The plan to implement the newly acquired knowledge by the candidate

Name of the organization: Nyamasheke District

Mission statement (max 750 characters):

The district accomplishes its political, administrative, social economic affairs and Cultural
duties determined by law

The District is particularly responsible for the following:

❖ to implement Government policies adopted;

❖ to deliver and assist Sectors in delivering good quality services;
❖ to elaborate, coordinate and implement development programs;
❖ to promote solidarity and cooperation with other Districts
❖ Main activities: (max 3 activities in max 750 characters):

Do the organization’s (main) activities fall within any of the following themes? Please tick the
box that applies. Multiple answers are possible.
□ Food & Nutrition Security
□ Water
□ Sexual Reproductive Health and Rights
□ Security, Rule of Law
□ Other. Which theme? Implementations of all government policies

Data about the candidate who is nominated for a scholarship:

Name of the candidate: TUYIZERE Jacques

Function: Public Relations, Media and Communication Officer

Tasks:
❖ Develop the branding/publicity and communication plan of the District, ensure its effective
implementation and produce periodical reports thereof;
❖ Manage events organized by the District and coordinate the production of related
branding materials
❖ Maintain and foster relations between the District and various stakeholders
❖ Work hand in hand with the Media and Communication Officer to manage, update and
disseminate information about the District;
❖ Collect data, and carry out press review and keep the authorities regularly informed
on the image of the District within and outside of the country, and accordingly, advise
the institution on the management of its image/reputation
❖ Manage & update the website and all social media platforms of the district

Relevance of the study programme:

What knowledge and skills are to be developed by the candidate and why?

a. Relevance for the candidate: [50-1000 characters]

The study program "Media Campaigns for Social Change and Advocacy" holds
significant relevance for a PR, Media & Communication Officer candidate as it focuses
on developing a comprehensive skill set necessary for effective communication and

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 engagement. I will acquire the ability to strategically plan, execute, and evaluate
media campaigns that drive social change and advocacy.

I will learn to craft compelling messages, leverage various media channels, and
engage diverse stakeholders to create a meaningful impact.

Skills such as media production, messaging, audience analysis, crisis communication,

and impact assessment will empower me to excel in my role. This program aligns
perfectly with the multifaceted responsibilities of a PR, Media & Communication Officer,
enabling me to enhance the organization's image, foster community engagement, and
contribute to positive social transformations.

b. Relevance for the employing organization: [50-1000 characters]

As an organization tasked with implementing government policies, Nyamasheke District's

mission aligns closely with the goals of the study program "Media Campaigns for Social
Change and Advocacy."

Employing a candidate with training in this program is highly relevant for the district. The
candidate will acquire the knowledge and skills to design and execute media campaigns
that effectively communicate government policies to the public. He will be adept at crafting
messages that resonate with the community, utilizing media channels to ensure policy
understanding and compliance, and fostering engagement and support among residents.

The candidate's ability to advocate for and drive social change aligns with the district's
mission to implement government policies that positively impact the lives of its citizens. By
leveraging the skills gained from the program, the candidate can play a pivotal role in
enhancing policy awareness, building public trust, and facilitating the successful
implementation of government initiatives within Nyamasheke District

The candidate is expected to implement the newly acquired knowledge and skills no later
than 6 months after successful completion of the study.
Please include a plan of activities below, including their objectives and along a timeline.
Please be as specific as possible. You are advised to use the SMART method.

Plan of activities:

Period of
Objective Activity
implementation
To reduce the rate of Teen • School debates March 2024-June
pregnancies in schools 2024.

The percentage of stunting • Radio talk shows July 2024-

children of 0-5 years reduced September 2024

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