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ON BUILDING A

SUSTAINABLE COMMUNITY
Purpose. Experience. Structure.

Copyrighted by Conversion Asia LLC, 2023

Confidential - no distribution without written permission
COMMUNITY TRAINER
BUI QUANG TINH TU
● FOUNDER @UAN / DIGIKIGAI / CGA, etc.
● CGO @JOBHOPIN
● ASIA CMO @RINGIER AG
● CEO @MARRY NETWORK
● CMO @GO-VIET

COMMUNITIES OPERATING

WORKING EXPERIENCES

13 YRS CORE BRAND

Digital marketing, go-to B2B / B2C SaaS, AI, HR, • JobHopin
market strategy, growth marketplace, education, • GO-VIET
strategy, community e-commerce, retail, • RINGIER AG
building, publishing & media • Wall Street English
• Lazada Vietnam
 COMMUNITY BUILDING STACK
A Framework for Building Sustainable Community

Strong communities have a clear

and explicit sense of who they are,
why they exist and what they
stand for. The CORE part of any
CORE
sustainable community.

Focuses on the operational

elements of running a community.
And while many communities start SUSTAINABLE
enthusiastically, only few survive COMMUNITY

FU
in the long-term. Ưhat gives the

CE
ND
community stability and helps it

IEN
run smoothly? AM

ER
EN

P
TA

EX
Explore the community from the
S L

perspective of the members: what

does actually happen in it and
what experiences and activities
your community members expect
to bring values to them?
 3 MODULES OF COMMUNITY
Core, Experience & Fundamentals

CORE

BELIEF &
PURPOSE TRIBE METRICS BRAND
VIBE

EXPERIENCE

ENTRY TRANSITION EXPERIENCE RITUALS CONTENT RULES ROLES

FUNDAMENTALS

ORGANIZATION GOVERNANCE FINANCING PLATFORMS DATA

 JOIN OUR TEAM(S)
Become a core members of our community network
THANK YOU