Introduction to IKEA

Ingvar Kamprad a 17 year-old Swedish-born entrepreneur started IKEA in 1943. The first
showroom was opened was Sweden. IKEA is well-known across the world for its low-cost,
contemporary ready-to-assemble furniture. It has around 430 locations worldwide. It is a
well-known household furniture brand whose vision is "To improve everyone's life." The
largest furniture store company in the world, it offers a selection of 12000 items, including
home furnishings and accessories. IKEA's mission is to offer a wide range of well-designed,
functional home furnishing products at prices so low that as many people as possible will be
able to afford them. The company takes pride in working hard to achieve quality at affordable
prices for its customers by optimising their entire value chain, by developing lasting supplier
relationships, investing in highly automated systems, and other strategies.

IKEA had intended to enter the Indian market with a very clear-cut strategy of Affordability
& Accessibility after evaluating the demands and requirements of the market. IKEA opened
shops in Mumbai, Bengaluru, Delhi, Ahmedabad, Surat, Pune, Chennai, and Kolkata after
Hyderabad.

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Sustainable task or initiatives taken by the company

Through a variety of sustainability methods, IKEA is laying the foundation for a sustainable
future. However, they do not forego the quality of the product which never discourage the
customers to buy the product

Eliminating non rechargeable batteries

All non-rechargeable alkaline batteries will be discontinued by the big furniture store. Since
non-rechargeable alkaline batteries have made major contributions to global waste, adopting
such a plan is an important step toward sustainable development. It's challenging to recycle
alkaline batteries. They take a countless number of years to degrade if not recycled. Even the
tiniest alkaline batteries take a very long time to break down. IKEA estimates that doing
away with non-rechargeable batteries will result in a 5,000-tonne reduction in annual
worldwide battery waste.

Second hand products

IKEA opened its first-ever used IKEA shop in Sweden The business was established with the
intention of becoming an encounter. The effort was carried out in collaboration with the
reprocessing shopping centre ReTuna Shopping Complex. Only used or recycled goods are
offered for sale at ReTuna Shopping Centre.Used goods are a fantastic method to encourage
recycling and reduce waste. Others could find a fantastic purpose for something that some
individuals may not. Used goods are advantageous for both consumers and the environment.

Shifting to led bulbs

IKEA recently stated that they will be converting from normal lightbulbs to LEDs in their
lighting selection. Electricity-saving LED lights generally consume 85% less energy.
Implementing LED lighting across their retail outlets not only addresses energy efficiency.
It's also one of those green methods that helps firms cut money.

Making more from less

IKEA's goal is to encourage resource conservation as well. They are also making an effort to
use less natural resources. Cotton and wood are the two main raw material suppliers used by
IKEA. The industry giant in home furnishings is making sure that its manufacturing facilities
and supply networks are locating and utilising them effectively. Since 2015, all of IKEA's

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cotton items have been made from 100% sustainable cotton. Their cotton is produced using
less water, fertiliser, and pesticides, or it is recycled. Almost of IKEA products are made of
wood. Wood is not only visually pleasing and durable, but it is also renewable. IKEA has
been obtaining all of its timber from environmentally friendly sources.

Empowering people

IKEA is making considerable efforts to make sure that its business practises are ecologically
friendly. To increase its social influence, the household furnishings behemoth is also
supporting charitable causes. The company's goal is to contribute to the improvement of its
stakeholders' futures. IKEA aims to produce straightforward items at reasonable prices for its
customers. IKEA encourages safe workplaces, diversity and inclusion, and equality for its
workers through its corporate culture. IKEA is pursuing all of the above-mentioned circular
activities for Mother Earth.

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What is Amrit Kaal

Narendra Modi introduced the term Amrit Kaal during his speech in 75 th Independence Day.
He proposed a creative plan for the nation's next 25 years. Amrit Kaal's goals are to improve
the quality of life for Indian citizens, close the gap between rural and urban growth, limit
government meddling in people's lives, and use cutting-edge technology. He discussed how
the colonial attitude is affecting the development of the country and how we need to instantly
abandon it. He made a link between the remedy and our cultural history. We will be able to
look ahead if we accept our heritage. The success of "Ek Bharat, Shresth Bharat" will also
depend much on the nation's togetherness. For greater success, the people must recognise
their responsibilities to the country.

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Four Strategies for the firm to enhance its work and contribute to the Amrit Kaal.

Increase in Employees

Maximize Obtain supplies from local producer

Customer Satisfaction

Lower the price

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Conclusion
IKEA is not new in India. They have been sourcing for years from India for their global
stores. As such, they do have some familiarity with the country. For IKEA, because of the
country’s large population and fragmented furniture market, India has been for decades on
the radar as an attractive market. Meanwhile, competition for IKEA in the country has
increased as online furniture start-ups such as Peppertree and Urban Ladder have become
popular in large cities. The overall furniture market, though, remains largely dominated by
unorganized retail and local vendors. The company has bought land in Hyderabad,
Bangalore, Mumbai and Gurugram, and is also looking to expand into Surat, Ahmedabad,
Kolkata, Chennai and Pune but the proposition will have to change to some degree. First,
IKEA will not be the cheapest in the market as the unorganized sector which avoid overheads
and taxes can be relatively cheaper. Second, DIY has to change to “Do it for you”. Finally,
the bureaucratic and consumer psychology in India needs to be changed so as to allow the
adaptation of newer and emerging trends in the market. This may take a few years to get the
proposition perfect and break even, but success is assured in the long run

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 Topic – 2

What is UN sustainable development goals and its need

The Sustainable Development Goals also known as the Global Goals, are a collection of
internationally acceptable aims to reduce poverty, safeguard all that makes the world
habitable, and guarantee that all people enjoy peace and prosperity today and in the future.
The Goals were formally accepted by United Nations member states in 2015, for the period
2016-30, to address overwhelming factual and scientific evidence that the world need a
fundamentally more sustainable approach. The objectives give a well-consulted framework
that is scientifically sound, politically acceptable, and publicly transparent

The world has changed drastically in the previous two decades, but four changes are
particularly significant. To begin with, we are now closer than ever to ending severe poverty.
Second, human cultures are doing more damage to the world and its surroundings than ever
before. Third, inequality within and between countries is growing. Finally, with the
expanding influence of technology, governance is getting more difficult.

Some of the Main reason for implementing SDG goals

Extreme poverty is a reality for more than 1 billion people.

Approximately 263 million children and youth are not in school, including 61 million
primary school-aged children.

49 nations have no legislation particularly protecting women from domestic abuse.

The population of slums and shanty communities is presently expected to reach 863 million,
up from 760 million in 2000 and 650 million in 1990.

Every year, the globe creates around 1.3 billion tonnes of garbage, which is anticipated to
increase to 4 billion tonnes by 2100. Solid waste management costs over $200 billion per
year in the United States alone.

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SDG Goal on Quality education

Goal 4 is to provide inclusive and equitable quality education and to encourage opportunities
for lifelong learning for everyone. This objective promotes the decrease of educational gaps
and inequities, both in terms of access and quality. It emphasises the need of providing
adequate education to all children, extremely sensitive groups such as poor children, children
living in rural regions, people with disabilities, indigenous peoples, and refugee children.
This target is significant because of the transformational implications it has on the other
SDGs. Sustainable development is dependent on every child having a good education. When
children are given the tools, they need to reach their full potential, they grow into productive
people who can contribute back to their communities and break the cycle of poverty.
Education promotes socioeconomic mobility.

During the recent decade, significant progress was made in boosting access to education and
school enrollment rates at all levels, particularly for girls. Despite these increases, around 260
million children were not enrolled in school in 2018, accounting for roughly one-fifth of the
worldwide population in that age range. Furthermore, more than half of all children and
adolescents globally fail to satisfy basic reading and mathematical performance levels.

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Steps and initiative taken by Oman to provide Quality education

Building on a long legacy of family and community education, Oman pushed quickly to
promote enrolment in a modern education system. Enrolment increased  to nearly 600,000 in
2017. In basic education grades 1-10, participation by Omani citizens is nearly universal: the
gross enrolment ratio was 97 percent in 2017. For Omani citizens, the GER for post-basic
education (grades 11-12) was likewise high, at 86 percent. This expansion was mostly
achieved through greater supply of public schools: in 2017, 1,047 public schools serviced 89
percent of enrolled children.

Higher learning

Higher education privatisation was adopted in the mid-1990s as a strategy of encouraging the
growth of post-secondary education and diversifying expenditure away from dependency on
the government. Since then, population growth and increased disposable income have fuelled
the expansion of Oman's postsecondary private education industry. The government has
taken the lead in the industry, adopting subsidy programmes such as provisions for low-
interest loans and allocations of government-developed land for private investment. 

Foreign Investment

The government strongly supports private sector engagement in the country's education
system, developing regulatory legislative frameworks to protect the interests of both
international and domestic businesses. Although the number of students is relatively low to
support more than 60 HEIs, investor interest in private higher education has been consistent,
thanks mostly to the availability of infrastructure and government financial support for
student sponsorships and campus expansion. The rules regulating private university
ownership mandate that Omanis possess the bulk of money in share capital. Founders must
commit to the enterprise for at least five years to ensure that the primary goal is not the
realisation of financial rewards. The biggest opportunity in academic higher education is
graduate-level investment and delivery of internationally recognised graduate programmes.
Undergraduate degree offerings in engineering, information technology, and business are
quite developed, with a sizable contingency of suppliers. Alignment with government
policies and ties with business are crucial in vocational training.

Vocational & Technical Training

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With the government focusing on labour force diversification and practical knowledge
requirements, vocational schools and technical colleges are bending to offer courses that
correspond with diversification objectives in a range of industries, including transportation
and logistics, mining, and tourism.

The National Training Institute is conducting a wide range of research in order to rebuild its
training courses by focusing on industries recognised as priorities in the most recent five-year
plan, notably mining.

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User Problem Identification

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