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    PBM Slides

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    Adelaide Douds
    ClosetView is a virtual closet product designed to make mornings easier by allowing users to plan outfits virtually. It targets teens and adult women, specifically those from middle to high income backgrounds who care about their clothing and shop frequently. The product is positioned as more convenient and higher quality than competitors like FitFinder and Online Closeting, but less expensive than some options. It will be sold through retailers like Target and Best Buy as well as online, using promotions like buy-one-get-one deals and social media advertising to build brand awareness.

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    PBM Slides

    Uploaded by

    Adelaide Douds
    8 views10 pages
    ClosetView is a virtual closet product designed to make mornings easier by allowing users to plan outfits virtually. It targets teens and adult women, specifically those from middle to high income backgrounds who care about their clothing and shop frequently. The product is positioned as more convenient and higher quality than competitors like FitFinder and Online Closeting, but less expensive than some options. It will be sold through retailers like Target and Best Buy as well as online, using promotions like buy-one-get-one deals and social media advertising to build brand awareness.

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    ClosetView is a virtual closet product designed to make mornings easier by allowing users to plan outfits virtually. It targets teens and adult women, specifically those from middle to high income backgrounds who care about their clothing and shop frequently. The product is positioned as more convenient and higher quality than competitors like FitFinder and Online Closeting, but less expensive than some options. It will be sold through retailers like Target and Best Buy as well as online, using promotions like buy-one-get-one deals and social media advertising to build brand awareness.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    8 views10 pages

    PBM Slides

    Uploaded by

    Adelaide Douds
    ClosetView is a virtual closet product designed to make mornings easier by allowing users to plan outfits virtually. It targets teens and adult women, specifically those from middle to high income backgrounds who care about their clothing and shop frequently. The product is positioned as more convenient and higher quality than competitors like FitFinder and Online Closeting, but less expensive than some options. It will be sold through retailers like Target and Best Buy as well as online, using promotions like buy-one-get-one deals and social media advertising to build brand awareness.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 10

    ClosetView

    Adelaide Douds
    Intro

    ➔ My product is designed to make mornings easier.


    ➔ Compared to Cher’s closet from the movie “Clueless”
    ➔ Virtual Closet
    ➔ Target Market: Teens
    and Adults-- Women
    ➔ Market Segmentation:

    Market Planning
    ◆ Demographics: Middle to
    high class income, women,
    ages 13-30, all religions
    ◆ Geographics: Worldwide
    Market Opportunity- Worldwide, ◆ Psychographics:Women who
    there are approximately 880 million care a lot about their
    adolescent girls and young women clothing and outfits.
    aged 15–24 years. This makes up 12% ◆ Behavioral: People who
    of the world’s population. shop frequently.
    ➔ My product is higher
    quality than some
    competitors, and less

    Marketing expensive than some.Also


    easier to use.

    Information
    ➔ Competitors
    ◆ FitFinder- Weakness ~ $350,
    Strength ~ Good advertising

    Management ◆ Online Closeting-


    Weakness~Just an app,
    Strength ~ Only $10
    ◆ Lookview- Weakness ~ Cheap
    quality, Strength ~ Easy to
    use.
    ➔ ClosetView
    ➔ Trade character- A
    personified tablet.
    ➔ Positioning Strategy-

    Product/Service
    The product is
    convenient and has more

    Management
    quality than
    competitors.
    ➔ We will continue to
    create and produce
    accessories for the
    device.
    ➔ Sales Promotion~Buy one
    get one half off during
    certain months.
    ➔ Advertising on social

    Promotions
    media platforms
    (Tiktok, Instagram,
    ect.)
    ➔ Personal Selling in
    best buy
    ➔ Try to create a
    completely positive
    brand image.
    ➔ Price of Product ~ $110
    ➔ Less expensive than

    Pricing
    most competitors.
    ➔ It affects the
    marketing mix because
    it affects the
    customer’s decision
    between two products.
    ➔ Sold at target, best
    buy, ect.

    Distribution
    ➔ Website online that you
    can buy the product
    from.
    ➔ Intensive distribution
    (as many outlets as
    possible)
    Conclusion
    My product would make your
    life easier, and it would
    create less stress.
    Citations

    Market Oppurtunity

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