Set Up Google Analytics Using Best Practices

Use Digital Analytics to Grow Your Business

 Digital analytics can help you understand how your customers are using your app or
website so you can better meet your marketing goals.

 Rising user expectations about privacy, more global regulations, and decreases in
browser support for cookies have made digital measurement more challenging.

 Google Analytics can help you and your business measure what you need to achieve
your business objectives.

Use Analytics for Web, App, or Both

 Customer journeys are becoming more complex. To keep up, businesses need
measurement tools that can stitch together these fragmented journeys and provide
actionable insights.

 The latest version of Analytics — Google Analytics 4 properties — is built to handle

multiple data sources from complex user journeys across both app and web.

 To connect Analytics with your website, use Google’s dynamic tagging solutions. 

 To connect Analytics to your app, use Firebase.