Apple's Mission Statement

Apple Computer is committed to protecting the environment, health, and

safety of our employees, customers and the global communities where
we operate. We recognize that by integrating sound environmental,
health, and safety management practices into all aspects of our business,
we can offer technologically innovative products and services while
conserving and enhancing resources for future generations. Apple strives
for continuous improvement in our environmental, health and safety
management systems and in the environmental quality of our products,
processes, and services.

Mission components Existence (YES or NO) Phrase

1- costumer No

2- Products or services Yes we can offer

technologically
innovative products
and services while
conserving and
enhancing resources
for future generations
3- Markets No

4- Technology Yes Apple Computer is

committed to
protecting the
environment, health,
and safety of our
employees, customers

5- Concern for survival,
growth, and profitability
6- Philosophy
7- Self-concept
and the global
communities where
we operate
Yes we can offer
technologically
innovative products
and services while
conserving and
enhancing resources
for future generations
Yes Apple strives for
continuous
improvement in our
environmental, health
and safety
management systems
and in the
environmental quality
of our products,
processes, and
services
Yes Apple strives for
continuous
improvement in our
environmental, health
and safety
management systems
and in the
environmental quality

8- Concern for Public Image
9- Concern for employees
of our products,
processes, and
services
Yes We recognize that by
integrating sound
environmental, health,
and safety
management practices
into all aspects of our
business
No