Subject: Principles Of Marketing.

Submitted To: DR. Sarah Anjum

Submitted By: Aitimar-Ul-Mohamen

Malik

Amna Lodhi

Ariba Zaidi

Bibi Saira khan

Assighment no 2
 Create a BCG Matrix for a local company. (Engro)
Create its Ansoff’s Product Market Expansion Grid. (Engro)

?
Theese are the products of low market share but
operating in high market growth so termed as
problem child due to upgrading itself to become a
star or belittling itself to become a dog.
These are the products with the most exponential
growth and having lion’s or dominant share in the
market.

 DAP Fertilizer
 Olfrute Juice

 Tarang tea whitener

 Owsum milk
 Olper’s cream powder
 Tarka desi ghee
 Engro Zorawar

These are the products of low market share and also These are the products which have the large market
operating in low market growth, products of such share and require little investment and can generate
type are dog product. high amount of cash flow.

 Omung Lassi  Olper’s Milk

 Dairy Omung  Omore Ice Cream

 Olper’s Flavoured milk  Engro Potash Power

 Engro Zabardast Urea

Market Penetration Product Developtment
 Olfrute Juice (Gather most ripest,  Ice Cream Cakes
juiciest and freshest fruit)

 Owsum Milk (Increase level of purity  Bevarages

and use of only buffalo milk to enhance
the taste)
 Butter
 Tarka Desi Ghee (Extract the clarified
butter in the most orgaic way)
 Muffins

Market Developtment Diversification

 Australia (Livestock industry)  Securities

 Dutch dairy farms  Washing Industries

 Brazil (Mass production of irrigation  Poultry Business

crops)
 Insurance Institute
 Exploring International Markets