience. The highly-absorbent mousse matrix, with System Professional Mask or Emulsion for more
Formastrength Complex, cares for the hair and gives strength and volume.
long-lasting stability and volume. The lightweight
formula is instantly absorbed and penetrates deeply Application
into the cortex to add substance and strength to the
hair. With LipidCode™ Complex.
Application the brush and apply to the hair using the System
Professional application technique.
B) Layer with emulsion: apply with the nozzle to the
Science
Shampoo the hair. Shake tube well, hold the dispenser lengths and ends, avoiding the scalp. Then apply the
downwards and apply directly to towel-dried hair selected emulsion. Massage and leave for 5 minutes.
in 5 sections. Massage into the hair until completely Using the Climazon or HairSpa intensifies the effect of
absorbed. Leave for 5-10 minutes. Emulsify and rinse the care. Emulsify and rinse thoroughly. Finish as usual.
the effect.

1. Apply the infusion to the hair, comb through.
2. Apply the emulsion as usual. Continue as usual.
Product — p. 98
Innovation
V5 Volumize
AEROLIFTER
LIGHTWEIGHT VOLUMISING MOUSSE
Volume Manageablity
Product
Results
Strength and lightweight care.
Product
Conditioning mousse for daily usage. The active

ingredients penetrate deep into the hair and give
stability, body and long-lasting volume. The ultra-
Treatment
light formula makes combing easier, adds strength
and supports the styling process. With LipidCode™
Complex.
Application
Shake well and hold the can upright when dispensing

the mousse onto the hand or brush. Apply a suitable
amount of mousse to towel-dried hair, comb through
and style as usual. Use as a light blow-dry mousse on
its own or combine with Bodyfying Foam for more
hold.
Science
Product — p. 99
Product — p. 100
Innovation
FORMA
Smoothen
Product
Soften & smoothen Anti-frizz Manageability Easy combing
Designed to detangle and soften rebellious, curly and unruly hair.
Treatment
Science
S1 S2 S3 S+
Product — p. 101 Learn more about curly, unmanageable, rebellious and coarse hair
Product — p. 102
Innovation
Formaliss
INGREDIENTS
The Smoothen line offers control for curly, The Smoothen line actively nourishes the hair, balances the
unmanageable, rebellious and coarse hair. hydro-lipid film and protects the hair from drying out further.
Product
FROM THE CORE
Treatment
LipidCodeTM Histidine Caffeine Avocado Oil Softening polymers
Complex
Glyceryl Monooleate Helps remove copper Stimulates the blood Smoothness and protection Supple hair that feels
& Oleic Acid build-up & repair hair circulation in the scalp against dryness soft to the touch
Science
Result
Enriched hair with a smoother surface that is easier to manage and has a silky
shine. Curls are more defined, straight hair is less flyaway and retains its shape.
Product — p. 103
Innovation
S1 Smoothen S2 Smoothen
SHAMPOO CONDITIONER
HAIR STRUCTURE SOFTENER DAILY DETANGLING CREAM
Soften & smoothen Manageability Soften & smoothen Easy combing
Product
Results Results
Instant softness after shampooing. Hair that feels smooth and is easy to comb, with
anti-frizz effect.
Target Group
Target Group
For clients with coarse hair that is difficult to tame, feels
dry or is unmanageable. Also for curly hair which needs For clients with rebellious, coarse, unruly hair who
control and elasticity and hair that tends to frizz and are looking for an anti-frizz effect. Ideal for curly hair
Treatment
reacts to high humidity. that needs control and daily help in detangling.
Product
Product
Gentle, luxurious cleansing, control and smoothness,
for hair that feels soft and supple. Instantly makes Daily detangling cream that conditions intensively and
unruly hair soft, manageable and easy to comb. With makes hair feel velvety-soft and smooth. Smooths frizz
LipidCode™ Complex. and calms the hair structure. With LipidCode™ Complex.
Application
Application
Science
Shampoo Relax Massage, then rinse thoroughly. After shampooing with a suitable System Professional
dried hair. Comb through and rinse thoroughly. Apply a
selected finish product and style as usual.
Product — p. 104
Innovation
S3 Smoothen S+ Smoothen
MASK INFUSION
LUXURIOUS SMOOTHNESS ANTI-FRIZZ SHOT
Soften & smoothen Anti-frizz Anti-frizz Soften & smoothen
Product
Results Results
Reduced frizz, and control of the hair texture. Increased smoothness.
For clients with rebellious, coarse, unruly hair who are For any System Treatment with mask or emulsion
looking for an anti-frizz effect. Ideal for curly hair that treatment requiring additional help with frizzy, coarse,
needs control and hair that is difficult to style. curly or rebellious hair.
Treatment
Product Product
A luxurious weekly treatment for intensive texture The modular smoothness booster can be added to any
control and softness. The Smoothen Mask calms System Professional mask or emulsion for a softening
flyaway hair and frizz and keeps the hair structure effect. Reduces frizz with long-lasting effect and makes
smoother for longer. With LipidCodeTM Complex. the hair smooth to the touch.
Application
Application
After shampooing with a System Professional shampoo, the brush and apply to the hair using the System
Science
apply 25 g of the mask directly to the hair with a brush, Professional application technique.
avoiding the scalp. Gently massage using one of the B) Layer with emulsion: apply with the nozzle to the
System Professional massage techniques and leave for lengths and ends, avoiding the scalp. Then apply the
5 minutes. Using the Climazon or HairSpa will intensify selected emulsion. Massage and leave for 5 minutes.
the effect of the care and enhance the client‘s comfort. Using the Climazon or HairSpa intensifies the effect of
If used with emulsions, mix thoroughly and apply to the the care. Emulsify and rinse thoroughly. Finish as usual.
hair. Emulsify and rinse thoroughly.
Product — p. 105
Product — p. 106
Innovation
Extra
Product
Sebum removal Anti-brassiness Strength Colour fading prevention Repair
Manageability Anti-breakage Shine Soften & smoothen
Designed for high-performance results with the most advanced technologies

from System Professional.
Treatment
Science
X1 D X1 S X2 E X4 P X4 C X4 L X5A
Product — p. 107
Innovation
X1D Deep X1S Silver
CLEANSER SHAMPOO
INTENSIVE RESIDUE REMOVAL COOL BLONDE REFLECTIONS
Sebum removal Manageability Anti-brassiness Soften & smoothen
Product
Target Group Results
For all hair types. For stressed hair that is overloaded Cool tones and reduced warmth for blonde hair.
with products and residues. Use before salon care,
colour or perm treatments. Target Group
Product
For blonde hair which is coloured, natural or bleached.
For clients who do not want to see warmth on blonde or
The optimum preparation for any salon treatment yellow on grey hair.
Treatment
that involves thorough cleansing and removal of For clients with highlights.
residues. Gentle on the scalp and hair structure.
Product
Application
Anti-yellow effect on grey hair when used regularly.
Apply 1 pump of the Deep Cleanser and work evenly The blue pigments in the product neutralise yellow/
into damp hair. Shampoo the hair gently before any oranges pigments in the hair and leave an even, cool
care, colour or perm treatment. Repeat if necessary, tone. Regular use intensifies the effect. An advanced
then rinse and apply the treatment. conditioning system that leaves the hair soft to the
tough and helps make it easy to comb.
Application
Science
Work evenly into damp hair using the Shampoo
Relax Massage. Use gloves to prevent staining on the
hands. For an intense effect leave for 2 minutes. Rinse
thoroughly. Regular use intensifies the effect. Once
the desired colour effect is achieved, alternate with a
suitable System Professional shampoo to avoid over-
pigmentation.
Product — p. 108
Innovation
X2C Elastic Application
FORCE Shampoo the hair and treat with a conditioner,

emulsion or mask. Towel dry and spray directly
onto the hair, section by section, from the roots
to the ends. Comb thoroughly and rinse for
15 seconds. The product does not need to be
SHINE & RESPONSIVENESS SERUM left on to take effect. Then style as usual.
Strength Shine
Product
Results
Instantly makes the hair surface smooth and silky to the

touch, while simultaneously improving resilience and
strength.
Target Group
For all hair types, and especially for clients who want
Treatment
their hair to feel silky with natural movement and
bounce.
Product
Expert tips
The unique finishing treatment that instantly improves
elasticity to make the blow-dry bouncier and easier to
shape. The ultra-light, fast-acting spray of the formula Use after a treatment with
enables the ingredients to penetrate deep down the System Professional
without needing time to take effect.
emulsions to give the hair
the ultimate in energy.
Ingredients
Science
An advance blend of panethol and refined care
ingredients that add a feeling of softness to the hair.
Product — p. 109
Innovation
X4 P Perm Lock
EMULSION
PPOST-PERM STABILISER
Fibre protection Repair
Product
Target Group
Use after every perm or relaxer service.
Product
Stabilises every permanent texture treatment,

neutralising all alkali and peroxide residues. The
conditioning film protects the hair, giving extra
Treatment
elasticity and manageability to freshly permed or
straightened hair.
Ingredients
With LipidCode™ Complex, caffeine and histidine.
Application
Rinse out the neutraliser. Shake tube well, hold the

dispenser downwards and apply directly to towel-dried
hair in 5 sections. Massage into the hair until completely
Science
thoroughly.
Using the Climazon or HairSpa intensifies the effect.

1. Apply the infusion onto the hair, comb through.
2. Apply the emulsion. Continue as usual.
Product — p. 110
Innovation
X4C Color Lock Application
EMULSION Rinse the colour. Shake tube well, hold the dispenser
thoroughly.
POST-PERM STABILISER Unsing the Climazon or HairSpa intensifies the effect.
When combing with infusions:

1. Apply the infusion onto the hair, comb through.
Colour fading prevention Colour enhancement
Product
2. Apply the emulsion. Continue as usual.
Results
Longer-lasting colour.
Target Group
After permanent or semi-permanent colours or bleach.
Product
Treatment
Post-colour treatment to neutralise alkali and peroxide
residues. The emulsion stabilises the colour molecules
and locks them into the hair structure at a stage when
they are most delicate.
The condition agents seal the cuticle, and the
Fibrachrome ingredients actively protect the colour
against fading and shifting. Scientifically-proven results
show a significant improvement in colour longevity if
Color Lock Emulsion is used. Expert tips
Ingredients
Science
After bleaching, use Color
A combination of herbal extracts helps to neutralise the
Lock Emulsion before the
hair, and aloe vera adds moisture for optimum results.
toner for an even result.
With LipidCodeTM Complex, caffeine and histidine.
Product — p. 111
Innovation
X4 L Liquid Ingredients
HAIR Liquid Hair is infused with a molecular hair refilling

technology based on the essential amino acids alanin
and vitamin B3 amide, which strategically penetrate the
hair to restructure damaged fibre. Inside the hair the
formula fills the gap.
MOLECULAR HAIR REFILLER
Application
Repair Fibre protection
Product
Shampoo the hair with a suitable System Professional
Shampoo using the Shampoo Relax Massage. Towel dry
Results the hair. Divide hair into 4 – 5 sections, apply 1 pipette
of Liquid Hair on each section and distribute evenly
from root to tip. Comb through and dry the hair with
Long-lasting vitality and damage repair.
the hair dryer for 5 minutes to bond the ingredients
Hair feels strong and fuller.
to the hair. Alternatively you can use the hood dryer
or the Climazone on dry setting. This will take about
Target Group 10 – 15 minutes. Rinse for 20 seconds to remove excess
product. Style as usual.
Specially developed for fragile, sensitised hair, Liquid
Hair contains selected amino acids, the building
Treatment
blocks of the hair‘s keratin, which give it the ability
to reconstruct the hair fibre and reinforce the hair. It
gives your client‘s hair greater resilience and vitality.
Its lightweight formulation also makes it suitable for
clients with fine, damaged hair.
Product
Essential amino acids provide deep-down care. Liquid

Hair is a molecular hair refilling treatment that recon- Expert tips
structs the hair fibre, reinforcing the hair for up to 5
washes, The thermo-activated formula refills the hair
from the inside out and expert application provides
Science
high performance. If the hair needs detangling,
use any of the System
Ingredients Professional conditioners
before applying Liquid Hair.
LipidCode™ Complex, caffeine and vitamin B3 amide.
Product — p. 112
Innovation
X5A Alpha The Result
ENERGY Effects on hair
After 1 use: strong hair that is easier to manage and is

full of bounce.
After 2 weeks: significantly more energy and strength
HAIR AND SCALP ENERGIZER from within. Hair is easier to manage and stays in shape
for longer.
After 3 months/1 bottle: the inner energy of the hair is
restored.
Strength Soothe & relieve scalp
Product
Hair feels responsive, healthy and resilient.
Damage to the hair structure is reduced.
Target Group
Effects on scalp
For all hair types. Suitable for fine and weak hair. After 1 use: a gentle cooling and soothing effect.
Improved flow of nutrients to the root of the hair.
Product After 2 weeks: the hydro-lipid barrier is strengthened,
the scalp feels more moisturised, and irritations are
visibly reduced.
After 5 years of research, System Professional proudly After 3 months/1 bottle: the scalp feels rejuvenated.
introduces Alpha Energy, the innovative energiser that
combines a powerful, pure form of our LipidCode™
Treatment
Complex with a proven, effective formula. Designed to
enrich the 3 pillars of the hair: scalp, fibre and texture, The Result
it makes the hair visibly fuller and more manageable
- from root to tip. Enjoy real transformations in the
hair and scalp from the first application, as the hair Divide hair into 4 sections
becomes more responsive and manageable, with no Split each section into 2-3 horizontal parts
compromises, residues, stickiness or build-up. Alpha Spray to roots, working through the lengths
Energy also works in synergy with all the products in
the System Professional range.
Ingredients
LipidCode™ Complex, caffeine and vitamin B3 amide.
Science
1. Natural lipids: enriches the hair with a combination of
lipids for smooth, shiny hair from root to tip.
2: Caffeine: increases the blood circulation in the scalp
for an improved flow of nutrients to the scalp and hair
follicles.
3. Vitamin B3 amide: increases the function of the
natural hydro-lipid barrier for a more moisturised scalp.
Product — p. 113
Innovation
Care-infused
STYLING
The styling universe The line
Product
Styling products are the indispensable tools for every stylist Inspired by BB and CC makeup with skin care
and useful for many salon guests, but many consumers are benefits, our new care-infused range offers you
worried that their hair will be damaged by excess use of three revolutionary types of products: BB - Beautiful
products, and fear product-heavy, stiff, crisp looks. Base; CC - Creative care; and DD - Dynamic
Definition. All three of these are powered by our
This is particularly true for clients who have discovered new Creative Code™ technology, which leaves hair
added energy in their hair with LipidCode™. energised, manageable and protected. Because
it receives the right balance of active ingredients,
as well as hold and definition, the hair also has the
surprisingly pleasant touch and feel of hair that it
is product-free, conditioned and lightweight.
Treatment
Each line works in perfect synergy with our care
range, and styling becomes the ultimate step of the
care process. For a personalised style that supports
natural movement and magnifies the hair‘s energy.
Experience the next generation of ultra-personalised

care systems, where style equals care.
Science
Product — p. 114
Innovation
Creative
CODETM TECHNOLOGY
The principle behind the creation of these products was the ultra-flexible structuring polymers and the proven caring
idea of personalisation and the fusion of care and styling. All ingredients of our Care System. Creative Code™ Technology
the products in the styling range are powered by Creative works in synergy with LipidCode™ Complex, magnifying rather
Code™ Technology, which is based on the ideal ratio of than reversing the benefits of LipidCode™ care systems.
Product
BB CC DD
Treatment
BB – Beautiful Base* CC – Creative Care** DD – Dynamic Definition
Lightweight bounce Shine and softness Hold and definition
Balanced levels of both care and styling Care ingredients blur imperfections Flexible structurisers allow precise hold
Science
give flexibility and the perfect preparation. on the surface for unsurpassed when needed, and the infused care
A bouncy result, full of long-lasting energy. shine and lustre. Supported by a ingredients protect the hair throughout
touch of very gentle polymers. the day, supporting a feeling of soft hair.
*For lightweight bounce use Blue Shaper, Amplifying Foam, Aerohold or Curl Definer. For lightweight volume use Instant Reset.
Product — p. 115 **For shine and softness use Instant Energy and Perfect Ends. For shine use Chrono Control and Soft Touch.
Product — p. 116
Innovation
BB
Beautiful Base
Product
Heat Protection Volume Nourish & moisturise Defined curls/soft waves Sebum removal
Every style needs a good foundation. Once hair is cared for, the base for free-flowing movement
is laid with a collection of strengthening products that push the limits of hair full of energy even
further. With flexible, bouncy hold these products allow stylists to create authentic looks
that the consumer can then recreate at home.
Say goodbye to crisp and flaky lotions, experience the lightweight and soft textures of
the BB product line.
Treatment
Science
BB61 BB62 BB63 BB64 BB65
Product — p. 117
Innovation
BB61 BB
BLUE SHAPER
BLOW-DRY HYDRO-GEL
Nourish & moisturise Heat protection
Product
Results
Long-lasting bounce and tangible control.
Target Group
Normal to dry hair, medium to coarse.
Product
Treatment
Infused with the best moisturisers of our Hydrate line,
this all-in-one blow-dry and styling preparation gives
the hair active moisture. Blue Shaper with medium hold
gives definition and elasticity to your style. The hydro-
gel fluid with lustrous shine amplifies the natural shape
for pliable texture. The exclusive 2-in-1 care protection
HERO PRODUCT
against heat and photoaging makes it the perfect
IT IS LIKE MAGIC: DISAPPEARS
hybrid between care and styling. With Creative Code™
ON HAIR QUICKLY, BUT GIVES for responsive hair that is full of energy.
THE HAIR LASTING CONTROL.
Our scientists fused texturizing Application
Science
gel with key ingredients of
Hydrate Formamoist complex for
moisture boost and lightweight Use 1–3 pumps of the product and distribute through
effect while styling. That’s how the lengths and ends on wet or dry hair. Shape, set,
name of Blue Shaper was born.
blow dry or leave to dry naturally. Move the brush
through the hair during the blow-dry to create control
and bounce. Use more for a stronger effect.
Product — p. 118
Innovation
BB62 BB BB63 BB
AMPLIFYING FOAM AEROHOLD
DELICATE VOLUME PROTECTION PROTECTING MOUSSE-STYLER
Volume Heat protection Volume Heat Protection
Product
Results Results
Long-lasting hold and volume. Energised volume and long-lasting hold.
Fine to normal hair. Clients who are looking for more All hair types
volume and body whilst styling their hair.
Product
Treatment
Product
Amplifies all hair types for energised volume with
The additional heat protection is essential for fine reliable hold. The luxurious, fine mousse creates a
hair types, and the alcohol-free, non-sticking formula feeling of body and structure, the basis for lasting,
prevents tearing of the hair fibre during the styling manageable style. The active structurisers are
process. It delivers double care protection against contained in a nurturing liquid, which reaches its full
Acts like a styling product, thermal damage from styling and photoaging. With Manageability and strength at the end of the drying process. This reduces
does not feel like one. reliable hold is key
Creative Code™ for responsive hair that is full of for a styling mousse.
friction when brushing and blow-drying. It delivers
Rather like popcorn, the energy. Aerohold allows both. triple care protection against mechanical and thermal
thickening molecules damage caused by styling and photoaging. With
expand when subjected to The active structurizers Creative Code™ for responsive hair that is full of energy.
heat. This thickens the hair Application are embedded in a caring
without weighing it down. liquid, which results in its
full strength at the very end Application
Science
Auto-activating foam dispenser. Do not shake bottle. of the drying process. This
reduces the friction and
Ideally, apply before blow-drying. Apply 2-4 pumps of
mechanical damage while Apply a small amount to towel-dried hair, distribute
foam to the hair with a brush, comb through and blow- brushing and blowdry.
dry. Do not rinse out. evenly and blow-dry, set or shape the style.
Product — p. 119
Innovation
BB64 BB BB65 BB
CURL DEFINER INSTANT RESET
ELASTICISING CREAM DRY SHAMPOO
Defined curls/soft waves Heat protection Sebum removal Volume
Product
Results Results
Supple, defined curls Revives tired hair with natural lift and movement.
For curly hair. For all hair types. Hair that needs hold and uplift.
Product Product
Treatment
The elasticising cream that defines curls and gives The ultra-fine powder spray instantly absorbs oils from
them incredible bounce and energy. It tames and the hair and scalp for a fresh feeling. It is gentle on
bundles with an anti-static effect that prevents flyaway the scalp and feels light and airy on the hair. The ideal
hair. The cream can be used to create soft waves as second day rescue to revive any hair type instantly,
the base for styling. Improves the definition of curls in even on the go. With Creative Code™ for responsive hair
It is like invisible rollers. dry hair. With Creative Code™ for responsive hair that Revives the look without that is full of energy.
Due to its firm 360° grip it changing the style.
acts like a roller set, with is full of energy.
no rollers needed. Gentle on the scalp and Application
lightweight on the hair
Lifts and firms curls that
Application due to panthenol and
need support and hold. balanced levels of tapioca. Ensure you shake the can well and spray onto the roots
Distribute a small amount onto towel-dried hair, comb of the hair, lifting up the hair strands. Wait for a few
Science
in and shape the curls. Then blow-dry with a diffuser or seconds and then brush through, styling the hair as
leave the hair to dry naturally. Use on dry hair for curl usual. Use on dry hair only.
definition and texture.
Product — p. 120
Innovation
Product
Treatment
Good to know
Science
Tapioca starch gently absorbs
the oil from the scalp. You
will feel less residue on the
hair and scalp compared
with other dry shampoos.
Product — p. 121
Product — p. 122
Innovation
CC
Creative Care
Product
Soften & smoothen Anti-frizz UV protection Manageabilty
Creative tools are essential to the daily work of a successful salon.

For System Professional Creative Care we feel that less is more.
The products are designed to sublimate the hair, enhancing shine and polishing the surface.
CC features softer products with lighter hold and more care properties.
Treatment
Science
CC61 CC62 CC63 CC64
Product — p. 123
Innovation
CC61 CC When and How to use
INSTANT ENERGY Whenever you want to recreate the feeling of freshly

conditioned hair. For best results, simply add to the
regular care regimen. Always use on dry hair, directly
after blow-drying, for greater softness. It can be used
several times a day to refresh the style. Recommended
DRY CONDITIONER for application as the perfect product for a second day
restyle and to protect during brushing - ensuring less
breakage.
Soften & smoothen Manageabilty
Product
Instant Energy has combined Creative CodeTM and
LipidCodeTM technologies.
Target Group Ingredients
For all hair types, even for fine hair and clients looking
1. Natural lipids: a combination of lipids enriches the
for softness.
hair, for smooth shiny hair from root to tip.
Product 2. Caffeine: increases the blood circulation in the scalp

for an improved flow of nutrients to the scalp and hair
follicles.
Inspired by the transformative power of our Care
Treatment
Systems, we wanted to create the same feeling from 3. Vitamin B3 amide: increases the function of the
a product designed to be used on dry hair. For the natural hydro-lipid barrier for a more moisturised scalp.
first time our System Professional scientists have
incorporated the LipidCode™ Complex into a dry
spray whose action gives instant benefits. Results
The result is soft, irresistibly touchable, energised

Enriched with 70 times more hair - instantly. A nurturing scent from our system
Ultra fast and dry Ultra silkening
LipidCodeTM lipids than our collection, with red berries and warm spices, gently
other leave-in products. envelops the hair and makes the finishing touch to
your hair a sensual experience. Ultra light Ultra protecting
So not only does your hair
look and feel amazing,
but its energy is also
brought back to life.
Science
Product — p. 124
Innovation
CC62 CC CC63 CC
SOFT TOUCH PERFECT ENDS
POLISHING CREAM HAIR LENGTH LOTION
Soften & smoothen Anti-frizz Anti-frizz Soften & smoothen
Product
Target Group Results
Medium to coarse hair and curls. Hair that feels soft and smooth. Instant repair to lengths
and ends. Anti-frizz effect.
Product
Target Group
Inspired by skin care pearl creams, it is infused
with a high concentration of softening polymers For damaged hair with split ends, brittle hair and
for satin-like softness and texture. Soft Touch
Treatment
flyaway hair.
Cream for light hold definition and lustrous shine.
This melting cream helps protect against frizz
Product
and tames hair for a sooth, polished finish. It
is ideal for defining curls and gives even hard-
to-tame hair gentle smoothness. With Creative This is the genuine miracle CC cream with which you
CodeTM for responsive hair that is full of energy. are familiar from skin care. A corrective cream that
Inspired by skin care evens out, repairs and moisturises the hair strands. The
pearl creams, it is infused HERO PRODUCT sealing balm provides brilliant shine and suppleness to
with high concentration Application fragile parts of the hair. It provides active protection
of softening polymers This is the genuine miracle CC against heat and external influences during the
for satin-like shine, cream with which you are familiar
softness and texture. styling process. Perfect Ends is the ideal styling
Apply 1-5 pumps to the hands, distribute and from skin care. A corrective
cream that evens out, repairs and
add-on to reduce frizz and give extra smoothness to
slide the hands through the hair for optimum moisturises the hair strands. unmanageable hair. It repairs instantly, leaving the hair
shine. Use more for coarse hair or to provide a soft to the touch.
Science
stronger effect. DUE TO THE HIGH CONCENTRATION With Creative Code™ for responsive hair that is full of
OF PANTHENOL, SENSITISED,
BRITTLE AND EVEN SPLIT HAIR
energy.
LOOKS FULL AND SUPPLE.
Application
Work 1 – 5 pumps evenly into lengths and ends. Do not

rinse out. Can be used daily on damp or dry hair. Use to
protect during blow-drying or to touch up dry lengths
on the go. Use as a sealing coat after any System
Product — p. 125 Treatment or as a primer for a smooth blow-dry.
Innovation
CC64 Chrono
CHRONO CONTROL
60 SEC WORKABLE SPRAY
Manageabilty UV protection
Product
Target Group
Looks that need detailing and adjusting during

the styling process.
Product
The choice of stylists who require a shapeable spray.
Treatment
It allows one minute of styling before it gently sets.
Expect medium hold and easy brush-out. With
its 2-in-1 care protection, the hair is safe against
humidity and photoaging. With Creative Code™ for
responsive hair that is full of energy.
Application
A unique and flexible
time-controlled formula.
Latest spray technology Shake well and spray from 25 cm distance onto
with significant amounts of wet or dry hair then shape into your desired style.
conditioning agents protects
and defines hair easily: Apply more product for further definition.
spray, shape, set.
All in 60 seconds.
Science
Product — p. 126
Product — p. 127
Product — p. 128
Innovation
DD
Dynamic Definition
Product
Manageabilty Easy combing Fibre protection
DD products provide more hold and definition, which enables you to enhance the
natural beauty of any look.
The line-up provides structure for more creative work, and extends the longevity of
each look - so clients can enjoy hair that is full of energy, all day long.
Treatment
Science
DD61 DD63
Product — p. 129
Innovation
DD61 DD DD63 DD
ENERGY CONTROL UNLIMITED STRUCTURE
FLEXIBLE HOLD HAIR SPRAY MATTE TEXTURIZING CREAM
Manageabilty Easy combing Manageabilty Easy combing
Product
For looks that need long-lasting hold and flexibility. Shorter to medium-length hairstyles with a matte finish.
Product Product
The iconic medium hold hair spray with a satin sheen. Dry matte styling cream for unlimited structure.
Brushes out easily, leaving no visible residue. Reli- Lusciously touchable, light structuring cream that
able hold plus protection against humidity, giving leaves no visible residue. For shaping and re-shaping
Treatment
a long-lasting style and control when it is needed. styles. Light, dry finish for shaping and re-shaping
With Creative Code™ for responsive hair that is full of styles. With Creative Code™ for responsive hair that is
energy. full of energy.
Unlimited options for

HERO PRODUCT
Shake well and spray from a distance of 25 cm onto wet styling and restyling. You Apply to short to medium-length hair. Rub 1/2-2
or dry hair, then shape into your desired style. Apply can take part in a styling pumps into the hands, apply to dry hair to create a
THE ICONIC MEDIUM HOLD HAIR more product for further definition. marathon with this product structured look with touchable control. Can also be
SPRAY WITH SATIN SHEEN. and change the style an
applied to wet hair for a lighter texture.
unlimited number of times.
Structurising polymers give
just the right amount of hold, The components in this
formula contain 15% wax
Science
at the same time protecting
but not overwhelming hair, so and oil. As the wax and
that you can feel the energy on oil do not dry out, the
your hair even with hairspray. hair can be restyled an
unlimited number of times.
Product — p. 130
Product — p. 131
Treatments — p. 132
TREATMENTS
The
Innovation
System
TREATMENTS
At System Professional we believe every client’s
hair is as unique as your fingerprint. This is why
each of our exclusive treatments begins with an
individualized LipidCodeTM Mapping, performed
Product
by a System Professional hair care consultant.
This diagnosis forms the basis of a treatment that is

tailored to the specific needs of your client‘s hair and
scalp. To ensure that the results of the treatment are truly
personalised and effective, you can chose and combine
products from the extensive System Professional care
ranges to create a highly personalised treatment regime.
Our goal is to help you achieve hair that feels reborn

with the innovative tools and high-end products
Treatment
needed to make your beauty ideal a reality.
Science
Innovation
10 min 10 min 15 min
Product
ESSENTIAL SCALP ENERGY INTENSE
A quick, 10-minute treatment Specialised line of treatments that enhance Personalised treatment
with intensive emulsion the energy in the hair and scalp. for intensive hair transformation.
20 min 30 min 45 min
Treatment
MOLECULAR DETOX REGENERATE
Science
HAIR REFILLING Detoxing treatment, developed by the Lanserhof
Medical Spa to reset the hair and scalp so your
SIGNATURE SERVICE
XX Ultimate treatment with AMOA massage,
hair can flow with ultimate energy.
for overall well-being.
Innovation
Dual Benefit
INFUSION TREATMENT
IN FUSION – SECON DARY B E N E FIT
SMOOTHEN HYDRATE REPAIR VOLUMIZE COLOR SAVE

INFUSION INFUSION INFUSION INFUSION INFUSION
Product
BALANCE
MASK
This overview shows
PURIFY every possible
MASK combination of
products that
guarantee results.
COLOR SAVE MASK
COLOR LOCK EMULSION ✕ Some combinations
are excluded, as
MASK / EMUL SION PRIMARY BENEFIT
✕ ✕
REPAIR the products do not
MASK / EMULSION perform well together
Treatment
and have an undesired
LUXEOIL
MASK / EMULSION ✕ effect on the hair.
HYDRATE
MASK ✕
HYDRATE
EMULSION ✕ ✕
INESSENCE
MASK ✕ ✕
Science
VOLUMIZE
MASK / EMULSION ✕
SMOOTHEN
MASK ✕
PERM LOCK
EMULSION ✕
Innovation
Emulsion
The System Professional Emulsions are the versatile care solution for your salon. Used as an
express service at the basing, they produce high-performance results in minutes. The light
consistency makes application simple, and the micro-fine mousse penetrates the hair deep
down. Rinsing is simple due to the consistency. Used in conjunction with the infusions during
the Intense Service you can create a personalised regimen for each client from 19 possible
combinations.
Color Save Emulsion and Perm Emulsion are the ideal post-perm/colour treatment, and adding
an infusion turns this into the Color Lock treatment. Used in combination with the Luxury
Product
Service, the emulsions act as a primer for the mask, helping to bond the care ingredients and
facilitate a truly luxurious three-step treatment. Use the infusion first, then a small amount of
emulsion as the primer, followed by the mask for this unique treatment.
Our dedicated in-salon specialists
are masters of personalised System
Treatments, and with a systematic
approach treatments can be truly
individualised to your client’s needs
and your salon routine. On top of our
extensive range of shampoos, masks
and conditioners the core of our in-salon
exclusives are the infusions and emulsions Mask
Treatment
For many of the System treatments, our luxurious masks are the basis for the transformative
result. Whether a scalp treatment is required or an active hair transformation, our range of
masks offers a variety of possible combinations.
Infusion
Science
Our line of infusions, with their pure concentrated active ingredients, acts as a booster for any
care treatment with an emulsion or mask. Infusion treatments can combine two benefits in one
application, by mixing directly into the mask, or layering onto the hair before the emulsion. This
unique combination forms the core of the System Professional Intense and Luxury treatments.
Innovation
ESSENTIAL
Product
INSTANTLY TANSFORMS THE
QUALITY OF THE HAIR AND SCALP
Get a touch of sensual luxury for an immediate,

transformative effect. Each Essential
treatment comprises 3 steps. Featuring our
Treatment
iconic Emulsions, this condensed treatment
quickly addresses any hair need.
10 min
Science
Innovation
Product
15
Step.1 Step.2.1 Step.2.2 Step.3

Shampoo Emulsion OR Elastic Force Seal
Treatment
Experience the intensity of our The intense emulsion treatment re- Spray 15 pumps of Elastic Force onto The final care treatment step is designed
System Professional Shampoo Relax conditions your hair, while the targeted towel-dried hair, section by section. to prolong and protect the caring effects.
Massage, which calms the scalp while active care complexes leave it feeling
simultaneously cleansing your hair renewed. Comb through and rinse out for 15 seconds.
according to your individual needs. This product requires no time to take
effect.
Science
Treatments — p. 139 Following EnergyCode Mapping select based on the specific hair and scalp needs.
Innovation
ESSENTIAL
with Color Lock
Product
NEUTRALISATION
AND COLOUR STABILISATION
The essential step after every colour service.

Color Lock combines long-lasting colour
results with the ideal care to meet the
Treatment
individual needs of each client‘s hair.
Feel the immediate effect of our 4-step
treatment, which includes the unique System
Professional Shampoo Relax Massage.
The Essential Treatment fits perfectly
into your every salon visit.
10 min
Science
Innovation
Product
Step.1 Step.2 Step.3 Step.4
Shampoo Infusion Color Lock Emulsion Bi-phase Conditioner
Treatment
Experience the intensity of our System The unique infusions are the secret behind The active ingredients of the Color Lock Seals and prolongs the colour while
Professional Shampoo Relax Massage our treatments. Freshly mixed with the Emulsion penetrate deep into the hair and protecting the hair’s natural protein
with the Color Save Shampoo that cares salon-exclusive emulsion, this highly stabilise the colour molecules deep inside structure from free radical damage.
for coloured hair and protects it from effective concentration of ingredients the hair, reducing alkaline and peroxide
external influences by removing free adds a second dimension of care to your residues for long-lasting brilliant colour.
radicals from the hair surface. hair.
Science
Innovation
ESSENTIAL
with Perm Lock
Product
INTENSE TREATMENT
FOR LONG-LASTING BOUNCY
PERM RESULTS
Perm Lock is the essential step to give long-

lasting results after each permanent wave
Treatment
or straightening treatment. It stabilises the
keratin for firm curls and gives the hair vital
elasticity and bouncy suppleness. Perm Lock
is suitable for every hair type. Following
up with personalised hair infusions adds a
second benefit to the post-perm treatment.
10 min
Science
Innovation
Product
Shampoo Infusion Perm Emulsion Seal
Treatment
Experience the intensity of our System The unique infusions are the secret behind The active ingredients stabilise the curl The final care step is the foundation for a
Professional Shampoo Relax Massage with our treatments. Freshly mixed with the and deeply restore the condition of the great curl. Curl Definer bundles the curls
the Color Save Shampoo that cares for salon-exclusive emulsion, this highly hair for vitality and supple curls. and adds a velvety feel to the hair.
coloured hair and protects it from external effective concentration of ingredients
influences by removing free radicals from adds a second dimension of care to your
the hair surface. hair.
Science
Innovation
Product
Step.1 Step.1.1
Scalp
ENERGY Balance Shampoo OR Purify Shampeeling
Treatment
This is the optimum preparation for this Restore your scalp’s natural balance.
treatment and, together with the Shampoo
Activate your scalp with a unique energising Relax Massage, it is gentle on the scalp. The long-term solution for scalps that
massage combined with a product from our show signs of dandruff and irritation. With
scalp-active serum range to create the best System Professional, this treatment helps
results for your scalp. The powerful ingredients reduce the overproduction of skin cells and
will leave you feeling refreshed and energised. leaves the scalp feeling rejuvenated and
fresh. Continue to use this product for four
weeks for a long-term effect.
Science
10 min
Innovation
Product
Step.2 Step.2.2 Step.2.3 Step.3
Balance Energy serum OR Alpha Energy OR Purify Lotion Seal
Treatment
Re-energise your hair and scalp. For all hair types, Alpha Energy The lotion and the Energy Massage allow Add the finishing products of your choice
transforms hair and scalp for more the active ingredients to penetrate deep and blow-dry.
Counteract hair loss with the System responsive and manageable hair. into the scalp.
Professional Energy Massage, which infuses * Note: When using Purify Shampeeling use
a hair anchorage serum deeply into your only Purify Lotion! This will give an instant effect and enhance
hair follicles for maximum effect. Continue dandruff control.
to use this product at home for optimal
results.
*Note: When using Purify Shampeeling use only
Purify Lotion!
Science
Innovation
INTENSE
Product
INTENSE HAIR
AND SCALP QUALITY
TRANSFORMATION
Our unique 4-step treatment fuses two

product benefits into one personalised care
Treatment
experience. The Intense Treatment includes
our Intense Massage, which ensures that
the ingredients penetrate deeply while
simultaneously stimulating the scalp.
15 min
Science
Innovation
Product
Shampoo Infusion Mask or Emulsion Seal
Treatment
Experience the intensity of our The unique infusions are the secret behind Condition your hair deep down with our The final care treatment step is
System Professional Shampoo Relax our personalised Intense Treatments. unique active care complexes, which designed to prolong and protect
Massage, which calms the scalp while Freshly mixed with the mask or combined provide an in-depth treatment tailored the caring effects.
simultaneously cleansing your hair with the salon-exclusive emulsion, to your individual hair and scalp type
according to your individual needs. this highly effective concentration of and applied with our System Professional
ingredients adds a second dimension of Intense Massage.
care to your hair.
Science
Treatments — p. 147 Following Energy Code Mapping, select based on the specific needs of the hair and scalp.
Innovation
Molecular Hair
REFILLING
Product
FEEL THE DEEP CARE EFFECT
OF ESSENTIAL AMINO ACIDS
This transformative treatment features our

iconic LIQUID HAIR, an advanced molecular
hair refilling formula that deeply reconstructs
Treatment
fragile and sensitised hair from the inside out.
Improving the look, feel and resilience of the hair
without overloading it. This treatment instantly
reinforces the hair fibre for up to 5 washes.
Experience a hair transformation that lasts.
20 min
Science
Innovation
Product
Step.1 Step.2 Step.3
Shampoo & Conditioner Liquid Hair Seal
Treatment
Experience the intensity of our Liquid Hair’s molecular hair refilling Conclude with our tailored leave-in
System Professional Shampoo Relax technology is placed strategically across products to extend the caring effects.
Massage, which calms the scalp while the strands to replenish lost amino acids
simultaneously cleansing your hair and provide an instantly fuller hair effect.
according to your individual needs.
Use a suitable conditioner if hair is difficult

to detangle.
Science
Innovation
DETOX
Product
INCREASE YOUR SERVICE VALUE
WITH AN ULTRA-PERSONALISED
TREATMENT AND A DETOX HAND
MASSAGE
Treatment
Pollution and environmental influences can
stress your hair and scalp. Reset both for
optimal hair health with our spa-inspired
5-step treatment. It not only balances the
energy flow in your body and gives you a
sense of relaxation, but also deeply purifies
and re-energises your hair and scalp.
30 min
Science
Innovation
Product
Step.1 Step.1.1 Step.2 Step.4 Step.4.1 Step.5
Detoxify OR Detoxify Infusion Mask or Emulsion Detox hand massage Seal
Treatment
Intensive cleansing of the A deeply cleansing step The unique concentrated Condition and transform the Relaxing acupoint massage A finishing shot of pure
scalp from pollutants & liberates hair and scalp. infusions are freshly mixed hair and scalp deep down and detoxing lymphatic LipidCode™ Complex with
impurities such as sebum Use X1D together with the with the mask or layered with a tailored solution for massage will energise Alpha Energy prepares your
or styling residues and shampoo massage. with the emulsion. each hair type. you for a sense of instant hair for a healthy look full
environmental pollutants. The treatment is applied rejuvenation. of strength and bounce.
Use the NX1E Pre-Shampoo with the Intense Massage. Or finish with any other
Exfoliator and follow up product from the Seal
with a shampoo according range.
to the specific needs.
Science
Innovation
REGENERATE
Product
LONG-LASTING IMPROVEMENT
IN HAIR & SCALP QUALITY
Our signature treatment is the ultimate

combination of performance and relaxation
Treatment
to bring out your inner hair beauty. This
specific 5-step treatment features the System
Professional AMOA Massage. Based on Asian
acupoint massage techniques that stimulate
the energy meridians and evoke a feeling of
well-being, while providing total relaxation ans a
long-lasting transformation in the hair and scalp.
45 min
Science
Innovation
Product
Step.1 Step.2 Step.3 Step.4 Step.4.1 Step.5
Treatment
Shampoo Infusion Luxury Care AMOA Massage Detox hand massage Seal
combination & AMOA
Experience the intensity The unique concentrated The unique massage that Relaxing acupoint massage Conclude with our final care
of our System Professional infusions are layered with The synergy of infusion, improves overall well-being. and detoxing lymphatic treatment to prolong and
Shampoo Relax Massage, the emulsion and mask. emulsion and mask When body and mind massage will energise protect the caring effects.
which provides a calming penetrates the hair and are relaxed, inner beauty you for a sense of instant
effect that prepares the scalp deep down to address is revealed. AMOA is rejuvenation.
senses for this extensive multiple needs. The luxurious the original System
relaxation treatment. ingredients are infused by the Professional massage,
System Professional AMOA based on traditional oriental
Massage for sublime results. medicine.
Science
Innovation
Product
Energy
BOOSTS
INCREASE YOUR SERVICE

VALUE WITH AN ULTRA-
PERSONALISED TREATMENT
Treatment
15 min
Science
Innovation
Product
Step.1 Step.2 Step.3 Step.4 Step.5
Shampooing Using Applying the Hair Applying The Finish: Hair & Beard Applying Oil
Treatment
Triple Shampoo & Beard Conditioner Alpha Energy Oil To The Hair To Beard & Massage
Select Triple Shampoo, explaining Select Hair & Beard Conditioner, Section the hair into a parting. To finish the style, dispense 1-2 Dispense 1 – 2 pumps of Hair &
the key features and benefits to explaining the key features and Directing the nozzle, spray drops of Hair & Beard oil into the Beard Oil into the palm of your
your client. benefits to your client. Alpha Energy over the hair close palm of your hands, rub together hands and rub together.
to the root area. and apply throughout the hair. Massage the Hair & Beard Oil
Dispense one pump of Triple Dispense 1 – 2 pumps of the into the beard and moustache
Shampoo into your hand and conditioner and apply to towel- Section the hair into partings using sweeping motions until the
apply to damp hair. dried hair. throughout the head as you apply. product is fully absorbed.
Commence the Relax Massage, Comb through and leave for Commence the Energy Massage.
which calms the scalp while 30 seconds. Emulsify and rinse
Science
simultaneously cleansing your thoroughly.
clients hair. Then rinse the hair Towel dry the hair gently ready
thoroughly. for the next steps.
Repeat if required.
Innovation
Our 6 tailored
MASSAGE
Product
TECHNIQUES
Exclusive massages
for every treatment need.
Treatment
Science
Innovation
Product
SHAMPOO RELAX MASSAGE ESSENTIAL MASSAGE ENERGY MASSAGE
This unique massage forms the first step of most A efficient yet relaxing massage developed Designed to soothe and simultaneously revitalise
of our treatments and is used with every shampoo.
specifically for the Essential treatment. Always the scalp, this massage forms the core of our Energy
It is designed to relax the client with four different
performed at the basin, it distributes the product treatment. It stimulates the hair follicles as well as de-
functional phases, whilst deeply cleansing the hair.
effectively and helps detangle the hair. stressing and detoxifying the scalp, while increasing
the blood flow.
Treatment
INTENSE MASSAGE DETOX MASSAGE AMOA MASSAGE
The profound massage that treats the hair and scalp Developed by medical experts, this unique hand Our most complete and extensive massage to provide
Science
with multiple benefits. Used for all intense treatments, massage helps to detox by activating lymphatic flow a truly effective and indulgent treatment. This
it ensures that the products you use penetrate the hair and the energy meridian. massage is exclusive to our Regenerate treatment.
and scalp deeply for more effective results. The proven effects restore and regenerate the hair
while improving your client‘s well-being.
Innovation
MASSAGE
Shampoo
RELAX
Used in all treatment
Product
CLEANSE WITH A CALMING TOUCH
The Shampoo Relax Massage cleanses the hair

and scalp intensively while providing a pleasant
experience. This massage is designed to increase the
flow of blood and lymphatic fluids in the scalp, and to
relax and calm your client for a unique experience.
The time taken to shampoo is flexible. Each phase

can be carried out once or repeated several times.
Treatment
Science
Innovation
Product
Loosening-up phase Relaxation phase Balancing phase Calming phase
Treatment
Place the fingertips of both hands at the front With fingers spread, place both hands at the Place both thumbs in the centre of the brow Place the hands on the contour of the brow and
of the head. Perform radial movements front of the head and perform generous zigzag contour. Exert smooth pressure downwards massage along the contours and the crown to
working from the front of the head to the crown movements over the entire head. Pressure to the left and right of the centre of the head. the back of the head with generous movements,
and the contours to the back of the head. should flow in the direction of the contours, Continue using this technique to the back not forgetting the contours in front of the ears.
The circular movements are made in an without exerting pressure towards the crown. of the head. Lift the head and perform smoothing strokes to
outwards direction, like a swimmer. Lift head the nape of the neck.
and massage the nape in the same way.
Benefit Benefit Benefit Benefit
The movements of the massage loosen tension Tensions loosened up in the first phase This phase provides deep muscular relaxation The targeted movements help distribute the
Science
and distribute energy from the top of the head of the massage now disappear. around the head and face to help distribute body’s natural energy from the head to the feet.
to create the ultimate relaxation. oxygen and harmonise the energy meridians. This provides an extremely calming effect.
Innovation
MASSAGE
ESSENTIAL
Used in essential treatment
MAXIMUM RELAXATION WITH
Product
OPTIMUM RESULTS
This massage technique effectively distributes the

product and helps it to penetrate the hair, making the
hair easier to comb through. It consists of two hand
grips that help provide instant relaxation.
For maximum effect the massage is performed

at the basin after the shampoo.
Treatment
Science
Innovation
Product
Rotating Massage Stroking movements De-tangling hair massage
Treatment
Massage over the whole of the scalp using Place four fingers on the contour and apply To distribute the product evenly, perform a
a circular motion, from the front, over a short acupressure massage. hair massage using your thumb and index
the sides and crown to the nape, lifting it up Stroke from the forehead over the crown to the and middle fingers. Start near the roots and
and massaging underneath as well. nape of the neck with even movements. massage down to the ends. Following the
massage comb the hair through.
Benefit Benefit Benefit
This helps to distribute the product Relaxing, calming and detoxing. De-tangles the hair and smoothes the surface.
Science
and balance the scalp. The gentle rotating Tensions are transported towards the body It also prepares the hair for the development
movements help balance the nerves, scalp to be dissolved. time and helps the hair to absorb the product
and meridians. Can also relieve headaches for maximum effectiveness.
and fatigue in the eye area.
Innovation
MASSAGE
ENERGY
Used in scalp energy treatment
DE-STRESS AND RE-ENERGISE
Product
THE SCALP
The Energy Massage consists of 10 hand grips with specific

techniques to activate the functions of the scalp.
Treatment
Science
Innovation
Product
4-Point massage Pressure points on the crown Pressure points Friction
Treatment
Place the left or right hand at the front of the Place the left hand over the left ear to support Place the left hand flat over the left ear to Place the left hand flat over the left ear to
head for support. With the index, middle the head. Using the middle and ring fingers of support the head. Starting at the crown, support the head. Make a fist with the right
and ring fingers of the free hand apply light the right hand, massage the pressure points massage the entire head in a radial pattern, hand and place this on the head so that the two
pressure to the 4 points around the crown. above the mid-line of the head. Next, perform middle and ring fingers of the right hand. joints of the finger lie „flat“. Using light friction,
the same procedure while adding a radial Perform massage at three pressure points on massage the entire top right-hand side of the
motion to the top left-hand half of the head, each line (”radial”). head. Change hands.
followed by the top right-hand half.
Benefit 2 Benefit 2 Benefit 1 Benefit 2
Relaxes the entire body, the joining point Promotes the blood flow around the brow Activates and distributes energy, detoxifies Tones and stimulates.
Science
of all meridians. Helps increase the permeability and temples and activates the facial areas. and de-stresses. Can relieve pain if done gently.
of the scalp for active ingredients.
Innovation
MASSAGE
INTENSE
Used in intense and detox treatment
INDULGE THE SENSES,
Product
STIMULATE THE SCALP
The Intense Massage ensures that the products you

use penetrate the hair and scalp on a deep level. As
well as providing a relaxing experience it ensures
optimum results.
This massage is used for all Intense treatments.

Also suitable for scalp lotions.
Treatment
Science
Innovation
Product
Gripping movements Rotating Movements Acupressure Zigzag movements
Treatment
Use the index, middle and ring fingers to Place the fingers vertically onto the scalp. For acupressure around the hairline apply Carry out zigzag movements with the fingertips
massage. Massage in rotating movements from the nape pressure with all the fingers. Start at the nape of both hands. The hands work in opposite
to the hairline at the forehead and back to the and move over the hairline at the ears, from the directions. Massage the head systematically
nape. temple up to the forehead. from the forehead over the crown to the nape.
Relaxes the muscles in the nape, helps sooth The gentle rotating movements help balance Acupressure improves the energy balance The zigzag technique is very invigorating and
Science
headaches and fatigue. the nerves, scalp and meridians. of the meridians in the body. increases the circulation of blood in the scalp.
It simultaneously relaxes and invigorates, while The facial complexion will be fresh and glowing.
increasing blood flow to the scalp and face. These movements even increase the activity
of the brain.
Innovation
Product
Stroking movements 4-Relaxation of the nape Relaxation of the nape Zigzag movement on the brow
contour
Treatment
Place your fingers on the contour to address Place the left hand flat on top of the head as a Place the hands flat above the right and left
the acupressure points. Stroke from the support. With the right fist, use gentle strokes ears. With light tension “push” the scalp gently Place the index, middle and ring fingers of both
forehead over the crown to the nape with even to smooth from the base of the skull to the nape. towards the crown. Follow this by placing both hands on the middle of the brow contour. Using
movements. Carry out a short acupressure Perform 3 times, change hands and perform 3 hands on the front of the head and then on the zigzag movements to both sides, massage with
massage on the acupressure points at the nape. times. back of the head and in each case massage light pressure above the ears. From the back of
Stroke over the muscles at the nape and finish using the same technique. the ears, use gentle strokes to smooth towards
with a grip to the shoulders. the nape of the neck.
Benefit Benefit Benefit Benefit

3 2 2 2
Relaxing, calming and detoxing. Tensions are Directs toxins away from the head and promotes Relaxing, de-blocking and calming, warms the Energising, clearing and distributing effect.
Science
transported towards the body to be dissolved. deep energetic relaxation scalp.
Performed at the end of the massage.
Innovation
Product
Smoothing-out movement
Treatment
Place hands together vertically above your
client’s head. Open hands, palms first then
fingers, and smooth with light pressure over
the head, along the neck and finally over
the shoulders.
Benefit
2
Signals the end of the massage and brings
Science
the energy flow into harmony.
Innovation
MASSAGE
DETOX HAND
Used in detox and

regenerate treatment
Product
DETOX HAND MASSAGE
A great up-sell to your treatment. Use the time

while the mask is taking effect to offer an energising
hand massage. Co-developed with medical experts
who created a massage technique that not only
feels good but benefits your overall well-being.
Treatment
PREPARE
Lay a towel on your knee, sit opposite your client.

Offer a hot towel to clean the hands.
Use a small amount of a body or hand cream

of your choice to start the massage.
Science
Innovation
Product
Treatment
Stroking movements from hand Use effleurage on the back of the hand, then pull Petrissage of the palm of the hand. Alternating, Pressure point between thumb and index finger.
to forearm and back on top and underneath. out over fingers 1 & 5. Repeat over fingers 2 & 4, knead the palm with your fingers, hugging Circle 3 times and press. Then knead
Apply pressure towards the ellbow, light then repeat over finger 3. the client’s hand in yours. the thumb to finish.
pressure going back towards the hand.
Science
Distributes the hand cream. Loosens the hand muscles Helps your client let go of the daily tensions Activates the detoxing action of the small
Activates the lymphatic flow and tendons - often overused and gives a comforting feeling. intenstine for overall abdominal well being.
towards the core of the body. by mobile phones This point may hurt sligthly if tension is present.
Innovation
Product
Treatment
Lymphatic drainage between the fingers, Apply circular movements on palm Hook your little finger in between the thumb/ Three pressure points alongside the crescent
eliminate the lymphatic flow from wrist towards 3x and turn hand with palm facing index finger and the little/ring fingers. Gently at the base of the thumb.
between the fingers. Start between the index upwards. Repeat 3 circular movements stretch the palm open. With your thumbs Circle 3 times on each point then press for 3
and middle fingers, then between the middle at the bottom of the hand. massage the palm downwards, then across, seconds and release by circling.
and ring fingers and lastly between the ring covering the entire surface of the palm. Pull out the thumb gently.
and little fingers. Pull out the skin between the
fingers to finish each grip.
Science
Activates the lymphatic flow and helps eliminate Circular movements help the energy circulation Relaxes the hand muscles and releases tension Stimulates the cardio-vascular
toxins from the tissue. around the joints of the wrists. This step also caused by using phones and computers. system and has a direct connection
gives a caring touch and helps the flow by to the fascia around the heart.
turning the hand to continue the massage
on the palm of the hand.
Innovation
Product
Step.9 Step.10
Treatment
Gently pull out each finger while rolling sideways. With a circular motion, turn the hand.
Start with index, ring and little fingers. A final movement towards the elbow and back
down towards the hand finishes the massage
and you can gently lay down the hand.
Benefit 1 Benefit 1
Science
Loosens finger joints and can relieve Finishes the massage and calms.
accumulated pain and tension.
Innovation
MASSAGE
AMOA
Used in regenerate treatment
THE UNIQUE MASSAGE THAT
Product
IMPROVES OVERALL WELL-BEING
When the body and mind are relaxed, inner beauty is

revealed. AMOA is the System Professional original
massage based on traditional oriental medicine.
It stimulates tsubo (acupressure) points and keiro
(energy) channels for an overall relaxing effect.
Treatment
Science
Innovation
Product
Junenhu Sugokei Gougoraku Anhyakue
Rotating Massage Loosening Front Massage Calm sides and ears Acupressure on crown
Treatment
Place the thumbs at the top of the head. Open the fingers of both hands and bend Place hands with palms together in the parting, Place your middle fingers on top of each other
Massage the side, working from the temple the joints to support the head as if you were then slide down to cover the head with the and massage the pressure point on the top of
along the face line in a circular motion. For the carrying a ball. Hold while pulling slowly and palm and stroke from the centre line to the side, the head. Gradually apply pressure for
back of the head, draw circles with the thumb lightly, then relax after 10 seconds. Change the above the ear. 10 seconds and relax slowly.
from the nape along the side of the centre line position of the fingers, moving them backwards In the same position, apply pressure while lifting
to the top of the head. Place the thumbs on the by 2 cm and repeat the same movement in a upward. Relax and stroke down to the back of
top of the head and massage from the temple total of 3 rows. both ears.
to the back.
Science
Improves the circulation in the scalp and Gives a soothing feeling and improves the Helps loosen tension in the scalp and relieve The head hugging hand position has a deeply
soothes tense nerves. circulation in the scalp. With Sugoke, the client general fatigue. relaxing effect while the pressure on Hyakue
will notice a warming effect after the massage. increases the blood flow in the entire head area.
Innovation
Product
Ratsfufu Juufufu Tsufuchi Anjukei
Stroking movements Acupressure nape Acupressure in the nape Massage nape
Treatment
Support the forehead with the left hand and Support the forehead with the left hand Support the forehead with the left hand. Support the forehead with the left hand.
stroke down with the palm of the right hand and stroke along the centre line down to the With the thumb, forefinger and middle finger With the right hand, massage along the neck
along the head to the back of the head. pressure point on the neck (Juufufu) with the of the right hand apply light pressure, in the line from the back of the head 10 times.
thumb. Move in a circular motion while applying direction of the eyes, on the pressure point
light pressure on the Fufu and massage toward at the base of the neck (Tsufuchi).
the middle of the neck for 10 seconds.
Science
Soothing feeling and improves the circulation Juufufu is one of the strongest points of the Has a stimulating effect and refreshes eyes This activating massage effectively stimulates
in the scalp. Ratsfufu connects the scalp massage techniques and is intensely stimulated and ears. the neck and eliminates muscular tension
movements with the next steps, going by this hand grip. It relieves any fatigue and in the neck.
downwards to the nape. tension in the nape.
Innovation
Beautiful hair
meets well-being
The name AMOA comes from „Anma“, which refers to

the practice of traditional Japanese massage techniques.
Product
Developed under the supervision of oriental doctors of
medicine, the AMOA Massage can meet a range of needs
for the customer. For example it can have a soothing
effect for a client seeking relaxation, or an invigorating
effect for a client who wants to be refreshed. Use all
10 steps for a balanced effect or use only the relaxing
hand movements for a relaxing massage or the active
hand movements for an activating AMOA massage.
AMOA is the ultimate addition to your salon’s treatment

Sutohatsu Nakeni menu for a luxurious customer experience.
Front to back strokes Acupressure shoulder
Treatment
Using all the fingers, push and stroke from the Using both thumbs, stroke the neck linedown
face line to the top of the head, scooping up the to the pressure point on the shoulders (Nakeni).
hair as you make the motion. Push slowly for 10 seconds. RELAX Provides a relaxing and
soothing effect.
ACTIVE Provides an activating and

awakening effect.
REPEAT Number of repetitions

2
Benefit 4 Benefit 2
Science
Sutohatsu helps focus thoughts and relaxes Nakeni is effective on the shoulders and relieves
the mind. tension in the upper body. It signals the end of
the massage.
Science — p. 176
SCIENCE
The
Science — p. 177
Innovation
The hair
ELEMENTS
The hair structure The biological composition of the hair
Product
Hair is made of keratin fibres. Keratins are proteins ELEMENTS Carbon, hydrogen, oxygen, nitrogen, sulphur
built into long chain molecules (macro-molecules) ESSENTIAL TRACE ELEMENTS Iron, copper, zinc, iodine
which consist of more than 20 different amino AMINO ACIDS 21 different types
acids. The various types of protein differ mainly PROTEIN STRUCTURE Approx. 50% amorphous (unordered),
in regard to the length of their chain and the 50% alphahelical keratins (spiral shaped)
order of the amino acids which they contain. LIPIDS Approx. 4%, cholesterol, oleic acid,
squalane, ceramides
Approximately half of hair proteins exhibit WATER Approx. 12% of the weight of the hair
an clustered, unordered structure.
The other proteins have amino acid sequences
which give the molecule a spiral type of form
in the shape of a so-called (alpha) helix.
Treatment
The protein structure is connected with
a cell cement, mainly composed of lipids
that give flexibility to the hair fibre.
(Alpha) Helix The structure of the hair:

The shaft of the hair is made
of the cuticle layer, fibre
Microfibrils strand and medulla strand.
Macrofibrils
Science
Medulla
Cortex
Cuticle
Science — p. 178
Innovation
The cutile
LAYER
The cuticle layer The medulla strand (medulla)
Product
The cuticle layer consists of scale-like lamina. These are Fine hair consists only of cuticle and cortex cells. Coarse
formed as part of the hair‘s growth process of hair during hair can also contain a further cell type, the medulla.
the time newly formed cells are shaped into cuticle cells in The medulla shows small encapsulation of air within
the hair follicle. the hair and has no function on human hair, whereas
in animal hair it contributes to the insulation of the
They overlap each other by 4/5 of their length and form animal‘s fur and is much larger. The medulla scatters
rings of cell layers of 6 – 10 around the hair shaft. the light and makes white hair appear more dull.
The thicker the hair, the more cuticle layers can be

identified. The cuticle serves as the hair‘s protective
barrier against water and dirt for the inner fibre-like
cortex cells of the fibre system.
The fibre stem (cortex)
Treatment
Longitudinal-section
The largest part of the hair (approx. 80%) consists
of hair with medulla.
of the fibre stem. 100 – 200 oblong, keratinised
cortex cells positioned parallel to the axis of the
hair alone can be seen in a cross-section of hair.
A thin layer between the cells of the cell membrane

The cuticle layer acts as
complex ensures their stable bonding.
a protective barrier for
The fibre shaped cells are made up of smaller,
the inside of the hair.
oblong fibres – the macrofibrils.
The macrofibrils are made of even finer microfibrils
Science
in the form of individual spiral shaped keratin proteins
(alpha-helix structure). They provide the hair with its
tear resistance and elasticity.
Science — p. 179
Innovation
Skin
FACTS Protects the body
The skin protects the body against dehydration

The cutis and from external damage (e.g. through micro-
organisms, chemicals and UV rays).
Product
The surface area of a person’s skin covers on average Heat regulation
2 sq. meters. It has a total weight of between 3.5 - 10 kg.
Each square centimeter of skin encompasses approx:
Together with the circulation system, the skin
helps maintain a constant body temperature
6,000,000 cells of around 37°C.
4 m of nerve fibres
5 – 50 hairs
100 sweat glands Signalling and communication
15 – 40 sebaceous glands
25 pressure points
Our skin plays an important role in non-verbal
2 cold receptors
communication – whether this is signalling our
2 heat receptors emotions (by blushing and paling) or as an
Treatment
200 pain receptors indication of our health and age.
On the other hand it plays an extremely
Our skin is constantly renewing itself and plays important role in providing information from
an important role in health, beauty and personal the environment – through touch, temperature
well-being. It acts in many ways as a direct and conveying the sense of pain to the brain
barrier between us and the environment, thereby through free nerve endings in the skin. Touch
carrying out numerous vital functions: is an extremely important emotional and
psychological need in humans that is conveyed
through the skin.
Storage
Science
The skin is an important energy reservoir
for the metabolism and holds approx.
50% of our total fat reserves. In addition,
it stores and makes use of numerous other
vital substances, such as water and salts.
Science — p. 180
Innovation
The structure
OF SKIN
The cutis
Epidermis
Product
The human skin consists of three layers. From
the inner to the outer layer these are:
the epidermis, which covers the body‘s exterior and Cutis

protects it against damage from environmental influences; Dermis
the dermis, whose connective tissue

gives the skin firmness and shape;
Subcutis
the subcutis, which serves as a protective cushion for
the body and a nutritional store for the metabolism.
Treatment
Structure of the skin
The subcutis
Consisting mainly of fat cells, it connects the skin

to the deeper lying muscles. The subcutis houses
fatty cells which serve the body as a nutritional
store and protective barrier, and also provides
thermal insulation. Numerous blood cells and nerve
Science
fibres run through the subcutis, from where they
branch out and penetrate up into the dermis.
Science — p. 181
Innovation
The
EPIDERMIS
The epidermis is divided into several layers:
The acidic protection layer
Cornified layer
1. STRATUM CORNEUM: the cornified layer consists of
10-30 layers of skin which are continuously desquamated. Translucent layer
Product
Granular layer The skin’s acidic protective coating: the hydro-lipid film.
2. STRATUM LUCIDUM: the translucent layer The cornified layer has a surface film of sweat,
is only present in the skin of the palms of sebum and bacteria: the hydro-lipid film, also
the hands and the soles of the feet. known as the acidic mantle, which, with its acidic
Spinous layer
pH factor of 5 – 5.5, acts as an “outer barrier”.
3. STRATUM GRANULOSUM: the granular layer is It is able to neutralise alkaline and acidic substances to a
where the lipid for the hydrolipid film is formed. limited extent and thus protect the skin against damage.
Basal cell layer
4. STRATUM SPINOSUM: the spinous layer is TIP FOR THE SKIN’S ACIDIC PROTECTIVE COATING:
where skin cells flatten and take their shape. Gentle care of the skin - using the correct cleanser,
whether this is a body cleanser or shampoo with a
5. STRATUM BASALE: the basal cell layer that skin-friendly pH factor or a product with the right
Treatment
produces skin cells and contains the melanocytes. balance of cleansing ingredients and pH for the face,
for example - ensures that the skin‘s self-protection
mechanism remains in good working order.
The Structure of the Stratum

In normal, healthy skin the process of skin regeneration Corneum
and desquamation is perfectly coordinated. In other
words, the number of new cells formed in the germinal
layer is equivalent to the number of cells desquamated
on the suface of thr skin. Anomalies in this synchronised The stratum corneum structure follows the “bricks
process can lead, amongst other things, to scaling on and mortar” dermatological model – with the skin cells
the skin surface or thinning of the cornified layer. forming the bricks of the wall and the lipids forming
the cement or mortar. The stratum corneum is the
Science
critical moisture barrier of our bodies and it helps skin
maintains the correct moisture levels, which are critical
to the healthy function and appearance of the skin.
Science — p. 182
Expert diagnosis
Innovation
Sensitive Clients can experience tightness, itchiness
SCALP and hair that even feels painful at its

root. The scalp can feel sensitive to the
touch. Telltale signs include inflammations,
redness and dry skin flakes on the scalp.
What are the causes of a What makes a sensitive Itchiness, red patches and flaky skin may
be signs of disorders, such as eczema or
sensitive scalp? scalp so susceptible? psoriasis. If this is the case a dermatologist
or trichologist must treat the scalp.
Product
Clients with sensitive scalp often complain that The stratum corneum - the scalp‘s protective barrier - is
their scalp itches, they feel tension or the skin on more susceptible to external influences and is therefore
the scalp looks red. The causes can stem from a unable to carry out its protective function sufficiently.
variety of external and internal influences. Aggressors such as heat, cold, or chemicals are able
External influences
to breach the barrier and penetrate the skin. The scalp
reacts with inflammation, redness, itching and tension.
Skin sensitivity can vary according to the time of year, • Harsh surfactants and over-frequent washing
with skin tending to be more sensitive in winter than •D ehydration of the skin caused by dry air
in summer. from heating, air conditioning etc.
• Insufficient conditioning after colour and
Treatment
Low humidity levels lead to reduced moisture content perm treatments
in the cornified layer barrier and subsequently to • Excessive bleaching and colouring
dehydration of the scalp. • UV rays and chlorinated water
• Mechanical damage, brushing with sharp tools
Tips for sensitive scalp Internal causes
Avoid brushes and combs with sharp edges. I mbalance in the secretion process
• Stress
Science
Only wash hair in lukewarm water. Do not
use excessive heat when blow-drying. • Irregular metabolism
• Unbalanced hormone levels
•N atural aging process; the skin produces
less sebum to moisturise the skin
Science — p. 183
Innovation
Hair
LOSS
The hair follicle How does hair grow?
Product
Each hair consists of a hair shaft and a hair follicle, Hair does not grow continuously throughout life,
the latter comprising a dermal papilla, matrix but undergoes a cyclical process incorporating
trichocytes and their subsidiary cells, trichocytes. alternating prolonged phases of active growth
and relatively short periods of total inactivity.
There are three different cycle phases:
Hair shaft
Inner root sheath 1. 2. 3.

Anagen Phase: Catagen Phase: Telogen Phase:
Outer root sheath Growth phase Transitional phase Rest phase
2 – 7 years 1 – 2 weeks 2 - 4 months
Basal membrane
Treatment
Connective tissue sheath
Dermal papilla
Melanocytes
Matrix
Trichocytes
2 1 3
Blood vessels
Science
Science — p. 184
Innovation
What are the
VARIOUS TYPES OF HAIR LOSS?
Product
What is regarded as hair loss? Reversible (temporary) hair loss Irreversible (androgenetic) hair loss
The daily shedding or loss of 100 to 120 hairs is entirely All reversible types of hair loss – with the exception of Androgenetic hair loss is evident through the transformation
normal. Over short periods this figure may increase circular hair loss – are distinguishable through a diffuse of terminal hair on the head into vellus hair. This type
or decrease significantly. For example, hair renewal pattern (i.e. spread evenly throughout the head of hair), of hair loss is caused by male sex hormones (androgens).
can be subject to seasonal fluctuation. If the daily loss and can range from unnoticeable to significant thinning The two most important androgens are testosterone and
Treatment
of hair remains significantly above normal for long of the hair. its derivative, dihydrotestosterone (DHT).
periods, then this is regarded as hair loss (alopecia).
An enzyme, 5 alpha reductase, transforms
testosterone into dihydrotestosterone, which causes
The cause may be: the hair follicle to shorten the growth phase and
accelerate the onset of the resting phase. Follicles
Diagnosis start producing very thin hair and then none at all.
It is also possible for women to suffer androgenetic
• Prolonged stress hair loss, although this is not as widespread. Up to the
• Pregnancy onset of the menopause, this is generally evident as a
How do you recognise hair loss? • M edical treatment diffuse thinning around the centre parting. This does
Hair becomes weaker, has less strength. • Infections not lead to total baldness, but, in most cases, merely
Number of hairs lost during a shedding • E xternal mechanical effects results in a more or less noticeable thinning of the hair.
Science
increases. The hair on the top of the
head becomes somewhat thinner.
Science — p. 185
Innovation
Product
What is the best way to prevent A successful treatment requires
hair loss? prevention
Short variations from the normal hair loss rate (due to Healthy hair grows from a healthy scalp, where the blood •E nsures optimum circulation in the area of the hair
seasonal variation for example) are totally harmless. vessels are responsible for providing optimum nutrition to follicle for ideal provision of active substances
Hair loss: only increasing long-term loss of hair is the roots of the hair. In addition, active substances which •E nsures application of active substances that are
regarded as hair loss. can help to optimise the healthy maintenance of the hair particularly important for keratinisation (strengthening
Treatment
and its growth can be introduced externally through the of the hair)
a) Reversible hair loss can be treated after scalp, thus preventing hair loss and changes to the hair. • Protects the hair root against influences
diagnosis and treatment of the root cause. caused by genetic hair loss
b) Irreversible hair loss cannot yet be reversed,

or if so, only with great difficulty, but topical
treatments can help to protect against it.
1. 2.
Healthy D isruptive
hair grows influences
continually cause the hair
over years. to prematurely
stop growing
prematurely
and lead to
Science
an imbalance
in the growth
cycle. The
result is
hair loss.
Science — p. 186
Innovation
DANDRUFF
Psoriasis
Healthy skin renews itself continuously. Within 30 days,
newly formed skin cells develop into horny layer cells
This autoimmune disease displays an inflamed, clearly
on the surface of the skin. In the case of flaky skin, cell
affected skin area with relatively large, silver-white,
regeneration and desquamation is interrupted. It is
clinging flakes. Psoriasis will not respond to anti-
Product
scientifically proven that skin which suffers from ailments
dandruff treatments. It is generally considered a genetic
that cause scaling renews itself quicker than normal.
disease and can be triggered by environmental factors.
Renewed cells reach the surface too quickly and are
Psoriasis develops when the immune system mistakes
secreted in large cell formations, such as visible flakes. Expert diagnosis a normal skin cell for a pathogen and sends out faulty
signals, which cause overproduction of new skin cells.
A dermatologist or tricholigist should be
consulted to determine the best course of action.
What causes dandruff? Dandruff on dry skin (Sebostase)
In addition, a sensitive treatment is advised
• Small, thin flakes
• Dry, irritated skin for the scalp in order to strengthen the horny
• Redness on scalp layer and reduce sensitivity of the scalp.
Dandruff affects around 50% of the global population • Temporary irritation
Treatment
and has many different causes. The main factor to
trigger dandruff is the microorganism Malassezia The cause of this type of dandruff is low
globosa. This micro-organism feeds off the sebum on humidity, resulting in reduced moisture
the scalp and produces fatty acids. With people who content in the horny layer, particularly,
are susceptible to these, a skin irritation develops and for example, in the winter months, which
the skin produces more cells, which leads to dandruff. leads to increased dehydration of the
scalp, sensitive reactions, tension and
As sebum production and susceptibility to this type itching of the scalp. In this case, treatment
of problem are genetic and cannot easily be changed, with care products for sensitive scalps is
a treatment that reduces Malassezia globosa is the required in order to strengthen the horny
best option to fight dandruff. A combination of active layer and thus reduce scalp sensitivity.
anti-dandruff substances with a broad active spectrum
is necessary to combat the causes of dandruff to the Dandruff on greasy skin (seborrhea)
Science
greatest possible effect, and to ensure no adaptation • Flaky, scaly scalp with larger
occurs. formulations of dandruff
• Large pores
• Greasy, oily shine on the scalp
Science — p. 187
Innovation
Coloured
HAIR
More than 65% of women colour their hair. Tailored colour The causes of colour fading
care is therefore crucial. Clients pay a premium for the
colour, as they wish to keep it as vibrant as possible, for
include
as long as possible.
Product
With coloured hair it is important to preserve 1. COPPER
the colour molecules within the hair fibre, while
simultaneously protecting the hair‘s keratin structure Each time we wash our hair, tiny amounts of metal
to keep the substance of the hair healthy. Healthy hair (specifically copper) from within the water can
will retain dyes better and the colour lasts longer. generate free radicals. This copper can be triggered
by UV light, damaging the keratin protein of the hair
while colouring. This happens during the oxidation
process: the surface of the cuticle is damaged and
the luminosity of the hair colour is reduced.
2. WATER 3. UV LIGHT
Treatment
A major factor that causes loss of colour is water rather Another cause is the sun, specifically UV light, which
than shampoo. Hair is hygroscopic, meaning that it reacts directly with the hair and damages it. This and
absorbs humidity from the environment. When we wash other harmful factors such as chlorine, salt water, and
our hair it absorbs a lot of water, causing the diameter the use of heated tools and blow-drying contribute to
of the hair to increase, making it weaker and more prone inferior colour retention. As a rule, we can say that the
to damage and loss of colour molecules. This is why we healthier the hair is, the longer the colour will last. If the
need to use colour-specific shampoo to wash the hair, as hair becomes more porous, the colour molecules will not
well as treatments with specific ingredients formulated to be anchored so securely in the hair. This requires a higher
preserve the colour in the hair as much as possible. care profile, which you will find in the Color Save line.
Science
Hair with visible colour fading.
Science — p. 188
Innovation
Damaged and
SENSITIVE HAIR
Hair damage begins when the protective lipid layer Mechanical causes
within the cuticle is exposed to daily external influences.
It is hard to determine whether hair is only lacking
moisture or actually damaged. Only a professional
Product
diagnosis can identify the exact level of damage. • Daily combing and stress caused by sharp brushes and
combs. The delicate cuticle layer is stressed
These factors lead to damage of both the inside and can be torn off
and outside structures of the hair. In order to restore • Hair is most sensitive when it is wet. Forcing
its resistance and make combing easier, the hair must the comb through hair can tear the hair, overstretch
be repaired, nourished and protected from the outside and damage it. Vigorous towel drying can
and inside. also cause surface damage and breakage
Treatment
Chemical causes
• U nprofessional or repeated hair colour treatments,

bleaches or perms can cause internal damage
to the hair structure
• U V rays can penetrate deep into the hair
and damage the inner structure
• Heat from styling tools contributes to hair damage
Science
Split ends
Science — p. 189
Expert Diagnosis
Innovation
Damage level urface feels rough,
S
difficult to comb
AND VISIBLE SIGNS Hair absorbs a lot of water

and takes a long time to dry
Feels sponge-like and
soft when wet
DIAGNOSIS REPAIR Feels brittle and straw-
like when dry
Split ends
Product
External damage
The cuticle layer is roughened

and becomes damaged. The
lipid layers between the
cuticle cells are diminished,
cuticle layers peel off, the
Treatment
hair feels rough, looks dull
and is difficult to comb.
Internal damage
Normal, Dry and slightly Damaged, sensi- Damaged, Extremely
untreated hair sensitised hair tised, fragile hair brittle hair damaged hair Cracks and breaks occur within
(fine) the hair fibres. Cell cement and
Hair that has minimal to Slightly raised Moderately raised Excessively raised Loss of cuticle, lipids are lost, the hair becomes
no chemical treatments, cuticle, mild chemical cuticle, has chemical cuticle, excessive breakage, feels mushy porous and loses elasticity
Science
feels smooth when treatments, treatments and/or is exposure to chemicals when wet. Can be and structural integrity
wet, combs easily. some environmental regularly exposed to and heat implements. up to 8 levels of until it eventually breaks.
exposure. Can be heat implements. Frizzy-looking, with shades lighter than
up to 3 levels lighter Can be up to poor elasticity, and natural colour.
than natural colour. 5 levels lighter than can be up to
natural colour, needs 7 levels lighter.
a conditioner to comb
through when wet.
Science — p. 190
Innovation
Sun
EXPOSURE
Effects of summer light on hair
Product
During the summer the hair and skin are
exposed to high-intensity light and UV
rays. To this exposure add the effects of
wind and salty or chlorinated water and it is High-energy UV light reacts with
easy to see how the hair‘s structure can be
damaged. The hair loses moisture, lipids are
the hair in two main ways
lost and the protein structure deteriorates.
The result is porous hair and faded colour.
• U VA, UVB and visible radiation break down the natural
Treatment
pigment in hair, melanin. This is also called “photo-
leaching”. Similar to its function in the skin, the melanin
acts as a natural UV filter for the hair, but in the process
it also suffers damage. This colour breakdown also occurs
in coloured hair, leading to a visible decrease in colour.
• U V radiation reacts with metal residues on the hair

leading to the formation of free radicals that damage
the hair protein structure. This leads to a weakening of
the hair and a change in its surface shield, the cuticle.
Science
Science — p. 191
Innovation
Sun
the hair cuticle. If the chlorine gets between the scales of the
cuticles it can push the scales up, making the hair feel rough,
EXPOSURE
and also making it prone to damage or breakage. These
raised and damaged cuticles reflect light poorly and so the
hair fibre looks dull and dry and may feel rough to the touch.
2.
Effects of salt water, chlorinated Salt water and seawater have a similar drying effect
on the hair. The natural moisture-lipid profile makes
water and copper in water the hair elastic and resistant to external influences,
as well making it feel soft. Seawater is osmotic, which
Product
means it draws moisture out of the hair and, like
skin, the hair can soon become dry and porous.
1.
Chlorine is added to pool water to kill germs and
bacteria. Since this is a harsh oxidiser, it also causes 3.
direct chemical reactions in the hair which can result in Copper content in drinking water is known to cause
changes to the hair’s components, physical properties, hair damage. Green-tinged hair is caused by the hair’s
and the electrical charge of minerals bonded to hair. reaction to copper, and is most prevalent in those who
The direct chemical changes include reactions with the have naturally blonde or bleached hair. Most people
lipid film on the cuticle, the proteins which form the cortex, associate this unsightly colour change with swimming in a
and the melanin pigments which give the hair its colour. chlorinated pool, and quite rightly too. Chlorinated pools
These reactions with the melanin pigments result in colour often contain copper algaecides – a compound that helps
Treatment
fading, which occurs on both natural and coloured hair. prevent the growth of algae. This is deposited on the hair.
However, copper can also be found in home water supplies,
Chlorine also removes the lipids which form the especially if your pipes are made of copper. To combat this
essential film that protects the hair, as well as eroding the System Professional EnergyCodeTM Complex contains
the cell cement which contains the lipids. This results histidin, which reduces the effect of copper on the hair.
in the hair losing shine and flexibility, and also to
making it more susceptible to mechanical damage.
When chlorine reacts with keratin it creates water-
soluble chemicals that weaken the chemical
bonds between the fibres forming the cortex.
Chlorine can also part the hair fibres.
As the crystallisation process takes place inside the hair, the
Science
chlorine crystals can separate the hair fibres, which disrupts
the structural integrity of the hair shaft. Once the bonds are
broken, the hair becomes weak and the ends of the hairs
split. The chlorine salt crystallisation process may also affect
Science — p. 192
Innovation
Sun
EXPOSURE
The Sun Protection Factor (SPF) is the measurement used
for effective sun protection of skin. It indicates the possible
extended exposure time of skin to UV light. For hair, System
Professional Solar products employ Helioguard technology,
Product
which includes highly effective broadband UV filters that
protect the hair fiber to its inner alpha helix. This minimises
the damaging effects of radiation on the hair’s protein.
Expert diagnosis
What is the target group for the Solar line?
•M ale and female clients before

and after holidays
•D uring the summer months those
Treatment
exposed to higher levels of sun
•C lients with an active lifestyle who
participate in outdoor activities; swimmers
with contact to salty or chlorinated water;
care for hair and body at the gym
• Clients with coloured hair for
extra UV protection
• M en with thinning hair and
higher UV exposure
Science
Visible signs of a lack of sun or water protection:
• Colour fading and shifting

• Dry hair that feels brittle with damaged lengths
• Tense, irritated scalp
• Hair that looks lacklustre
Science — p. 193
Expert tips
Innovation
Dry
HAIR For hair with more damage, combine with the
Repair line for more intense nourishment.
The moisture balance of hair is the basis for healthy

hair that’s full of energy. It also determines other hair
attributes such as texture and manageability. This,
however, can fluctuate significantly depending upon
Product
various influences. Hair is in fact hygroscopic. This
means it absorbs and gives off water molecules through The hair can tend to be dry due to various
air humidity. The weight of bonded water within hair influencing factors:
fluctuates between approximately 10% (in desert climate,
dry central heating) and 30% (in tropical rainforest, fog •L ow relative air humidity (e.g. dry air from central
or sauna). heating in winter) leads to loss of moisture.
• Sun or too much blow-drying can dry out the hair.
The water bound to the hair evaporates not only Dry hair •C hlorinated and sea water extract
from the outside but also partly from the inside, moisture from the hair.
during hair drying and exposure to the sun, or in •H air that is frequently shampooed, blow-
conditions where air humidity is low. This causes dried or heat-s tyled can also become dry.
the moisture content of the hair to drop. The
Treatment
hair loses elasticity and feels rough and dry. To prevent and treat this loss of moisture, not only
Expert diagnosis dry hair but also healthy and chemically untreated
hair needs a haircare treatment that helps it to
retain moisture and protect it from drying out.
What are the causes of insufficient • Hair structure is not damaged but feels
moisture? dry due to external and natural causes
• Feels hard and lacks smoothness
• Low elasticity and hard to manage
• Coarse or naturally curly hair types
Dry hair can start with a dry scalp. A hypo-function of •Long hair has lost lipids over time
the sebaceous glands causes a lack of the protective and shows signs of dryness
lipid film. This means the hair is prone to dryness.
Science
As the hair grows longer the natural lipids get lost,
and cannot protect the delicate protein structure
of the hair anymore. Once the protective lipid film
is lost, moisture cannot be retained in the hair.
Science — p. 194
Innovation
Fine
HAIR Expert diagnosis
• Lies flat on the head

Hair background • Lack of volume and elasticity
• Looks limp and tends to be sensitive
• Static charge with blow-drying
Product
• Styling does not last long
The diameter of hair varies from 0.05 mm to 0.12 mm.
Fine hair loses volume shortly after washing and styling,
and appears limp.
The main factors that contribute to fine hair are a smaller

diameter of the hair and less hair density. Fine hair bulbs
produce less new keratin, so the hair grows slower. As a
result the reduced substance of the hair is more delicate
and gets damaged more easily. Chemical treatments and
mechanical action on the hair need to be applied with
care, as fine hair lacks resilience.
Treatment
The primary need when it comes to care for fine hair is to
increase the hair‘s strength and to stabilise its structure.
Ideally this should be achieved with lightweight formulas
that ensure a healthy resilience but do not weigh the hair
down.
Science
1. Average hair 0.08 mm
2. Fine hair 0.05 mm
Science — p. 195
Innovation
Curly, unmanageable, rebellious
AND COARSE HAIR
Hair background
Product
The essential shape of the hair is largely determined by
predisposition. Stubborn hair has an irregular profile; it
is neither round nor oval. The structural shape of the hair
grows unevenly across the length. The individual hairs
are intertwined, grow in different directions and are not
consistently straight.
Due to the unpredictable nature of the hair‘s texture, the

hair is less flexible and manageable. Hair fibres tend to
not be aligned and are prone to knotting and tangling.
This type of hair tends to be naturally dry, which results Expert diagnosis
Treatment
in frizz and makes the hair less manageable.
Thick, natural curls are usually dryer than

straight hair and need to be kept soft to
prevent frizz. With curls that are too bouncy,
the client usually prefers to tame the hair,
rather than enhance it. In general, curly hair
lacks shine and feels coarse.
Straight coarse hair feels rough, dry and

hard to manage. Fly-aways appear and are
difficult to tame. This hair type reacts to high
humidity and does not keep its shape well.
Science
The causes for this do not usually derive from
external influences.
Science — p. 196
Innovation
Active
INGREDIENTS
LipidCodeTM
Product
Scalp Active Hair Active
CAFFEINE HAIR-IDENTICAL LIPIDS

Increases the blood flow and circulation within the scalp.
Used regularly it can contribute to an optimum supply of OLEIC ACID
nutrients to the hair follicle. Is a fatty acid that occurs naturally in various vegetable
fats and oils. The oleic acid penetrates into the hair,
VITAMIN B3 AMIDE replenishing the lipid balance, which is the cement holding
Is water-soluble and belongs to the B groups of vitamins. the keratin in place.
It balances the moisture levels between the skin cells and
has an anti-inflammatory effect. Can contribute to the GLYERYL MONOOLEATE
long-term health of the scalp and bolsters the foundations Glyceryl monooleate is a fatty acind (LIPID) which is
Treatment
of strong, healthy hair. obtained from naturally-occurring oils and fats. Glyceryl
monooleate enhances the effectiveness of oleic acid and in
addition helps to build a hydrophobic barrier on the hair.
HISTIDINE
A natural amino acid and building block of the hair’s
keratin. It works in two ways that contribute to superior
protection of the keratin.
1. It protects the hair directly by refilling the keratin

substance.
2. It works indirectly by specifically targeting exogenous
copper in hair, of which the majority is deposited by the
wash water on the cuticle. Copper accelerates formation
Science
of free radicals during either colouring or exposure to UV
light and these free radicals cause a break down of both
keratin and lipids of hair.
Science — p. 197
DERMA
Innovation
BALANCE BALANCE / ENERGY
DERMACALM INGREDIENTS SCALP-ENERGISING INGREDIENTS
White Willow Bark Extract The energising complex with caffeine, biotin, lauric acid and vitamins increase the supply
of nutrients and make thin hair stronger. The lifecycle of the affected hair is extended.
Product
An extract of Salix alba that soothes the scalp and has an anti-inflammatory effect. It Caffeine
contains natural ingredients including salicylic acid and flavonoids such as tannin, and it
helps towards skin rejuvenation.
Central nervous stimulant found naturally in substances such as tea and coffee. Caffeine is
said to prolong the hair growth cycle and therefore used in hair tonics to combat hair loss.
Betaine
Vitamin Complex (A, E, F, B5)
A natural substance that can be obtained from the molasses in sugar beet. Its properties
include a soothing effect on the skin, and it significantly improves the dermatological
compatibility of products. Vitamins are essential for the health of hair and skin.
Vitamin A Protects against dehydration.
Vitamin E (tocapherol) . an oil-soluble vitamin that is very common in vegetable oils.
DL-Panthenol A very effective anti-oxidant and free radical fighter.
Treatment
Vitamin F (linoleic acid) is a double unsaturated essential acid (Vitamin F).
Tends to become rancid and resinous. Used in products for dry skin.
This is a pro-vitamin of the B group which is transformed in the skin. It is a thick, syrupy,
Vitamin B5 (see panthenol) strengthens and improves hair structure and increases
very hygroscopic liquid, making it an excellent moisturiser for the hair and skin. It has a high
its resistance.
affinity to keratin and provides long-term protection against drying out.
Biotin
Biotin belongs to the vitamin B complex and is also known as vitamin H.

Adding biotin to hair and scalp products can have a beneficial impact on the quality of hair.
Biotin optimizes keratinisation.
Lauric Acid
Science
A natural fatty acid.
In combination with biotin and caffeine, it protects the hair root.
Science — p. 198
DERMA
Innovation
PURIFY NATIV
DERMAPURE INGREDIENTS LIPIDCODE™ COMPLEX PLUS AÇAÍ STEM CELL EXTRACT
Zinc Pyrithione Natural origin ingredients
Product
Highly effective anti-dandruff substance. Combats Malassezai globosa, a fungus present on With carefully chosen, naturally derived ingredients, the Nativ formulations are between 83%
the scalp and known as the main reason for dandruff. Combats dandruff sustainably and 95% of natural origin, depending on the product.
and effectively.
Formulated without sulphates
Zinc Carbonate
Nativ Shampoo was designed with a new surfactant system based on non-sulphate
Boosts the effectiveness of the zinc pyrithione in reducing Malassezia globosa. surfactants and co-surfactants. No sulphates were intentionally added.
Piroctone Olamine Açaí stem cells extract
Natural active ingredient of the hinoki cedar which is native to Taiwan, has microbicidal The highest concentration of açai stem cell extract that is found in the Nativ scalp fluid
Treatment
and anti-dandruff properties. leave-on treatment helps to protect the scalp from free radicals and against oxidation.
Allantoin Willow bark extract
Is effective against irritations and has anti-inflammatory properties. Known as a natural source of salicyclic acid, helps to provide a detoxifying experience for scalp.
Mineral clay
Mineral-rich clay was used in ancient medicine for its known power of absorbency.
Science
Science — p. 199
FIBRA
Innovation
COLOR SAVE LUXEOIL
FIBRACHROME INGREDIENTS FIBRA-NOURISH INGREDIENTS
Quaternium Natural oils
Product
A cationic copolymer which is compatible with many care ingredients. It leaves an effective Argan oil has been used for its nourishing qualities for generations.
protection shield on the hair. Almond oil is well-known for its superior hydrating power and lightweight properties.
Jojoba oil has been used in many cultures to replenish hair, especially on fragile
DL-Panthenol and dry ends.
Hair-identical lipids
This is a pro-vitamin of the B group which is transformed on the skin. It is a thick, syrupy,
hygroscopic liquid, making it a powerful moisturiser for the hair and skin. It has a high affinity
to keratin, ensures shine and protects against drying out. The key to intense and long lasting nourishment. See detailed description under
the LipidCodeTM Complex ingredient description.
Beeswax
DL-panthenol
Treatment
Beeswax obtained from the honeycombs of bees. Used in cosmetic products as a waxy
component, consistency regulator and stabiliser. Beeswax increases the protective action This is a pro-vitamin of the B group which is transformed on the skin. It has a high affinity to
of sunscreens, the condition, manageability and shine of the hair. keratin and provides long-term protection against drying out.
Olive Leaf Extract Histidine
Antioxidant which adds extra colour-retaining properties against bleaching. This repairs and replenishes the natural protein structure of the hair and protects against
the damage caused by free radicals.
UV Filter
Like octocrylene. Gives additional colour protection against UV light.
Science
EDDS
(Trisodium ethylendiamine disuccinate.) Protects keratin against damage caused

by copper reduction.
Science — p. 200
FIBRA
Innovation
SOLAR
HELIOGUARD & HELIORESTORE INGREDIENTS
Histidine
Product
Repairs and replenishes the natural protein structure of the hair and protects
against the damage caused by free radicals.
Glycerin
Moisture balance regulation.
Cationic polymers
Positively charged polymers add a protective shield to the hair.
Treatment
UV filters
Protection against damage caused by UV light.
DL-panthenol
Hair and skin moisturisation.
Avocado oil
Adds smoothness and protects against dryness.
Science
Science — p. 201
FORMA
Innovation
HYDRATE INESSENCE
FORMAMOIST INGREDIENTS LIPIDCODE™ COMPLEX PLUS AÇAÍ STEM CELL EXTRACT
Glycerin Natural origin ingredients
Product
Trihydric alcohol obtained by the saponification of natural oils and fats. A colourless, With carefully chosen, naturally derived ingredients, Inessence formulations are between
sweet-tasting, very hygroscopic liquid with moisture-regulating properties. Supplies the 91% and 95% of natural origin, depending on the product.
hair with long-lasting moisture and protection against drying out.
Formulated without sulphates
DL-Panthenol
Inessence Shampoo was designed with a new surfactant system based on non-sulphate
This is a pro-vitamin of the B group which is transformed on the skin. It is a thick, syrupy, surfactants and co-surfactants. No sulphates were intentionally added.
hygroscopic liquid, making it a powerful moisturiser for the hair and skin. It has a high affinity
to keratin, ensures shine and protects against drying out. Alternative to silicones
Glucose and fructose
Silicones have been replaced by alternative ingredients, such as silk amino acids in the
Treatment
conditioner and shea butter in the mask, for more effective conditioning.
Two types of water soluble sugar. Used as a natural setting agent in hair care products
and helps to retain moisture and a smooth hair feel. Açaí Stem Cells Extract
The leave-on treatment with the highest concentration of açai stem cell extract has an
anti-oxidant effect to protect hair against UV.
DL-panthenol
A pro-vitamin of the B group that has a powerful moisturising effect on both hair and skin.
It has a high affinity to keratin, protecting the hair from drying out.
Cationic ingredients*
Science
Cationic ingredients with conditioning and protective properties. They are positively charged
and interact with the hair surface, accumulating particularly in the most damaged parts of
the hair that are negatively charged. This allows them to help improve the structure of the
hair and, as a result, the feel and compatibility of the hair.
Science — p. 202
FORMA
Innovation
VOLUMIZE SMOOTHEN
FORMASTRENGTH INGREDIENTS FORMALISS INGREDIENTS
Creatin Avocado oil
Product
A natural amino acid which was first patented by System Professional for use in hair A natural raw material obtained from the fruit of the avocado. Has a high content
products. It has a high affinity to the hair, regenerates from within, strengthens and of vitamins (A, B, D, E, H, K), makes the hair smooth and soft and protects against drying
stabilises the hair. out and humidity.
PVP-VA Cashmere extract
Deposited on the hair to stabilise the structure of the hair from the outside and provide Extracted from the soft, silky wool of Himalayan goats, this protein helps to make the hair
lasting volume. surface smooth and gives it shine.
Bamboo extract Softening polymers
Treatment
An extract from the bamboo tree that gives a lightweight protective film. Synthetic conditioning agents that help to make the hair feel soft as well as providing
compatibility.
Science
Science — p. 203
CARE INFUSED STYLING
Innovation
BB – Beautiful Base CC – Creative Care DD – Dynamic Definition
CREATIVE CODE TECHNOLOGY™
STRUCTURISERS CARING INGREDIENTS
Product
Copolymer Family Cationic polymers
Flexible polymers especially in sprays, creams and gels, give necessary hold Positively-charged polymers that form a protective shield on the hair.
and enhance flexibility in the products. They dry to form a thin coating on the hair
and help the hair to hold its shape by inhibiting its ability to absorb moisture. DL-panthenol
PVPs
A pro-vitamin of the B group that has a powerful moisturising effect on both hair and skin. It has
a high affinity to keratin, protecting the hair from drying out, and works well in styling products.
Deposited on the hair to stabilise its structure from the outside,
providing lasting volume. Softening polymers
Treatment
Synthetic conditioning agents help to make the hair feel softer and more compatible.
Vitamin E
Vitamin E is an anti-oxidant that reacts with free radicals to prevent irreversible damage in
the hair cells as a result of reaction to oxidation.
Glycerin
A powerful moisturiser for hair and skin.
Science
Science — p. 204
MAN
Innovation
SYSTEM MAN
LIPIDCODETM PLUS CREATIN
Hair-identical lipids Vitamin B3 amide
Product
Oleic acid and glyceryl monooleate help to maintain the structural integrity of the hair by Enhances the moisture balance in the scalp, and contributes to strong, healthy hair growth
reinforcing and replenishing the cell cement in the hair. and hair that is full of energy.
Caffeine Creatine
Derived from natural amino acids and regarded as a supplier of energy to the human body. Derived from natural amino acids and regarded as supplier of energy to the human body.
Treatment
Science
Science — p. 205

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CARE BOOK

Since its inception, System Professional has strived

LONG TERM, IN DEPTH

In 1974, the sculpted looks of perms

From a simple system of reference, the

While the industry kept its focus on keratin,

System Professional consolidated the

In our constant scientiﬁc quest, we are

Product knowledge p.24

Massage techniques p.156 Skin/Scalp p.180

Hair & scalp concerns p.184

When the hair loses its natural lipids (when brushing,

Every care line includes our LipidCode™ Complex,

HAIR REGENERATION FROM THE CORE.

Each of our ranges incorporates an alchemical blend

Having a common base scent allows products from

Top Notes Heart Base

On top each care line

CARE ROUTINE discovered lipids identical to those

Each of our exclusive treatments begins with a

Products that reconstruct the hair

Products that support the natural

Man M HIGH PERFORMANCE FOR MEN

Shampoo Shampoo NX1 E Shampoo Shampoo Shampoo Shampoo

BB – BEAUTIFUL BASE CC – CREATIVE CARE

Lightweight Bounce* Shine and Softness**

H1 I1 V1 S1 Deep Cleanser X1 S Energy Shampoo M1 E 1 CLEANSE

Mask Mask Mask Mask

Emulsion Emulsion ColorLock Emulsion X4C Hair & Beard Oil

H4 V4 Liquid Hair X4L M4 4 MOLECULAR

DD – DYNAMIC DEFINITION MAN

Designed to soothe and care for the scalp.

Product — p. 25 Learn more about sensitive scalps and hair loss

Healthy, resilient and moisturised scalp. • have mild formulations

Soothe & relieve scalp Nourish & Moisturize

For clients with a sensitive scalp, dry irritated scalp,

Instantly soothes the scalp and relieves feelings

Anti-thinning & anti-hair loss Strength

For clients experiencing thinning hair and hair loss.

Clinically proven, patented formula strengthens the hair

Shampoo the hair. Apply 2-3 pipettes directly to the

Use 3 times weekly. In cases of acute hair loss, use daily.

Product — p. 30 Know more about Hair loss

Designed to cleanse deeply and reduce dandruff.

Product — p. 33 Learn more about dandruff

Designed to create a clean scalp as a foundation for beautiful,

The entire Nativ line can be recommended

Product — p. 41 *Only in combination with Nativ Scalp Fluid.

Sebum removal Manageability Soothe & relieve the scalp

Designed to repair and enhance colour-treated hair

Product — p. 45 Learn more about coloured hair

Longer-lasting, luminous colour and superior hair structure.

Colour fading prevention Colour enhancement Colour enhancement Shine

Colour-safe cleansing. Easier combing, smoothness and colour protection.

Target Group Target Group

Colour enhancement Shine Colour fading prevention Shine

Longer-lasting colour, smoothness and manageability. Additional colour protection.

Target Group Target Group

Colour fading prevention Fibre protection Shine Colour enhancement

Instant compatibility and colour protection. Improved brilliance and softness.

Target Group Target Group

Application Apply 3-6 pumps to towel-dried hair and comb